soccerex transfer review 2015-16 by prime time sport -la liga edition-

Barcelona/Manchester

September 7th 2015

SOCCEREX TRANSFER REVIEW 2016

2

1. Technical sheet

2. Summer transfers window 2015/16

3. Squads review La Liga

4. FC Barcelona & Real Madrid face to face

5. Conclusions

6. Annexes

CONTENT

MISSION

Soccerex Transfer Review by Prime Time Sport provides

since 2009 (originally established as Football Transfer

Review) relevant data and insightful and independent

analysis on the variables that influence squad designs and

player transfers at main European Clubs

• 2 releases published every year, related to Summer and Winter

transfer windows

• The objective is to combine the available data in a way that helps to

come-up with insightful analysis, rather than the publication of the

information itself

• Addressed to both football industry professionals and those that

follow it with special interest

ABOUT SOCCEREX TRANSFER REVIEW

3

SPECIFICATIONS

TEAM

• Data included refer to main division of English Premier League, Spanish La Liga,

Italian Serie A, German Bundesliga and French Ligue 1

• Transfer figures include guaranteed amounts only

• It includes player transfers that took place until September 1st 2016

• Player loans with purchase obligation are accounted as a transfer at the time of

effective player exit

• Transfer figures are gross of agent fees or revenue share with other stakeholders

• It is considered that teams where players are landing have paid for transfer fees,

regardless of the participation of other investors

• Loan fees not included unless really relevant

• Squads review includes only players registered as first team members

• Director: Esteve Calzada

• Head of content: Bruno Batlle

• Coordinator: Aleix Piqué

• Analyst: Isaac Vives

TECHNICAL SHEET

4


5

1. Technical sheet




5. Conclusions

6. Annexes

1. Background

2. European football

3. La Liga


6

Increased trading activity all over Europe, with highest disposable income ever from

player sales to reinvest in new players

PSG and Manchester City released from UEFA’s Financial Fair Play strict limitations.

FFP with less impact as a result of increased revenues at subsequent stronger

purchasing power, specially in the EPL

Large number of top teams with aspirations to improve pitch results, either domestically

or in Europe (such as Manchester and Milan sides)

Arrival and consolidation of new Asian shareholders at Milan teams, Atletico and

Valencia

Outlook of even higher TV incomes at English Premier League and centralised system in

Spain which resulted in a 50% increase from TV revenues

Strong British pound rate vs Euro, with an additional 9% increase vs last year

BACKGROUND

7

1. Background


3. La Liga


8

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES

9

Top 5 European Leagues investment a whopping 3bio€, +32% vs last season and highest

amount ever. All 5 top European leagues showed an increase in investment in players transfers

1.838

1.3211.723 1.544

2.162 2.238

2.963

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

+32%Mio€

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES

10

553

465

360

151194

617

335

128

238 226

731

402 396

258

375

1028

302

500

274

134

1169

579518

393

303

2011/12 2012/13 2013/14 2014/15 2015/16

Premier League stayed as the driving force of European football by surpassing again1bio€ in

players spending, +14% vs last year and record high ever.

Serie A is back to top 2 with 579mio€ thru squad renovation of all top teams.

All leagues (except Ligue 1) hit record high investment figures

+14%

+92%

+43%

+4%

+261%

Mio€

% OF TOTAL INVESTMENT BY TOP 4 IN EACH LEAGUE

11

82,7%

72,5%

62,3%56,3%

45,7%

Juventus FC

Inter

AC Milan

AS Roma

B. Munich

B.Leverkusen

Wolfsburg

Borussia Mon.

Ligue 1 is once again the most monopolized European league (83% of total investment by top 4). La Liga

shows the lowest polarization rate ever (73%) without neither Real Madrid nor Barcelona in the top 2. EPL

stays with the least investment polarization (46% by top 4) as a result TV moneys distribution scheme

PSG

AS Monaco

O.Lyon

O.Marseille

At.Madrid

Valencia CF

Real Madrid

FC Barcelona

M.City

M.United

Liverpool

Chelsea

Mio€

2ND DIVISION EXPENDITURE– TOP 5 EUROPEAN LEAGUES

12

137

35

20

5 1

Mio€

England dominance gets replicated when analyzing second division expenditure by country.

Championship sides invested a whopping 137m€, 4 times more than Bundesliga B (35).

Serie B, Liga Adelante and Ligue 2 spent 20, 5 and just 1m€ respectively

PLAYER SALES-TOP 5 EUROPEAN LEAGUES

13

Premier League lead again player sales income ranking and hit yet another record high (573m€), pivotal

to sustain high levels of expenditure in players acquisition. Serie A, Bundesliga and Ligue 1 also hit

record high player sales income with 484, 470 and 400m€ respectively

336

438

128152

290299

365

135164

183

261

410

200228

480

563

272

192221

512

573

484 470

400 396

2010/12 2012/13 2013/14 2014/15 2015/16+2%

+78%+244%

+81%-23%

Mio€

NET SPENDING-TOP 5 EUROPEAN LEAGUES

14

217

7027 23 42

318

-55-30

10362

470

-84

-8

58

147

465

-12

30

82

-87

596

12295

-77 -97

2011/12 2012/13 2013/14 2014/15 2015/16

Premier League dominance becomes even stronger when deducting income from player sales,

with a net investment of still 596mio€, 5 times higher than runners-up La Liga (122mio€, positive amount

for 1st time in 4 years). Bundesliga had a negative net investment for the 1st time and Ligue1 confirms its

players supply profile

Mio€

Manchester City spent the highest amount of the summer (200m€) after release from FFP

limitations. Manchester rivals United spent another 140m€ (adding to 196m of last year). Atlético

are surprising number 3 and traditional Italian teams are back to a top 10 that does not include

neither Barcelona nor Chelsea

TOP 10 SPENDING RANKING

15

200

140 140125

116 112 10899

91 86

M.City M.United At.Madrid Juventus PSG Liverpool Inter Valencia Milan R.Madrid

Mio€

TOP 10 SPENDING RANKING 2014/15

16

196

157 149

120105 104 102

73 66 60

M.United FC Barcelona Liverpool R.Madrid At.Madrid Chelsea Arsenal Southampton M.City Valencia

