Social SMS – CRM, Marketing and beyond

September 2010

Agenda

1

2

3

About us

Mobile CRM Solutions

Mobile Advertising

4

5

Engagement Marketing

Campaign Integration

Mobile Phones – the present & future of communication

Total Indian Population: 1.2 Billion

Mobile Subscriber Base: 650 Million

Internet Users: 55 Million

Mobile Internet Users: 12 Million

Source: TRAI

Source: IAMAI

Source: TRAI

We are the world‟s largest social messaging

platform with over 35 million users & more

than 3 million User Generated Communities

We account for 9% of India‟s SMS traffic

Our success attributes include

Social messaging platform that helps to share and connect with friends & fans

APAC Presence – new products, new focus

We are the providers of High-Performance Technology with Silicon Valley roots

Our „Social SMS‟ product that caters to the needs of Individuals, Brands and Businesses

Social SMS – a solution set that goes beyond SMS

Our key differentiator, can be tailored to suit

various needs SOCIALSMS

INDIVIDUAL Group messaging platform where an individual

can form communities and share content

BUSINESSES Holistic social CRM solution with customized

transactional and marketing solutions

BRANDS Social platform to connect & engage their consumers

through innovative marketing solutions

Mobile touch points

SMS GUPSHUP

Informative, personal, branding,

transactional, marketing & more

needs can be met here

Innovation, Games, Polls, store

locators, enterprise solutions can

be tailor made here

Personal

Messaging

MOBILE USER

Group

Messaging Applications Content (store)

4E‟s of Social SMS

Agenda

1

2

3

About us

Mobile CRM Solutions

Mobile Advertising

4

5

Engagement Marketing

Campaign Integration

What‟s on offer for your business

USE CASES

- Transactional Messaging

- Lead generation / Sales tracking

- Advertising

- Community & Engagement tools

- Integration with other media

USE CASES

- Sales Force Automation

- Content Cards

- Lead Management

- Store Locator

- Surveys/ polls/ quiz

- Voting (shows/ crowd sourcing )

MESSAGING / CHAT SOCIAL

SMS APPLICATIONS

Enterprise Messaging (1-N, N-1) Reply-All Chat (N-N) Customer Profile Management

Offer templates, reminders Integration across languages & platforms High quality analytics

Enterprise platform features

Integration - Multi-lingual messaging

- Integrate advertising campaigns

across SMS / Web / WAP / Voice

Enterprise messaging - Response generation & tracking

- Lead generation & management

- Sales tracking

Reply -All chat - N-N messaging up to groups of 10 people

- Drive topical conversations (experts)

- Share information in small groups (sales force)

-Conduct auctions in small groups (customers)

Customer Profile Management - Create & maintain address book

- Create & run loyalty programs

Templates & Reminders - Campaign templates

- Reminders

Analytics Management - Messaging Reports

- Campaign ROI

- Community metrics

- Search & Trends

Technical prowess and customer support

13x7 phone and email and SMS enterprise support available.

24x7 EMERGENCY phone access to senior management if essential.

Enterprise support is staffed by a Head of Support reporting to the CTO and a large

support staff. Most of support staff are engineers who can diagnose and

solve complex customer issues.

30% employees from IITs 40% have worked in the USA 60% have worked for over 3 years

Enterprise messaging with customized feature sets

We power Facebook over SMS in

India

Features include

• SMPP Support

• High volume SMS‟s with low

latency

• All features well integrated with

facebook‟s core offerings

• Accessibility to facebook‟s

features like reading messages,

adding friends etc. via SMS

We provide complete support to

‘Nokia Life Tools’

Features include

• High speed of delivery, low

latency

• Reliability

• Support both incoming & outgoing

SMS‟s

• Support for binary/ Unicode

• Very high volumes of SMS

handled

Customized mobile apps created for business use

Brand Solutions

Polls/ Quizzes

Mobile

Raffles

Branch/ Store

Locaters

Polls

during matches

Quizzes around

participants &

judges

City based

Dealer locater

App

Pin code based

Branch locater

App

Bidding App SMS based

Market Research

Unique code

App based

promotion

Product ID

App based

promotion

Customized Content cards for business use

WOCKHARDT/ DIABETES SPICE TELECOM/ HEALTH

Content cards are great tool to promote Business, Advertise

and Engage customers with daily content

Agenda

1

2

3

About us

Mobile CRM Solutions

Mobile Advertising

4

5

Engagement Marketing

Campaign Integration

Mobile Advertising

Mobile Quizzes

Mobile Alerts

Mobile Couponing

Product Information

Brand Promotions

Providing response, branding &

promotions to brands

SMS Campaign strategies

Response Campaign

“Test drive a Punto”

promotion

SMS campaign

Inviting TG for a test drive

44 Lakh TG (in specified

cities) contacted via SMS

Campaign generated

leads and promoted test

drives for Punto with a

response rate of 0.2%

FIAT Punto

Promotion Campaign

10 Million SMS‟s sent on GupShup community in Jan-Feb 2010 with the objective of brand awareness & generating leads for high season membership drive

