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2011Print Online Digital

Media KitNew for 2011!•• Exciting New Digital Edition•• Social Media Opportunities

•• May Editorial Focus: Software & BIM

Leading the Way in the Sheet Metal and HVAC Industry

for More Than 78 Years.

IN PRINTSnips delivers in-depth, insightful

journalism that covers the sheet

metal, heating, air conditioning,

ventilation, indoor air quality,

architectural sheet metal and

metal roofi ng industries. In

each and every print issue, Snips

provides contractors with the

information they need to run

their businesses more eff ectively.

SNIPS is the #1 Resource for Your Advertising InvestmentSnips positions your products and services in front of the top companies and decision-makers who drive

innovation in the sheet metal and HVAC industry. Through a comprehensive platform of print, online

and digital communications, Snips can help you develop and execute a marketing strategy that con-

nects with exactly the right people.

DIGITAL More than just an online

version of the print magazine,

the Snips digital edition offers

added interactivity to your

print ad and expands your

reach. Subcsribers can link

to your sales and marketing

message through the use of

links, videos and other rich

media options.

ONLINE Snipsmag.com is the go-to

resource for the sheet metal

industry. Containing all the

latest industry news, feature

stories, archived articles, new

products and online buyers

guide, Snipsmag.com is a great

place to target the customers

you want to reach the most.

2 •• www.snipsmag.com

Audience Reaching Key Decision-Makers with Buying PowerSnips can put your brand in front of an important and infl uential audience – sheet metal and HVAC con-

tractors and wholesalers who buy and specify products. Our subscription base is 100%* direct request

so you’ll be reaching an active and captive audience who turn to Snips for the information they need to

do their jobs better.

Total Circulation: 20,000*

•• Over 93% of Snips readers are involved in purchasing

decisions for their organization.^

•• 100% of subscribers directly request Snips.*

•• 9% of Snips subscribers request the digital version only.*

•• 3 pass-along readers per copy of Snips.^

•• 90% of readers consider advertisements in Snips a

valuable source of information.+

Type of Occupation*

•• Contractors •• Manufacturers

•• Wholesalers •• Manufacturer’s Rep

86%Contractors

8.5%4.3% 1.2%

72.3% of SNIPS Subscribers are Owners or in Management Positions.*

*December 2010 BPA Circulation Statement ^Reader Profi le Study, 2007 +AdScore Advertising Readership Study, 2008


APRIL 2010VOL. 79 • NO. 4

www.snipsmag.com

A H R E x p o s h o w r e p o r t

A magazine for sheet

metal, heating, cooling and

ventilation contractors

Editorial For more than 78 years, Snips’ informative editorial has been the trusted source for the sheet metal indus-

try, providing contractors with the information, insight and analysis to run their businesses eff ectively

and make sound product decisions.

Delivering Informative Editorial

Snips delivers in-depth, insightful journalism that covers the sheet metal,

heating, air conditioning, ventilation, indoor air quality, architectural

sheet metal and metal roofi ng industries. Snips has been regarded as

the sheet metal industry’s trusted and defi nitive information resource.

Our readers are loyal and continually engage with Snips each and every

month.

Inside Every IssueEach month, Snips contains details about the latest local, state and national

happenings in the sheet metal and HVAC industry, including news about

suppliers, contractors, wholesalers, association meetings, personnel

moves and indoor air quality issues. Snips also contains information on

new products, fi eld projects and tips on working smarter.

Not only has the facility grown, but Vision’s profits

have grown as well. In 2008, the company saw

revenue just under $18 million. Revenue continues

to grow because the company is always trying new things,

officials say.

Diverse resume Vision Mechanical has worked on a variety of projects,

including universities, schools and churches. According to

Singleton, his father Robert was a sheet metal worker who

would travel all over the county tackling construction proj-

ects. That diverse background has rubbed off on Singleton

and his company.

“We believe we can do anything,” he said.

In fact, it was Reggie Garcia who encouraged Vision

Mechanical to further push its contracting capabilities.

Before coming to Vision Mechanical as the company’s

chief estimator and project manager, Garcia had experience

Bill Singleton credits his success to many

things: a strong belief in God, a great team

of employees, and never being able to

say “no.” Singleton is the owner of Vision

Mechanical, a mechanical contracting and

sheet metal fabrication company in Pueblo

West, Colo. In 1997, with $6,000 in the

bank, Singleton started Vision Mechanical

in his back yard. Today, Singleton says he

has a “real” facility with a 13,000-square-

foot fabrication shop.

