social media 101
DESCRIPTION
Given at the August 2012 ENK/WSA (world shoe show), this is a primer for those new to social media.TRANSCRIPT
Social Media 101presented to
ENK/WSA - Las Vegas, NVAugust 9, 2012
Our Roadmap TodaySocial Media Fundamentals
The Big Secret to Social Media
A Word on Content
Your Goals
Tips for LinkedIn/Twitter/Facebook/Pinterest
Q&A
Social Media Typesa. Lurker - always reading, never posting
b. Joiner - join 5 million groups and never post
c. Engager - most people fall into this category
d. Thought Leader - you start interesting conversations and share good information in answers. People recommend you
e. Ostrich - someone who ignores reality! Connections through social media are one of the new fundamentals in business.
The Big 4LinkedIn
Google+ (no one is there)
The Big SecretSocial Media has fundamentally changed
how we communicate with our buyers.Clients choose the method.The days of used car sales methodology
are gone.
It’s NOT all about us. It’s all about THEM.
THE ONE RULE (ok,2)LISTEN, then SPEAK
The 80/20 Rule of Social Media
Strategy is KING
Content is Queen
Relevancy
WIIFM?(What’s in it for me?)
ENGAGEMENTPull vs Push Marketing & your Website
Incentives and Rewards
What are you selling?
What can you contribute?
Clever trumps Cash
Goal Setting• What is your audience doing in the Social
Media spaces you have an interest in?-What motivates this behavior?
• What Social Communities are already active in your space, or even around your brand?
Exercise: What are your 2 top goals with Social Media?1.2.
LinkedInBusiness to Business
Only one account per person
Only one account per company
Status
Groups: 776 groups using keyword Shoes
Connections – leveraging
Privacy Settings
LinkedInYour profile is your virtual calling card!
Name & DescriptionUpload a PhotoStatusBasics including Work Experience (Jobs)Add Sections (optional)Summary - your professional snapshotExperienceCertificationsEducationRecommendationsGroups
Twitter140 Character conversations
What’s your Handle? What’s in a @name?
Hashtags (#) are Conversations
Follow vs. Followers
Posts/Posting
Retweet (RT) and Modified Tweet (MT)
Twitter NetiquetteAlways thank people who retweet: THX 4 RT
is an accepted abbreviation.
Acknowledge new followers
Acknowledge mentions
NO SELLING! No shouting!
Share relevant articles
Follow Friday - (#FF) - suggest some of the people you follow to your followers - on Fridays
FacebookPrimarily Social
Business to Consumer (Retail)
Pages/Profile
Engagement – what does a “Like” mean to your biz?
You can’t take stuff back!
Contests
PinterestThe “new” kid on the block
Pictures! Shoppers!
Starting an account
Pinning and Creating Boards
Engaging with others
Pinterest.com
Questions & Answers
Social Media 101presented to
ENK/WSA - Las Vegas, NVAugust 9, 2012