Mio€

TOP EUROPEAN TEAMS SPENDING RANKING

17

107

32

111

29 26

183

78

34

62 65

45

66

34

50

10 12

120

104

196

50

157

102

200

125116

108

91 86 82 82 79

51

14

2013/14 2014/15 2015/16

Mio€

265

200 196183 177

158 157 150 149 147

09/10 15/16 14/15 13/14 01/02 03/04 14/15 04/05 14/15 12/13

HIGHEST SPENDING ON SUMMER TRANSFER WINDOWS

18

Mio€

League

Position

UCL

Position

2 ? 4 3 1 2 1 1 6 1

1/8 ? - 1 1/8 Semi-final 1 Semi-final Group stage 1/4

High amounts spent in new players do not guarantee immediate pitch success. Only 5 out

of 10 highest summer expenditure resulted in League or Champions League victory

TOP 5 SPENDING CLUBS IN EACH LEAGUE

19

Manchester City 200,0

Manchester United 139,7

Liverpool FC 111,9

Chelsea FC 82,1

Tottenham 72,0

Atlético Madrid 139,5

Valencia CF 99,0

Real Madrid 86,0

FC Barcelona 51,0

Villarreal CF 45,2

Juventus FC 125,3

Inter 108,4

AC Milan 91,0

AS Roma 35,8

SSC Napoli 32,8

Bayern Munich 79,0

Bayern Leverkusen 58,0

VfL Wolfsburg 55,2

Borussia Mon. 29,0

TSG Hoffenheim 23,6

PSG 116,1

AS Mónaco 82,3

O.Lyon 36,2

O.Marseille 16,0

LOSC Lille 12,9

Mio€

INVESTMENT BY PROMOTED TEAMS – TOP 5 EUROPEAN LEAGUES

20

Mio€

Strong TV income for all Premier League teams results in strong purchasing power even for promoted

teams. Just Watford (47m€) spent more than all promoted teams from other leagues together

47

31

14

Watford Bournemouth Norwich

0 0 0

Troyes Ajaccio Angers

20

0 0

Bologna Carpi Frosinone

9

3

0

Betis Las Palmas Sporting

41

Ingolstadt Darmstadt

ACCUMULATED 7 YEAR SPENDING OF TOP TEAMS

21

817 815

551 536 517488

433

356315 302

244

Real Madrid continues to be the team with highest accumulated investment during last 6

years. Manchester City stays in 2nd position, rest of teams still far from the top 2

*Winter window transfers not included

Mio€

TOP 10 TEAMS IN PLAYER SALES INCOME

22

AS Monaco was the European leader in player sales income with a whopping 160mio€, highest amount in

football history. Other traditional “selling” teams as Atlético & Porto follow with 116 and 110mio€ in player sales

respectively. Manchester United used player sales to help financing new player arrivals (102m€ cashed-in)

160

116110

10297

8984

7772 70

AS Monaco At.Madrid Porto M.United Wolfsburg Inter Liverpool Benfica Tottenham AS Roma

Mio€

TOP 10 TEAMS IN PLAYER SALES INCOME 2014/15

23

120 11397 94 92

80 79 77 7362

Southampton R.Madrid AS Monaco Chelsea Liverpool Porto FC Barcelona At. Madrid Benfica M.City

Mio€

TOP EUROPEAN TEAMS PLAYER SALES RANKING

24

Inter and Juventus took advantage of player sales to finance new player arrivals.

Arsenal was the most quiet top team of the summer, with just 14m€ invested (Petr Cech)

and 3m€ in player sales income (Podolski)

7

37

93 0

28

41

104

29

1612

6

22

62

94

39

79

49

113

2

29

16

89

69

5552 52

46

31

16 158

3

2013/14 2014/15 2015/16Mio€

136

113104 103 100

94 89 89 84 84

01/02 14/15 13/14 09/10 02/03 14/15 09/10 15/16 09/10 06/07

EUROPEAN ELITE HISTORICAL SALES RANKING

25

Inter Milan sales this summer got them in the historical Top-10.

Juventus sales in 2001/02 stay as the highest income from players sales amongst the top teams


Mio€

TOP EUROPEAN TEAMS PLAYER SALES RANKING

26

Manchester United 102,3

Liverpool FC 83,7

Tottenham 71,6

Aston Villa 64,2

Manchester City 55,3

Atlético Madrid 116,0

Sevilla FC 52,3

Valencia CF 50,1

FC Barcelona 46,0

Villarreal CF 36,3

Inter 88,6

AS Roma 69,5

Juventus FC 68,5

Udinese 54,4

USC Palermo 40,5

VfL Wolfsburg 96,8

Bayern Leverkusen 61,5

TSG Hoffenheim 57,1

Shalke 04 50,2

Mainz 05 35,6

AS Mónaco 160,4

O.Marseille 54,0

OSC Lille 35,3

Saint-Étienne 23,2

O.Lyon 21,8

Mio€

ACCUMULATED 7 YEAR PLAYER SALES OF TOP TEAMS

27

389

307

268

237 233 231212 207 204

161

54

Real Madrid gets reconfirmed as the most active team in the market,

toping both accumulated investment and player sales


Mio€

TOP EUROPEAN TEAMS NET INVESTMENT RANKING

28

Manchester City also tops European ranking of net investment (145mio€ after

deducting income from sales), followed by PSG (101) and AC Milan (83).

