INTRODUCTION A team of international speakers are featured in our versatile and balanced conference programme. They will propose dramatic and provocative solutions for the media to improve their journalistic impact and visual force.

The Scandinavian media will serve as a point of departure as parallels are drawn to dominant global trends in design, presentation and layout. Examples of the latest research and perspectives on the technological development will also be presented. In addition, the seminar invites you on a guided tour of the media landscape of the future.

All lectures will be in English.

The seminar will challenge your prejudices. Your ideas about the methods of the media industry and its traditions will be tested in unexpected ways. At times, this may be painful, but it will certainly be rewarding if you commit yourself to the challenge.

The SND|S conference appeals to designers, photographers, graphic artists, magazine workers, television and Internet professionals, sub-editors and editors.

UpSideDown is guaranteed to both provoke and benefit you.

For further details:

REGISTRATION Register before August 16 and get an early bird discount of 100 Euro. The early bird price is 795 euros for SND|S members and 995 euros for non SND|S members. The normal price is 895 euros for SND|S members and 1095 euros for non SND|S members.

The registration fee includes documentation, lunches, refreshments, welcome evening on Thursday and conference dinner on Friday.

Go to www.snds-cph04.dk and register online. You can also book your hotel room at Radisson SAS Hotel Copenhagen when you register.

SAS will give you a discount on the airfare. You just have to quote the reference number DK 0412 when you book your plane ticket.

There will be a fee on the social events on Saturday.

Saturday events are optional.

THE TIME September 2-4, 2004.

THE PLACE Radisson SAS Scandinavia HotelAmager Boulevard 70, DK-2300 København S telephone: +45 33 96 50 00 fax: +45 33 96 55 00e-mail: copenhagen@radissonsas.com http://copenhagen.radissonsas.com

www.snds-cph04.dk

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Check-inRadisson SAS Scandinavia Hotel

Visit Politiken* or Morgenavisen Jyllands-Posten*Optional

Transportation to LuftkastelletBusses depart in front of hotel Dress casual

Official opening of the 2004 SND|S ConferenceAnna Östlund, President of SND|S

Oh My God, Not Again! or How Newspapers Need More Visual Journalists Than Designers Juan Antonio Giner, International Media Consultant

Ten Years of Winning PagesCalle Henning, Editor of Design, Helsingin Sanomat

When Your Brain Reads the PaperPeter Lund Madsen, Brain Researcher/Neuroscientist, and Ole Munk, Graphic Designer

Predrink

Light Dinner Buffet by the Copenhagen Seaside

Transportation—to Radisson SAS Scandinavia hotel or downtown

*No transportation, no registration, just show up at 1200

Politiken, Rådhuspladsen 37, at the Town Hall SquareJyllands-Posten, Kgs. Nytorv 8, close to Nyhavn

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Why Are Scandinavian Newspapers So Dull and Boring?Tony Sutton, Design Consultant

Coffee Break

Digital Work, Digital LifePreben Mejer, Futurist, Innovationlab

Lunch + SND|S 2005 Propaganda

Redesigning a World Famous JewelJan Utzon, Architect

Free Time

Transportation—to Den sorte Diamant

Canal Tours—to the Little Mermaid

GALA Dinner with the Extraordinary, Fabulous, Freewheeling Awards PresentationLangelinie Pavillon

Shuttle busses to hotel

B. SIDE ORDERS

Typography Through the Looking GlassJonathan Hoefler and Tobias Frere-Jones, Font Designers, Hoefler & Frere-Jones Typography

The Magic in MagazinesJohn Bark, Graphic Designer

Meet the World ChampionsLars Andersson, Head of Layout, and staff, Upsala Nya Tidning

Warning: Infographics with an AttitudeGert K. Nielsen, Graphics Editor, Ekstra Bladet

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A. UP FRONT

News, Knowledge and Education Trine Jensen, Project Manager, Morgenavisen Jyllands-Posten

Break the Rules – Sell the PaperPiotr Grzybowski, Art Director, Fakt

Colorful Black and WhiteJan Grarup, Photographer, Politiken

The Credible CompactLouis Jebb, Editor, The Independent

DESIGN DOCTORS

1230-1420 »… but this is how we always do it!«Juan Antonio Giner and Tony Sutton

1430-1620 »Why use yesterday’s typeface?«John Bark, Jonathan Hoefler and Tobias Frere-Jones

C. COUNT DOWN

Challenge, Change, and ConvergenceUlrik Haagerup, Editor-in-Chief, NORDJYSKE Stiftstidende

The ABC for BBC News Online Max Gadney, Head of Design, BBC News Interactive

The Scandinavian Style in Television DesignL. Nicolay Grønlund, Creative Director, Timeline

