4M+Increase

Total Impressions Time spent vs. websites without Web View loading

Unique Engagement

1.6X 14%

• Place Snap Ads across highly trafficked Discover channels.

• Take advantage of the new Snap Ads Web View format to incorporate interactivity.

• Run the Snap Ads campaign in the weeks leading up to Father’s Day.

Strategy

• Position AT&T’s mobile devices, accessories, and various offerings as great gifts for Father's Day.

• Create an engaging mobile advertising experience that invites audiences to interact.

• Reach a young and tech-savvy audience.

Objective

Thanks to Snap Ads from AT&T, Snapchatters could swipe up on great ideas to pull off the perfect Father’s Day gift.

AT&TSnap Ads Web View Campaign

S U C C E S S I N A S N A P

Source: Snapchat Internal Data