smart tv essentials
Post on 22-Oct-2014
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An introduction of Smart TV Software TechnologiesTRANSCRIPT
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Smart TV Essen-als
William Tam Smart TV Planner
MediaTek LinkedIn: William Tam
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Smart TV vs IPTV Smart TV IPTV
a.k.a Connected TV Internet TV
OTT
MOD (Taiwan) Orange (France) BesTV (China)
Sample Device TV (Samsung, Toshiba, …)
Box (Apple TV, Roku, Android box, …)
IPTV Box
Service Source Internet Intranet
Service Provider
Internet Service: YouTube, NeNlix, Skype, …
TV Makers: Samsung, Toshiba, …
Broadcaster: BBC (Catch-‐up TV)
ISP (xDSL, Cable, …)
Where to buy? Consumer electronics Retail Stores
Rent from ISP (Free in usual)
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The “Lean Back” InteracUon Smart TV Smart Phone (Tablet) PC (NB)
Lean Back in between Lean Forward
Remote Controller, Voice(?), Gesture(?) Touch Keyboard + Mouse
Living Room Anywhere (including Toilet) Desk (Office, School, …)
Entertainment Entertainment & ProducUon ProducUon
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UI/UX Design for Lean Back Lean Back UI/UX Lean Forward UI/UX
vimeo.com/couchmode vimeo.com
5-‐Way NavigaUon (éêçè⏎) Keyboard + Mouse
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Lean Forward Design (vimeo.com)
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Lean Back Design (vimeo.com/couchmode)
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Smart TV Smart Phone (Tablet) PC (NB)
IC You-‐Know-‐Who MediaTek,
Qualcom, Nvidia, Apple, Samsung
Intel, AMD
ApplicaUon Framework
???????? That’s why you are
here!
iOS, Android, WP, Firefox OS, …
Windows, Mac OS, Chrome OS, Ubuntu
(Linux), …
ApplicaUons Video Streaming Anything for mobile (include flash light) Anything on Desk
Sodware ApplicaUon Framework
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Content is the KING Let’s take NeFlix as an example • NeNlix accounts for 1/3 of all North American bandwidth
(9pm~12am) with ~ 29M U.S. subscribers – Blockbuster filed for bankruptcy (2010)
• Google expressed interest in acquiring NeNlix for $17.9 billion (2012)
• FY2012: Revenue $3.6B, Total content library $2.8B (78%) – May’2013: Disney – Jun’2013: DreamWorks – Aug’2013: TWC
• Original Programs – House of Cards (2013)
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KING List [TV Makers] Content ★ Audience ★★★
Samxxxx: Bada, Tizen Toshixx: Smart TV, Cloud TV Lx: NetCast, Google TV(2012), WebOS Panaxxxxx: Viera Connect Phixxxx: Smart TV Alliance Soxx: BIVL, Google TV(2010), … 中x盟 (China Android TV): China TV Makers
[Broadcasters] Content ★★★ Audience ★★
HbbTV BBC iPlayer Ginga (kind of)
[Internet Services] Content ★★ Audience ★★
YouTube NeNlix Hulu Amazon
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Smart TV Technology Technology
Hardware [Same as Smart Phone] • CPU, GPU [Different from Smart Phone] • Picture Quality Engine • Higher ResoluUon Video Decoder
• 720p (mobile) vs 1080p (tv) • 1080p (mobile) vs 4k (tv)
• Trusted ExecuUon Environment (Content ProtecUon)
UI/UX Lean Back Design
ApplicaUon Framework
• Proprietary (TV Makers, IC Makers) • from “Adobe AIR, Qt, CE-‐HTML, Konfabulator” to HTML5 • Others (ConfidenUal)
DRM Microsod, Google (Widevine), Marlin, IPTV, …
AdapUve Streaming HLS, DASH, Microsod, Google (Widevine), ….
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For Developers
• Do you have Content? • Do you have Good Partners (KING)? • Do you know Lean Back Design?
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You really want to Join?
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QuesUon?
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About the Speaker William Tam • Major in E.E. and MulUmedia • 5+ year on TV Product Planning – Planner of Smart TV
• Broadcom closed DTV, Blu-‐ray chip units (2011) – Planner of Video/Audio Related Technology – Advisor of TV Makers’ Product Plan – NegoUator of IP Licensing – InvesUgator of Internet and Ads Business Model
• 8+ year on Embedded System Engineering