3  

Social Business

87% of Australian Households are internet-enabled - 64% made a purchase online

95% of SME's have internet access - 67% have their own website - 73% said their website increased effectiveness 96% of Australians own a mobile device - 50% to access the internet - 16% have a tablet device (+15% intend to buy within a year) 60% of Australians visit a social network regularly - 18% of SMEs use social media for business

Source: Sensis e-business index, September 2011

What’s Happening Online - Mobile

By 2015 media tablet shipments will reach around 50% of laptop shipments – Gartner 2011

What’s Happening Online – Social Sharing

• 30 billion pieces of content were added to Facebook this past month. • More than 2 billion videos were watched on YouTube ... yesterday. • The average teenager sends 4,762 text messages per month. • 32 billion searches were performed last month on Twitter.

What’s Happening Online – Social Events

What’s Happening Online

•  Exponential Adoption Rates

•  User-determined content

•  Instant : real-time and portable

We’re all connecting at a rate of knots but where’s the business

opportunity?

14  

Social Business

16

17

Capturing Connections as Opportunities

•  Prospects

•  Subscribers

•  Supporters •  Advocates

•  Influencers

Connecting for Business - Google

24  

Social Business

Social Business Framework

AMEX uses social data to offer customers personalised discounts

So What?

ü  THINK Connection

ü  Look at market from a SOCIAL perspective

ü  Q: Is your business SOCIAL-READY?

Iggy Pintado Connector LinkedIn: www.linkedin.com/pub/dir/iggy/pintado Twitter: twitter.com/iggypintado Facebook: www.facebook.com/iggypintado

Thank You!