SMN Incorporated

Feb 12th 2015

My Advocate Center

http://myadvocatecenter.com/

My Advocate Center is a not for profit resource for parents, professionals and policy makers involed with the legal system dealing with children. For parents, M-A-C provides advice on case management and how to effectively navigate high-conflict child custody and divorce cases. For PROFESSIONALS

: M-A-C is scheduling training and protocol workshops that will elevate the professional standards of law enforcement, legal, financial, psychological counselors who impact child custody cases. For POLICYMAKERS: M-A-C provides guidance on public policy by leveraging current research and introducing innovative resources to improve the public safety aspects of the dispute resolution process.

Similar organizations:

Childrens Advocacy Center s of Ga.

Ga. Center for Child advocacy

Children's healthcare of Atlanta

Subject:

My Advocate Center has contracted with SmN Incorporated to provide consulatation and recommendations for their Socil Media presence. With better brand awareness The Advocacy Centerwill be able to capture a bigger share of danations which will allow M-A-C to assist even more children.

Objectives:

My Advocate Center has described

their objectives as becoming a household name for Childrens Advocacy

Molly Tori

SMN Inc.

SMN inc will research the present day competitors and My Atanta Center social Media presence. SMN will provide relevant data & recommendations based on the findings from various Search Engine Optimization tools.

Tools used:

• Technorati (blog search) • BoardTracker (forum)

• Google Blog Search • Omgili

• Blog Pulse • BackType

• Twitter Search • TalkDigger

• OneRiot • HowSociable

• Kosmix • Google Alerts

• Scour • Google Trends

• Social Mention • Trendrr

• Same Point • Trendpedia

• WhosTalkin • Hashtags

Data to date:

(Felipe Daniel fill in)

My Advocacy Group 2015

Feb Mar April May

Deliverables

Team Member Duration

W1

W2

W4

W1

W2

W3

W4

W1

W2

W3

W4

W5

W1

W2

W3

W4

Planning phase

InterviewMolly/Felipe 2d O

Develope plan

Phil/Quavial 2d O

Gather relevant keywords Tori 1 w O

Information stage

Data MACFelipe/Daniel 2 w

Data Competitors

Felipe/Daniel 2 w

Define Company & objectives

Quavial 1W

Preliminary findings

key metrics & measurement tools Team 2d

Initial findings interpretations M.A.C. Team 2d 1

Initial findings recommendations M.A.C. Team 2d

Initial findings interpretations competitors Team 2d

Initial findings recommendations competitors Team 2d

Initial report

Quavial/Phil 2d

Data Monitoring:

Provide data from various sources

Felipe/Daniel 4w

Monitor/change keywords.

Tori/Team 4w

Provide data from various sources

Felipe/Daniel 4w

Monitor/change keywords.

Tori/Team 4w

Provide data from various sources

Felipe/Daniel 4w

Monitor/change keywords.

Tori/Team 4w

Create Charts

Felipe/Daniel 4w

Data Inpretationg

Interpret Data Team 2w

Develop report

Quavial 2w

Present Findings to Debbie Beacham Team 2d