FC Barcelona spent only 5m€ net after sporting success last season and FIFA ban

82

10

79

3422

-5

33

75

21

98

3748

-17

7

157

412

86

101 4

78

145

101

8371

5749

30 3020

125

2013/14 2014/15 2015/16

Mio€

ACCUMULATED 7 YEAR NET INVESTMENT OF TOP TEAMS

29*Winter window transfers not included

584

482429

313283

255227

196

91

9 7

Mio€

30

Mio€

140

200

82

140108 112 125

5599

37

116

55

160

102

89 84 69

9750

110

Sales

Signings

256 255 242 242

197 196194

152149 147

MOST ACTIVE TEAMS IN PLAYERS TRADING (SPENDING + SALES)

Atlético was the most active side in Europe in terms of amount of money traded, both from player

acquisition and sales to a total of 256m€ (140 spent in new players and 116 collected from sales)

TOP 10 MOST EXPENSIVE PLAYERS 2015/16

31

De Bruyne signing by Manchester City for 76mio€ was the most expensive

of the summer in Europe, followed by Di Maria (63) and Sterling (60).

Premier League or La Liga sides were involved in 9 out of 10 most expensive signings

76

6360

5047 45

4137 36 35

De Bruyne Di María Sterling Martial Benteke Otamendi Firmino A.Vidal Draxler Kovacic

Mio€


32


81 8075

50

4340 38 38 36 35

L.Suárez James Di María D.Luiz A.Sánchez Mangala D.Costa Shaw A.Herrera Lukaku

Mio€

%Minutes

USAGE TOP 10 EUROPEAN SIGNINGS 2014/15

33

Alexis Sanchez was the most profitable signing last season (86% of minutes), followed by

Lukaku, David Luiz and James Rodríguez. Herrera, Di Maria and Shaw (injured) played

just 55%, 48% and 33% of the minutes respectively

*Winter window transfers not included. Calculated on domestic league minutes. Most expensive signings

86% 84%

67% 67% 64% 63% 60%55%

48%

33%

A. Sánchez Lukaku D.Luiz James Mangala L.Suárez D.Costa A.Herrera Di María Shaw

TOP 5 MOST EXPENSIVE PLAYERS IN EACH LEAGUE

34

De Bruyne 76

Sterling 60

Martial 50

Benteke 47

Otamendi 45

Kovacic 35

Jackson Martínez 35

Arda Turan 34

Danilo 32

Rodrigo 30

Dybala 32

Bacca 30

Kondogbia 30

Alex Sandro 26

Romagnoli 25

Arturo Vidal 37

Draxler 36

Douglas Costa 30

Aránguiz 13

Chicharito Hernández 12

Di María 63

Kurzawa 25

Cavaleiro 15

Traoré 14

Darder / R.Lopes 12

Mio€

RANKING MOST EXPENSIVE TRANSFERS EVER

35

8 of the top 10 most expensive transfers ever have been made either by

Real Madrid (5) or FC Barcelona (3). De Bruyne becomes 5th most expensive signing in

football history and 1st in the top 10 by Manchester City

10194

81 8076 75 72

66 65 65 65

Bale C.Ronaldo L.Suárez James De Bruyne Di María Zidane Ibrahimovic Kaka Neymar Cavani

Mio€

1. Background


3. La Liga


36

TOTAL PLAYER ACQUISITION SPENDING- LA LIGA

37

270

470

262

360

128

396

500 518

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Mio€

La Liga BBVA invested 518mio€ in new players, highest amount in 8 years.

As much as 14 teams increased their investment led by Atlético de Madrid and Valencia.

FC Barcelona and Real Madrid spent 140mio€ less

+3,6%

PLAYER ACQUISITION SPENDING- LA LIGA

38

470

94

262

111

360

245

128

65

396

148

500

223

518

381

Total Liga Liga excl. FCB & RM

2009/10

2010/11

2011/12

2012/13

2013/14

2014/15

2015/16

Mio€

Combined investment of FC Barcelona and Real Madrid only accounted for 26% of La Liga total,

the lowest % in history (vs 50% traditionally).

Irruption of Atlético and Valencia investment, and to a lesser extend Sevilla, was the main reason

NEW PLAYERS SPENDING BY TEAM

39

33

14

183

65

16

34

3 515

3 6 1 1

105

60

120

157

1221

123 1 1 1 4 2 1

140

99

86

5145

3123

9 8 8 5 3 3 3 2 2

2013/14

2014/15

2015/16

Mio€

Atlético and Valencia take the lead from the 2 giants by reinvesting income from player sales.

Up to14 teams have spent more than last season. 4 teams could not spend any money

*Data not included for seasons in which team not at Liga BBVA

TOP 10 ON 7 YEAR ACCUMULATED INVESTMENT

40

Mio€

Real Madrid tops the ranking of total La Liga players investment of the last 7

years. Real Madrid and FC Barcelona account for 56% of total investment

817

551

381

262

148114 85

39 31 26

Real Madrid FC Barcelona At.Madrid Valencia Sevilla Villarreal Málaga At.Bilbao Getafe Granada

http://en.wikipedia.org/wiki/File:Granada_CF_logotipo.svg



41

Kovacic and Jackson Martinez were the most expensive signings of the summer.

All top 10 signings were made by Real Madrid, FC Barcelona, Atlético Madrid or Valencia

Mio€

35 35 3432

30

25 25

20 2017

Kovacic J.Martínez A.Turan Danilo Rodrigo Abdennour Savic Vietto Y.Ferreira A.Vidal


42

Mio€

81 80

30 30 29

20 18 18 16 16

L.Suárez James Kroos Griezmann Negredo Mathieu Mandzukic Rakitic Cerci Oblak

43

Besides domestic acquisitions (28%), La Liga most important “supplier” league was Portugal (FC

Porto in particular), where Spanish sides bought players for 141m€ (27%).

Serie A got 13% of the investment and Premier League and Ligue 1 just 10% each

28%

27%13%

10%

10%

11%

141

147m€

68

54

5256

TOTAL

518m€

LEAGUES OF ORIGIN OF LIGA BBVA PLAYERS INVESTMENT

Other

leagues

TOTAL VALUE OF PLAYER SALES- LA LIGA

44

245286 290

183

480512

396

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Mio€

-23%

La Liga sold players for 396mio€ at summer transfer window,

down 23% vs last season, following 2 seasons of record high figures

PLAYER SALES BY TEAM

45

7882

42

28

6

37

12

104

84

13

39

6 7

77

5147

79

8 7 5

113

2

21

3

45

36

10

116

52 5046

36 36

18 16 159

3 1

2013/14

2014/15

2015/16

Mio€

*Data not included for seasons in which team not at Liga BBVA

Most teams sold their best players and used income to bring replacements at a lower price.

