Q1SocialMediaHighlights•  PaidAdver6singCampaigns

AcrossAllBrands•  FanGrowth:+908VolleyballFans+3,892SoJballFans•  OverallSocialTrafficto

BF.com45%

GoogleAdWords

Last45Days Previous45Days Year-Over-Year

CPC $0.44 $1.04 $0.28

CTR 3.25% 1.43% 3.29%

Conversions 79 39 119

ROI 881% 88.41% 1173%

BASEBALLFACTORYCampaigns:

Last45Days Prev.45Days Y0YCPC $1.22 $1.21 $0.84CTR 0.65% 0.69% 0.80%Impressions 280,990 159,337 260,692

SOFTBALLFACTORYCampaigns: VOLLEYBALLFACTORYCampaigns:Last45Days Prev.45Days

CPC $0.92 $0.76CTR 0.84% 0.83%Impressions 310,669 221,038

FacebookAdCampaignsBaseballFactoryPaidCampaignsResultedIn(TOTAL):•  424K+Impressions

•  4,022ClickstoWebsite• 

•  291K+PeopleReached

LookingAheadtoQ2•  Morerobustsocial&digital

adver6singcampaigns(increasedbudget,videoadver6sing)

•  IncreaseSocialVolume(publishing,engagement,

&fans)•  SpecialCampaigns,including

MLBDraJcoverage