social media 101
TRANSCRIPT
SOCIAL MEDIA what it is.
why you should care.what you should do.
• Approach marketing from sales and business perspective
• Understand importance of top line and bottom line
• Business strategists + talented marketing specialists
OUR STORY
WE’RE NOT CAKE DECORATORS
EXPENSIVE DESIGN
LACKING TRUE ROI
WHAT IS SOCIAL MEDIA?
AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.http://www.wikipedia.org
IN OTHER WORDS…
PEOPLE INTERACTING AND HAVING
CONVERSATIONS ONLINE.
POWERING CONVERSATIONS…
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
WHY SHOULD YOU CARE?
(+)
(-)
• B2B or B2C?• Just getting going or well established?
• Your industries and target markets
• Retail• Finance / Insurance• Medical / Healthcare• Technology• Hospitality• Food Services• Etc.
YOU.
WHY SHOULD YOU CARE?
(+)
(-)
SOCIAL MEDIA IS NOT A FAD.IT’S A FUNDAMENTALSHIFT IN THE WAYWE COMMUNICATE.
WHYELSE SHOULD YOU CARE?
• IT’S HUGE: If Facebook were a country, it would be the third most populated in the world, ahead of the United States and only behind China and India.
• 500 BILLION: The number of minutes spent on Facebook per month.
• 24 HOURS. The amount of video• uploaded to YouTube every minute.• 2 BILLION: Videos viewed per day.• 4 BILLION: The number of images
hosted on Flickr. • 95: The percentage of companies
using LinkedIn to find and attract employees. (Including yours truly)
• 27 MILLION: The average number of “tweets” per day on Twitter.
• 3: The # of weeks it took Google+ to hit 20 Million users
ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS.
OF PEOPLE TRUSTRECOMMENDATIONS OF OTHER CONSUMERS.
78%
NIELSEN “TRUST IN ADVERTISING” REPORT
SOCIAL MEDIA ISREDEFININGVIRTUALLYEVERYTHING,INCLUDING(BUT NOT LIMITED TO) HOW WE...
• Live• Work• Play• Learn• Share • Discover• Create• Complain• Celebrate• Mourn• Brag• Applaud• Influence• Collaborate• Investigate• Evaluate
GET ON THE TRAIN.
TOOLS FORSUCCESS• Design & Branding Guidelines• Employee Training &
Management• Metrics and ROI (Followers, Fans,
Web Traffic, Search Visibility, Word of Mouth, Links, Page Ranks, SALES)
• Monitoring (TweetDeck, HootSuite, Postling, Klout, Seesmic)
• Campaign Calendar & Budget• Tools, Resources…& Celebrities
BUT DON’T FORGET…
CONTENT IS KING.
“Content is the new democracy and we the people, are ensuring that our voices are heard.”
Brian Solis, “The Social Media Manifesto”
5RULES
1.LISTEN: It’s a dialogue, not a monologue.
2.ENGAGE: Create opportunities for people to feel ownership of the brand.
3.BE REAL: Open, honest dialogue is the only policy.
4.BE RESPECTFUL: Or beware.
5.HAVE FUN: Have fun.
RUL
E
6ROI is OK. • Know which needles
you want to move and how to track them.
• Be strict and choose metrics that relate to your organization.
• Sometimes QUALITY will outperform QUANTITY.
In 2011, more people are using their mobile devices to socialize (91%) compared to the 79% of desktop users who do the same.
It appears that the mobile phone is actually a better platform for social networking than the PC.
ONE MORE THING.
OH YEAH…
But that’s for another day…
#SUCCESSES & #FAILURES
GET IN TOUCH WITH US
Scott Salkin
Scottsdale Headquarters:16435 N. Scottsdale Rd., Suite 195Scottsdale, AZ 85254
Phone:1.877.675.8303
Email:[email protected]
Web:www.identitystudios.biz
Identity Studios Inc.
Office: 480.553.9235
Mobile: 602.881.1718
Twitter: www.twitter.com/scottsalkin
LinkedIn: www.linkedin.com/in/scottsalkin