Social Media Platforms

Facebook is visual, so it's best to include more than short bursts of text.

• Post colorful photos• Insightful videos• Something interesting that's relevant to your company• Valuable for customers and beautiful on your

Facebook timeline.

Facebook uploads 250 million photos a day & 70% of all activities revolve around photos.

VS

Twitter is about sharing ideas, information and occasionally inspirational quotes in order to build a community around what the business offers

• Short Messages• Thoughts / Questions• News• Jokes• Comments• Communicating and Interacting

Hashtag (#) – Great way to track topics and be included in topics.Handle (@) – A person or Account

• A great platform for projecting what your company is doing and accessing a large audience.

• Don’t want to SPAM followers. • Post between 1:00 and 3:00 p.m. EST on the weekdays for the

most engagement.• Follow up scheduled tweets – Its important to respond quickly• interacting with the community

While the majority of your tweets will probably be about your business, it's important to develop a personality beyond tweeting out discounts or new products. It's all about building a human personality.

On February 3, 2013, Twitter announced that a record 24.1 million tweets were sent the night of Super Bowl XLVII

MentionGood | Bad

Photo?

YES NO

RT & FAV

Reply

FAV

Reply

Reply with Apology and DM request

Follow up Via DM Or Email

Product Request

Interact with them.Ask for a photo

Send it if they earn it

MY APPROACH FOR MENTIONS

Being in someone’s photo stream means they have allowed us into their life. We have been invited into their personal space.

• Visual• Personal• Post beautiful, high-quality shots that users can’t see anywhere else• Share photos that engage your audience in a way that allows your

customers to experience your brand.• take exciting pictures that WOW the followers…who in turn like,

comment and share…spreading the brand.• a steady stream of photos won’t feel spammy like a steady stream of

tweets or Facebook posts might if…you provide high-quality photos • Collect fan-created content.

• Take artistic pictures• Take a picture you would hang on your wall• Go behind the scenes• Leak stories• Use hash tags -keep in mind that you can go back and add hash

tags to your photos. Just do it in the comment section. This will definitely increase the number of likes and follows you get.

My Strategy

USING HASH TAGS

Follow a post with a search, like, and comment• #baseball• Sat 7:30pm – Sunday 7:30 pm

o Searched the hash tago “Liked” other photos using the same hash tago Commented on some of the better oneso Grew from 637 – 747 in 24 hrs.

1. Announce you are going to have a contest – On your website and other social media accounts, let your fans know that you are going to launch an Instagram contest.

2. Use a theme – A good contest is built around a theme and a hashtag. For example, GE might do a contest around #energy that is generated from #wind or #sun. Their fans would then tag their photos with those hash tags.

3. Submit photos – Next, users enter their photos by uploading them to Instagram using the hashtag designated for the company. In the case of GE it was #GEInspiredMe. These are the photos that will be entered into the contest.

4. Evaluate submissions with an RSS feed – GE received over 4,000 submissions…which can be tough to evaluate! The best way to do this is to create a RSS feed and point it to a reader using this address: http://instagr.am/tags/[hashtag name]/feed/recent.rss. Don’t include the hash mark # in this address.

The best way to announce the winner is to do it on your main website and point all of your social media announcements back to that page. That way you drive traffic and links to your website and not some social media property.

Promotional Contest

• Pinterest is a social discovery network, but it's not a platform for self-promotion. Rather than broadcasting what the company is doing, small business owners can crowd source and create highly visual pinboards for inspiration.

• Collecting images, logos and websites with good design and clever copywriting will inspire your brand and team

• Show followers that you have an eye for good taste.

• Recipes• Healthy Snacks• Pin or re-pin something daily

A valuable resource for small businesses. Today, technology has made it easy for anyone to create a video without spending a ton on production. Even a smartphone is capable of creating something worthwhile for your audience.

https://vine.co/v/bdvn35TuVnL