oaringFOR ALL LIFE CAN BE℠S

On April 10, Life College at Westcott Lakeslaunched the LifeBio program with a two-hour introductory workshop. Beth Sanders,Founder and CEO of LifeBio, presented theprogram and joinedmembers for an informalQ&A session as part of theSecond Tuesdaysfestivities. In the comingmonths, Dean Don Alfordand the Life CollegeCommittee of the PCA willbe announcing futureclasses and plans toincorporate LifeBio as anongoing program.On April 11, Ms.Sanders again presented the LifeBio workshop toa standing room only crowd of prospectivemembers and guests. She once again discussedthe seven messages toinclude in life stories,tips for writing, andquestions that primethe pump ofmemories.Sanders said themain reason most peopledo not record their autobiographies isthat they do not know where to start. "They needsome structure and that's what the LifeBioprogram was designed to provide," she said. "Ilike to say we're the personal trainers of

personal history. We keep people going."Sanders said reminiscing enhances people'ssocial, emotional, intellectual and spiritual lives."When people understand where they've comefrom and who shaped theirlives, they begin to see thebig picture and start to seethemselves in a new way,"she said. "While people areinterested in capturingmemories for their kids andgrandkids, they're alsointerested in the here andnow."During the memberworkshop on the 10th, Bethfacilitated a short wordassociation exercise where she asked membersto deTine community. According to the attendees,community isworking together forthe good of all,common sense ofvalues andaspirations, theability tounderstanddifferences, sincerecaring, making an effort to get toknow everyone, room for independence,participation in some activities, assumingresponsibility for actions that beneTit others andmutual respect for all.© Westcott Lakes®, April, 2009

LifeBio Program Launched!Volume 1, Issue 6; April 2009

Members working on their LifeBios!

With regard to the two-sided coin of Marketingand Sales, there are of courseseveral key strategies in placethis year for these two priorityareas. Event planning,advertising and public relationscontinue to be a part of ourmarketing strategies, especiallyworking with our local mediaand through our local civicorganizations and professionalnetworks.However, Westcott Lakes’sponsorship by Florida StateUniversity and our integrationwith the University is central toour unique identity and ouroperations, so it is this focusthat guides much of 2009’smarketing and public relationsefforts. We are proud to besponsored by FSU and are

honored to have so many in theUniversity community workingalongside us to “get the wordout” about all that WestcottLakes has to offer.Our current members,through word-of-mouthreferrals and sponsorship ofnew members continue to beinstrumental to this year’ssales strategies. And in a moreformal way, the Ambassadorsare continually growing as anextension of the sales team,having just completed astrategy of reaching out tocancelled priority depositorsfrom the early days of WestcottLakesIn these challengingeconomic times, we know thatqualiTied leads are harder tocome by than ever and thatattention to the quality ofpersonal relationships betweeninterested parties and ourmembers is even moreimportant than generatingmass quantities of leads.We are also Tinding thatthose who are interested areincreasing their interest whenthey “see and hear” what a LifeFulTilling Community is about.As a result, one of ourstrategies this year is arrangingtrips to Oak Hammock at theUniversity of Florida®, whichhave already proven to be quitesuccessful for both prospects

and members.Finally, Member Services isour Tinal priority area for theyear as we develop more waysto offer services to ourFounder’s Club. The Board willbe reviewing the strategies inthis priority area as you readthis article, so as thosestrategies develop intooperational plans, I lookforward to sharing them withyou.In the meanwhile, it is greatto see how our member-drivenculture continues to take root.Each of the Committees of thePCA is actively involved in theirrespective pursuits, whetherthey are developing socialprogramming, lifelong learningopportunities or a library. Themembers involved in theleadership of these areas are apleasure to work with, andtheir work provides a solidfoundation for the rest of thestaff and me to enhanceMember Services even whilewe are in this pre-constructionphase.Thank you to one and all foryour investment of time, talentand treasure in helping to bringthe vision of the Westcott LakesEagles to life!

