snapchat from stories to legends
Post on 08-Apr-2017
Embed Size (px)
Snapchat : from stories to legends
Why Snapchat ?
$ 1.5 billion funding 1O billion video views 100.000 daily users 7 ou of 10 Snapchaters
are millennials Belgium on top
Whats Snapchat?How does it work?Why should brands be there?How to start?
How does it work?
Snap Chat StoriesTap to take a Snap, addemojis, draw, write then sendit to your friends or to yourStory!
Chat, video chat, send GIF,stickers and many more
Keep up with friends,influencers and live events,every day.
Why should brands be there?
Snapchat is BOOMING!
Authentic &spontaneouscontentvsperfect ads
How to start ?
Users set up their Snapchat accounts and receive their own ghost snapcode
Other users can scan any snapcode to instantly add that user as a friend
Also possible to add by usersname, e.g. IsobarBE
Cross fertilisationUse your other social channels to drive people to your Snapchat account, use incentive such as contests or behind the scene exclusive content
Invite people to take a selfie and be creative.
Let people taste the atmosphere from distance or give people a look behind the scenes.
Be fun, Create stopmotion, draw, explore the interactive features of the plateform to discuss with your audience.
Influencers are a Big deal on Snapchat
The influencers can either takes over the brands Snapchat or promote the brand trough his own channel
Use an influencer is an extra incentive for people to follow the content
hannes_bhc bav_ka joythielemans hermanbxlmans jill31287 gui-watthefuck2
Sponsored LensUse a facial reckognition and detect your face movement for a maximum of interactivity
3V100% mobile Vertical100 % Viewable
MillennialsDaily usage1OO% mobileCreative content featuresLenses (ad)Live (curation)Stories (24h)Snap score (emulation)Video duration (10 sec)Organic reachThumb ergonomic platformDisapearing messagesFunds
Private profileSpecific content creationLimited ads formatNo targeting so farVery limited analyticsData issueStories (24h)Funds
Real revolution in terms of media use Real revolution in terms of storytelling Early days of the media expansion Very limited measure of the impact If millennials are your target group and if you
accept the 70/20/10 strategy, go fot it ! Even if Snapchat disappears, consumer
expectations will remain