®Snapware Corporation | Case Study

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WS Packaging Group, Inc.®

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CHALLENGE:

SOLUTION:WS Packaging Group was chosen for the project and provided a total application solution within one month. Each label applicator was adaptable to the different sizes of Snapware containers and was designed to be capable of running a variety of label sizes. Rubberized casters added to each machine enabled Snapware to move the equipment between production lines as needed.

®Snapware Corporation, a producer of plastic storage con-tainers for mass merchandisers, had been using offset printed inserts as the primary means of identifying and branding their products on the store shelf. The inserts re-quired manual labor to place them inside the containers, were costly to produce, and did not fit with the company's long-term plans.

Snapware wanted to improve efficiency and minimize variability while also providing a satisfactory return on in-vestment. Having used pressure-sensitive labels on a small scale in the past, Snapware believed that it could achieve its objectives by pursuing a large-scale changeover to apply-ing pressure-sensitive labels to the outside front panel of each container, but they needed the changeover to occur in a very short period of time for both the labeling equipment it would need to source, as well as the labels. Additionally, the labeling had to be temperature-resistant and not wrinkle due to the effects of the heat and subsequent cooling in the container manufacturing process.

Getting a Handle on Quality and Speed to Market with Pressure-Sensitive Labels

WS Packaging tested a variety of label materials to ensure that the pressure-sensitive labels would fulfill the application require-ments. WS Packaging worked closely with the Snapware mar-keting team to ensure the design would be consistently produced within the capabilities of flexographic printing. Once the label was created, a series of test runs were conducted to verify that the integrated label application system solution fulfilled Snapware's requirements prior to a successful launch.