snap chat for businesses a how-to (2)
TRANSCRIPT
HOW TO PROMOTE YOURBUSINESS WITH
KASEY WILSON
SNAPCHAT
In case you've never heard of it, Snapchat is a mobile app that is used
to create and share photos, videos, live text/chat, make video calls, and
stories. Snaps can be viewed for 1-10 seconds. Stories can be one photo
or video, or they can be a compilation of the two, which are available
to view for 24 hours.
SNAPCHAT
caff.co
WHY SHOULD YOU USESNAPCHAT AS A BUSINESS
TOOL?YOU CAN ADVERT ISE FOR FREE
I T 'S A FUN WAY TO GET YOUR NAME OUT THERE
IT 'S INNOVAT IVE
IT DOESN 'T SEEM L IKE AN AD TO THE V IEWERS
SEE NEXT PAGE FOR MORE F IGURES
SNAPS PER DAY
400MILLION
CLICK -THROUGHRATE COMPAREDTO OTHER SOCIALMEDIA PLATFORMS
5XHIGHER
10BILLION
VIDEOVIEWS ADAY
LET 'S LOOK AT THE NUMBERS . . .
COLLEGESTUDENTS USING
SNAPCHAT
77%
AVERAGE AGERANGE OF USERS
18-34years 58%
L IKELY TOPURCHASE
FROMPROMO ONSNAPCHAT
LET 'S LOOK AT THE NUMBERS . . .
WITH ALL THIS INFORMATION ,IT'S TIME TO LEARN ABOUTWAYS TO PROMOTE YOUR
BUSINESS ON
SNAPCHAT
Grand openings
Charity events
Galas
Ribbon cuttings
etc.
SHARE LIVEInclude viewers in what you'redoing by creating stories of liveevents
It is important to make your viewers"in the know" with what's happeningwithin your company. They will feelconnected and, as a result, become
interested in your company
New products
Employee favorites
Current sales
A modern reception area
a new hairstyle, whatever relates to
your business...Show it off
SHOW IT OFF
caff.co
Getting a glimpse of what's to come,
literally, a glimpse, will cause viewers to
want to see the item again, and how do
they do that? They visit your company.
DISPLAY YOURCOMPANYShow your audience the behind the
scenes view.
Give them a sense of what it's like tobe around your employees. Make
them feel connected. People want tofeel they know you.
show them your values and brandGive a tour of the building or officeIntroduce your employeesGive a demoGive employees control of Snapchat for a dayPot luck in the break room? Snap it!
They want to see your personality. SHOW IT!
DON'T BE A STIFFBe casual, show people you are aperson promoting the company.
People like being in the presenceof people, not robots.
Include humorCreate a new meme Connect with people's daily"Oops!" moments, showyoursUse everyday words, notjargon
PROMOTIONCODES FOR A
FIRST TIME FREESERVICE ORPRODUCT
CREATE ASCAVENGER HUNTTHAT LEADS TO AFUN FREEBIE
AGAIN , KEEPING IT FUN AND INTERACTIVE WILL GETATTENTION AND BUSINESS
caff.co
Give Out Offers & freebies
CREATE CONTESTSFOR BEST SNAP , ANEW LOGO , ETC . .
Make what your business does
fun for the viewer. Have fun
with your snaps, and your
viewer will too.
FORMATTINGSNAPSKeep snaps shortCreate a story with your storiesVideos should be 10 secondsPhotos should be around 3seconds
USE APREMADEFILTERSnapchat has
filters you can put
on your photos,
along with text,
and audio.
Snapachat offers
filters, Geofilters, that
you can purchase,
which can be custom
made for your
business, event, or
location.
GEOFILTERSSNAP ADSNot only can you
create your own
snaps, but you can
create an interactive
ad. There is a short
video then the chance
for viewers to swipe to
see your website, a
longer video or other
items you'd like them
to see
THERE 'S MORE !
POST YOUR EXACTSNAPCHAT NAMEEVERYWHEREWITHING YOURBUSINESS . YOUCOULD ALSO
CREATE POSTERSFOR EXTERNALVENUES OR PUTTHE NAME ON
BUSINESS CARDS
TRY TAKING ASCREENSHOT OF
YOUR SNAPHANDLE (YOURNAME AND ASNAPCHATSPECIF IC QR
CODE ) AND POSTIT ON YOUR
SOCIAL MEIDASITES
WHEN YOU POSTYOUR QR CODEOR NAME , OFFERTO PUT ALL NEWFOLLOWERS IN ACONTEST TO WINONE OF YOURPRODUCTS OR
SERVICES OR USEANOTHERINCENTIVE
LET 'S GET PEOPLE INTERSTED INFOLLOWING YOU
THANKS FOR VISITING MYSLIDESHARE . BEST OF LUCK WITHUSING SNAPCHAT TO PROMOTE
YOUR BUSINESS
I INVITE CONSTRUCTIVE CRITICISMAND COMMENTS
VISIT ME ON LINKEDIN : HTTPS ://WWW .LINKEDIN .COM/IN/KASEY-WILSON-011494100
WHERE I FOUND MY INFO
snapchat.com
MediaExaminers.com, http://www.socialmediaexaminer.com/5-ways-to-use-
snapchat-for-business/
Entrepreneur.com, https://www.entrepreneur.com/article/270663
Forbes.com, http://www.forbes.com/sites/smallbusinessworkshop/2015/08/25/ho
w-to-use-snapchat-a-small-business-guide/#19bab8ba67bd
Hubspot.com, http://blog.hubspot.com/marketing/why-snapchat-for-
business#sm.000wdzcje11abcnbt572phnkpvuex