smoke + vape product guide | buyer trends

ASD Market Week // Smoke + Vape Buying Guide 2016 page 1

BUYER’S GUIDES M O K E + VA P E

ASDMARKETWEEK


The Modernization of an Industry

In this report you’ll find:

7 130+Key product smoke & vape accessory trends

driving the market

Matching go-to vendors/suppliers to buy the trends

from right now

Curated directory of trendsetting vendors to

contact and visit at Smoke + Vape at ASD

With a market valuation of $3.5 billion, (according to MarketWatch) the vaporizer industry is bursting with opportunities for retail entrepreneurs to stake their claims in this niche (for now) market.

Likewise, with prohibition receding and venture capital flowing freely, the smoke accessories market is poised to take off like never before. The smoke and vape shops that are on track to modernize their merchandising, product assortments, and business processes will be the first to benefit.

We couldn’t agree more.

“Vaporizing is not a trend, it’s the new standard,” –Tim Patenaude, VP Marketing of G-Pen.


Table of ContentsIntro

Trend 1: High Fashion Glassware

Trend 2: Celebrity Branded Smoke + Vape Products

Trend 3: Modern Packaging and Designer-Inspired Products

Trend 4: Customizable Vape and E-liquids

Trend 5: E-Cigars + E-Pipes

Trend 6: 420-Friendly Gifts + Novelties

Trend 7: Monthly Subscription Services + “Bundling”

The Experts Weigh In on Smoke + Vape Product Trends

About Smoke + Vape at ASD

Featured Vendors

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Haute High: Design SavvyHigh Fashion GlasswareHigh-end, intricate, artisan, yet modern designs are revolutionizing the glassware market. They are vast improvements over older pipes, bongs, and hookahs–and are even easier to merchandise!

trend #1

SHOP THE TREND

EXTRA CREDIT

• Cream Glassware• TMS International Hookahs• Starbuzz Hookahs

Elite Hookahs creates gorgeous hookahs and

fashionable travel cases in which to carry them


Vape-a-razzi: Celebrity BrandedSmoke + Vape ProductsCelebrity smoke and vape products are heavily trending. With rap and hip-hop more popular than ever, collaborations and cosigns by legends like Birdman, Rick Ross, Souljah Boy, and Young Thug drive popularity and sell-through. Branded posters with your customers’ favorite artists will also spice up any smoke shop decor.

trend #2

SHOP THE TREND

EXTRA CREDIT

• Grind Distribution [Young Thug + Birdman]• Grenco Science [Snoop Dogg + Wiz Khalifa]• Argelini Tobacco [Tyga]• Phantom Smoke Hookahs [Souljah Boy]

Keep on the lookout for vapes from a variety of artist-genres and celeb-types which might

also suit your customer.


Branding to Stand OutModern Packaging + Designer Inspired ProductsSophisticated and aesthetically advanced products at more premium price points are the way forward as a new breed of customers care about elegant product appearance and packaging more than ever. Key features: muted colors, tonal, luxury retail-inspired, clutter-free.

trend #3

SHOP THE TREND

EXTRA CREDIT

• Happy Kit• Ilusions Vapor • Halo Cigs • BlackCat Electronic Cigarettes• VaporTech USA• Rolls 69• Grenco Science• White Rhino

St. Augustine Organic features fun and sophisticated modern

packaging - and even helps you merchandise their product by offering custom posters with

your store name.


Keep it FlavorfulCustomizable Vape + E-LiquidsPremium, food-flavored, and customizable e-juices are experiencing an explosion in popularity. Customers are keen on mixing flavors and intensities to create custom blends. Key Features: food-inspired flavors (Horchata, Sriracha), organic and vegan liquids.

trend #4

SHOP THE TREND

EXTRA CREDIT

• J Juice• DNA Vapor• White Rhino• E-generation• Eve E-Liquids

Joint Balm creates hemp and honey-flavored lip balm that can also be added to rolling

papers, providing for a slower, and more savory burn (and is a

point-of-purchase winner).


Old School Made New AgainE-Cigars + E-PipesE-cigarettes and vape pens are all the rage but everything old school has become new school again with electronic cigars and e-pipes.

trend #5

SHOP THE TREND

EXTRA CREDIT

• Royal Smoke E-Cigars• Aristo E-Cigars• e-Pipe Mods• BlackCat Electronic Cigarettes

Accessorize: pair these with a pocket square and a blazer

tailored within an inch of your life - and your smoking

buddies will have no idea you’ve gone electronic.

@fashionbeanscom@styleiswhat


Have a Sense of Humor420-Friendly Gifts + NoveltiesIn the race to carry the latest vape or smoke “tech” remember to carry the irreverent, yet mainstream gifts + novelties associated with the industry. These are great POP sale items with mainstream appeal. Gift, novelty, and souvenir sales in 2016 are projected to be close to $19B in the U.S. alone* - with no signs of slowing. Take note. Key Features: cards, stationery, board games, books, mugs, and signs.

trend #6

SHOP THE TREND

EXTRA CREDIT

• Smuggle your Booze• Earthly Body• Sign of the Time• Song of India• Baxbo / Flask Tie / Flask Scarf• Mostly Signs • Funqigifts

Add the term “-themed novelties” to the end of any

Smoke + Vape-related Google word search and you’ll also

strike hilarious (and profit-inducing) gift gold.

*source: Statista


Putting It All Together

Think Birchbox or Trunk Club-meet-Smoke and Vape Accessories.