Teams like Atlético, Sevilla, Valencia, Villarreal, Málaga or Espanyol sold again their marquee players

TOP 10 ON 7 YEAR ACCUMULATED PLAYER SALES

46

Atlético takes over from Real Madrid as the leader of the accumulated player sales ranking of the last

7 summers. Financial constraints and availability of top players has taken Atlético to top the ranking.

Valencia also reduced its gap to Real Madrid

Mio€

416391

312

271

225

137110

84 78 76

At.Madrid Real Madrid Valencia FC Barcelona Sevilla Villarreal Málaga R.Sociedad Espanyol At.Bilbao

SALES ABROAD OF NATIONAL PLAYERS

47

5747

17

74 79

115

139

166

80

2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Number of Spanish players exports was down for 1st time in 6 seasons.

Less Spanish talent left this season to other leagues, but they still left an income of 80mio€,

half of it homegrown players from FC Barcelona

Mio€

*It includes sales from la Liga BBVA and Liga Adelante

48

38% of total La Liga sales came from domestic transactions (147m€).

Premier League is still most important “client” of La Liga sides (29%), followed by Serie A (20%)

TOTAL

396m€

DESTINATION LEAGUES OF LA LIGA PLAYER SALES

Other

leagues

38%

29%

20%

3%2% 8%

147m€85

32M€

111

TOTAL NET SPENDING- LA LIGA

49

€Mio

225

-24

70

-55-84

-12

122

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

La Liga shows a positive net spending (122mio€) for the first time in 4 years. Lower sales of

Real Madrid and high investment by Atlético Madrid, Valencia and Real Sociedad, the main reasons

NET PLAYERS SPENDING BY TEAM

50

€Mio

Real Madrid clearly led net investment ranking after making lower income from sales.

13 out of 20 teams invested more than collected from players sales (vs 8 last season)

70,5

48,9

23,5 23,2

9,0 8,2 8,05,0 3,4 2,8 1,5 0,4 0,1 0,0

-2,5-6,2 -6,5

-15,5

-21,1

-30,8

NET PLAYERS SPENDING BY TEAM 2014/15

51

€Mio

77,9

25,1

12,77,5

4,51,0 0,5 0,2 0,0 0,0

-3,0 -3,1 -3,3-6,0 -6,0

-9,2

-16,7

-29,6-33,2 -35,0


52

1. Technical sheet




5. Conclusions

6. Annexes

% OF NON NATIONAL PLAYERS BY LEAGUE

53

Non-national players

La Liga is still the league that has the highest % of national players (58%), while

English Premier League sides continue to struggle to grab more national players

63%

49% 47%

39% 39%

64%

49%52%

41%37%

70%

46%

54%

45%40%

67%

47%

53%

45%

39%

68%

56%

49% 48%

42%

2011/12

2012/13

2013/14

2014/15

2015/16

HOME GROWN PLAYERS BY SQUAD

54

Players

* Players having participated in any youth teams of the club, including reserves (B teams)

Athletic Bilbao repeats as leader of the ranking. 2 newcomers to

La Liga get the 2nd and 3rd position, long term work in their Academies showed success.

FC Barcelona keeps 12 homegrown players but falls to 5th position (lowest ever)

18

1615

14

12

87 7 7

6 6 65 5

3 32 2 2

1

AVERAGE STABILITY OF SQUAD- TOP 10

55

4,2

2,8

4,3

2,7

1,41,7

1,7

4,2

3,2

3,43,3

1,91,7

1,51,6

3,5

3,2 3,1 3,1

2,3

2,0

1,71,5 1,5 1,5

R.Sociedad At.Bilbao FC Barcelona Real Madrid Sporting Las Palmas Deportivo At.Madrid Málaga Celta

2013/14 2014/15 2015/16

Real Sociedad has most stable squad, with an average stay by player of 3,5 years.

Teams with higher number of home grown players show higher stability

Years*

* Average time of stay in the club

AVARAGE STABILITY OF SQUAD- BOTTOM 10

56

Years*

1,41

0,90

1,40

0,80

1,70

1,10

2,25

1,20

1,84

1,36

0,960,84

1,26

0,92

1,54

1,17

0,88

1,42 1,39 1,33 1,32 1,29

1,070,96 0,92 0,92

0,83

Villarreal Levante Valencia Rayo Getafe Betis Sevilla Espanyol Eibar Granada

2013/14 2014/15 2015/16

* Average time of stay in the club

Eibar and Granada -with 17 signings each- are the teams with newest squads




57

1. Technical sheet




5. Conclusions

6. Annexes

NEW PLAYERS INVESTMENT R. MADRID VS FC BARCELONA

58

265

112

78 7355 60

30 33

183

65

120

157

86

51

2009/10

2010/11

2011/12

2012/13

2013/14

2014/15

2015/16

Mio€

FC Barcelona reduced to a third its investment due to last season squad renovation, good sporting

results and FIFA ban. Real Madrid also reduced its expenditure after heavily investing in last 2

seasons and not completing De Gea transfer

PLAYERS MOVEMENT

59

2014/15 2015/16 2014/15 2015/16

Revenues* (mio€) 555 578

Profit/Loss (mio€) 15 42

Signings investment (mio€) 157 51 120 86

Player sales (mio€) 79 46 113 16

Net signings investment

(mio€)78 5 7 70

# of signings 7 2 3 6

# of exits 14 9 8 8

Average cost per new player 22 26 40 14

Continuity players signed

last season1/1 7/7 4/5 3/3

Most expensive signing

(mio€)L.Suárez (81) A.Turan (34) James (80) Kovacic (35)

• Players trading not included

PLAYERS MOVEMENT- ACCUMULATED 7 YEARS

60

2009/16 2009/16

Signings investment (mio€) 551 817

Player sales (mio€) 268 389

Net signings investment (mio€) 283 428

Most expensive signing (mio€) Luis Suárez (81) Bale (101)

