The Power of Social Advertising

@TimmyBoschStrategy Director @LikeableMedia

@ottogrlMarketing Director @LikeableMedia

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What’s Inside

• Meet Likeable

• Twitter• Ad types and performance• Targeting best practices

• Facebook• Why Facebook ads?• Best Practices• Sponsored stories

• Questions/Feedback & Grand Prize

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Meet Likeable

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Clients We Work With

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Social Advertising: Twitter

• Growing Market

• Less mature Ad Platform

• Freshness of content is important

• Refresh and re-promote new tweets

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Social Advertising: Twitter Ads Types

• Ad Type

• Promoted Tweets

• In the newsfeed

• In search

• Promoted Accounts

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• Facebook Ads can fuel engagement, growth and awareness

• A good Facebook Strategy needs a balance paid and earned media (they feed of each other)

• It’s the most powerful prospect targeting opportunity in history

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Why Spend Money On Facebook Ads?

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Facebook Ad Targeting

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Facebook Ad Targeting

Don’t forget about B2B!

• Measuring Results

• Ad quality: CPC, CPF, CTR

• Fan quality: Actions

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Social Advertising: Facebook Ad Measurement

Likes Lead To Prospects

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• Facebook Ads that have the Like button are 50% cheaper than ads that link off site.

• You get more than just a targeted fan. You get their Social Graph.

• Like ads are putting prospects directly in the conversion funnel.

Targeting: Facebook Ads vs. Google Ad Words

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• Target Through Key Words

• Demographic Targeting Limited

• Target through interests

• Accurate demographic targeting

Facebook Ads vs Google Ad Words

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Awareness

Demand Generation

Conversion

Facebook Can Do All 3

Google

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Facebook Advertising Process

Analyze

Target

Create

Optimize

Facebook Page Post Ads

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• Reach Generator: pay to reach a higher % of fan base (now buy ad unit from timeline)

• You can also target non-fans through the ad platform

Facebook- Sponsored Stories

• Page like sponsored stories do not require premium payment

• They rely solely on friend recommendation

• These work best for highly recognizable brands

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Facebook Ad Copy Tips

• No brainer Facebook ad copy works!

• The shorter the better

• Call to action

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Facebook Ads- Image Tips

• Landscape oriented

• Smiling faces

• Use colors that will contrast Facebook Blue & White Orange is optimal because it is

less alarming and less common than red, warmer and brighter than yellow, and not as gender-specific as pink.

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Social Ads

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Questions/Feedback?Grand Prize!

FB.com/LikeableMedia @LikeableMedia

tim@likeable.com@TimmyBosch

http://likeable.com