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Eagle Visionby Westcott Lakes CEO and Regional Vice President Chris Mulrooney

Chris MulrooneyWestcott Lakes CEO

Part II of 2009’s Annual Strategies

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As the spring semestercomes to a close, the daysseem to go faster and faster.FSU’s annual Heritage Dayended with a standing-room-only performance of “AnEvening with Gershwin”, byprofessor emeritus TommieWright. The event kicked offthe Alumni Association’sCentennial Celebration.Professor Wright wrote themusic to the FSU Fight Song 60years ago and taught over60,000 students during hiscareer.Westcott Lakes memberswho enjoyed the memorableevening included Jim andGinger Riscigno, Cliff and LeeHinkle, Fancy Funk, BridgetChandler, David Edelson, Jimmyand Sherrill Ragans, Melvin andKathie Pope, Jim and Betty LouJoanos, and board memberGene and Ginny Walden. Priorto the concert, Jim Riscignowas presented with FSU’s

prestigious Circle of GoldAward for years of service tothe university.On Friday, March 13th, theJefferson County Seminole Clubin nearby Monticello, hostedarea FSU Emeritus Alumni whograduated 50 years ago ormore. It was a lovely event andour own Bridget Chandlershared with everyone what lifewill be like in our Westcott

Lakes community.While many university fanshave been attending basketball,softball and baseball games,about 150 FSU football fanscruised the Caribbean withCoach Bobby and Ann Bowden,the FSU coaching staff and theirwives. This was the nineteenthyear of this event which offersfans a rare opportunity to getto know more about FSUfootball and the coaches whodirect it. The program aboardship included talks, seminarsand question and answersessions about FSU football, aswell as onshore excursions tosome beautiful and interestinggeographic locations. Nightlydinners with your favoritecoaches were high on the list ofenjoyable and informativeactivities. If you would like tohear more about this annualtrip and the fun that it offers,just ask me and perhaps wewill begin to plan for next year!

Seminole Patchworkby Dr. Betty Lou Joanos

Socially Speakingby Fanchon “Fancy” Funk and Judy GoodwinYour Events & TravelCommittee, a subcommittee ofthe Social Committee, hasdeTinitely adopted a “verb”approach to its work andcommitment to you: ACTION.Yes, we are on the move andtrust that you, as members, areenjoying the various events that

have been and are beingplanned for you. Please let usknow your suggestions at anytime.At the monthly meeting ofthe Social Committee on March26th, one of the key items onthe Agenda was to develop aPurpose Statement. CEO Chris

Jim RiscignoMember of the

Westcott Lakes Advisory Board

Fanchon “Fancy Funk”

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Mulrooney shared that he hasasked all committees to developsuch statements.To begin this process, Irequested the purposestatements from the Social Com-mittees at both The Glenridge inSarasota and Oak Hammock inGainesville to use as backgroundinformation. Chris explainedthat he has gone through thisprocess with staff in eachfunctional area and that havinga purpose statement helps workgroups and committees focus ontheir purpose as well as givesdirection for theimplementation of differentideas. After an excellentdiscussion and with a base-lineidea given to the committee byBoard Member and SocialCommittee member, MarieCowart, the committee adopteda mission statement which willbe included as the “header” onall Social Committeecommunications.“The purpose of the WestcottLakes Social Committee is tomobilize the interests ofmembers into a program ofsocial events for them and othercommunity folks who want tohave FUN !”Bridge Club MeetingJune Alford shared that therewere two tables set for theFebruary Bridge Club onFebruary 9th at the home ofKitty & Jim Ball and everyonehad a great time. Kitty Ball willbe taking over as Chair of thiscommittee and is very excitedabout it! The March meeting of

the Bridge Club was hosted atthe home of Don & June Alfordon Monday, March 9th from 1:00p.m. - 4:00 p.m. Members andfriends of Members wereencouraged to come and enjoythe Westcott Lakes Bridge Club.Sarasota Trip postponedJudy Goodwin met withBetty Lou Joanos, BarbaraJorgenson and myself to discussthe proposed member trip toSarasota. Because of currenteconomic conditions and thefact that quite a few Membershave recently made a similartrip to Sarasota, the decisionwas made to postpone the tripuntil next year.

