Snap-proof your future

SAY HELLO TO SNAPFranchises don’t come any more successful

With 20 Centres across Ireland and many others in Australia, New Zealand and China, Snap are one of Ireland’s best known brands.

Our Franchisees benefit in many ways too: they enjoy an excellent income stream, work 5 days a week and can live whatever life they desire.

100 years of trust

We first opened our doors in 1899 in Perth, Australia, and learned quickly that if you offer a top quality product and the best service, clients would keep coming back. So, in many ways, we haven’t changed at all – our philosophy is the same today as it was then. Importantly, Snap Ireland 100% Irish owned.

Our secret - never stand still

Snap may be well over 100 years old but we are, and always have been, a cutting edge organisation. Part of our ethos is to innovate and be one jump ahead of the competition, adopting new technology whenever it becomes available. In the past it was being the first with instant print, and today it’s about offering our clients the very latest marketing services in print, design, and websites.

THE EVOLUTION OF SNAPA Good Idea. Improved

We’ve been around long enough to know how quickly the business world changes. That’s why we’ve been working behind the scenes for many years to evolve the Snap model.

Even though the world has changed, printing will never cease to be a saleable commodity. All businesses need it – even so called ‘paper-less’ offices. However, we’re now ready to launch the next phase of Snap products and services.

Of course, we’ve been offering our clients websites, ePublications and more for years now. However, we are moving the model up several notches, enabling Franchisees to truly profit from the digital revolution.

Connect with your local community

Production can be outsourced, so as a Centre Owner you can have more time to focus on developing relationships with the local business community.

Of course, we’ll give you all the tools you need to support your sales and marketing efforts. That way, you can concentrate on providing print, design and website solutions for your clients.

No limit to your success

Where does it end? Wherever you want it to. Add a bit of hard work and who knows what you can acheive?

TRAININGBehind you from day one

In many respects, when you join Snap you’re joining the Snap family. We often hear people say we are “good people to work with.” It’s a reputation we’re proud of.

Caring about our Franchisees, suppliers, employees and clients isn’t something we pay lip service to – how we relate to people is at the very core of what Snap is about.

Award-winning training

During our award-winning training program, you will learn every aspect of running a franchise, including business set-up, management, operations, recruitment, sales, marketing, financial control and production.

The combination of online, in-Centre and face-to-face at our training facility in our global head office in Sydney, Australia culminates in a formal graduation as a Franchise Owner.

Work at your own pace

There’s no pressure. Rest assured there’s always help available. Your dedicated Snap Group Office is ready to advise you at any time and we have franchise support specialists who provide further specialist training. Furthermore, Group Office support is on hand when required.

A valued partner

Your success is, literally, our success. So, it’s in everyone’s interest to work towards a common goal. As Stephen Edwards, Snap’s Global CEO says, “we nurture and assist our Franchisees in every way we can so they can achieve the success they are seeking.”

ONGOING SUPPORTYou talk. We listen

When you become a Snap Franchisee, you become a valued source of essential ongoing research – the relationships you develop with clients are the key to your continued success.

We know that when clients are looking for new products or services, you’ll be the first to know – together, we can stay one jump ahead in the marketplace.

Communication Network

Our communication network ensures everyone is up

to speed at all times:

• Updates. CEO updates, videos and franchise owner

meetings are utilised to present new initiatives.

• Regular Webinars. To keep everyone in touch with

key topics.

• Extranet for Franchisees. For keeping the network in touch

with the latest news, advertising campaigns, marketing

support and more.

MARKETINGBe noticed

It’s essential that the wide-ranging abilities of our Franchisees are brought to the attention of small to medium businesses throughout Ireland who can benefit most from Snap’s products and services.

That’s why we provide a multi-level, Ireland-wide branding campaign for the Snap brand overall, backed up by tactical, local marketing campaigns to generate more lead opportunities for you.

Innovative ideas

Brand awareness is vital for the Snap brand. Our tactics at a national level include:

• National Campaigns. Promote the brand nation-wide. We utilise integrated media campaigns to drive awareness of Snap, including competitions and a monthly client relationship program.

• Snap Website. A key component in our marketing strategy, our website is fully optimised to maintain lead generation opportunities.

• Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Both are used extensively to drive traffic to the website and increase lead generation.

• PR. Snap actively pursues PR opportunities to promote the brand whenever possible.

Local Area

As a Franchisee, you are required to actively market your business at a local level to establish your position as the local experts in print, design and websites. This also helps you to familiarise yourself with your own territory and client base.

Local marketing support includes:

• Local Area Marketing Manual. This helps you to execute your own campaigns with your territory. It covers tactics such as lead generation, brand awareness, and how to build client loyalty.

• Localised website. Your Centre has a dedicated website page to develop local content and promote your business.

• PR. Can be used to obtain print exposure in your local market.

• Local Area Marketing Strategies – we also assist Franchisees to promote their business in the local area. This includes email marketing.