Most important sale (mio€) A. Sánchez (43) Di María (75)

* Seasons 2009/10, 2010/11, 2011/12, 2012/13 , 2013/14 & 2014/15

SQUAD REVIEW

61

2015/16 2015/16

Nº players in First team 24 22

Average age 26,9 26,3

Average stability of squad

(Average time of stay in the

club)3,1 3,1

% Foreign players 58% 64%

Nº Nationalities 9 9

Home grown players by squad 12 7

New home grown players by

squad3 3

U21 Players 2 1

HOMEGROWN PLAYER SALES FC BARCELONA 2004-2016

62

8,81,5

7,02,2

9,5

0,0 0,0

20,8

0,0

26,0

36,9 43,0

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16

Luis García

(8,75)

Sergio

Garcia (1,5)Gabri (0) Motta (2)

G. dos

Santos (6)Jorquera (0)

V.Sánchez

(0)Thiago (25) Cesc (33) Pedro (27)

Santamaría

(0)Ros (0) Damià (1)

ToniCalvo

(0,2)Oleguer (3) O.Romeu(5) Fontàs (1)

J. dos Santos

(1,5)Deulofeu (6)

Tortolero (0)Fernando

Navarro (6)Crosas (0,5) Jeffren (3.75) Bojan (1,8) Adama (10)

Bojan (12) Rodri (0,6)

V.Valdés (0)

Oier (0)

Cuenca (0)

Mio€

PLAYERS EXITS R. MADRID 2004-2016

63

9,345,0

15,2 30,866,0

87,5

11,0 16,538,5

103,5 112,5

15,5

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16

Morientes

(9,3)Figo (0) Zidane (-) Helguera (0)

A. Gonález

(0)Heinze (1,5)

Metzelder

(0)Garay (5) Altintop (3,5) Ozil (45) Sahin (7)

Illarramendi

(15)

Owen (25) Portillo (0) Pavón (0) Cassano (0) Parejo (3) Guti (0)Pedro León

(5)

Canales

(7,5)Higuaín (37) Morata (20)

L.Vázquez

(0,5)

Celades (0) Cobeño (0) Mejía (0) Balboa (4) García (7) Raúl (0) Sarabia (3) Gago (3,5) Albiol (12) Jesús (0,5)

Solari (2) Sánchez (0) Bravo (2,3) García (0) Codina (0)Van der

Vaart (11)

Juan Carlos

(2.5)Granero (8) Callejón (9,5) D.López (0)

Samuel (18) Arbeloa (1,3) Diogo (4,5) Granero (3) Saviola (5) Fran Rico (1) Diarra (5) Carvalho (0) Di María (75)

César (0) Borja (-) Beckham (0) Soldado (6)Cannavaro

(0)Drenthe (-) Kaká (0) X.Alonso (10)

Juanfran

(0,4)R. Carlos (0) Baptista (10)

Huntelaar

(15)Carvajal (5) Adán (0)

Gravesen (3) D.López (7) Robinho (43) Negredo (15) Joselu (6)

Jurado (3) Cicinho (9) De la Red (-) Sneijder (15)

González (-) De la Red (3) Robben (24)

Ronaldo

(7,5)Émerson (5) Torres (2)

Salgado (0)

Van

Nistelrooy (0)

FC BARCELONA ACTIVITY AT A GLANCE

64

El FC Barcelona ha tenido un mercado estival de fichajes con menor actividad debido a

la gran renovación de plantilla la temporada pasada, al éxito deportivo y la sanción

FIFA:

- Ha incorporado únicamente 2 jugadores: Arda Turan y Aleix Vidal

- Ha reducido su inversión a un tercio de la temporada pasada (51 vs 157 mio€)

- Ha reducido su cifra de ingresos por ventas de jugadores (46 vs 79mio€ la temporada

pasada). El 94% de estas ventas procede de jugadores canteranos

- Ha obtenido la mayor cifra de su historia por traspaso de canteranos: 43mio€ (Pedro,

Deulofeu y Adama)

Tras los cambios en la plantilla:

- Mantiene el número de canteranos: 12 (había 17 hace 2 temporadas)

- Se reduce la estabilidad de la plantilla por 2o año consecutivo. Los jugadores llevan

una media de 3,1años en la plantilla (vs 3,4 temporada pasada y 4,3 la anterior).

REAL MADRID ACTIVITY AT A GLANCE

65

Reduce su inversión (86mio€) tras el fustrado fichaje de De

Gea. Representa un 29% menos que la temporada pasada

Vende únicamente por 16mio€, cifra 7 veces menor que la

temporada anterior, en la que consiguió la mayor cifra de

ventas de la historia de la Liga BBVA (113mio€). Cifra de

ventas más baja de los últimos 6 años

Fichaje más caro de la Liga BBVA: Kovacic (35mio€)


66

1. Technical sheet



4. Barça vs Real Madrid

5. Conclusions

6. Annexes

CONCLUSIONS STR 2015 (1 OF 6)

El total de la inversión en fichajes de las 5 grandes ligas europeas alcanzó los 3bio€, +32% vs

la temporada pasada estableciendo un nuevo récord histórico. Las 5 grandes ligas

incrementaron la inversión en fichajes

La Premier League se mantiene como principal motor del mercado alcanzando de nuevo el

billón de Euros de inversión en fichajes, 14% más que la temporada pasada y nuevo récord

histórico. La Serie A vuelve al Top 2 con 579mio€ tras las renovaciones de plantilla de los

principales equipos. Todas las ligas (excepto Ligue 1) alcanzan nuevos récords de inversión.

