How to Use Social Media to Build Your Speaking Career

Jennifer Gardella, PhDYour Social Media Expert

You Need: 1. Website• Full understanding of SEO• Speaker one-sheet• Bio page• Blog

2. Previous speaking engagements

3. Videos

4. Connections

5. Press

Editorial Calendar: 12 pcs of paper

Blog topics – parts of your speech Seasons School calendar (home with the kids…) Important calendar dates:

◦ Those that are real◦ Those that are ridiculous

◦ Entertain◦ Educate ◦ Inform

Types of content to create

Blog Posts

Videos (include live videos).

Infographics

Press releases

White papers

Website articles

Pictures

Newsletters

Powerpoints

Three Part Strategy Setting up your profiles

Connecting with the right people

Being Social

Setting Up Your Profileso Branding is important

o Great picture of you, and you speaking

o No duplicate content across platforms & bios

LinkedIn – should be your #1 Twitter

Google+ Facebook

Connect to the Right PeopleWho can help you get

noticed? Continually connect with others:

◦ Each other! ◦ Me! ◦ Current customers and clients◦ Potential customers and clients◦ Board Members of volunteer organizations and networking groups◦ Well connected community members◦ Small Business Owners◦ Volunteers◦ Those who can help you connect and get your word out◦ Conference organizers

Social Media Partners Related to your business Geographical Power partners You need to trust them They need to know what they are doing

What type of content to share:o You need to add value to the lives of otherso It isn’t about what you want them to know, its about

what they need and how it relates to their current situation.

o Share and engage o Know the culture of each platform and the etiquette. o Stalk your competition for ideas

Do not share the same content across multiple platforms on the same day.

Say you have a blog post:

Week one: LinkedIn

Week two: Tweet

Week three: Facebook

Week four: Google Plus

Change the copy for each site.

Share your content: 50% of your strategy

From your website and blog◦ Your story◦ 5 x 5◦ Client testimonials – tricky business◦ Staff testimonials◦ Who, what, when, where, why◦ How you can help

Content of others: Don’t Flaunt the Competition but Appear Well Read

You do not want to sound like an advertisement only promoting your content

Shared related content Not from your competitors How do you find related content?

◦ News articles related to your core mission◦ Huffington Post◦ Buzz Feed◦ Google Alerts◦ Pocket

Then stay top-of mind with your connections:o Publish LinkedIn Long Postso Send personal invites and set-up phone calls / meetingso Included others in your posts: LinkedIn, Twitter, Google+o Share their content – ask them questionso Comment, tweet, retweet, like, +1

Tools to Use Google Toolbar

Hootsuite

Evernote

Never have any auto-posting done for you – always make sure you approve it.

Measuring Success: Depends on Goals

◦ Engagement◦ Driving Traffic to Your Website & Blog

◦ Google Analytics◦ Facebook – Post insights◦ Twitter – Retweets, mentions◦ Website analytics and traffic◦ Email letter sign-up