1. Gary Henderson @GaryLHenderson @IMDigitalAgencyTWEET US @IMDIGITALAGENCY WWW. INTERACTIVITYMARKETING.COM GARY@INTERACTIVITYMARKETING.COM

2. Presenting the case on using Competitive Analysis and Keyword Research to increase revenue by 154% in the first 2 months of 2013! 3. THEBackstory 4. 20,000 Dresses in stock 5. 20,000 sq. ft. retail store 6. Large internet presence 7. Make it Rain 8. KnowYourAudience 9. Competitors... and many more. 10. Now Get to Work 11. Sort by Per Visit Value 12. Sort by Revenue 13. 1 word phrases dressHigh Cost &Competition Long Tail SEOaccounts for 70% of searches 2-3 word phrasesprom dressYields average of More descriptive phrases36% conversionSherri Hill Prom Dress rateLow Cost & Risk Low ProbabilityHigh Probabilityof Conversionof Conversion 14. Audit Comparison 15. 1/1/2012 - 2/28/2012107,745 Visits1/1/2013 - 2/28/2013185,670 VisitsIncreased Visitors 72% 16. 1/1/2012 - 2/28/2012 $143,192.15 Revenue 1/1/2013 - 2/28/2013 $364,520.30 RevenueIncreased Revenue 154% 17. 1/1/2012 - 2/28/2012 447 Transactions 1/1/2013 - 2/28/2013 1,000 TransactionsIncreased Transactions 124% 18. 1/1/2012 - 2/28/2012$320.34 Average Order Value1/1/2013 - 2/28/2013$364.52 Average Order ValueIncreased Average Order Value 14% 19. 1/1/2012 - 2/28/20120.41% Conversion Rate1/1/2013 - 2/28/20130.54% ConversionRateIncreased Conversion Rate 28% 20. 1/1/2012 - 2/28/2012 $1.33 Per Visitor Value1/1/2013 - 2/28/2013$1.96 Per Visitor ValueIncreased Per Visitor Value 47% 21. Im not tellingyou it is going tobe easy, Imtelling you itsgoing to beworth it.