La Premier League sigue siendo la liga menos polarizada con sólo 46% de la inversión

realizada por el top 4 de equipos (vs 83% en Francia y 73% en España). La Championship

inglesa es la liga de 2ª división más potente con una inversión de 137mio€ (La Liga Adelante

invirtió 5mio€)

La Premier League lidera de nuevo el ranking de ventas y alcanza un nuevo récord

(573mio€), básico para mantener los altos niveles de inversión en fichajes. Serie A,

Bundesliga y Ligue 1 también consiguen nuevos récords de ingresos por ventas con 484, 470

y 400m€ respectivamente. Las ventas de la Liga BBVA decrecen (396)

El dominio de la Premier es aún mayor cuando se deducen los ingresos de las ventas, con

una inversión neta positive de 596mio€ (+28%). 5 veces mayor que La Liga (122mio€,

inversión neta positiva por primera vez en 4 años). La Bundesliga tuvo una inversión negativa

por primera vez y la Ligue 1 confirma su perfil vendedor (-77 y 97mio€ respectivamente)

67


68

El Manchester City invirtió la mayor cantidad del verano (200mio€) tras superar las

limitaciones del Financial Fair Play. El Manchester United gastó otros 140mio€ (adicionales a

los 196 de la temporada pasada). El Atlético es el sorprendente 3er clasificado y los equipos

italianos principales vuelven a un top 10 que no incluye ni al FC Barcelona ni al Chelsea

Los importantes ingresos televisivos de los equipos de la Premier League permiten fuertes

inversiones incluso a los clubes recién ascendidos. El Watford ha podido invertir (47mio€),

más que el resto de ligas juntas. Los equipos ascendidos en España suman 12mio€

El AS Monaco ha sido el líder en ingresos por ventas alcanzando los 160mio€, récord

histórico. Otros equipos tradicionalmente “vendedores” como el Atlético y el Porto le siguen

con 116 y 110mio€ respectivamente. El Manchester United ha utilizado los ingresos por

ventas para ayudar a financiar sus fichajes, ingresando 102mio€

El Manchester City también lidera el ranking europeo de inversión neta (145mio€ tras deducir

ingresos de ventas), seguido por el PSG (101) y AC Milan (83). El FC Barcelona se ha

gastado únicamente 5mio€ tras el éxito deportivo de la temporada pasada y la sanción FIFA


69

El Real Madrid se mantiene como el gran protagonista del mercado Europeo de fichajes en

los últimos 7 años, siendo a la vez el club con una mayor inversión acumulada (817mio€) y un

mayor ingreso por venta de jugadores (389mio€). El Manchester City es el club con mayor

inversión neta (gasto en fichajes menos ingresos por ventas) de los últimos 7 años con

584mio€ invertidos.

El Atlético de Madrid es el principal protagonista del mercado europeo de fichajes 2015/16:

equipo con mayor actividad en Europa sumando inversión (140mio€) y ventas (116). También

es el equipo que más invierte y vende en la Liga BBVA. La cifra de ventas (116) es la más alta

en la historia de la Liga

El fichaje de De Bruyne (76mio€) por el Manchester City es el más caro del verano y el 5º de

la historia del fútbol. Le siguen el fichaje de Di Maria por parte del PSG (63), y el de Sterling

también por el City (60). En 9 de los 10 fichajes más caros del verano se vieron involucrados

clubes de la Premier League o Liga BBVA

La Liga BBVA ha invertido 518mio€, lo que supone un crecimiento del 4% vs temporada

pasada, y la cifra más alta de inversión de los últimos 8 años. Sorprendentemente, esta cifra

se consigue en una temporada en la que FC Barcelona y Real Madrid han reducido

significativamente su inversión (-140mio€) y ni siquiera figuran en las primeras posiciones


70

La irrupción de Atlético de Madrid (140mio€) y Valencia (99) lidera el crecimiento, han vendido

algunos de sus mejores jugadores pero han invertido todavía más en renovar sus plantillas.

Ambos clubes han recibido inyección de capital de inversores asiáticos (Wang Jianlin y Peter

Lim) en los 2 últimos años

Valencia (+65%), Sevilla (+375%) y Villarreal (+32%) son también grandes actores del

mercado de la Liga, tras incrementar significativamente sus inversiones vs la temporada

pasada. 4 equipos no realizan ningún fichaje y 9 invierten 3mio€ o menos

La Liga BBVA cambia la tendencia e invierte más en fichajes (518mio€) que lo ingresado por

ventas (396mio€) tras 3 temporadas en que se habían ahorrado 151mio€ y se habían

conseguido 2 récords históricos de ventas

FC Barcelona y Real Madrid han tenido un papel menos relevante en este mercado. Entre los

2 han invertido 140mio€ menos que la temporada pasada. Las razones en el caso del FC

Barcelona son la gran inversión de la temporada pasada, los excelentes resultados

deportivos y la sanción FIFA. En el Real Madrid destaca el frustrado traspaso de David De

Gea y la reducción de ventas, al ingresar sólo 16 mio€, su cifra más baja de los últimos 6

años


71

La polarización de los 2 grandes en la Liga BBVA disminuye, ya que los fichajes de FC

Barcelona y Real Madrid representan únicamente un 26% del total (vs más del 50% en las 3

últimas temporadas). La inversión combinada de Atlético y Valencia (239mio€) es muy

superior (+75%) esta temporada a la de los 2 gigantes del fútbol español

La Liga BBVA ha vendido jugadores por valor de 396mio€ en esta ventana de verano (-23%

vs temporada pasada). Este descenso llega tras 2 temporadas en las que se habían

conseguido récords históricos de ventas en la Liga. Todos los equipos siguen viéndose

obligados a vender a algunos de sus mejores jugadores para afrontar nuevos fichajes y

cumplir así con el control financiero de la LFP, aún más estricto que el Financial Fair Play de

la UEFA

La principal razón de la reducción en las ventas de la Liga es el freno a la fuga de talento

español a otras ligas. Tras 6 años de crecimiento, esta temporada han salido jugadores por

valor de 80mio€ (vs 166 la temporada pasada). La mitad del valor del talento español

exportado ha sido producido en la Masia (Pedro, Adama y Deulofeu generan 43mio€)


72

El Atlético de Madrid establece un nuevo récord histórico de ventas en la Liga BBVA

(116mio€). Sevilla (52) y Valencia (50) completan el top 3 de la Liga de ventas de jugadores.