Keegan Singleton, youngest son of Vision Mechanical owner Bill Singleton, cleans up a half-inch plate fitting for a power plant in Wyoming. Images courtesy of Vision Mechanical.

working on industrial jobs, including power plant construc-

tion. Vision worked on its first power plant in 2003.

Garcia said bidding a power plant job is not easy.

He said that many power plant construction opportuni-

ties are word-of-mouth, and the bidding process can be

extremely difficult.

When Garcia suggested bidding a power plant job in

Wyoming, Singleton gave his approval.

“Reggie is a huge proponent of moving forward,”

Singleton said.

A bid was made on the Wyodak power plant near the

city of Gillette in northern Wyoming. Vision won it, but

not until going through a rigorous bidding process.

ChallengesBefore being awarded the power plant project, officials

from the power company traveled to Vision’s fabrica-

tion shop. The goal was to make sure that Vision could

successfully meet the plant’s fabrication and installation

needs.

“We don’t have a big, fancy facility,” Garcia said. “We

are good at what we do.”

What Vision Mechanical showed the power plant offi-

cials was a lean fabrication shop that would definitely be

capable of supplying the job. And just as Vision Mechanical

started off as a “humble” operation in 1997, its first power

plant job fabrication and installation job would also be a

humble process.

The job called for the installation of several tall power

roof ventilators and a dozen wall fans that would pro-

duce 50,000 to 75,000 cubic feet per minute of air. It also

required building 27 plenums that measured 40 square feet

long and 10 feet deep.

The company laid out the job with CAD drawings, and

then built the plenums. The plenums were built in stages

as they were needed. It took between 400 and 500 hours

of shop time to complete all 27 plenums.

Singleton said the plenums were made “the old-fash-

ioned way.” Vision used a 6-foot shear, a Roto-Die press,

a 10-foot hand brake and some Pittsburgh machines to

create each piece. Once the pieces were finished, they

were then shipped 600 miles to Wyoming. This, accord-

ing to Garcia, was one of the biggest logistical challenges

to the power plant application.

“At Vision we sat down and assembled a fabrication

and shipping plan,” he said. “Once we executed the plan

we were able to achieve success.”

The process of delivering the fabricated pieces to the

jobsite was made more difficult by Wyoming weather

conditions. The company would closely follow weather

reports and attempt to increase deliveries when the

weather was good.

Vision’s fabrication and installation services on the job

lasted for a year and half. The company learned new les-

sons about efficiency, machinery and staying lean. Two

years later, Vision would have the opportunity to do it all

over again, and do some things differently.

More power plantsTwo years after finishing the Wyodak power plant, Vision was

enlisted to begin work on another plant for Black Hills Corp.

After taking on that project, a third power plant opportunity

came up six months later.

Vision Mechanical is currently working on the Dry Fork Station in northern Wyoming. The coal power-generating plant is 10 times larger than any plant Vision has worked on.

A worker helps load one of the fabricated pieces on a flatbed truck for a power plant project in Wyoming.

Vision

“We don’t have a big, fancy facility,” Vision Mechanical

project manager Reggie Garcia said. “We are good at

what we do.”

In total, Vision has worked on seven power plants across

two states. Currently, the company is working on Dry Fork

Station, a coal-based electric-generation plant also near the

city of Gillette in northern Wyoming owned by Basin Electric

Power Cooperative.

Garcia said this new plant is 10 times the size of previous

plant applications. Vision is also taking on more responsibil-

ity, including all the piping, insulation and controls work at

the plant. The new plant will consist of 4,369 control points

and 167,000 linear feet of control wiring. They will also

conduct the testing, balancing and commissioning on the

facility, which is expected to be completed in 2012.

EfficiencyAs Vision Mechanical took on more power plant jobs, it

made changes to its shop. The company was able to pur-

chase more sheet metal machinery that would allow for

more efficiency and an even leaner shop floor.

Over the next several years, Vision Mechanical was able

to purchase several new pieces of equipment, including TDC

machines and a roll former from Engel Industries. In 2008,

the company upgraded to a new Advance Cutting Systems

plasma machine, and then purchased a press in 2009.

The new plasma table has a 6-foot by 20-foot by 1 1/4-

inch capacity and can cut 2-inch liner. The company also

added a 10-foot by half-inch Webb plate roll, and upgraded

its press from a 120-ton unit to an HTC 450-ton machine

with CNC capabilities.

