SMALL CHANGE ANNUAL REPORT 2016-2017

Some causes we support

WHY CHILDREN OF SEX WORKERS NEED YOUR HELPToddlers often sleep under beds, are drugged or play unattended while their mothers are with clients. They are sometimes out on the streets, even at night, and are vulnerable to all kinds of abuse. AAWC provide the children a safe environment where they are given healthy meals, vitamin supplements and counselling that help them unlearn harmful behaviours, learn social skills and form healthy habits.

HYGIENE KITS TO HELP BEAT MALNUTRITION Fight Hunger Foundation have been combating malnutrition – which kills one child every minute in India – since 2012. They have found treating this silent killer with medicine and therapeutic food is not enough if the child continues to drink untreated water and live in unhygienic conditions. These lead to repeated stomach ailments that damage the gut and impair the body’s ability to absorb nutrients.

SMALL chAnge AnnuAL report 2016-2017 1

Message from the FounderWHATEVER else happens at Small Change, June 2016 will forever be marked on our calendar for the launch of SmallChange.ngo, our online portal to carry out the mission of raising awareness and funds for non-profits in India. So, have we achieved either?In terms of funds, where big figures show success, we have fallen short - we haven’t raised millions of rupees for thousands of NGOs. We are called Small Change after all! Numbers at a Glance on p. 11 will give you the picture till March 2017.But here’s a thought: We only seem to value things that we can measure. Everything is ranked by numbers - from decimal points in the GDP to star-rated restaurant reviews. But how do you quantify all that we hold dear? To quote a neuroscientist: “When you love someone, you don’t say I love you 7.3. And they say, ‘Is that all? Only 7.3?’”We have a similar problem: How do we calculate how much awareness of the non-profit world we have managed to raise, or the depth of people’s engagement with causes that our NGO partners serve? What our Givers are Saying on pp. 8-9 is some indication. Plus that 55% of our givers are repeat donors suggests we are possibly doing some things right.Of course, there have been challenges, not least the lingua franca of our developers. We’ve now learned what a frontend and backend is...of a website. That SEO rather than the CEO is more important. And that migration to the site has nothing to do with the behaviour of birds.We also have a better understanding of the difficulties non-profits face to first do their core work, then present it with clarity on various platforms - and to multiple stakeholders and audiences to garner support. So to address this, we plan to expand the communications services we are already offering to our NGO partners and introduce new features on SmallChange.ngo to provide user friendly ways to accelerate giving.Thank you all for your love and loyalty, with healthy doses of constructive criticism - and look forward to more of the same in the coming year.

Sara AdhikariFounder & Managing Trustee

MissionRaise awareness of nonprofits in India, engage givers in their causes, and help them raise funds.

VisionTo grow a new generation of givers.

Small Change mandates GuideStar India’s

Gold or Platinum certification for NGOs to qualify for their portal. This is a great step to inspire donor confidence while helping to improve

accountability of the not-for-profit sector. It is also driving efficiency in the

philanthropy ecosystem, as both Small Change and their NGO partners do not

have to spend additional resources where NGOs are already certified.Vishwanath Ramani, Senior Manager

Operations, GuideStar India

We all want to do our bit to help create

a more equal world - but it’s hard to know who you can trust. I’m grateful to Small Change for

addressing this important problem. They’ve made it easier for me to do my bit without fear of being ripped off - that’s all it took to put the joy

back in giving!Arijit Sett, donor, Kolkata

SmallChange.ngo is more than just a platform for online fundraising. They helped us create effective content,

designed our campaigns, and have supported each campaign via their own social media channels. They have enabled us to reach out to new supporters, big and small, across India and beyond. Always patient, helpful and friendly, we are delighted and grateful to be sharing this exciting journey with the Small Change team.Jane Manson, Global Fundraising Director, Tiljala SHED

80 shares 2016 GuideStar Gold

21fundraisers

June 2016

191 wishes160 donors

SMALL CHANGE ANNUAL REPORT 2016-2017 54

Highlights of the Year

Site to beholdMid June saw the soft launch of our website, showcasing 12 GuideStar India certified NGOs, their causes and their stories. Our crowdfunding platform started in September and ran 21 Fundraisers till March end.Our Fundraisers are different - we clearly focus on the why, what, who, where and how, so visitors to the site have a better understanding of the cause.

