By: Juliet ElwoodCompetition of BenefitsPivoting Breakthrough Discoveries

Pricing - Competition of Benefits

UBER VS. TAXI - COMPETITION OF BENEFITS

➔ Replicating then innovating the taxi business➔ Increasing driver profits while still remaining cheaper than

the taxi business ➔ App-based services are more convenient and usually offer

better service than taxis do because of regulators like ratings and newer, more luxurious cars

-App-based service -Hail a car from any location and have it available in minutes -Payment is digital-Receipt is emailed so you don’t have to keep track of papers-Ability to track and communicate with drivers-Professional drivers with high star ratings-Drivers can log in and out strategically and create their own work hours-Uber provides most of benefits of taxicab services while reducing difficulties that have been dealt with

Juliet Elwood

PIVOTING❖ Involves keeping

up with the changing world

❖ Expanding on the taxi industry by giving users different options to fit their needs

❖ Major companies have “pivoted” their way to success (Starbucks, Twitter, etc.)

❖ Exploring new markets, products, services leads to more revenue

❖ Helps invigorate the business by staying relevant Juliet Elwood

OTHER AREAS OF EXPANSION

Entrepreneurship Tactic: ● Go where the customers are● Utilizing employees to not

only drive customers around, but to deliver popular goods in an effort to maximize opportunity

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BREAKTHROUGH DISCOVERIES IN ENTREPRENEURSHIP-Finding and filling an important customer need

*Uber is constantly reassessing customer needs and changing their own tactics to fit the needs of the customer (changing pricing, different facets of app)-Planning for profitability

*Expected to hit an annual revenue run rate of $10 billion by the end of 2015

-Striving for sustainability *Uber's revenue will grow about 300% this year and it's expected to grow another 300% next year-Establishing credibility *Has gained credibility and is a constantly growing business with new employees and customers every day

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REFERENCES Culter, Zach. "5 Reasons Why Pivots Are Crucial to Today's Businesses." Entrepreneur. N.p., 09 Oct. 2014. Web. 02 Nov. 2015. (Slide #4)

Gayles, Contessa. "Meet the New Ice Cream Man: Uber." CNNMoney. Cable News Network, n.d. Web. 02 Nov. 2015. (Slide #5)

Jalloh, Mohamed. "Taxi Industry: Pros & Cons Of UBER And Other E-Hail Apps." Investopedia. N.p., 06 Nov. 2014. Web. 02 Nov. 2015. (Slide #3)

Murphy, Bill, Jr. "The Components of Breakthrough Entrepreneurship." Springer Reference (2011): n. pag. Worth. Web. (Slide #6)

O'Neil, Luke. "The Uber vs Taxi Livery War Is Changing the Industry." Boston Magazine. N.p., n.d. Web. 02 Nov. 2015. (Slide #2)

Polis, Carey. "Uber's Ice Cream Trucks On-Demand Available For One Day Only." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 02 Nov. 2015. (Slide #5)

Schupak, Amanda. " Uber Delivering Puppies on Demand." CBSNews. CBS Interactive, n.d. Web. 02 Nov. 2015. (Slide #5)

Shontell, Alyson. "Uber Is Generating A Staggering Amount Of Revenue." Business Insider. Business Insider, Inc, 15 Nov. 2014. Web. 02 Nov. 2015. (Slide #6)

Juliet Elwood