Upcoming EventsThe committee discussedseveral ideas for upcomingevents. The Tirst was the KellyTours event planned for anupcoming Second Tuesday.Arrangements have been madeto have a Low Country ShrimpBoil provided for members andprospects by Kelly Tours/GroupTravel Specialist, with apresentation to follow. Doorprizes will be given by DonAdams, President. WestcottLakes will provide desserts &beverages. Ms. Anne Black,Escort for Kelly Tours from theTallahassee area, will attend theMarch 24th meeting of theSocial CommitteeOther events on the calendarare: attending an FSU baseballgame (NOTE: Westcott Lakesstaff is working to reserve aBooster Box for an upcoming

FSU baseball game); FSU MasterCraftsmen Program tour andreception; a donation “event” toa local charity from a “clean outyour closet” day (Refuge Housewas suggested); FSU Circusevent and the establishment of along-range planning committeeconsisting of committeemembers and the WestcottLakes Marketing staff tocoordinate ideas to facilitate andadvertise social events.Our Artists

in “residence”:Committee member Dr. JesseLovano-Kerr shared her beliefthat establishing a member’sShowcase in the Westcott LakesWelcome Center would generateinterest among members andprospects. Such a showcasewould provide members with anopportunity to show their art, orpart of their collections, in theWelcome Center.Looking aheadCEO Chris Mulrooney hasshared the following member-created website by the folks ofThe Glenridge. Please visit andenjoy this site! It’s excellent andtruly gives our newly developedPurpose Statement for theWestcott Lakes SocialCommittee a wonderful focus:

http://www.theglenridgemem-bers.com/Interested in becoming amember of the Social Commit-tee? We’d love to have you. Justsend an email to Ellen Davis,edavis@westcottlakes.org, orcall her at 850-701-2941.

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Marketing Mattersby Mark Grif<is, Westcott Lakes Vice PresidentWe had an active month inMarch with events plannedfor Members, prospects, theTinancially curious and lifeplanners. March blew in like alion...er, make that a WestcottLakes eagle! Here is a recap of allthe exciting marketing endeavorsfrom the past month:

LifeBio - Beth Sandersbrought the LifeBio show toWestcott Lakes, with twoevents. She spoke Tirst to theLife College on Tuesday, March10. Then on thefollowing morning, there wasan event open to prospects andthe greater public. Total Atten-dance for the March 11 eventwas a great crowd of 33 peo-ple!We areWestcott Lakes ad

andmailer - We are very ex-cited about this mailer and ad.It includes the photo of Mem-bers from the Holiday Party aswell as a number ofindividual pictures and quotes.The piece was mailed to ourprospect data base, and analternate version will be featuredin the April/May edition of theFSU Times, as well as theSeminole Boosters magazine“Unconquered” in their Aprilissue.Our thanks to Charles Nam forbeing the catalyst for this pieceand as well the PCA and partici-pating members who reviewedthe Tinal draft and provided somekey suggestions for modiTicationprior to Tinal printing

Recognized at Gadsden ArtGallery - Westcott Lakes wasrecognized at the Gadsden ArtGallery’s year-end board meeting.As one of the key sponsors for2008, we were highlighted forhosting the Dean Mitchell eventon that very warm muggyevening in August. It was noted

at the meeting that the WestcottLakes Dean Mitchell event wasthe single most attended event inthe history of the gallery - 498.For those of you who were there,it seemed more like 1000.Seminole Presidents Board

Meeting - Westcott Lakesprovided an informational table(due largely to the efforts of ourDirector of Alumni Relations,Betty Lou Joanos). The event wasa gathering of Seminole ClubPresidents from around thenation.Westcott Lakes box at

baseball game - Members of

Westcott Lakes enjoyed FSU vs.Florida Gulf Coast on March 24thin the Seminole Booster Box. Thiswonderful venue wascompliments of Andy Miller,President of the Seminole Boost-ers. Our thanks to Board MemberJoel Padgett for his assistance inthis opportunityWe also have many excitingupcoming events and marketingstrategies, so be sure to markyour calendars!Class of ‘59Weekend 50th

Anniversary - Westcott Lakeswill be active again this year inthe April Emeritus events. Thisyear the incoming class of emeritiwill have their own weekend onApril 3-5. Westcott Lakes will behosting the Pearl Tyner house onApril 3 with refreshments.Emeritus Weekend-April

17-19 - Westcott Lakes will againhost the Pearl Tyner house onFriday April 17. Additionally, ourown CEO Chris Mulrooney willhave the opportunity to introduceDr. Ken Brummel Smith at theevent Friday afternoon.May Medical Forum - Savethe Date of May 6 as we will behosting a “medical forum” to beheld at the FSU College of Medi-cine. Dr. Ken Brummel-Smith,Chris Mulrooney and Dick Am-brosius will be discussing pa-tient-centered care and othertrends in aging.Watch your mailboxes formore exciting events as wecontinue to spread the wordabout Westcott Lakes!

