smile campaign proposal - hong kong international airport · there are six categories in the...

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1 - 21 Nov,2015

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1 - 21 Nov,2015

“Most Helpful Staff” and “ Most Helpful Company” Target participants

Airport Community frontline staff

Period:

1 – 21 Nov, 2015

Mechanism:

All staff working at HKIA are welcome to join “Give Me 5 in the Airport” campaign;

Voting card(s) will be given to each participating staff ;

Each participating staff is encouraged to invite passengers to vote for their excellent service

by signing on the voting card;

Voting cards filled with 10 signatures from passengers should be placed in the collection

boxes in Terminals 1 and 2;Participating staff can redeem a HK$50 HKIA cash coupon with

20 signatures from passengers;

There are six categories in the campaign, namely: Airlines and Passenger Handling Agents,

Retail shops, F&B and entertainment, Government and related bodies, Transport / Travel /

Hotel, Passenger Services;

There will be 5 winners for “Most Helpful Staff” and 5 winners for “Most Helpful Company” in

each category;

The top 5 staff by number of signatures collected will be awarded the “Most Helpful Staff”.

The top 5 companies by total number of signatures collected by their staff will be awarded the

“Most Helpful Company”.

Winning staff and companies will be invited to the award presentation on 11 December to

receive the certificates.

“Most Helpful Staff” and “ Most Helpful Company”

Voting Card

“Most Helpful Staff” and “ Most Helpful Company”

Voting Card

Collect 10 passengers’

signatures

Signed card drop

into Ballot Box

Voting card 1 Voting card 2

+

Collected 20 passengers’ signatures

= HKIA $$50 Coupon

Each staff can redeem max

2 coupons

“Most Helpful Staff” and “ Most Helpful Company” Voting

Scenario - Government and related Bodies Category

Jackie Lee

+

Karen Walker = 6 signatures

Jackie Lee = 6 signatures

Airport Authority = 12 signatures

Candy Chan = 10 signatures

ABC company = 10 signatures

Company Name No. of signature

Award

Airport Authority

Karen Walker 6 Most helpful company

Jackie Lee 6

ABC Company

Candy Chan 10 Most helpful staff

“Most Helpful Staff” and “ Most Helpful Company”

Souvenir - Bookmark

10 bookmark on each voting card

Each bookmark can be tear off for passenger

“Most Helpful Staff” and “Most Helpful Company”

Ballot boxes

Area Location

Number of ballot boxes

Departure

L6, T1 17 (G1, G15, G20, G23, G24, G25, G28, G29, G30, G31, G33, G34, G35, G41, G60 and East &West Hall Customer Service Centres)

L7, T1 1 (Landside Customer Service Centre)

Arrival L5, T1 6 (3 Customer Service Centres, E1, E2)

T2 L3,5,6,T2

5 (2 Customer Service Centres, Next to Pacific Coffee and Starbucks at Level 5 and Food Court at Level 6)

Total 29

“Give Me 5 in the Airport” Award Presentation

Result announcement: on or before 24 Nov 2015

Tentative date: 11 Dec 2015 (Friday)

Venue: M&G Hall, L5, Terminal 1

Target participant: Airport Community Staff

8

“Give Me 5 in the Airport” Category Details

Category

Including companies, e.g.

Airlines and PHA

CX, KA, HAS, HX, ardine, SATS etc

Retail shops

ALL retail shops

F&B and Entertainments

ALL F&B, UA IMAX, Dream Come True Education park etc

Government and Related Bodies

AVSECO, C&ED, Immigration, Police, Port Health, HKTB, AA duty and CS

Transport/Travel/Hotel

Cross-border services, Hotel counters etc

Passenger Services

Nixon, Waihong, Wilson Parking, Plaza Premium Lounge, WFS, ISS etc

“Give Me 5 in the Airport” Promotional Channel

• Staff Channel

• Staff Rest Room at 5E511

• Lift façade at M&G, Level 5, Terminal

• Light box at Terminal 2 food court

• Facebook

• Tourist Centre of HKTB at The Peak, Tsim Sha Tsui Centre and Airport Centres

*Photos are for reference only. All promotion material

will appear to public on 1 Nov

Lift façade, T1

Light box at T2 food court

Staff channel

Staff rest room 5E511

Useful Contacts

For any information, please kindly contact:

Contact Person Contact No. Email

Garrick Lam 2188 7822 [email protected]

Carmen Chan 2183 3136 [email protected]

Timeline Items Date

Card distribution 28 – 30 October

Voting Period 1 – 21 November

Result announcement On or before 24 November

Award Presentation 11 December