The Smoke + Vape industry has jumped into the subscription game by having in-house experts pick from thousands of new products so shoppers don’t have to.

trend #7

SOME EXAMPLES*

VapeBox

ZampleBox

DripClub

Easy Vape Club

*our team hasn’t tried these yet so this list is not an official endorsement!

Craft Vapery

Zodist

Monthly Subscription Boxes


The Gift Basket of TomorrowProduct Bundling 101Definition: The art of bundling is finding interesting, creative connections between products - and pairing those customized product selections for your customers conveniently to purchase.

Get Started: Curate 3 or more products according to a theme and sell those as a unit in your shop or site.Insider Tip: The margins are much higher.

Bundling Benefits:

Learn More About Bundling:

Higher Margins: Customers see the well-curated “bundle” as more valuable than the sum of its individual components. If you bundle well, consumers will pay a premium for your taste and choices.

Establishes Loyalty:Bundles create a hook, convey your unique brand personality, and provide a competitive advantage.

Customer Convenience: Take pressure out of pairing products for your customers with a customized all-in-one selection of trending items - this convenience drives value.

Head over to the ASD Insider Blog and search “bundling” for a quick tutorial.

VAPE JUICE NOVELTY

BUNDLE+ + =

trend #7


The Experts Weigh In Smoke + Vape Product Trends

“Labeling and branding by different companies will become more prominent in the vape market overall.” - Kevin Dankman, Director of HotBreath Magazine

“Rebuildable tanks for electronic cigarettes seem to be very popular. Also a lot of people are going for box mods (a square mod for vaping) and variable voltage pens.” - Lucy Sung, Blackcat Electronic Cigarettes

“The growth in the Cannabis space has been staggering, with incredible innovation in vaporization, storage, technology and glass. Companies like Raw Papers, Across International Ovens and 420 Science are truly creating a multi-billion dollar industry.” - Matt Stang, High Times


Smoke + Vape @ ASDFebruary 28 - March 2, 2016 // Las Vegas Convention Center

200+ vendors and 1000’s of new products, 90+ free retail education sessions

Smoke + Vape at ASD is the largest wholesale B2B smoke and vape accessories trade show in the U.S., connecting retailers with trending products at the high-est margins anywhere.

Buyer Registration:

Smoke + Vape is part of ASD Market Week

We look forward to seeing you at our next show.

Stay Connected

Smoke + Vape ASD Blog

Follow Smoke + Vape on Twitter for product showcases and industry news.

http://marketing.asdonline.com/web2/

http://marketing.asdonline.com/web2/

http://insider.asdonline.com/category/smoke-business-news/

https://twitter.com/smokevapeasd

http://marketing.asdonline.com/818_smoke/


1. High Fashion Glassware

Cream Glassware*http://www.creamglassware.com/

TMS Int’l Hookahs*http://www.tmsimports.com

Starbuzz Hookahs*http://www.shopstarbuzz.com/

Elite Hookahs*www.elitehookahs.com

2. Celebrity-branded Smoke + Vape Products

Grind Distribution*http://www.grinddist.com/

Grenco Science*http://www.gpen.com/

Argelini Tobacco*http://www.argelinitobacco.com/

Phantom Smoke Hookahhttp://www.phantomsmokehookah.com/

3.Modern Packaging and Designer-Inspired Products, Branding

Happy Kithttp://www.thehappykit.com/home

Ilusions Vapor http://www.illusionsvapor.com

Halo Cigs*https://www.halocigs.com/

Black Cat Electronic Cigarettes*http://www.blackcatecig.com/

VaporTech USA* http://www.vaportechusa.com/home.asp

Rolls 69*http://www.rolls69.com/en/home

Grenco Science*http://www.gpen.com/

White Rhino*http://www.whiterhinowholesale.com

St. Augustine (a div. of Spectrum Vapor)http://staugustineorganic.co/http://spectrumvapor.com/

4.Keep it Flavorful: Customizable Vape and e-liquids

J Juice*http://www.vapejjuice.com

DNA Vaporhttp://dnavapor.com/

White Rhino*http://www.whiterhinowholesale.com

E-Generation*http://www.egenusa.com/

Eve E-Liquids*http://www.eveliquids.com

Joint Balm*http://www.JointBalm.com

5.E-Cigars + E-Pipes: Old School Made New Again

Royal Smoke E-Cigars http://www.royalsmoke.com/store/p/47-E-Cigar-Kit.aspx

Aristo E-Cigarshttp://www.aristocigars.com/

e-Pipe Modshttp://epipemods.com/pipes.html

Black Cat Electronic Cigarettes*http://www.blackcatecig.com/

6.Novelties: Have A Sense of Humor

Smuggle your Booze*http://www.smuggleyourbooze.com/ Earthly Body*http://earthlybody.com/ Sign of the Times/Crystal Art Gallery*http://www.sottproducts.com R Expo (USA) Inc. Song of India*http://rexpo.com/index.php/body/massage-oils

Baxbo / Flask Tie*http://baxbo.com/gifts/flasktie-flaskscarf/

Mostly Signs*http://www.mostlysigns.com/category/ts_lt_ms/ts_lt/ Funqigifts*http://www.funqigifts.com

Plastic Landhttp://www.shopplasticland.com

Bicylcle Cardshttp://www.bicyclecards.com/

*vendors you’ll find at Smoke + Vape at ASD

Featured Vendors

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http://http://marketing.asdonline.com/818_smoke/

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