The company’s main upgrade was a 2010 Iowa Precision

high-speed coil line that is capable of fabricating material

from 26 to 16 gauge. The old line was a 1976 machine that

could only do unlined ductwork.

With the upgrades, Vision was able to make the ple-

nums for the new power plants in bigger sections. This

also helped Vision to keep a quicker pace. As they went

on from one power plant job to the next, Garcia said that

Vision employees started getting the process simplified. The

company even learned to preassemble the fans and damp-

ers before they reached the jobsite to cut down on time.

Also in 2008, Vision Mechanical purchased an 8-foot-by-

half-inch plate roll. Singleton said this new plate roll saved

on the number of seam welds and cut down on hours of

welding.

Besides purchasing new machines, Singleton made a

conscious decision on where to put those machines.

“Every new machine changes the flow,” he said.

With that in mind, every time Vision Mechanical intro-

duces a new machine, the lean-manufacturing process is

reconsidered. Singleton said that machines are placed on

the shop floor to reduce the amount of steps it takes for a

worker to get from one machine to another.

Getting workers to adjust to new machines and how to

use them efficiently has been fairly easy, Singleton said.

“We have great people,” he added. “And this group holds

each other accountable and keeps their attitudes in place.”

Singleton said he believes that by staying lean and invest-

ing in new equipment, his employees see that the company

has their best interests in mind and wants them to succeed.

He also said that its investment in new equipment has been

a great recruitment tool for new and talented workers.

“Growing our business has been more about what the

industry and our customers demand of us,” he said. “You

couple those demands with people like Reggie who think we

can accomplish anything, growth will take care of itself.”

A small Trane air-handling unit for the maintenance building at a Wyoming power plant.

Vision

Vision Mechanical employee Ed Grub stands inside a fitting that was fabricated out of quarter-inch plate.


JanuaryAHR Expo Show Issue

•• Previewing the new products to be shown at the

2011 AHR Expo

•• Seminars and issues to be discussed at the show

•• The latest industry news and events

Bonus Distribution:

AHR Expo – Jan. 31-Feb. 2, Las Vegas, NV

AD CLOSE: 12/1/2010 | MATERIALS DUE: 12/6/2010

AprilSheet Metal Machinery

•• Newest machines for the HVAC and sheet metal

industries•• Unique applications and designs

•• How contractors are using sheet metal machinery

on projects

AD CLOSE: 3/1 | MATERIALS DUE: 3/7

MayNEW!

Software Showcase and

Building Information Modeling

•• A look at the latest software for HVAC and sheet metal

•• Tips and trends in using BIM methods

•• How contractors are using new products


JuneDuct Fabrication and Installation

•• The latest in metal and non-metal duct products

•• Fabrication and installation procedures•• Project profi les

Bonus Distribution:

Florida Roofi ng Show – Jun. 22-25, Orlando, FL


MarchIAQ, Duct Cleaning and Energy Auditing

•• Indoor air quality issues and news•• A look at the newest duct cleaning trends

•• A preview of NADCA and the MCAA conventions

Bonus Distribution:

MCAA – Mar. 6-10, Wailea, HI

NADCA – Mar. 21-24, Las Vegas, NV

SMACNA Chicago – Mar. 29, Oakbrook Terrace, IL


FebruaryMetal Roofi ng and Commercial/

Institutional Projects

•• Unique metal roofi ng and commercial installations

•• Previews of the International Roofi ng Expo and

ACCA’s annual convention

•• Products for commercial and metal roofi ng work

Bonus Distribution:

ACCA – Feb. 15-17, San Antonio, TXInt’l Roofi ng Expo – Feb. 16-18, Las Vegas, NV


2011 Editorial Calendar


December2012 Industry and

Product Technology Outlook

•• Where the sheet metal industry will be in 2012

•• Predictions on new technologies •• An economic look at the year ahead


SeptemberOn the Job: Tools, Equipment and

Vehicles / SMACNA Convention Issue

•• The latest in tools and equipment for HVAC and

sheet metal work

•• Vehicles and accessories for the contractor•• Preview of SMACNA’s convention in Colorado

Bonus Distribution:

