Chris Gordon

ContentsContext and introduction

Social media best practices

Next steps

Understanding the stats (Insights)

• Posting to Facebook

• Posting to Twitter

• It’s not all about you – share and retweet

Posting to FacebookKeep posts short – three lines maxAlways say something, don’t just copy-paste headlinePost regularly – I suggest 1 to 9 times per dayReply to comments, questions, queries and messagesLike people’s postsPublish good reader posts on your pagePhotos now get published large automaticallyVideos, too, attract peopleNot every post needs to be a link to your content – make mention of hockey, the weather, holidays, weekends Tag people and pages and use hashtags sparinglyBe social, be human, have fun

Posting to TwitterTweet regularly and tweet the links more than once

Keep to about 100 chars to allow room for RT quote

Always say something, don’t just copy-paste headline

Use @names and #hashtags

Respond to questions, queries and direct messages

Share your stories on your account, retweet colleagues

Retweet your followers – and your competition

Be social, be human, have fun

Don’t be thatperson at the party who talks only about you

ShareCommentLikeRetweetReplyFavourite

• Filtering the noise: hashtags, lists and interests

•User-generated content and asking for info, news and content

• Embedding and curating

Filtering the noiseHashtags

Lists

Facebook Interests

Hootsuite/Tweetdeck

Social media, specifically twitter, is

A search engine

A newswire, news source

A contacts book

A distribution platform

Asking for content: contextEveryone with a Smartphone is (arguably!) a journalist

There are more than 1 billion globally

User-generated content can help build or create a story

Readers are on the spot, at the scene

Provides eyewitness accounts, photos and videos

Most incidents are shared socially

Asking for content: requestPut out calls on your social channels for witnesses

Embed any content received

Thank, by replying, anybody who sends news

Mention in copy it was submitted after a request

Remind people on social that they can submit content

Embedding and curatingTweets, Instagrams and Facebook posts are embeddable

Just so long as it’s all public

Use tools to find content:

Twitter search, # search, Geochirp.com, Trendsmap.com

web.stagram.com/search/ (msg people and ask if ok)

Graph search, hashtag search

Storify – manually curate social and web content

Rebelmouse – manually, automatically curate content

•What we will work on after today

Things to think of • Social & digital contact – regular calls, hub of best practice.

Email and call me whenever. We (digital) don’t do this well!

• Respond, reply and generate conversation

• Discuss a topical issue in person with readers and on twitter

• Event calendar – year planner: how could we cover events?

• Contests

• Instagram

• Invite your friends on Facebook to like your page

What we’ll be doing/could do• Report

• Social and web stats

• Share examples from around the group (social and content)

• Be in regular contact and provide support and training

• Social section – Rebel Mouse:

• Politicians and your Community: links to useful tweeps, Facebook pages and local blogs.

• Content: projects, features, multimedia storytelling – how can we help you create and learn?

Next stages: social media1. We need to know...

2. Our next step in social media should be a) Instagram, b) Pinterest, c) other – please explain...

3. If I had one question for the presenters it would be...

4. If we had to do less of something in social media to allow us to do more of something else – what would we cut down and what would/should we increase...

5. Other thoughts, questions etc...

•What Digital will provide monthly

• Facebook Insights tour

Monthly web reportSocial referral rates

Unique users

Visits

Page views

Bounce rate

Average time on page

Six FB Insight metrics

Qualitative examples, too

A tour of FB Insights