smart group 2 3-2012
DESCRIPTION
Wrapping up several weeks of talking about the Lean Canvas this week we worked on taking that information and applying it so our social media channels.TRANSCRIPT
The SMART GroupFeb 2 2012
Dale Dillon & Michael Gray
Lean Canvas
Revenue Streams & Social Media Plans
The SMART Team:Dale Dillon Lips
Christopher PorterSherif Morgan
Aaron EdenAngela MooreMichael Gray
Danielle Lips, Media Asst.
Content Recipe
Your Message
Communicating Your Message & Choosing Tools
•Who are you trying to reach?•Who is your target audience from the lean canvas?•What characteristics can we learn about them?
•How can we research our audience?•Google & Other research
•Hint – Ask questions online•Facebook•Twitter•Linked-in
Right Audience
Communicating Your Message & Choosing Tools
•What is your message?•What is your UVP?
•Can you communicate it as is?•How many ways can you say it?•How can you say it without saying it?
•Testimonials•Written•Video•Recommendations
Communicating Your Message & Choosing Tools
•When is the best time to reach my customer?
•Posting Calendar•What days are best for my customer ?•What time of day are they most likely to see it?•How often should I post on each platform?
• What is too much posting?• What is too little posting?• What is just right posting?
Right Message
Communicating Your UVP & Message•Which platforms should you use?
• Outbound Marketing• Print, TV, Radio, Direct Mail
• Inbound Marketing• Blog• Newsletter• Facebook• Twitter• LinkedIn• Youtube
Right Audience + Right Message +
Right Tools =
Almost There!
Communicating Your UVP & Message•How do we get people to listen
Create Great Content!
Be Consistent!
Right Audience + Right Message +
Right Tools + Great Content + Posting Consistency = TASTY