SMACNA – Sept. 25-29, Colorado Springs, CO


AugustBuyers Guide

•• Annual listings of industry suppliers

•• Cross referenced to their sheet metal and HVAC

products•• Includes trade names


JulyGreen Product Showcase

•• Highlighting environmentally friendly products,

manufacturers and associations

•• Profi les of U.S. Green Building Council LEED-certi-

fi ed projects•• Industry news about green building markets and

sustainability


NovemberArchitectural Sheet Metal

and Fabrication

•• Profi les of architectural sheet metal companies

•• Historic restorations and metal construction projects•• Fabrication challenges related to architectural work

Bonus Distribution:

Fabtech – Nov. 13-16, Chicago, IL


OctoberResidential Service and Construction

•• Issues concerning the residential and light com-

mercial HVAC contractor•• A look at the annual HARDI wholesaler conference

and Metalcon trade show•• Sheet metal trends in construction

Bonus Distribution:

Metalcon – Oct. 11-13, Atlanta, GA

HARDI – Oct. 22-26, Wailea, HI


2011 Editorial Calendar


Industry Calendar December IssueIf you’re looking for a place to showcase your products – look no further. With Snips’ Industry Calendar, every day for an entire month, your products/services will be in front of potential buyers. Polybagged with the December issue of Snips, this calendar will be distributed to our entire circulation. With only 12 spaces available, space is limited in this once-a-year opportunity.

SMACNA Convention Dailies SeptemberThe offi cial publication of the 2011 SMACNA Convention. The SMACNA Convention Dailies give Convention attendees up-to-date news on convention happenings, plus insightful articles of interest to the industry. An excellent marketing vehicle to promote your products to this targeted audience. Each edition will be delivered to attendees’ hotel rooms, in the evening, allowing them to leisurely read it. Reinforce your sales message and develop new leads by advertising in the Convention Dailies. One low advertising rate covers the cost of an ad in two editions.

f you visit Amber Mechanical Contrac-tors Inc., you probably won’t see John Lindemulder Sr. in the company’s sheet metal shop or milling around the offi ce.

As co-chairman of the Alsip, Ill., company, Lindemulder has been “kicked upstairs,” as the 68-year-old likes to say.

But SMACNA members will be seeing a lot of him this week and in coming months, as he takes over as the association’s 2009-2010 president at the end of the con-vention.

As many SMACNA members know, the title comes with the requirement that the president travel frequently on behalf of the association, representing it in meetings and at industry events.

And as a member of the exec-utive committee where future and former presidents serve, Lindemulder said he has been preparing for the role for some time.

“Every year, you get a little busier and a little busier,” he said, adding that he’s been doing a lot of events in the greater Chicago area lately on behalf of the association.

“My wife, Sandy, and I are probably taking (a SMACNA-related trip) on an average of every four weeks or so,” Lindemulder said.

As his year as president gets fully under way, he estimated that it’s likely he’ll make 20 appearances in his offi cial capacity.

“It’s basically what your schedule is,” he explained.

SMACNA has a strategic plan, Lindemulder said, and his job will be to talk about that and help ensure its success. However, the associa-tion also has to be quick enough to adapt to changes in the sheet metal and HVAC indus-tries, he added.

“It’s important to be aware of what happens, what needs attention,” he said.

While he’s tending to his duties as SMACNA president, his son, John Lindemulder Jr., and William Beukema Jr., will continue over-seeing operations as Amber’s co-presidents. They head a company with long legacy in the region.

The forerunner to Amber, Amberg Heat-ing and Air Conditioning, was founded by

Edward Amberg in 1959. Today, Amber Mechanical is

a medium sized, full-service mechanical contractor firm employing an average of 75 sheet metal workers, 15 pipe fi tters, 20-plus service pipe fi t-ters, 3 BAS programmers, and several CAD operators.

In addition, they employ an in-house CPA who is their controller as well as a full-time safety professional who man-ages their safety program.

Amber specializes in the commercial design/build and plan and spec HVAC con-struction market. However, their oldest niche and mainstay is HVAC service, repair and maintenance.

School construction is a major market for Amber that has around $33 million in annual sales.

“Early on we’ve learned when the economy is bad, service work is good,” he explained. “Service work provides a steady source of cash coming in the door, every day.”

The fi rm strives to keep their service vol-ume at 25 percent or more of total business volume.

Today, he has more than 40 years of experi-ence in the HVAC industry, but it wasn’t the career Lindemulder originally saw for himself.