Touch the E-paperSvenåke Brostrøm, Quality Assurance Manager, Sundsvalls Tidning

friday

0900-1000 General Assembly SND|S

1015-1030 Transportation–to IT University

1030-1200 Meet the Digital Ghost that will help you in the future world of ambient intelligence

1200-1245 Transportation–to Louisiana

1300-1400 Lunch

1400-1600 Louisiana Museum of Modern ArtUtzon Exhibition

1600-1645Transportation –to hotel

The Saturday programme is optional.A fee has to be paid for Saturday events.See www.snds-cph04.dk for details

saturday

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You can enjoy various exhibitions — we show you all the winning pages in the “Best of Newspaper Design Scandinavia 2004”, of course, and also an exhibition in which the use of photos in newspapers is taken under intense scrutiny. We also present a multitude of examples of how the Scandinavian newspapers chose to cover the royal wedding in Copenhagen, May 14, 2004 — the date where this conference originally was scheduled to start.

Buy books related to the speakers’ topics.

Get in touch on the public PCs.

Meet our sponsors: IBM, Escenic and CCI, who will all have representatives on location, ready to answer all kinds of questions.

Meet the design doctors – or simply relax over a cup of coffee together with your colleagues and fellow participants.

OH MY GOD, NOT AGAIN! OR HOW NEWSPAPERS NEED MORE VISUAL JOURNALISTS THAN DESIGNERS “We got him”. That was the headline in newspapers all over the world when Saddam Hussein had been captured. Spanish media consultant JUAN ANTONIO GINER from International Media Consulting Group tells you how your newspaper can and should break the mold of dull one-way thinking. Using comparative studies of newspapers all over the world, Giner will turn the news process UpSideDown.

THURSDAY 1515-1615

TEN YEARS OF WINNING PAGES This year, SND|S present the Best of Newspaper Pages in Scandinavia competition for the tenth time. Helsingin Sanomat’s Editor of Design, CARL HENNING, gives you an UpSideDown view of winning page designs 1994–2003. Outrageous remarks, hideous thinking, shocking revelations. And a dim view of the future. THURSDAY 1630-1730

WHEN YOUR BRAIN READS THE NEWSPAPER What mechanisms in the human brain assign special attention to certain images and texts – while other elements are not even noticed? Which centers in the brain are activated when we read a newspaper? Do we really use the left part of the brain to watch pictures and the right to read texts? Dr PETER LUND MADSEN has hosted several television programmes taking Danish viewers on guided tours of the human brain. With a little help from graphic designer OLE MUNK he will explain what actually happens when your brain reads the paper.THURSDAY 1745-1845

WHY ARE SCANDINAVIAN NEWSPAPERS SO DULL AND BORING? Experienced Canadian design consultant TONY SUTTON has left his mark all over the world with his beautiful and efficient redesigns. He is never afraid to rebuke directors and editors who are too old-fashioned, stagnant and conservative for his taste. Hear Sutton deliver a blow to the Scandinavian self-image.FRIDAY 0900-1000

DIGITAL WORK, DIGITAL LIFE Danish futurist PREBEN MEJER has made a fortune predicting the future. In Copenhagen he will tell us about his latest observations on the technological development. On arrival you will receive a ‘sticky identity’ which in the course of the seminar demonstrates what the new technology can do. Experience how moving images are added to a newspaper and see and feel the digital paper with your own eyes and hands.FRIDAY 1015-1115

NEWS, KNOWLEDGE AND EDUCATION Morgenavisen Jyllands-Posten has over the past few years launched an educational programme in connection to its JP Explorer department for journalistic expeditions. Project manager TRINE JENSEN will tell us what they have done to attract young readers - hopefully including both their parents and teachers. Use your news in a different wrapping for a different target group.FRIDAY 1230-1320 (A)

TYPOGRAPHY THROUGH THE LOOKING GLASS To make type more legible, make it smaller? To fit more words, use a wider font? Welcome to the world of microtypography, the topsy-turvy universe of 8pt text faces and 5pt classifieds, in which the laws of physics never apply in quite the way you expect. JONATHAN HOEFLER and TOBIAS FRERE-JONES specialize in designing typefaces that solve problems, and they love the challenges posed by newspapers. The typeface they designed for the Wall Street Journal’s infamous stock listings was both more space-efficient and more legible. FRIDAY 1230-1320 (B)

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CHALLENGE, CHANGE, AND CONVERGENCE NORDJYSKE has become an example to media all over the world of how to bring news stories to the costumers through the most suitable media: radio, television, daily papers, the internet, weekly magazines or mobile services. Editor-in-Chief ULRIK HAAGERUP will show us how the world’s largest integrated media project changed both the journalism and the people behind it. FRIDAY 1230-1320 (C)