The “We Are Westcott Lakes” Campaign

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On Tuesday, February 24th,Westcott Lakes Membersand staff gathered at theUniversity Center Club fora

special “FoundersClub Dinner.” Guests arrivedaround 5:30 p.m. and enjoyed alovely cocktail hour, followedby an elegant plated dinner.As guests were seated,Westcott Lakes VicePresident Mark GrifTiswelcomed everyone to theevent, followed by a blessingof food by Founding MemberJim Ball. The fabulousdinner, which consisted ofentrees such as Filet Mignonwith Salmon or ChickenRockefeller, was followed by

a dessert of Chocolate BabyBundt Volcano cake.As the guests dined, KrisKrug, the Executive Chefat Oak Hammock gave anintriguing presentationabout food and diningat Life FulTillingCommunities. ChefKrug stated, “themission of OakHammock FoodServices is to pro-videnutritious, quality foodpresented in an attractivemanner to our diverse range ofMembers, creating a LifeFulTilling Experience.” He also

went on to talk about how OakHammock Food Services triesto contribute to healthy livingfor its Members andtheir

efforts tomake food “heart healthy” anddiverse.After Chef Krug wasTinished with his presentation,Westcott Lakes CEO ChrisMulrooney gave apresentation on “The Vision ofa Member-Driven LifeFulTilling Community”,followed by a Question andAnswer session with PRAXEISPresident and CEO Jim Cater.All in all, a wonderful nightwas had by all!

On the Social Sceneby Bronwen Krause

Interested in Journalism?

Become part of the Newsletter Committee!The newest group being formed by the

Westcott Lakes PCA.

For information or to find out how to become involved,call (850) 701-2941 or email edavis@westcottlakes.org.

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Life Bio

Dear Westcott Lakes Members,It was such a privilege to be your speaker for Life College, and Ienjoyed Second Tuesdays with this amazing group. Thanks foryour openness to sharing your memories and experiences withme and with each other. It was a joy to hear how many thingspeople had in common. You also shared unique interests, storiesfrom growing up, and challenges that people have overcome.You can build from the momentum started at the Life Collegeclass and encourage both Members and potential members to getto know each other and to have the opportunity to create theirown autobiographies—using a variety of different options.Several people expressed interest in becoming part of the LifeBioTeam. The team will learn more about LifeBio’s options duringmonthly meetings and lead future classes. I will provide trainingand coaching by phone/web/video. In the near future, LifeCollege will offer a LifeBio 101 Class, which you may want toopen to non-members for a fee.Once again, my deepest appreciation to the Members and staff ofWestcott Lakes that made it possible for me to join you inTallahassee. I had a wonderful time, and witnessed truecommunity.Autobiographically Yours,Beth SandersFounder & CEOLifeBio.com

by Beth Sanders, Founder and CEO of LifeBio

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Soaring is a publication of the members of Westcott Lakes at SouthWood,3800 Esplanade Way, Suite 180, Tallahassee, FL 32311.To submit questions or articles, please email dambrosius@praxeis.com. © PRAXEIS, 2009

April Calendar of Events

Tuesday, April 14Life Collegesm Series (2:00 p.m. – 4:00 p.m.)Class will feature special topic “Enhancing Your Computer Skills” and will be hosted byour own Founding members, Gary Stilwell and Allene Roberts!

Tuesday, April 14Second Tuesdays Event (4:00 p.m. – 6:00 p.m.)This is a casual opportunity for members to bring new prospects to the Welcome Center tomingle and meet other members and guests.

To R.S.V.P. for an event, call the Welcome Center at (850) 701-2941. For more information onWestcott Lakes events, visit our website at www.westcottlakes.org/events, or give us a call.

®

3800 Esplanade WaySuite 180

Tallahassee, FL 323111-866-510-1515 (Toll Free)

www.westcottlakes.org