Illinois mechanical company chairman to become SMACNA president

continued on page 3

f you visit Ambetors Inc., you prLindemulder Sr. metal shop or mi

As co-chairman of thLindemulder has been

I

John Lindemulder

Published by:

Desert Springs JW Marriott Resort & Spa

SMACNA 66TH ANNUAL CONVENTION

October 12, 2009Published by:y

SMACNA 66TH ANNUAL CONVENTION

Convention DailyDesert Springs JW Marriott Resort & Spa

Palm Desert ’09

SMACNA09Header.indd 5 8/18/09 12:40:49 PM

The SMACNA Convention Daily is produced by Snips magazine and BNP

Media. Sally Fraser, publisher and advertising sales; Michael McConnell, editor; Karen Talan, production; and

Nicole Kevonian, art direction.

Tuesday 7 a.m. to 3 p.m. . . . . . . . . . . . . . Convention registration

7 a.m. to 8:30 a.m. . . . . . . . . . Product show continental

breakfast

7 a.m. to noon . . . . . . . . . . . . . . . . . . . . . . . Product show

8 a.m. to 10 a.m.. . . . . . . . . . . . . . . . . . Spouse breakfast

(Jeannette Walls)

10 a.m. to noon. . . . . . Business development sessions

1:15 p.m. to 3:15 p.m. . . . . . . . . . . . . . . ‘Improve Business

Effi ciency in 1 Week’

Chapter night

Wednesday 7 a.m. to 2 p.m. . . . . . . . . . . . . . Convention registration

7 a.m. to 8 a.m. . . . . . . . . . . . . . .Congressional Insiders

Club breakfast

8:15 a.m. to 8:30 p.m. . . . . . . . . . . . . . . . . . SMACN IFUS

contributors meeting

8:45 a.m. to 9:45 a.m. . . . . . . . . . . . . . . SMACNA annual

business meeting

10:10 a.m. to 11:10 a.m. . . . . . . . . . . . . . . . . . Labor forum

11:30 a.m. to 1:30 p.m. . . . . . . . . . . . . . President’s lunch

2 p.m. to 2:45 p.m. . . . . . . . . . New technology sessions

3 p.m. to 3:45 p.m. . . . . . . . . . New technology sessions

6 p.m. to 7 p.m. . . . . . . . . . . . . . . . .Pre-dinner reception

7 p.m. to 10 p.m. . . . . . . . . . .Dinner, show (Bill Engvall)

See you next year in Phoenix!

DAILY EVENTS

SMACNA 09TuesEdition.indd 1 9/2/09 3:03:39 PM

Special Issues & OpportunitiesBuyers Guide August Issue

The Snips Buyers Guide is the one place your customers can find you – in print and online! Stand out in this key reference guide for the sheet metal and HVAC industry. You can purchase a premium listing, deluxe listing, banner ad or logo to help your company stand out. Get year round exposure for your company – enhance your free listing today.

HARDI Convention Dailies OctoberAdvertise in the 2011 HARDI Convention Dailies to reach a serious buying audience – HARDI wholesalers who invest in their businesses. The HARDI Convention Dailies give attending wholesalers up-to-date news on the convention happenings in three editions distributed to the attendees’ hotel rooms. Get exposure in the longest running publication covering the HARDI convention.

HARDI Convention Daily 1

At the closing ceremonies Wednes-day night, HARDI will make his-tory: The group will name its rst

female president. Chrissy Nardini, 39, will take over from David

McIlwaine as HARDI’s 2009-2010 president. If you’re expecting her to make a big deal

about becoming the rst female to lead HARDI in her speech, you’ll likely be disappointed.

“I’ve never been one that spends a lot of time focusing on the issue of being a female in this indus-try,” Nardini said. “(But) It’s very excit-ing and a big honor.”

She does, h o w e v e r , a c k n o w l -edge that it says some-

thing about the changing roles of women in the still-heavily male world of construction-related businesses.

“I do think there are equal opportunities (in HVAC wholesaling),” she said. “There are more and more capable, good women in this industry. I’m just pleased to represent them.”

Nardini, who also serves as the president of Spring eld, Ill.-based American Metals Sup-ply, is bringing a strong business background and lots of experience inside and out of the HVACR industry to her position.

Her family has owned American Metals Supply since it was founded by her grandfather, Al Hassebrock, in 1962. His former employer, a building materials distribution rm, decided to exit the sheet metal sales business and sent him off with a letter recommending Hassebrock’s company to its former customers when he left.