Otros 3 equipos también venden por encima de 30mio€: FC Barcelona (46), Valencia (36) y

Málaga (36). El Real Madrid (16) consigue su menor cifra de ventas de los últimos 6 años. El

FC Barcelona consigue la mayor cifra de ventas por canteranos de su historia: 43mio€

A diferencia de las últimas 3 temporadas, la cifra de inversión ha superado la de ventas en la

Liga, que ha obtenido una inversión neta positiva de 122mio€. El Real Madrid (+71mio€)

lidera esta inversión neta positiva, seguido por el Valencia (+49). 12 de los 20 equipos de la

Liga han invertido más de lo vendido en fichajes (vs 8 la temporada pasada)

El principal proveedor de la Liga BBVA este verano ha sido la Liga Portuguesa, donde se han

invertido 141mio€ (27% de la inversión de la Liga BBVA) con los fichajes de Jackson

Martínez, Danilo y Rodrigo. Le sigue la Serie A donde se han invertido 68mio€ (13%) con

Kovacic y Savic como principales fichajes. Por su parte, el principal cliente exterior de la Liga

BBVA ha sido una vez más la Premier League, que ha invertido 111mio€ en fichajes de la

Liga (29%). La Serie A invertido 85 millones en fichajes de la Liga BBVA

El Athletic es por 3er año consecutivo el equipo con mayor número de canteranos en su

plantilla (18). Las Palmas y Sporting entran con fuerza tras subir a la Liga BBVA con 16 y 15

canteranos respectivamente


73

1. Technical sheet




5. Conclusions

6. Annexes

7 YEAR ACCUMULATED INVESTMENT TOP 5 LEAGUES

* Winter window transfers not included 74

Mio€

5.017

2.810 2.634

1.701 1.617

AVERAGE VALUE TOP 10 EUROPEAN SIGNINGS LAST 7 YEARS

75

44

26

32

38

52 5249

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Mio€


SIGNINGS* OF NATIONAL PLAYERS AVERAGE COST

76

2,72,9

4,0

6,7

1,0

2,2

0,4

2,0

Premier league La Liga

2012/13 2013/14 2014/15 2015/16

EPL sides hunt of English talent resulted in average cost of home

born players climbing to 6,7mio€, highest amount ever (compared with 2mio€ at La Liga)

*Loans not included

Mio€

HOMEGROWN PLAYERS BY TEAM

77

Club Canteranos

Masip, Piqué, Bartra, Alba, Munir, Busquets, Iniesta, S.Roberto, Aleix Vidal, Rafinha,

Sandro, Messi

Kiko Casilla, Nacho, Carvajal, Arbeloa, Jesé, Lucas Vázquez,

Denis Cheryshev

Saúl Ñíguez, Koke, Óliver Torres, Gabi, Lucas Hernández, Thomas, Torres

Gayá, Alcácer

Reyes, Sergio Rico, Luismi

Ander Bardaji, I.Martínez, M.González, Ansotegi, C.Martínez, Zaldua, Illarramendi,

Bergara, R.Pardo, Zurutuza, Héctor Hernández, Xabi Prieto, Aguirretxe, Alain

Oyarzun

Iraizoz, Herrerin, Laporte, San José, Etxeita, Gurpegi, Balenziaga, Eneko Bóveda,

Iturraspe, Beñat, Eraso, Aketxe, Ibai, Susaeta, Muniain, Aduritz, Merino, Williams

Fabri, Manu, Laure, Juan Domínguez, Álex Bergantiños

Isaac Success

Pau López, Rubén Duarte, Antonio Raíllo, Joan Jordan, V.Álvarez, Roberto Correa,

J.López, Mamadou Sylla



HOMEGROWN PLAYERS BY TEAM

78

Club Canteranos

Jaume Costa, Gaspar, Bruno Soriano, Trigueros, Nahuel, Pablo Íñiguez

Recio, Juanpi Añor

Carlos Vigaray, Emiliano Buendía, Ian González

S.Álvarez, Rubén Blanco, Hugo Mallo, J.Castro, Madinda, Iago Aspas, Josep Señé

X.Irureta, Ander Capa

Lizoain, David García, Carlos Gutiérrez, David S. , Ángel L, Javi C. , Vicente Gómez,

Hernán, Roque Mesa, Dani Castellano, J. Viera, Valerón, Tana, Nauzet, Padrón

Hector Rodas, Juanfran, Camarasa, Iván López, Rubén, Morales

Amaya, Nacho Martínez, Juan Carlos, Embarba, Lass Bangoura

Dennis D, Luis Hernández, Jorge M, Roberto C, Álex Menéndez, Alberto Lora, Alberto

G, Sergio A, Nacho Cases, Álex Barrera, Rachi, Jony, Juan Muñiz, Pablo P, Mª

Guerrero, Carlos C.

Varela, Dani Ceballos, Eder Vilarchao, Álvaro Vadillo, Álvaro Cejudo, Joaquín

PLAYERS SIGNINGS AT. MADRID 2004-2016

79

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16

L. Franco (0) Kezman (9) Pernía (4)D. Costa

(1,5)Heitinga (10)

L. Cabrera

(1,5)D. Costa (1) Miranda (0) Emre (0) Giménez (0,9) Moyà (3) J.Martínez (35)

P. Ibáñez (3)M. Rodríguez

(5)Zé Castro (0)

R. García

(13)Ujfalusi (0) Juanito (0) F. Mérida (0) Sílvio (7)

C. Rodríguez

(0)

Demichelis

(0)Siqueira (10) Savic (25)

P. Luccin (5) J. Valera (0) Seitaridis (6) Abbiati (loan)Sinama-

Pongolle (10)Asenjo (5,5)

M. Suárez

(1,8)Gabi (3) C.Díaz (1) Baptistao (7) Mandzukic (18) Y.Ferreira (20)

A. López (0) Galletti (2,5)Kun Agüero

(21,7)Forlán (21) Coupet (2)

Roberto

(1,25)F. Luís (12) Adrián (0) Cisma (0) Villa (2,1) Oblak (16) Vietto (20)

