New Series

Social Business Strategy #3:Focus on People, Not Features

In Part Three of the Six-Part Blog Series on Social Business Strategy, we explore the importance of shifting the focus away from features and onto meaningful human interactions that drive adoption.

The secret to getting business up and running on social software is to make the environment “people-friendly.”

Like a good dinner party where people come for the prime rib and stay for the conversation, people will be drawn to your social intranet by the kinds of interactions they can have with other people in the organization.

With that said, here are 2 reasons why it’s important to shift the focus away from features and onto people:

Reason #1People Attract

People

Don’t rely on platform features to drive conversation. It takes a good host to get conversation rolling and once people are part of it, they’ll start to discover

the system features that make the experience more dynamic and effective...

Reason #1People Attract

People

Keep an eye out for subject matter experts who can drive specific conversations. Encourage your hosts/evangelists/experts to reach out to the

people on their own teams to join the conversation.

Reason #2Quantify

Interactions

Take the time to study the interactions taking place on your social intranet, especially early on. Who are the conversation leaders? How many people start

new topics compared to the number that participate in existing topics?...

Reason #2Quantify

Interactions

TemboSocial provides easy access to this kind of information so that you can take the results back to senior leadership and reinforce buy-in at the highest

levels. You can also use these reports to fine tune your strategy and plan ahead.

As you move toward the next stages of your social business initiative meet with your conversation leaders and brainstorm ways that you can steer the conversation toward specific business concerns.

This way your roll-out will be more natural and more likely to address the real business needs of employees.

Read the White Paper on Six Strategies for a Successful Social Business that will guide you in building and implementing your strategy.

Some of TemboSocial’s clients:

By leveraging the corporate intranet, TemboSocial’s suite of software add-ons help empower, inform, and create a culture of employee-driven excellence. TemboSocial helps drive engagement with Social Recognition, Ideation, Polling, Commenting, and Employee Engagement Surveys.

Thank you!