socia media is bigger than you think

8/8/2019 Socia Media is Bigger Than You Think

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Statistics Show Social Media

Is Bigger Than You Think

Original Post Source: August 11, 2009 ByErik Qualmanhttp://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/

Is Social Media a fad or the biggest shiftsince the Industrial Revolution?

Welcome to the Social Media Revolution!
http://socialnomics.net/about/http://socialnomics.net/about/http://socialnomics.net/about/http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://socialnomics.net/about/


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These are 2009 stats taken from the post link above:

1. By 2010 Gen Y will outnumber Baby Boomers.96% of them havejoined a social network

2. Social Media has overtaken porn as the #1 activity on the Web3. 1 out of 8 couples married in the U.S. last year met via social media4. Years to Reach 50 million Users: Radio (38 Years), TV (13 Years),

Internet (4 Years), iPod (3 Years)Facebook added 100 million usersin less than 9 monthsiPhone applications hit 1 billion in 9 months.

5. If Facebook were a country it would be the worlds 4th largest betweenthe United States and Indonesia (note that Facebook is now creeping

up recently announced 300 million users)6. Yet, some sources say Chinas QZone is larger with over 300 millionusing their services (Facebooks ban in China plays into this)

7. comScore indicates that Russia has the most engage social mediaaudience with visitors spending 6.6 hours and viewing 1,307 pages pervisitor per month Vkontakte.ru is the #1 social network

8. 2009 US Department of Education study revealed that on average,online students out performed those receiving face-to-face instruction

9. 1 in 6 higher education students are enrolled in online curriculum10. 80% of companies are using LinkedIn as a primary tool to find

employees.

11. The fastest growing segment on Facebook is 55-65 year-old females12. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter

followers than the population of Ireland, Norway, or Panama. Note Ihave adjusted the language here after someone pointed out the way itis phrased in the video was difficult to determine if it was combined.

13. 80% of Twitter usage is outside of Twitterpeople update anywhere,anytimeimagine what that means for bad customer experiences?

14. Generation Y and Z consider e-mail passIn 2009 Boston Collegestopped distributing e-mail addresses to incoming freshmen

15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook

16. The #2 largest search engine in the world is YouTube17. Wikipedia has over 13 million articlessome studies show its moreaccurate than Encyclopedia Britannica78% of these articles are non-English

18. There are over 200,000,000 Blogs19. 54% = Number of bloggers who post content or tweet daily20. Because of the speed in which social media enables communication,

word of mouth now becomes world of mouth21. If you were paid a $1 for every time an article was posted on

Wikipedia you would earn $156.23 per hour


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22. Facebook USERS translated the site from English to Spanish via a Wikiin less than 4 weeks and cost Facebook $0

23. 25% of search results for the Worlds Top 20 largest brands are linksto user-generated content

24. 34% of bloggers post opinions about products & brands25. People care more about how their social graph ranks products and

services than how Google ranks them26. 78% of consumers trust peer recommendations27. Only 14% trust advertisements28. Only 18% of traditional TV campaigns generate a positive ROI29. 90% of people that can TiVo ads do30. Hulu has grown from 63 million total streams in April 2008 to 373

million in April 200931. 25% of Americans in the past month said they watched a short

videoon their phone32. According to Jeff Bezos 35% of book sales on Amazon are for the

Kindle when available33. 24 of the 25 largest newspapers are experiencing record declines in

circulation because we no longer search for the news, the news findsus.

34. In the near future we will no longer search for products and servicesthey will find us via social media

35. More than 1.5 million pieces of content (web links, news stories, blogposts, notes, photos, etc.) are shared on Facebookdaily.

36. Successful companies in social media act more like Dale Carnegie andless like David Ogilvy, Listening first, selling second

37. Successful companies in social media act more like party planners,aggregators, and content providers than traditional advertiser

The above statistics andSocial Media Revolutionvideo tell the story, social

media isnt a fad, its a fundamental shift in the way we communicate. Please feelfree to share with any non-believers!

Its amazing how fast the world of social media moves! As many of the stat from

the original Social Media video have changed, below are a few new statistics.
http://www.youtube.com/watch?v=sIFYPQjYhv8http://www.youtube.com/watch?v=sIFYPQjYhv8http://www.youtube.com/watch?v=sIFYPQjYhv8http://www.youtube.com/watch?v=sIFYPQjYhv8


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Social Media

Revolution 2

Original Post Source: May 5, 2010 byErik Qualmanhttp://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

These are updated stats taken from the 2010 post link above:

1. Over 50% of the worlds population is under 30-years-old2. 96% of them have joined a social network3. Facebook tops Google for weekly traffic in the U.S.

4. Social Media has overtaken porn as the #1 activity on the Web5. 1 out of 8 couples married in the U.S. last year met via social

media6. Years to reach 50 million Users: Radio (38 Years), TV (13

Years), Internet (4 Years), iPod (3 Years)7. Facebook added over 200 million users in less than a year8. iPhone applications hit 1 billion in 9 months.9. We dont have a choice on whether we DO social media, the

question is how well we DO it.
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10. If Facebook were a country it would be the worlds 3rd largestahead of the United States and only behind China and India

11. Yet, QQ and Renren dominate China12. 2009 US Department of Education study revealed that on

average, online students out performed those receiving face-to-face instruction

13. 80% of companies use social media for recruitment; % of these

using LinkedIn 95%14. The fastest growing segment on Facebook is 55-65 year-old

females15. Ashton Kutcher and Ellen Degeneres (combined) have more

Twitter followers than the populations of Ireland, Norway, orPanama. Note I have adjusted the language here after someonepointed out the way it is phrased in the video was difficult todetermine if it was combined.

16. 50% of the mobile Internet traffic in the UK is forFacebookpeople update anywhere, anytimeimagine what thatmeans for bad customer experiences?

17. Generation Y and Z consider e-mail pass some universitieshave stopped distributing e-mail accounts

18. Instead they are distributing: eReaders + iPads + Tablets19. What happens in Vegas stays on YouTube, Flickr, Twitter,

Facebook20. The #2 largest search engine in the world is YouTube21. While you watch this 100+ hours of video will be uploaded to

YouTube

22. Wikipedia has over 15 million articlesstudies show its moreaccurate than Encyclopedia Britannica78% of these articles arenon-English

23. There are over 200,000,000 Blogs24. Because of the speed in which social media enables

communication, word of mouth now becomes world of mouth25. If you were paid a $1 for every time an article was posted on

Wikipedia you would earn $1,712.32 per hour26. 25% of search results for the Worlds Top 20 largest brands are

links to user-generated content

27. 34% of bloggers post opinions about products & brands28. Do you like what they are saying about your brand? You better.29. People care more about how their social graph ranks products

and services than how Google ranks them30. 78% of consumers trust peer recommendations31. Only 14% trust advertisements32. Only 18% of traditional TV campaigns generate a positive ROI33. 90% of people that can TiVo ads do34. Kindle eBooks Outsold Paper Books on Christmas


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35. 24 of the 25 largest newspapers are experiencing record declinesin circulation

36. 60 millions status updates happen on Facebook daily37. We no longer search for the news, the news finds us.38. We will no longer search for products and services, they will find

us via social media39. Social Media isnt a fad, its a fundamental shift in the way we

communicate40. Successful companies in social media act more like Dale Carnegie

and less like Mad Men Listening first, selling second41. The ROI of social media is that your business will still exist in 5

years42. Bonus: com Score indicates that Russia has the most engaged

social media audience with visitors spending 6.6 hours andviewing 1,307 pages per visitor per month Vkontakte.ru is the#1 social network

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