soccerex global convention 2017 conference conceptmysoccerex.com/gc17_conference_concept_v2.pdf ·...

SOCCEREX GLOBAL CONVENTION 2017CONFERENCE CONCEPT

THESTUDIO

THEACADEMY

THE LOVEFOOTBALL ZONE

Through a mix of interviews and paneldiscussions, The Studio provides top levelexpertise from the industry’s biggest names.

The Academy delivers expert business insight for football’s most important sectors including, stadia, performance, fan engagement and sponsorship.

A showcase of all that is good about the game and the different bodies working to promote football’s power for social development.

The Lab is a new facility created to showcase thelatest niche innovations and expertise in some of football key sectors such as stadia and performance.

THELAB NEW

GLOBAL MARKET INSIGHT DELIVEREDBY EXPERTS, FOR EXPERTS

WORKING WITH THE WORLD’S LEADING LEAGUES...

Our institutional partnerships with Europe’s leading leagues, such as LaLiga, Serie A and the EFL who were all partners in 2016, ensure that the conference features the subjects most relevant to rights holders’ needs and the seniorfigures at the heart of addressing them.

...INDUSTRY ASSOCIATIONS AND CONTENT PROVIDERS

We partner with the leading sector focused organisations to ensure that the Convention delivers the latest market specific insight from the foremost experts in each sector. For example, our partnership with ESSMA will see them help to shape our stadia sector content and provide expert speakers from their member network.

LEARN FROM THE INDUSTRY’S BIGGESTRIGHTS HOLDERS & BRANDSPAST SPEAKERS INCLUDE:

GIANNI INFANTINOPRESIDENT, FIFA

NASSER AL KHATERASSISTANT SECRETARY GENERAL

TOURNAMENT AFFAIRSSUPREME COMMITTEE FOR DELIVERY & LEGACY

JAVIER TEBASPRESIDENT, LALIGA

ALEXEY SOROKINCEO, 2018 FIFA WORLD CUPTM RUSSIA

LOCAL ORGANISING COMMITTEE

MARTIN GLENNCEO, THE FOOTBALL ASSOCAITION

DON GARBERCOMMISSIONER, MLS

FATMA SAMBADIOUF SAMOURA

SECRETARY GENERAL, FIFA

SAFE STANDING: A STEP FORWARD IN FAN EXPERIENCE OR A RETURN TO FOOTBALL’S DARK DAYS?

The ban on standing sections at stadia in England’s top two divisions, that was introduced in the wake of the Hillsborough tragedy, has long seemed at odds with fans’ desire to stand when supporting their teams. While supporters of the ban point to the impressive safety records since its introduction, improved options such as the rail seat and positive evidence from Scotland, Germany, Sweden and Austria where standing areas are permitted show that there could be an alternative. In this session experts on both sides of the argument will be joined by club representatives, safety regulators and leading suppliers to look at what safe standing involves and what its introduction would mean for English football.

SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS

INTERNATIONAL OWNERSHIP & INVESTMENT

More & more football properties are no longer domestically owned. Investors from the

US, China and the Middle East look set to dominate European football through purchasing

stakes in some of their biggest assets. This investment creates new opportunities for the

clubs and other businesses benefiting from the injection of finances and the access to new

markets but to what extent is the suitability of these investors properly vetted? What are

the long term implications of their involvement and, from the investor’s perspective, will

their investment objectives be met? We will bring together a panel of club representatives,

legal experts and international investors to analyse the impact of international investment

on the global game.

Michael BurnettManaging DirectorFerco Seating

Jon DarchMemberFootball Supporters Federation

SeniorRepresentativeSports Ground Safety Aithority (SGSA)

THE RISE OF INFLUENCER MARKETING

Social media has created an environment where brands and sporting organisations can talk directly with their fans/consumers but it has also enabled individuals to emerge whose authenticity of voice gives them an appeal and a credibility that big organisations cannot compete with. The growing influence of these individuals is becoming an important tool in the marketing arsenal of many brands as they look to engage key fan groups. Join a diverse group of experts as they analyse influencer marketing and the opportunities – and challenges – it presents for rights holders, brands, media channels and the influencers themselves.


HOW DO YOU VALUE BROADCASTING RIGHTS IN THE MODERN MARKETPLACE?

Rights’ values have been on an ever steepening curve for many years but is this about to

change? Technological and media developments are altering consumption habits and

recent viewing figures for football via traditional broadcasters are significantly down. With

OTT streaming services bidding for – and securing – significant rights packages and social

media giants dipping their toe into live sports, the market is looking more fragmented

than ever before. At the Global Convention a panel of broadcasters, rights holders and

media gurus will debate the value of rights in this expanded marketplace and look at

whether the markets evolution has created more problems or more opportunities for the

rights holders and media companies involved.