STAYING AHEADIt’s all about the client

The world never stays still and we must stay one jump ahead to make sure that our clients can rely on us to provide everything they need to build their business.

While print continues to be a Snap strength, graphic design, websites and other essential marketing tools keep us at the cutting edge.

Now, we can deliver a fully integrated campaign at any level for the local business community. Our early adoption of the latest marketing technologies is something that sets us apart from our competition and allows our Franchisees to enjoy continued success.

Our marketing portfolio now includes all of these services and more:

WebsitesOnline solutionsGraphic design Printed materialsBannersBusiness cardsBusiness documentsEmail marketingePublicationsPromotional ItemsQR Codes

FRANCHISE MODEL INFORMATION8.30am to 5.30pm, 5 days a week

Our key clients are small to medium size businesses – smart, hard-working people who work 5 days a week. So, we also work when they do, which means you keep very civilised hours, unlike many other franchises that expect you to put in a long working day, sometimes 7 days a week.

As a Snap Franchisee, you’ll have a clean, modern workplace – and, your weekends are free to enjoy with friends and family.

Rewarding working environment

As a Snap Franchisee, you’ll have plenty of opportunity to develop strong working relationships with clients. You’ll be providing services and products that directly benefit them and can help build their businesses.

This is the key to building a successful franchise – happy clients tend to keep coming back and will be recommending you to their friends and work colleagues. So, you can enjoy what you do and, at the same time, continually build your business margins as your client base increases in size.

Your unique opportunity

Every Snap Franchise has a specified territory, which you’re free to develop and build upon as you wish. We’ll provide the following assistance:

• A fully integrated product offering print, design and websites.

• A full analysis of the businesses in your territory – your target market.

• Local area marketing support and regular, integrated campaigns.

• Lead generating website, with dedicated home page for your Centre.

• A starting database.

• Across the board training online, face-to-face and in-Centre.

• A dedicated National Group Office committed to assisting you at all times.

Is Snap the right choice for you?

Thanks to continual evolution of the market, Snap ensures that every franchise is well placed to take advantage of new concepts and new technologies. In this regard, it’s important to understand that you are in tune with the needs of your clients, taking advantage of the latest developments as they become available.

Key ‘need to know’ points

• Snap franchises operate Monday to Friday from 8.30am to 5.30pm.

• It’s a business-to-business environment (B2B).

• Franchise Agreement term is 10 years.

• Franchise royalties – 6%.

• Marketing levy – 2%.

• Monthly IT Levy - tech support system for your business.

• We provide full service support, including print, design, websites, email marketing, ePublications, promotional items, QR codes and more.

SINCE 1899 IN AUSTRALIA SINCE 1984 IN IRELANDOver 30 years of looking ahead

We are proud of our position as one of Ireland’s most respected and most famous brands. While countless competitors have come and gone since Snap came to Ireland in 1984 we have never wavered in our dedication to offer the most advanced products and services available. That’s why we have retained our position as number one in the market.

Our clients win

While we’re renowned for our printing, today our graphic designers, web developers and digital team constantly strive to ensure we’re at the top of our game, at every level. Never before have small-to-medium businesses been able to access such a wide range of marketing services from just one source. This is what makes Snap unique.

That’s why you’ll win too

We’re the number one brand. We offer a range of products and services that lead the market. And, whenever we carry out market research, clients make it clear that they have the highest expectations of Snap – that’s why they are loyal to us.

Which means that as a Snap Franchisee, you have everything in place to be successful from day one. Then, when you work hard, look after your clients and build your client base, you can rest assured the rewards will come.

Indeed, you will be able to ‘Snap-Proof Your Future’.

WHAT’S NEXT?Expression Of Interest

So, you’ve decided to see what your future can be like as a Snap Franchisee. Your next step is to fill out the accompanying forms to send to our Group Office.

AssessmentSnap will assess your expression of interest. They will then contact you to arrange a time for a meeting. This will allow both you and us to decide if we’ll be a good fit for each other.

Choosing Your CentreNext, we’ll outline the opportunities that are available in your area for either establishing a new Centre or buying an existing local Centre.

If you are looking to purchase an existing Centre, you will talk directly to the current Owner and Snap Ireland Group Office to negotiate the terms.

Once you have chosen your Snap Centre, each party has a number of responsibilities and obligations to complete. Our board will provide final approval for your Centre purchase prior to the Franchise Agreement being completed.

If you’re looking to establish a new area Centre, you’ll deal directly with Snap Ireland Group Office.

TrainingAs outlined on page 4, you’ll then undergo a comprehensive training program.

CongratulationsAs a new Franchise Owner, you’ve now Snap-proofed your future.

Snap Ireland2058 Castle Drive,Citywest Business Campus, Dublin 24

T: 353 (1) 466 0525 E: info@snap.ie

www.snap.ie Snap-proof your future