J. Velasco (0) Petrov (10) Costinha (6) L. García (4) Assunçao (3) Godín (8) R. Micael (5) Roberto (6) Griezmann (30) F.Luís (16)

Sosa (0) Mista (4)C. Santana

(8)Banega (loan)

Courtois

(loan)Aranzubia (0)

R. Jiménez

(10,5)Mensah (10)

Perea (3,3)De las

Cuevas (0,4)Simao (20) Falcao (47)

Alderweireld

(7)Ansaldi (loan) Kranevitter (8)

Colsa (0) Jurado (3) Reyes (12)Pacheco

(loan)

Guilavogui

(10)J. Gámez (0) Borré (5,5)

S. Ballesta

(loan)Maniche (9) Motta (2) Pizzi (loan) Moreira (0)

Diego (loan)E. Velázquez

(2,6)

A. Turan (13) Cerci (15)

11,326,5

54,1

81,5

25,08,3

22,8

75,0

1,0

33,0

105,1

139,5

PLAYERS EXITS AT. MADRID 2005-2016

3,3 7,0

51,5 3,59,9 21,5

81,9 19,0 78,0

84,5

116,0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16

Pinola

(Loan 0,3)Del Moral (0) Pinola (1,2) Jurado (Loan) Zé Castro (2) P. Ibáñez (0) Baldé (1) Perea (0) Falcao (60) Insúa (Loan) A.Turan (34)

R. Núñez (0)García Calvo

(0)Gabi (0) Cuéllar (0) Maniche (0) Roberto (8,5) Ujfalusi (2) A. López (0) Silvio (Loan) Villa (0) Mandzukic (19)

Denia (0) Sosa (Loan) Galletti (2,1) Eller (0) Bernabé (0) Baldé (Loan) De Gea (20) Domínguez (8) Cisma (0) Roberto (6) Alderweireld (16)

Nano (0) Sicilia (0) Torres (38) Falcón (0)De las Cuevas

(0,3)Pernía (0)

Kun Agüero

(45)Pizzi (Loan) Micael (3) Asenjo (5) M.Suárez (15)

Larena (Loan) Toché Loan) Petrov (7) Mista (0) Leo Franco (0)R. Pérez

(Loan)Valera (0) Assunçao (0) Robles (4) Oliver (Loan) R.Jiménez (9)

Grönkjaer (3) Musampa (0) Bravo (0) M. Suárez (0,8) Coupet (0,8) Cabrera (Loan)R. García

(Loan)Pérez (Loan) Pérez (Loan) Costa (38) R.García (8)

Sosa (Loan) Ibagaza (0) Toché (0) Zé Castro (Loan) D. Costa (0)Salvio

(Loan 2)Micael (Loan) Micael (Loan) Pulido (0) R. Pérez (Loan) Miranda (15)

Toché (Loan) Aragoneses (0) Roberto (Loan) Roberto (0) L. García (0) Jurado (11)Pacheco

(Loan)Salvio (11) Díaz (0) Aranzubia (0) Insúa (0)

Novo (0) Colsa (0) Cuéllar (Loan) Motta (0) Seitaridis (0)Mérida

(Loan)Cabrera (Loan) Asenjo (Loan) Diego (0) C.Rodríguez (0)

Contra (0) Larena (0) Costinha (0)Reyes

(Loan 2,65)Heitinga (6,8) Elias (8,85) Mérida (0) Pizzi (6) Adrián (11) Kader (0)

J. Moreno (0) Ortiz (0) M.Suárez (Loan) Costa (Loan) Forlán (5) Bastón (Loan) Roberto (Loan) F. Luís (17) Baptistao (loan)

Medina (Loan) Kezman (7) D. Costa (Loan) Santana (Loan) Bastón (Loan) Saúl (Loan) Thomas (Loan) Mensah (Loan)

Paunovic (0) M.Suárez (Loan) Braulio (0) Valera (Loan) Cabrera (Loan) Demichellis (5) Baptistao (Loan) Borré (loan)

Romero (0) Medina (0) Luccin (2,8) Pérez (Loan) Manquillo (Loan) Bastón (loan)

Guilavogui

(Loan)Manquillo (loan)

Velázquez (Loan) Kranevitter (loan)

Toby (Loan)

PLAYERS EXITS FC BARCELONA 2004-2016

81

14,8 10,0 13,0 14,0

55,0

22,0

69,0

23,8

0,0

28,1

79,4

46,0

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015/16

Cocu (0)Rochemback

(1,5)Larsson (0)

Van

Bronckhorts

(0)

Edmílson (0) Eto’o (20) Touré (30)V.Sánchez

(0)Keita (0) Thiago (25) Cesc (33) Pedro (27)

Santemaría

(0)Ros (0) Gabri (0) Saviola (0) Oleguer (3)

Gudjohnsen

(2)

Chygrynskiy

(15)Milito (0) Henrique (0) Fontàs (1)

A.Sánchez

(42,5)Adama (10)

Luis García

(8,75)Albertini (-) Damià (1) Giuly (4,5)

Ronaldinho

(25)Jorquera (0)

R. Márquez

(0)Jeffren (3.75) Villa (2,1)

J. dos

Santos (1,5)Deulofeu (6)

Overmars (0) Riquelme (7) Recber (0)Máxi lópez

(2)Ezquerro (0) Sylvinho (0) Henry (0) Bojan (12) Abidal (0) Bojan (1,8) D.Suárez (3)

Kluivert (0) Gérard (0) López (0) Belletti (5,5) Deco (10)Ibrahimovic

(24)Cáceres (3) Rodri (0,6)

Quaresma (6) García (1,5) Navarro (6) Motta (2) Thuram (-) O.Romeu(5) Keirrison (0)

Dani (0) Rodri (0)G. dos

Santos (6)

Luis Enrique

(0)

Mark van

Bommel (6)

Zambrotta

(10,5)

Reiziger (0)Crosas

(0,54)

Tortolero (0)

Enke (-)

Sponsors recruiting

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