social data, activation & consumer insights - madrid
TRANSCRIPT
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Social Data, Activation & Consumers Insights
Casos prácticos y cómo conseguirlos para tu marca
MADRID, 21 MAYO 2015
@jvitorino
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PUBLICIDAD DIRECCIONADA
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AFINIDADES ENTRE MARCAS
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Cross-selling
Up-selling
+
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¿QUÉ HAY QUE HACER?
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DEFINICIÓN DEL PÚBLICO
Millenials Generación Selfie
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Coca-Cola, iPhone, Youtube, estudiante,
fumador...
DEEP PROFILE
RECOGER DATOS DE SUS TIMELINES
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CREAMOS UN FOCUS GROUP CONTÍNUO DE CONSUMIDORES QUE
HABLAN DE TODO
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COMER Y BEBER ¿DE QUÉ HABLAN LOS MILLENIALS?
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AFINIDADES MILLENIALS
{Hip_hop,Queen} => {Tabaco} 62,5 % {Kanye_West,Queen} => {Tabaco} 55,5 % {Kizomba,Queen} => {Tabaco} 56,5 % {Cascais} => {Sushi} 50,8 %
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CON NUESTRA BÚSQUEDA SEMÁNTICA SE AGILIZA EL DESCUBRIMIENTO DE
INSIGHTS
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4Ps INSIGHTS
Colegio, Universidad Discoteca, Garito Playa Madrid, Barcelona, Salamanca, Londres, Malta
PLACES
Chocolate, Café Pizza, Sushi iPhone Real Madrid, Atleti
PREFERENCES
Kizomba, Hardwell, Kanye West, Ed Sheeran, Queen, Justin Bieber, Kurt Cobain, Eminem, Rihanna, Lana Del Rey, One Direction, Hip Hop, Rap, Youtube, Snapchat, Instagram, 9GAG
PLAY
Politizados Fumadores Con Tatoo & Piercing
PEOPLE (Tribus)
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Dr. FOLLOWERS ENTENDIENDO A TUS SEGUIDORES
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¿Y para...?
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FACEBOOK SOCIAL LOGIN
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SOCIAL LOGIN
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SOCIAL LOGIN
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Definir una Landing Page sencilla.
Añadir Social Login con un conector hacia Buzzmonitor.
Crear una campaña para promover la página y conseguir registros.
Analizar los resultados y datos recogidos.
Definir activaciones para validar el retorno de conversión: ventas directas, participar en promociones, invitar a un amigo (aumento de la bbdd), eventos, etc.
PASOS PARA CREAR UN PILOTO