BREAK THE RULES – SELL THE PAPER All colours allowed. All shapes allowed. No limits in graphics. Art Director PIOTR GRZYBOWSKI tells the story of the Polish tabloid Fakt that breaks rules to create a new model for modern newspapers. After a suprising launch in October last year Fakt has become a giant succes and is now Poland’s best selling paper with more than seven million readers.FRIDAY 1330-1420 (A)

THE MAGIC OF MAGAZINES “For me that’s where it started. In magazines.” Making modern newspapers you can always learn a lot from creating magazine pages and spreads, says experienced designer JOHN BARK. Enjoy this account of his personal journey from the eighties at ‘Esquire’ in New York, the Swedish design magazine ‘Form’ and to ‘Imprint’, a maga-zine for Norske Skog. FRIDAY 1330-1420 (B)

THE ABC FOR BBC ONLINE How do you design with people in mind? How much background material can the average online visitor really grasp? Why do people look at graphics? BBC News Interactive’s Head of Design MAX GADNEY has the answers. He has been with the BBC News Interactive from day one, and he will tell us the fascinating story of the heavy and ongoing expansion that led to the current well-designed and fast website.FRIDAY 1330-1420 (C)

COLORFUL BLACK AND WHITE Four times World Press Photo award-winner JAN GRARUP shoots many of his powerful photos on global hot spots like Chechnya, Ramallah, Iraq and Sierra Leone. Likely in black and white. How does the Danish Politiken photographer with the strong attitude and honest commitment stay on the beat? And why is one of his favourite scenes a child in a car?FRIDAY 1430-1520 (A)

MEET THE WORLD CHAMPIONS The best in the world? What? Us? We laughed out loud at Upsala

Nya Tidning, when we were selected one of the five best-designed newspapers in the world. But soon we realized that the SND prize

was not a joke and we were even happier. The work we began in the mid 90’ies towards a more modern

and competitive newspaper was a success. LARS ANDERSSON, JOHN HÄLLSTRÖM, BARBRO JANSSON and INGRID LINDGREN talk

about the development of the paper.FRIDAY 1430-1520 (B)

THE SCANDINAVIAN STYLE IN TV DESIGN Do you realize how much graphics and packaging you are exposed to every time you turn on your TV? Creative Director of Timeline L. NICOLAY GRONLUND – former Head Of Design on both TV2 Denmark and DR (Danish Broadcasting Corp.) – will take you through a motion graphics tour de force of television design. From TV station branding over the channel airlook to the daily news and pports graphics. FRIDAY 1430-1520 (C)

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THE CREDIBLE COMPACT The Independent newspaper in Great Britain were the first to offer its readers a choice between a tabloid and a broadsheet paper. The first-mover effect was significant and greatly helped The Independent build circulation. Editor LOUIS JEBB will tell us about the work of transforming text and design into a compact format. Learn how the readers reacted and how the format change has altered the paper’s journalism.FRIDAY 1530-1620 (A)

WARNING: INFOGRAPHICS WITH AN ATTITUDE If you think you know what an infographic is and what it should be, then you’re in for a surprising hour. Stop pretending and lying to your readers and start telling the real story. Turn your graphics into hot stuff about cool facts, when you include emotion, drama and human beings. Graphics Editor Gert K. Nielsen from the Danish tabloid Ekstra Bladet is out to challenge the established rules of the field. With examples from newspapers and magazines ranging from Brazil to China and accompanied by music and sharp comments you’re invited to a discussion about the future of visual journalism.FRIDAY 1530-1620 (B)

TOUCH THE E-PAPER We have been talking about the electronic newspaper for years. IBM has been working on it. Philips and Sony are working on it. SVENÅKE BOSTRÖM, Sundsvalls Tidning, STIG NORDQVIST, Tidningsutgivarna and some Swedish newspapers have worked with the new design ideas and the revolutionary new gadgets. FRIDAY 1530-1620 (C)

REDESIGNING A WORLD-FAMOUS JEWEL As a brand it is priceless. The Sydney Opera House – probably the most popular building on the planet of the last century – has repaid its AUD 100 million cost many times both as a tourist attraction and as a cultural centre. The Danish architect Jørn Utzon was forced to leave Australia before he had completed his architectural masterpiece. Now, nearly 40 years later, his son has returned to do a gentle redesign, using his father’s drafts. JAN UTZON tells you the amazing story, that continues to rouse powerful passions.FRIDAY 1630-1715

DESIGN DOCTORS Bring examples of your pages along with your frustrations and ideas – and consult the two teams of design experts. The first team will focus on general layout, the second on the typographic choices you make – and the ones you don’t make.

FRIDAY 1230-1420»… but this is how we always do it !«Juan Antonio Giner and Tony Sutton

1430-1620»Why use yesterday’s typeface?«John Bark, Jonathan Hoefler and Tobias Frere-Jones