Will PyneChief Creative OfficerBrave Bison

THE FUTURE OF STADIA DESIGN

Influenced by a mixture of factors including technological advancements, environmental

requirements and commercial challenges, architects are producing more and more

innovative stadia designs that will shape the arenas of tomorrow. While these future stadia

will undoubtedly provide a connected experience more advanced than anything we’ve

seen today, to what extent will the technology involved be future proof? How will they

strike a balance between maximising commercial opportunities and ensuring the venue is

first and foremost a place to watch football where the fan’s passion translates into an

atmosphere that can drive forward their team? Gathering together some of the

industry’s foremost architects and stadia managers, we will look at the future of stadia

design and how it will change the match day experience.

WITH FOOTBALL TOURNAMENTS, IS BIGGER REALLY BETTER?

2016 saw an expanded UEFA European Championships in France and FIFA have voted to

expand the World Cup to 48 teams from 2026. For the Confederations and smaller

nations involved, expanded tournaments present increased revenue opportunities and the

chance to compete at the top table with the established elite, as Wales and Iceland did so

successfully at Euro 2016. However, for the hosts, there are the technical challenges of

accommodating more teams and more matches – potentially in a shared hosting situation

which creates more logistical problems for the teams themselves – the players face more

gruelling schedules leading to burnout and the clubs face losing their employees to injury.

At the Convention, we will ask a selection of senior football stakeholders; are bigger

tournaments really better?


WEARABLE TECH: THE EVOLUTION OF SPORTS PERFORMANCE

Already a massive industry based on personal fitness monitoring for the mass market, in

elite sports the tracking capabilities of wearable technology mean it has the potential to

provide important real time data on player performance that can be analysed by

advanced sports science teams and acted upon by players and coaches alike. Already

common place on the training field for many clubs, as the technology becomes smaller,

more lightweight and more durable, wearable tech may become as common and

essential as the boots the players wear - and from a performance perspective, perhaps

even more important. At Soccerex, technology experts, data analysts and sports scientists

will evaluate the impact of wearable technology on the market and share their thoughts on

the future applications that will drive the evolution of football.

IS DOPING A PROBLEM IN FOOTBALL?

Football has watched on, detached from the doping scandals that have unfolded in sports

such as athletics, cycling and tennis, with FIFA’s Chief Medical Officer once stating FIFA has

“led the way in anti-doping,” citing the 2014 FIFA World CupTM in Brazil, where there were

no failed tests and where biological passports were introduced to the tournament for the

first time - a move that has since been extended to the UEFA Champions League. However,

as the problem of doping does not seem confined to one sport and the rewards on offer

in football are so high, can we really assume that the world’s most popular and high profile

sport is completely clean? In this session sports scientists, anti-doping experts and football

regulators will assess the extent of doping in football and what is being done to identify

and police it.


THE RELATIONSHIP BETWEEN FOOTBALL & ESPORTS

With more and more live gaming content being made available via social media and the

UK getting a dedicated 24 hour gaming channel, eSports looks set to break into the

mainstream in 2017. Clubs such as Manchester City, Wolfsburg and West Ham have

already signed professional contracts with gamers, showing that football is aware of the

potential of eSports, but what can the game and its digital counterparts learn from each

other commercially? How should traditional football brands work in the eSports space and

will there ever come a time where the two are competing for audiences rather than

complementing each other? At the Convention, a meeting of football and digital minds

will dissect the relationship between football and eSports and analyse how the two can

best collaborate both now and in the future.

BREAKING FROM TRADITION: FOOTBALL’S NEW SPONSORSHIP ASSETS

The days of sponsors being satisfied with just having a logo on a team’s shirt have long

gone. Brands today are looking for more innovative, content and experience-driven

engagement opportunities which, in turn, is forcing rights holders and agencies to be more

creative with the portfolio of assets they offer. While new physical properties still exist – as

seen with the Premier League offering shirt sleeves as new sponsorship inventory – they

do so in the context of more integrated packages with mobile and digital platforms at

their core. Via a panel of rights holders, brands and sponsorship directors, the Global

Convention will deliver exclusive insight into the value of football’s new sponsorship assets

and how they can best be activated by brands.


EDDIE JONES ON THE ART OF COACHING

Eddie Jones is the hugely successful Rugby Union coach who, having coached his

native Australia and Japan, is currently in charge of the England Rugby team. In his first 12

months with England he brought about a remarkable improvement, taking a side who had

failed badly at the 2015 Rugby World Cup on a long unbeaten run that included a Grand

Slam in the 2016 RBS Six Nations. Eddie is a firm advocate of cross sport learnings and in

this special session he will share the secrets of his success with England Rugby, what he

has learnt from other sports and what football can learn from rugby.