Lead conversion encouraging with high ROI

TXT the HOLIDAY FUN to join Mahindra

Club and win 32” LCD TV

Branding Campaign

5 Million SMS‟s sent out to GupShup community in January 2010 with an objective to recall to the

Youngistan Campaign and generate response for ongoing promotions in W Bengal

60,500+ responses generated

Agenda

1

2

3

About us

Mobile CRM Solutions

Mobile Advertising

4

5

Engagement Marketing

Campaign Integration

Our belief

We believe that there is a bigger opportunity to engage with customers by harnessing

combinations of new media now available, giving customers more compelling reasons to

Engage…we call this ENGAGEMENT MARKETING

Engagement Marketing

involves the customer beyond

the short term cycles of

marketing campaigns

Communities give brands

Conviction, an opportunity to

Collaborate

& Creativity to influence

Not long ago, People who created products & services created advertising for them and

established their brand. Today, the same brand has to engage consumers & become a

community to get consumers to flock to you and become brand loyalist

Engagement through Brand Communities

Source: DDB knowledge center

Create a community that builds CONNECT

Community created to engage with youth around the country and increase involvement with the show and the contestants.

Sony Television sent out regular Tour Updates during the auditions to kickstart the community.

As the show progressed, the Celeb quotient on episodes was broadcasted to community members.

Contests & Polls have been running with a lucky few winning a chance to be on the show. This community currently has 30,000 members.

Create a community that builds LOYALTY

Community created to create brand loyalty, generate sales leads and drive membership.

eBay has effectively used the "Daily Deal" model to generate interest amongst people.

The community is 20,000 strong and growing everyday. This is higher than any online community created by eBay around the world.

We are currently working on "enabling" auctions on SMS for eBay.

Create a community that builds CONTEXT

Community created to engage with young parents in Indian Metros to create brand awareness & reinforcement

Messages included nursery admission alerts, tips for parents etc.

Resulted in 5000 parents benefiting with timely information on nursery school admission. MNYL engaged them with direct Q&A on issues around raising a kid

Use an existing community for CONTEXTUAL advertising

The traffic police of Mumbai,

Kolkata and Bangalore

provides traffic alerts to

subscribers.

The service has benefited

40,000+ citizens with timely

alerts on road diversions,

bottlenecks and incidents.

Tag-on ads asking people to

renew their auto insurance

with ICICI Lombard.

Generated leads and a

favorable brand association

with TG.

ICICI Lombard sponsored

Traffic Communities

Agenda

1

2

3

About us

Mobile CRM Solutions

Mobile Advertising

4

5

Engagement Marketing

Campaign Integration

A New Engagement Channel powered by SMS

Our experience spans over 150 brands

Our relationships span the length & breadth of Telecom

Our network reaches every corner of the country

Our Investors are Global

Helion Venture Partners is a stage independent, India-focused venture

fund, investing in high growth technology powered businesses and

consumer services. Their portfolio includes Makemytrip, Redbus, Komli,

ngpay, Hummingbird, Kirusa and others.

Established in 1970, Charles River Ventures has one of the longest

resumes among venture capital firms. Some of the impressive CRV

backed start-up success stories include names like Cascade, CIENA,

ChipCom, NetGenesis, Parametric Technology, Sonus, Speechworks,

Stratus Computer, Sybase, Vignette. Their current portfolio includes

Twitter, Yammer, Jitterbug, Zendesk, Gridstone and dozens more.

Globespan Capital Partners has over $1 Billion under active management

in the US and Japan. They have multi-stage investments in information

technology and cleantech companies such as Zynga, Plaxo, Glu mobile,

Virtusa, M-Qube and others.

What the world is saying about us

Forbes Asia : http://bit.ly/978yBZ

Adage : http://bit.ly/8Z9CHC

Mobile Marketer : http://bit.ly/aLoOQW

Tech 2 : http://bit.ly/cgQ5vs

Mobigyaan : http://bit.ly/aGbELC

Indian Retailer : http://tiny.cc/fou4f

We hope you‟ve enjoyed our credentials/ case studies as much as we have in

developing it.

Via today's presentation, you can see that Mobile Marketing has some great

opportunity and the creative expression will create enormous cut through in a highly

relevant way – leading to high brand recognition and just as importantly, sales.

We‟re driven by results and would love to partner with you to see „your brand‟ reach its

full potential.

Thank you again for the opportunity and we look forward to your brief.

Thank you