socal media marketing - review sites - mouthshut.com
TRANSCRIPT
and other review websites
Anjul Hans,[email protected]
Varun Ramachandran, [email protected]
Avin Sharma,[email protected]
Shraddha Dadhich, [email protected]
Ankita Swain, [email protected]
R Aishwarya,[email protected]
Manisha Tanvi,[email protected]
Meadha Batra,[email protected]
Abhishek Anand, [email protected]
Himanshu Jain, [email protected]
• Zomato
• Mouthshut
• Compare India
• Policy Bazaar
• Car Dekho
• Amazon
• Bing Places
• Trip Advisor
• Yahoo! Local
• Yelp!
• Epinions
In 2000, Faisal Farooqui founded Mouthshut.com in Mumbai , India.
A platform for sharing reviews on different products and services.
A forum to let the People speak their mind and have a discussion on the same.
It was a pioneer in user generated content space.
Motive is to make “Word of mouth’ the most powerful tool.
It is a part of Google snippet program.
Has been featured in NDTV, Economics times, CNBC, TOI and many more.
Awarded the Best Youth Website in India-2006, Best Portal of the Year- 2010.
People review about movies, restaurant, current affairs, products and many more.
Innovative campaigning adapted to advertise posters on back of rickshaws which even inspired Oracle.
It became a mode of Market research for companies to understand consumer behavior.
They have a terms and conditions to be agreed upon by the users before registering.
Had been a prey of controversies involving forbidding the Right of speech via portals.
• Compareindia.com
• Indiareviewchannel.com
• Webindia123.com
• Consumersearch.com
• Epinions.com
• Reviewcentre.com
There are various other sites too, some specific to certain category of products andservices while others which includes reviews for all kinds of products and services.
Although facing competition, mouthshut.com continues to be one of the leadinguser-generated consumer review and feedback services in the country.
• Hiring good talent.
• Fighting the high attrition rate in terms of good talent.
• Negative reviews from the users
Recently users are complaining that mouthshut.com is working against thevery basis of freedom of reviews. Few users who posted negative reviewsfor mouthshut.com observed their reviews been deleted without theirpermission.
Mouthshut.com has moved itself from a consumer review site to a buyer’s guide• A blog where consumers can file complaints for bad service or products and companies can act and react to complaints
How to Login?• Using registration or one click Google/ Facebook Access
Review Collection Criteria• Age wise, occupation wise, education distribution
Why MouthShut.com?• 8 million influential consumers visit the platform per month
• About 5 million registered users express their brutally honest opinion on more than
440,000 products and services including restaurants, movies, travel, car, bikes etc.
What is the source of Revenue?• Ad sales – Display, video, contests
How does it recognize public contribution?• Review of the day
• Star Writer
• Featured Blog Post
Videos explain better!
https://www.youtube.com/watch?v=a4DS90P4Z9c
https://www.youtube.com/watch?v=BwcWakSc5Sw
https://www.youtube.com/watch?v=cUYCw5RwMt4
Movie ReviewsOverall rating in terms of 5 stars (steps of ½ each)
Plot:
Cast Performance:
Sound Track:
Cinematography:
Rating the review
Trust the member or not?
• Mouthshut.com is basically the platform for the exchange of ideas,
opinions and the feedback by customers on the various products.
•It understands the user and thus provides them the opportunity to
engage in a meaningful interaction with brands.
• Various automobile brands like Royal Enfield, Hero Dare and
Honda Activa are using this as a launch pad for pouring in reviews
by the customers.
•In addition to this there is an option of blogs also, wherein the
customer can write his views as per the different blog categories
along with the ratings.
• There are also other broad categories defined like EDUCATION,MOBILE,PERSONAL FINANCE,RESTAURANT.
• Like under EDUCATION, the ratings and reviews about the various school and coaching centre brands can be looked into like ICSE schools of Ahmedabad, CBSE schools in Delhi etc.
• Under this also the various bifurcations like facilities provided in the school, the fee structure, accolades linked to school etc. are detailed, which surely helps in endorsing of the brand.
•Control the conversation in your market
•Thought leadership
•Delight customers
•Demonstrate corporate openness
•Word of mouth marketing
•Amplify a message
•Mitigate PR damage risks
•Harness a rapid response tool
• Many International Brands have been leveraging MouthShut.com to create their brand equity.
• IFB has utilized opportunities to get in touch with their customers and understand their needs through MouthShut.com
• It has leveraged Mouthshut as a bridge between the customer and the brand manager.
• Various customer service managers and various brand managers of IFB consistently cater to customer reviews and complaints on Mouth shut and individually rectify them.
• This has helped IFB to create a positive word of mouth among its customer base and establish goodwill among its consumers.
• IFB has used MouthShut.com for various advertisements, running campaigns, conducting contests offering attractive prizes to attract customers.
• There have been Blogs written by IFB brand managers to market their products and inform customers about the latest offerings of IFB.
• Adherence to Web2.0 standards: Listmania by Amazon• Crowdsource content creation• Reliance on browsers for UI, application software and storage• Folksonomy, mass participation and SaaS
• Coherent monetization strategy and authoritative hold• Bundling of reviews and products: Amazon, Flipkart• Backlinks to Product sites: Junglee• Ecommerce aggregation: Lyst
• Designed to cater to both users as well as brands• Enhance communication between users and brands• Focus on all stages of product purchase: problem recognition to post
purchase• Mobile is key
Select a niche
Build subscriber base
Expand readership
Create backlinks to E-retail platforms
Monetize
Enhance pre-purchase
readership
• Enhanced network effect- leverage habit formation• Cost per click model
• Fresh and authentic content
• Build on great products, unique users and advertisers
• Enhanced SEO by leveraging on search friendly content• Content is free, yet it is the core
• Footprints on all social media platforms: its all about the links
• Focus on affiliates with higher margins: Amazon, Citibank
• Mouthshut gives its users the exclusive right to display their Opinions anywhere online, except • Users cannot post opinions on any USENET groups or any other
website besides Mouthshut.com.
• Mouthshut permits others to make judgments about users content and may take actions that it deems necessary to preserve its relationships with its service providers.
• MS-Points program rewards users for writing high quality Opinions. To participate in the program, an individual must be 18 years or older.
• Users should not engage in any behavior that artificially inflates their reputation on the site. Users should not use robots, scripts or other automated processes to access any portion of the site without Mouthshut.com’s written permission.
• Mouthshut may directly enforce user’s ownership rights in the content against the infringer and users authorize Mouthshut.com to take any actions on their behalf that Mouthshut deems necessary.
• Though Mouthshut allows user to edit their Opinions, it can restrict their ability to edit or delete their opinions without further notice.
• Users cannot use any automated means to access the site or collect any information from the site without CEO’s written consent.
Thank You for
listening!