Chantal Abdel-Nour / Cambrian College / INFORMATION DESIGN 1

Project rationale

The target audience includes young families, with parents between 25 to 40 years of age, who are interested in maintaining healthier eating habits, strengthening relationships within the family, and contributing to the reduction of imported produce. The identity Smart Little Seeds puts a focus on including children, with a website designed to engage children in growing (with their parents or caretakers) a little garden in order to begin the process of creating one’s own sustainable food supply.

One objective was to raise awareness about the implications of importing produce by means of a poster campaign and accompanying infographic poster (the latter of which outlines the positive aspects of growing your own produce, and the disadvantages to purchasing and consuming imported produce). Another primary goal was to promote an adaptive strategy for families, by means of a website designed to provide information on how to begin your own garden (specific to Northern climates), as well as including recipes put forward from the community, and elaborating on the facts from the infographic.

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ipad image: http://www.vecteezy.com/technology/10121-vector-ipadiphone image: http://www.vecteezy.com/technology/39722-iphone-4-vector

Chantal Abdel-Nour / Cambrian College / INFORMATION DESIGN 2

awareness posters

Chantal Abdel-Nour / Cambrian College / INFORMATION DESIGN 3

dissected infographic poster(full poster on left with dimensions 11” x 50”)

Chantal Abdel-Nour / Cambrian College / INFORMATION DESIGN 4

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tablet displaymobile display website