Sn phm cng tin nhn SMPPS tng trng ca cc dch v tin nhn SMSLu lng tin nhn trn ton cu vn tng trng u n hng nm v c d on tip tc duy tr mc pht trin trong nhiu nm ti.

Bn cnh tnh n nh ca dch v tin nhn P2P (Person 2 Person) thun ty. Mt trong nhng yu t lm gia tng s lng cc tin nhn trn ton th gii l s pht trin rt nhanh ca cc tin nhn P2A SMS (Person to Application SMS) & A2P SMS (Application to Person SMS). y l cc tin nhn tng tc gia ngi s dng v cc h thng ng dng phc v mc ch cung cp ni dung, gii tr, qung b hay bnh chn. Thc t, SMS vn c nhng u im kh thay th trong tng lai gn nh: S dng n gin, tin li Tng thch vi tt c cc loi TDD Cc ph ngy cng u i do s cnh tranh ca cc nh mng

SMS cng c coi l knh marketing hiu qu v ngy cng c u chung. Chi ph SMS marketing tng i thp hn so vi cc qung co truyn thng qua radio, bo giy, TV hay cc banner qung co ln ngoi tri. Thng ip ca sn phm hay dch v, c th c gi trc tip ti ngi dng qua dng tin nhn ngn. T l ngi s dng c & nh cc tin nhn cng rt cao do thng ip ngn gn trong 160 k t. Quan trng hn, in thoi di ng l phng tin (gn nh duy nht) bn cnh ngi s dng sut 24 gi trong ngy v 7 ngy trong tun. in thoi di ng tr thnh mt phng tin giao tip ph bin nht cho mi tng lp nhn dn. SMS marketing, v vy, cho php tip cn n mt quy m dn s rt rng.

Gii php p ng nhu cu cc thu bao c kh nng t do la chn t nhiu loi hnh dch v gi tr gia tng (GTGT) SMS, nh khai thc di ng cn phi kt ni n cc h thng Content Provider. Mng dch v ny em li

li nhun khng nh cho cc nh khai thc di ng hng nm. Khi s lng cc CP/SP khng ngng tng ln. Mt nh khai thc c th c hng chc, thm ch hng trm cc h thng CP/SP. Pht sinh nhu cu cn c mt h thng cng SMS h tr u ni v qun l tp trung cc lung SMS P2A & P2A. H thng EMO SGS ca Elcom ng vai tr l cng dch v SMS, u mi tch hp mng cho php kt ni ti cc h thng ng dng dch v GTGT d dng hn, nhanh hn. S dng h thng EMO SGS cho php nh khai thc kt ni tp trung cc CP/SP, s dng EMO SGS nh mt knh gi/nhn tin nhn ti thu bao di ng. m bo kh nng tch hp ng dng d dng, thc y s pht trin ca cc h thng ng dng cung cp ni dung di ng.

Nhc im khi nh mng khng c mt h thng cng dch v GTGT SMS nh EMO SGS: Chi ph cao cho vic tch hp h thng CP: Mi kt ni ti mt CP c th yu cu mt c ch phn phi tin khc nhau, dn n phc tp trong kt ni mng & qun l, ng thi cng tn chi ph. Thi gian lu a ng dng ra th trng: Th gi thit s lng cc kt ni ti cc ng dng bn ngoi l t khong hng chc ti hng trm, nh khai thc nu nh khng c kh nng tch hp mng nhanh v c c ch kt ni n gin ti cc h thng ng dng th s mt i thi c cnh tranh. ng thi, iu cng tc ng ti cc CP khi mun trin khai kinh doanh dch v GTGT. Kh khn trong vic m bo tnh tin cy ca cc dch v: Khi c nhiu CP vi nhiu kt ni, nhiu c ch phn phi tin nhn khc nhau s gy kh khn trong vic qun l lu lng v mng.

Tnh nng h thng nh ngha ni dung v h tr gi qung b nh tuyn thng minh Qun l lu lng h tr c ch gi tin lu lng ln. C kh nng phc v nhng dch v c ti cao, t bin, lu lng ti c th ln n hng chc nghn giao dch trn mt giy Qun l kt ni: qun l hiu qu cc ngun ti nguyn mng v cc lung x l nghip v Cn bng ti H tr c ch gi tin FDA (First Delivery Attempt) Qun l, vn hnh v gim st trc quan trn giao din Web-based

Th trng hin ti v trin vngTnh ti thi im thng 08/2011, i ng k thut Elcom ang gp rt thc hin nhng khu nghim thu cui cng trc khi hon thnh trin khai h thng EMO SGS cho Viettel, vi kh nng h tr: Hn 5000 SMS/giy ti mi site 125 MMS/giy ti mi site S lng kt ni CP/SP: 500 connections ti mi site c trin khai ti 02 site (ti H Ni)

Trc , nm 2009, Elcom trin khai thnh cng h thng EMO SGS cho mng Mobifone ti H Ni v Tp H Ch Minh, dung lng ti mi site nh sau: H tr 2,160K BHSM (Busy Hour Short Message) H tr 64 link SS7 H tr 500 connection ti CP/SP H tr 200 connection ti SMSC

D kin trong thi gian ti y, h thng s c m rng p ng dung lng ln ti 7200 BHSM ti mi site. Nh vy, hin ti Elcom ang nm gi th phn ca hai trong ba nh cung cp dch v di ng ln nht c nc (cng vi Vinaphone), phc v 24/24, 7/7 cho hng chc triu thu bao di ng ca hai mng ny. Trong tng lai, bn cnh vic tip cn cc nh mng khc, th trng sn phm EMO SGS c th c m rng hng ti cc doanh nghip, t chc nh cc cng ty vin thng lin tnh, cng ty

hot ng trong lnh vc truyn hnh, ni dung s hoc cc s thng tin truyn thng cc tnh, thnh ph

c tnh k thutDung lng h thng Dung lng x l ca phn mm h thng: ti hng nghn, hng chc nghn message/giy S lng kt ni h tr cc CP/SP: Khng gii hn S lng kt ni ti cc SMSC trong cc mng di ng: Khng gii hn (ph thuc kh nng h tr ca nh mng)

Tnh sn sng cao & kh nng m rng linh hatKin trc d phng hon ton cho cc thnh phn quan trng m bo khng xy ra mt mt d liu v hn ch ti a down-time h thng. H thng c th p dng c ch nhiu my ch chy c lp v chia s ti vi nhau. Tnh sn sng ca h thng t 99,99%. Khi c nhu cu m rng s lng kt ni v nng lc x l, cn thc hin b sung thit b phn cng v license phn mm.

c tnh k thut khcChun giao tip vi SMSC Giao tip vi MMSC Giao tip vi cc CP/SP Giao thc bo hiu SS7 Giao tip vi h thng Billing Tun th SMPP v3.3, v3.4 UCP MM7 SMPP, HTTP MAP/SS7 FTP, SFTP, FTAM Cc chun khuyn ngh ca ETSI/GSM Technical Specification. TCP/IP, FTP ITU-T Q.771 Functional description of transaction capabilities 1998,1993 ITU-T Q.772 Transaction capabilities information element definitions 1998,1993. ITU-T-Q.773 Transaction capabilities formats and encoding 1988,1993 ITU-T-Q.774 Transaction capabilities procedures 1988,1993 ITU-T X.680 Specifications and Abstract Syntax Notation One (ANS.1) ITU-T X.690 Basic Encoding Rules for Abstract Syntax Notation One (ASN.1) SMPP version 3.3, 3.4 Linux, Solaris (32 hoc 64 bit) Java, C/C++

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