PLAYING CRUYFF’S WAY - A LEGEND’S LEGACY TO THE GAME

“You need both quality and results. Results without quality is boring. Quality without results is pointless” - Johan Cruyff.

Johan Cruyff firmly believed the game of football must be played to entertain the fans. His philosophy of attacking ‘total’ football, a formula to not just win games but also inspire people, has revolutionized the game as we know it. Cruyff left his mark on generations of exciting players and continues to influence many great coaches until this day. This session, co-hosted by Cruyff Football and featuring the people closest to Johan, will highlight his

vision and principles of play and share his most valuable lessons.


Wim JonkCEOCruyff Football

Eddie JonesHead CoachEngland Rugby

FACEBOOK ON FOOTBALL

Not surprisingly, there is a strong link between the world’s most popular sport and the world’s most popular social media platform; football generates millions of conversations across Facebook, with the social media giant delivering a variety of offerings including games, awards and even streaming of live matches to meet the demands of their users. At Soccerex, Facebook will deliver an update on their approach to football and look ahead to what they see as the biggest opportunities for both fans and rights holders alike on their platform.

MAXIMISING THE VALUE OF YOUR CLUB’S BRAND

Whether it is AFC Ajax’s emphasis on youth, Manchester United’s commitment to attack or the glamour of Real Madrid football clubs around the world have certain characteristics that define their nature and underpin their approach both on and off the pitch. In this special session, we will gather a panel of senior club figures to analyse the importance of having defined values within a football club; how they can create and support the club’s identity, help the club grow their fan bases, both domestically and internationally and what structures are needed to ensure these are maintained, despite the large turnover in managerial,

coaching and playing staff.


Jerry NewmanSports Partnerships Lead - EMEAFacebook

Edwin Van Der SarCEOAFC Ajax

OPTIMISING VENUE REVENUE GENERATION

Stadia are more than homes to sporting action. They host large gatherings of passionate fans who are ultimately consumers and, as a result, they offer huge opportunities for revenue generation for the club or stadia owner. From capturing and analysing data to the design of stadia to meet fans needs, the Convention will deliver expert insight on how stadia rev-enues can be maximised throughout the year, including a presentation from iXpole who’s sponsorship and hospitality platform helps club’s like RSC Anderlecht improve their match day cashflows and look at Bristol Sport’s successful redevelopment of Aston Gate.

YOUTH FOOTBALL DEVELOPMENT - TRAINERS V COACHES

Nurturing high quality home grown players is an important challenge to any club and a precondition to any sustainable national football development strategy. Productive youth development requires the proper recipe and high quality ingredients. One of the mostimportant debates in youth football today is the gradual shift in paradigm, away from a focus on youth team performance and towards a focus on individual development. Cruyff Football will co-host this session, designed to present and discuss different visions on talent development, with the people behind two of the best academies in Europe and a

highly successful football nation.


Bob BrowaeysTechnical CoordinatorRoyal Belgian Football Association

Maria Ruiz De OnaHead of Coaching DevelopmentAtlhetic Bilbao

Ruben JongkindHead of TalentDevelopmentCruyff Football

Mark Kelly Chief of Operations Ashton Gate Stadium

Lisa Knights Chief of Media Ashton Gate / Bristol Sport

Martin GriffithsChairman Bristol Sport

Luc VanheckeBusiness Development iXpole

THINK WE’RE MISSING SOMETHING? SEND US YOUR SUGGESTIONS!

The conference at the Soccerex Global Convention is designed for you the football industry

and our agenda is shaped by our conversations with the different stakeholders within it.

We do our best to cover the latest and most important issues affecting each sector but

you may think we’ve missed something that should be addresed.

If you have a suggestion for a conference topic or a presentation idea you would like to

discuss with our team please email [email protected] or call +44 208 987 5512.

THE FUTURE OF FAN GENERATED CONTENT

Improvements in technology and the growing influence of social media on society have brought another player into the content market – the fans themselves. Able to operate on the same playing field unfettered by corporate restrictions, fans are creating content that is increasingly valued more highly than content created by the rights holders themselves and, through aggregating this content, new media channels are emerging. How can clubs, leagues and federations use fan generated content and its considerable commercialpotential to their advantage? We will bring together a mix of media and content experts with senior rights holders to look at the future of fan generated content in football.


James KirkhamHead of Copa90Copa90

soccerex global convention 2017 conference conceptmysoccerex.com/gc17_conference_concept_v2.pdf ·...

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