Today, American Metals is a multimil-lion-dollar operation with four Midwest loca-tions and a long history of success. Nardini’s father, Steve Hassebrock — himself a former NHRAW president — is the company’s chief

HARDI to name fi rst female as association presidentBy Michael McConnell

TUESDAY7 a.m. Executives breakfast/membership, vendor awards7 a.m. Solutions Center opens8:30 a.m. Keynote speaker workshop (Tony Jeary)8:30 a.m. HALO breakfast, business meeting10:15 a.m. Controls Distributors Council HVAC Systems and Equipment Council Refrigeration Systems Council Hydronic Heating and Cooling Council Noon Luncheon, president’s plenary 1:45 p.m. ‘Economic Recovery: Good Times are Ahead’

(Alan Beaulieu) ‘Selling Has Nothing to Do With Selling’

(Rick Farrell) ‘HARDI Learning Management System’

(Chris Compton) ‘Leadership Techniques in an Economic Recovery’

(Rick Johnson) ‘Top 10 Technology Priorities for Distributors’

(Rick Sundahl)3:30 p.m. Sessions repeat

WEDNESDAY7:30 a.m. HARDI-HALO cancer walk8 a.m. Executives breakfast/HARDI briefs the industry/ membership meeting9 a.m. Ladies friendship breakfast10 a.m. Conference booth program (trade show) 11:30 a.m. Cooking school (optional)1:30 p.m. Workshop (Mike Workman)6 p.m. Closing ceremonies, entertainment

HARDI’s convention dailies are produced by BNP Media. Sally Fraser, publisher and advertising sales; Michael McConnell, editor; Karen Talan, production manager; and Ally Caruss, art director.

C O N V E N T I O N D A I L Y

TUESDAY November 3, 2009Orlando, Florida

By Michael McConnell

membership, vendor awards

hardi

E XC LU S I V E A R T I C L E S

E V E N T S C H E D U L E

It’s always good to know all your business’ assets

By Phil Garrett

. . . . . . . . . . . . . . . . . . . . pg. 9

Technologies distributors should consider for their futures

By Rick Sundahl

. . . . . . . . . . . . . . . . . . .pg. 14

Chrissy Nardini of American Metals Supply will be HARDI’s fi rst female president.

See you next year in Houston!

Continued on pg. 8

T U R N I N G U P T H E H E AT O N R E C OV E RY

HARDI09_Tuesday.indd 1 9/23/09 1:09:56 PM


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future customers, educate the sheet metal industry with valuable content that is delivered on a consistent basis and

show your products and/or services as solutions to industry problems. Contact Sally Fraser today for a quote.

Online Buyers Guide The Snips Online Buyers Guide has an expanded, user-friendly format where customers can quickly and easily search and find the information they are looking for. More sophisticated search capabilities, along with enhanced advertising and listing options, the Snips Online Buyers Guide gives unique exposure for your company.

Receive preferred placement when you purchase the Premium Package. You'll appear at the top of the search results.


eNewsletters The Snips eNewsletter provides complete

market coverage directly from key industry

professionals and gives our subscribers

unique industry analysis and hard-to-get

industry trend information. E-mailed every

month to more than 10,000* e-subscribers,

the Snips eNewsletter can generate sales

leads, promote new products or drive

traffi c to your website. Place a banner, tile,

or skyscraper ad, or link to supplier white

papers and videos.

Snips’ Monthly eNewsletters Receive Above Average Open and Click-through Rates.

Average Open Rate: 21.09%Average Click-through Rate: 4.24%

(January – May 2010)

*Publisher's Own Data

eMediaDigital Edition Build your brand and increase ROI with Snips’ digital edition. Published every month, the Snips digital edition is an exact replica of the print issue, but with added digital interactivity. Every advertiser in the print issue is included in the digital issue for free.

Every digital edition will be…

• E-mailed to Digital Subscribers When the latest digital edition is ready, an e-mail notifi cation

is sent to all digital subscribers linking them to the issue for immediate access.

• Archived Online for One Year All Digital Editions will be hosted on snipsmag.com for one year

giving advertisers expanded coverage.

• Fully Interactive with Live Links Viewers can immediately link to sales and marketing messages

through the use of live links, videos and other forms of rich media.

Contact Sally Fraser for more information.

Advertising Options:

- Sponsorship

- Flash Animation

- Tab Pages

- Business Reply Card

- Audio/Video

- Much More!