We are family! Social Alpha is a new initiative supported by the Tata Trusts to promote socially relevant innovations and entrepreneurship with a mission to create impact. We are proud to be one of the first non-profits to be part of the Social Alpha ecosystem. They took us under their wing in June 2016.

The Small Print’s big mandateWe began the new year with a bang - our blog, The Small Print. Curated by design and content laboratory Write Leela Write, the blog was started to turn the meaningless, if loaded, acronym NGO on its head with opinion, anecdotes and interviews that demystify the world of development. We’ve had great guest writers - mainly from outside the social sector, with the inaugural guest piece from Arunava Sinha, noted translator of Bengali literature. Up till end of March, our weekly Thursday posts averaged 80 shares on social media - not bad for a new kid on the block.

We struck gold In December 2016, we were thrilled to be awarded GuideStar India’s Gold certificate for transparency. To build an atmosphere of trust about civil society organisations, the one requirement we have of every NGO on our platform is this advanced level of certification from GSI, India’s largest and most reliable NGO information repository. And we thought as a non-profit ourselves, we should practise what we preach!

Right from chiselling the appeal to crafting it out, Small Change help the partner NGO in every which way.

We need to work harder with them, reach out more, to make our appeals generate the desired result! In their work they leave no stone unturned.Kiran Modi, Founder, Udayan Care

Wish Tree wondersA month into crowdfunding online, we were busy planning for DaanUtsav (Oct 2-8). So we decided to crowdfund offline too, with a Wish Tree at Big Bazaar at Phoenix Market City, Bengaluru.From the ‘tree’ hung various tags bearing wishes from our NGOs - such as drawing books for rescued railway children (₹100) a carrom board for a home for abandoned girls (₹700). The idea was for Big Bazaar customers to pick a wish and grant it - and they sure did! 191 wishes were granted by 160 donors, raising ₹50,280 for the beneficiaries of our 15 partner NGOs.We put up two more Wish Trees - one pre Diwali at Virala Antiques & Collectibles, Bengaluru and another at Nariyal Paani, the indie music festival in Alibaug, Mumbai in January.

I dream to open my own shop.

I want to sell Mekhela Chador (traditional saree). This way I can also employ other girls who have faced similar torture and pain.

Manjali, 19, Kokrajhar, Assam

I want to see the day he is

put in jail for life for destroying my life.

No girl should ever face what I have.

Jaya, 17, Bangalore, Karnataka

I will work hard and become

a police officer so that I can stop bad people

from trafficking young girls like me.

Nazia, 15, Kishanganj, Bihar

SMALL CHANGE ANNUAL REPORT 2016-2017 76

Many NGOs do good work but struggle to tell their story to garner support

for their cause. This is where Small Change comes in. Their expertise in communications helps NGOs showcase their work more effectively.Vishwanath Ramani, Senior Manager Operations, GuideStar India

Five bright girls need college fees Baale Mane is a home for girls who have been orphaned or abandoned. For young women from disadvantaged backgrounds, higher education is their best ticket to lead independent, sustainable lives. They launched their first Fundraiser on our portal in September to raise college fees for Radha, Nandini, Rekha, Vaideshwari and Vidya - and surpassed the ₹1 lakh target by 18% to become our first success story.In March, all five of them passed their exams, two passed with First Class distinction. With the help of the ₹1,19,215 raised, the girls have become more empowered, and their futures more secure.

SUCCESS STORIESFree India’s daughters from fearAimed at rehabilitating three young women, quoted below, who had been rescued from traffickers or abusive situations, iPartner India’s Fundraiser collected ₹2,58,812 of their ₹3 lakh target, the highest amount raised on SmallChange.ngo in the year.Once rescued, young girls live in constant fear of their perpetrators. The money raised was put in a freedom fund to enable all three to follow their dreams.iPartner India work with other organisations whose primary focus is the welfare of the girl child.

