SOCIAL MEDIA REPORT

FEBRUARY, 2011 NATIONAL SOCIAL MEDIA TEAM

SOCIAL MEDIA STRATEGY REPORT #2

SOCIAL MEDIA REPORT

FEBRUARY, 2011 NATIONAL SOCIAL MEDIA TEAM

Current state: After analysis of LC reports we have the following data:

1. Number of positive comments

Social Media No of positive comments Local Committee Twitter Facebook Vkontakte

08.-

28.02.11 01. -

20.03.11 08.-

28.02.11 01. -

20.03.11 08.-

28.02.11 01. -

20.03.11

Berdyansk no

account no

account no

account no data no data no data Dnipropetrovsk 0 0 0 0 2 4 Donetsk Ivano-Frankivsk Kyiv 0 0 28 45 0 0 Kharkiv 0 0 0 0 0 0 Lugansk Lviv 0 0 0 0 - - Mariupol Mykolaiv 0 0 0 0 0 0 Odesa 0 0 32 26 18 28 Simferopol 3 2 2 2 0 1 Sevastopol Ternopil Uzhgorod AIESEC Ukraine 0 0 2 0 6 0

90% of LCs don’t have any positive comments at all, and most of comments that we have were made by AIESECers. The reasons of this situation are next:

small amount of followers/friends

no constant work with accounts

no interaction with the audience, no “alive” statuses (how to improve: see the GCPs)

SOCIAL MEDIA REPORT

FEBRUARY, 2011 NATIONAL SOCIAL MEDIA TEAM

2. Number of followers/friends

Social Media No of followers/friends Local Committee Twitter Facebook Vkontakte 28.02.11 20.03.11 28.02.11 0120.03.11 28.02.11 20.03.11

Berdyansk no

account no

account 46 56 501 501 Dnipropetrovsk 0 0 729 738 2880 3185 Donetsk Ivano-Frankivsk Kyiv 1590 1616 842 846 948 963 Kharkiv 201 207 540 601 90 106 Lugansk Lviv 219 237 398 541 - - Mariupol Mykolaiv 144 165 0 46 3418 3518 Odesa 96 154 520 693 2800 3260 Simferopol 451 470 83 95 4527 4561 Sevastopol Ternopil Uzhgorod AIESEC Ukraine

It is good to see the tendency that number of followers and friends of 95% of accounts increased since the 28th of February. But you should work constantly on increasing your audience to cover more and more people!

Tips:

Do you have on your web-site and blog links to SM accounts?

Do you have social media integrated to your web-site? (Can you like/tweet/share each article from main page)

SOCIAL MEDIA REPORT

FEBRUARY, 2011 NATIONAL SOCIAL MEDIA TEAM

3. Number of retweets/shares

Social Media No of retweets/shares Local Committee Twitter Facebook Vkontakte

08.-

28.02.11 01. -

20.03.11 08.-

28.02.11 01. -

20.03.11 08.-

28.02.11 01. -

20.03.11

Berdyansk no

account no

account no

account 3 3 4 Dnipropetrovsk 0 0 0 0 0 0 Donetsk Ivano-Frankivsk Kyiv 44 68 3 7 18 34 Kharkiv 0 0 0 0 0 0 Lugansk Lviv 1 2 1 2 - - Mariupol Mykolaiv 6 4 12 13 74 67 Odesa 0 0 8 5 7 4 Simferopol 4 3 0 0 5 19 Sevastopol Ternopil Uzhgorod AIESEC Ukraine 65 45 135 41 269 114

Tips:

Do you provide your audience with interesting facts and useful links or standard information and spam?

Do you have in your LC culture of “sharing and liking” posts and statuses from official accounts?

SOCIAL MEDIA REPORT

FEBRUARY, 2011 NATIONAL SOCIAL MEDIA TEAM

4. Number of visitors of national and local web-sites

No of visitors from LC Twitter Facebook Vkontakte Other SM

08.-

28.02.11 01. -

20.03.11 08.-

28.02.11 01. -

20.03.11 08.-

28.02.11 01. -

20.03.11 08.-

28.02.11 01. -

20.03.11 Berdyansk ? ? ? ? ? ? ? ? Dnipro 0 0 6 0 401 75 0 0 Donetsk Ivano-Frankivsk Kyiv 74 93 746 894 1130 1483 0 0 Kharkiv 0 0 13 0 568 403 0 8 Lugansk Lviv 1 1 9 8 1110 993 ? ? Mariupol Mykolaiv 1 2 1 2 112 109 0 0 Odesa 0 5 24 6 322 233 ? ? Simferopol 19 12 49 19 498 339 10 0 Sevastopol Ternopil Uzhgorod AIESEC Ukraine 138 80 314 171 3016 1899 0 15

Vkontakte is the obvious leader in this section. Only 2 LCs have proper amount of visitors from twitter, but in Facebook the situation is better. Some LCs web-sites have visits from other social media, mostly from blogs.

SOCIAL MEDIA REPORT

FEBRUARY, 2011 NATIONAL SOCIAL MEDIA TEAM

GCPs (Good case practices) The greatest opportunity to get knowledge how to work in web 2.0 – is to share GCPs – already done things, online events, promotion, etc.

NSMT created a spreadsheet “Social media GCPs of @ Ukraine” in order to share the most effective ways to manage communication strategy.

The main tip we can choose – use already working strategies first – cause a lot of them are really effective!

Thank you Kharkiv, Simferopol and Kyiv for sharing their XP. Hope, the tradition will work and other LCs will be opened for sharing and communicating.