VideosUse the high engagement factor of video to attract customers like never before. Promote your brand, drive buyers to your website, demo products and experience a lift in sales through online video advertising.

With a simple click, your video message can stream to the entire sheet metal and HVAC industry. Contact Sally Fraser for more information.


Rich MediaGrab users' attention with rich media advertising. Snips off ers a variety of rich media ad formats that allow you to incorporate animation, sound, video and interactivity to showcase your message.

eMediaWebinars

Generate Leads While Educating Decision-MakersYou can’t meet face-to-face with every decision-maker in the industry, but you can interact with each of them during a Webinar. You can build brand awareness, position your company as a technology leader and generate sales leads – just ask the experts at BNP Media to help you! We’ll take care of the promotion, registration and Webinar management. Sit back and enjoy the benefi ts:

• Grow Your Market - Increase your customers and prospects knowledge of your product benefi ts and applications

• One-On-One Cost-Eff ective Sales - Communicate one-on-one to a highly qualifi ed base for only a small fraction of the cost of trade shows and personal sales calls

• Pre-qualifi ed Sales Leads - By simply registering for a Webinar, attendees have identifi ed themselves as vested in learning about your product

• Measurable ROI - Tangible sales leads with full demographics and post-event surveys provide you with two powerful ROI metrics

• Reinforcing Your Brand - Companies that share technologies and support customer education strengthen their position as innovative industry leaders

You choose the content, speakers and date and we’ll market and execute your event. Schedule your customized Webinar program today! Contact Sally Fraser for details.

Virtual Events Online Networking and Lead Generation ToolVirtual events are gatherings of people sharing a common environment on the web to create an interactive experience. According to the American Business Media and Forrester Research, 75% of business decision-makers said they attended 3+ web-based events during the past 12 months. Don’t miss your opportunity to generate leads. Contact your sales rep to learn more about virtual event opportunities.

Social Media As a trusted source of industry news, trends and data, Snips contributes to the conversations occurring among professionals within social networks. Follow us today! • Twitter - Our editors share news headlines, new

product launches and trend insights based on the reporting they do every day for Snips magazine, www.snipsmag.com and the monthly Snips e-newsletter. http://twitter.com/SNIPSMag

• Facebook - The Snips Facebook page shares industry news and insights from magazine articles with the audience on the thriving social network website. http://www.facebook.com/SNIPSmag


2011 Print Advertising RatesAd Size Dimension 1x 3x 6x 12x 18x 24x 36x

Full Page 7” x 10” $3,711 $3,589 $3,361 $3,246 $3,140 $3,041 $2,945

2⁄3 4 ½ ” x 10” 2,765 2,625 2,411 2,329 2,235 2,142 2,054

½ Island 4 ½ ” x 7 ½ ” 2,382 2,260 2,083 2,024 1,932 1,872 1,813

½ Horizontal

½ Vertical

7” x 4 7⁄8”3 3⁄8” x 10”

2,083 1,970 1,811 1,750 1,685 1,620 1,556

1⁄3 Horizontal1⁄3 Vertical1⁄3 Square

7” x 3 ¼ ”2 ¼ ” x 10”4 ½ ” x 4 7⁄8”

1,431 1,372 1,248 1,215 1,156 1,102 1,057

¼ Horizontal

¼ Vertical

7” x 2 3⁄8”3 3⁄8” x 4 7⁄8”

1,088 1,025 948 911 874 837 797

1⁄6 Horizontal

1⁄6 Vertical

4 ½ ” x 2 ¼ ”2 ¼ ” x 4 7⁄8”

723 693 641 609 577 546 510

1⁄8 Horizontal

1⁄8 Vertical

3 3⁄8” x 2 3⁄8”2 ¼” x 3 ¾”

555 514 478 461 443 432 409

Color Rates Color (other than black) is available in all ad sizes. Standard colors are 4A red, blue, green, and yellow. Cost per color, per page, over space rates:

0-1 Pgs Spread

2/c Standard ........................ $380.............................$633

2/c PMS Spot ....................... $494.............................$786

2/c Metallic........................... $1,101 .........................$1,835

3/c Standard ........................ $698.............................$1,165

4/c Process ........................... $1,125 .........................$1,836

Bleeds No extra charge for bleed. Specifications for bleed:

Page bleed .............................................................. 8 1⁄8” x 11”Spread, Full bleed ........................................... 16 ¼ ” x 11”Spread, Gutter bleed ........................................... 15” x 10”Trim size ...................................................................8” x 10 ¾ ”

Vital live matter must be kept at least 3/8” away from trim edges on bleed pages.

SHIPPING INSTRUCTIONS Ship materials, insert samples, insertion orders, etc. to:

Karen Talan, Snips Production Manager2401 W. Big Beaver Road, Ste. 700, Troy, MI 48084, Ph: 248.244.6246, [email protected]

FTP Login Information: http://upload.bnpmedia.com


2011 Print Advertising Rates

Copy & Contract: Advertisers and agency assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. Acceptance of advertising copy and art is subject to publisher’s approval.

Combination Rates: Attractive combination rates and special packages are available with other BNP Media publications, including Air

Conditioning, Heating & Refrigeration News, Engineeered Systems and Roofi ng Contractor. Call for details.

Wholesaler & Mfr. Reps Directory Rates: Published monthly in the pages of Snips, and now online at www.snipsmag.com, this directory displays listings of wholesalers and manufacturer reps for each state. The cost for one listing, per month, is $50. This price includes company name (bold-faced) and 3 lines, additional lines are $5 per line, per month. One-time pre-payment ensures your 12-month listing. With the new online you’ll be searchable by company name or product and by state. Plus, you can upgrade your online listing to include live Web and e-mail links and to put your company at the top of your state listings.

Publication & Closing Dates: Published monthly; issued fi rst of each month. All materials for display and classifi ed advertising, including alterations, furnished inserts and insertion orders, must be received by the fi rst of the month preceding date of issue. When normal closing dates fall on holidays or weekends, issues close the preceding workday.

Payment & Terms: Invoices are payable in U.S. Funds only, Net 30 days. 1½% per month service charge thereafter (½% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First time advertisers will be required to provide credit information or prepayment at the start of their advertising program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including fi nance charges, court costs and attorney fees. All changes and/or cancellations to existing contracts must be made in writing four weeks prior to the sales close date.

Agency Commission: 15% to recognized agencies on space, color, and position if accounts are kept current. Commission is not allowed on insert handling, special binding or trimming of inserts, reprints, other mechanical charges, spotlight ads and classified advertising.

Short Rates and Rebates: Advertisers will be short-rated if within a 12-month period from the date of first insertion they do not use the amount of space upon which their billings have been based. Advertisers will be rebated or receive credits if within a 12-month period they have used sufficient additional space to warrant a lower rate than the rate they have been billed.

Cancellation Policy: No cancellations accepted after published closing date. Contracts may be cancelled by advertiser or publisher on written notice 30 days in advance of closing date.

Classifi ed Advertising Rates

Classifi ed advertising closing is the fi rst of the month preceding date of the issue. Agency commission is not allowed on regular line classifi eds. Classifi eds do not count towards general advertising frequency. Commission allowed on display ads only, provided they are camera-ready. Contact Mike O’Connor at 610-354-9552. or [email protected] for more information.

Display Classifi eds

1x 3x 6x 12x

$131 $124 $115 $108

Line Classifi eds

1x 3x 6x 12x

$145 $139 $134 $129

Rates include one month in print edition and 30 days on the Web site.

New! Cover Corner Tag

The corner tag ad space is available in the lower right

hand corner of the cover and provides advertisers

with a unique high-impact opportunity to reach

contractors.

Cost:

Purchase a full-page ad in Snips and receive a corner

tag (in the same issue) for $1,500 gross.

Specs:

- Live Area: 2.625” x 2.625” (3/8 without trim)- Tim Size: 3” x 3”- Bleed Size: 3.125 x 3.125


SalesSally Fraser, Publisher

Phone: 248.244.6240

Fax: 248.244.3928

[email protected]

Mike O’Connor

Classified Advertising Manager

Phone: 610.354.9552

Fax: 610.354.9390

[email protected]

EditorialMichael McConnell, Editor

Phone: 248.244.6416

Fax: 248.362.0317

[email protected]

James Siegel, Associate Editor

Phone: 415.503.0455

Fax: 248.786.1406

[email protected]

2401 W. Big Beaver Road, Ste. 700 • Troy, Michigan 48084

www.bnpmedia.com

BNP Media Helps People Succeed in Business with Superior Information.

ProductionKaren Talan, Production Manager

Phone: 248.244.6246

Fax: 248.244.3924

[email protected]

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