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What our givers are saying

•of users’

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•

•

SC Industry Analysis ~ Smriti Priya

You are doing great compared to every other donation platform I have used. I love The Small Print,

and your Facebook posts. I especially loved the thank you note sent to me after my donation. Made my day when I saw the handwritten note on a card which was from one of the children at Akanksha Foundation.Donor survey participant

I could not have been happier with my experience - a prod to

do more is a good idea - in a gentle way.

- Donor survey participant

Small Change makes giving really easy and accessible without having to feel the pinch... And I love the accountability

built into the platform - that you can see how the money is being used. Keep up the great work, Team Small Change.Philemon Thomas, reviewer on Facebook

Love your work! You are walking the

talk. Be the change... ! Shara Shara,

reviewer on Facebook

Thank you for providing a safe place to give.Janis Barker, Bangalore, comment on Facebook

SMALL chAnge AnnuAL report 2016-2017 1110

Small Change makes giving easy. I loved the fact that it supports so many causes so one can pick and

choose what is close to their heart. I also liked that big huge amounts were not asked for - proves that even ₹200 can make a difference.Bithiah Job, donor, Mumbai

numbers at a glance

1,048680,000

21 15 ₹1,343,329466

Number of direct

beneficiaries of our

Fundraisers

Number of beneficiaries of

our NGOs

Fundraisers Number of causes donations

were made to

Donation amount raised

Donors

The pie charts on the left illustrate slightly different things: 1) the causes that have received the highest amount in donations, and 2) causes that have attracted the largest number of donors While it is clear that health, education and the welfare of the girl child have attracted the largest share in both amount of donations and number of donors, more than 40% of our young donors are also concerned with the welfare of children, youth and women and sustainable livelihoods.

Social exclusion3.2%

homelessness2.6%

Women 4.2%

Social exclusion4.3%

Disaster4.6%

Anti-trafficking4.3%

homelessness5.6%

Women7.2%

children and Youth6.3%

Livelihoods10.8%

Livelihoods9.4%

girl child16.1%

education19.4%

education21.2%

health16.7%

girl child13.8%

health25.6%

children and Youth11.6%

% Share of different ‘Causes’ in total amount of donations

% Share of different ‘Causes’ in total number of donations

Thank you to the Small Change team for help with our campaign. Although it was not a complete

success, it will still help to positively impact health outcomes of individual families in Sangam Vihar. It has been a good learning experience for us as well.Udai Malhotra, Trustee, Chikitsa Trust on the first fundraising campaign the NGO has ever run online

Fundraisers: Start to FinishSMALL chAnge AnnuAL report 2016-2017 1312

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SARA ADHIkARI, MANAGING TRuSTEESara, a.k.a. Shagorika McManus, is an old hack. After working for almost 30 years with publications such as The Times of India, khaleej Times and The Sun, uk, she returned to India with the idea of Small Change and using her journalistic skills for social good. She is an impatient workaholic, wastes too much time on details and has become a real bore. All she talks about is: Small Change.

SuBIR DAS, TRuSTEESubir is a chartered accountant with over 30 years experience. Having been the CEO of a large plantation company, he started a consultancy business in sustainable energy. He is an expert on risk analysis and has been involved in financial modelling of various renewable energy projects and is on the board of various firms including a tea auctioning company. He is a lover of the Bengali ‘adda’ and indulges in it every Sunday.

ANINDITA C. RAy, TRuSTEEAnindita, or Toopsi as she is more fondly known, has been in the field of education for 40 years. Currently she is the Additional Vice Principal of a school in Kolkata whose 12,000 students are not only encouraged to give to those less fortunate but also to think about what they can do to make the world a better place. Toopsi is closely involved in all the outreach programmes of the school.

LyDIA THOMAS, NGO RELATIONSLydia has a Masters degree in Social Work from the Tata Institute of Social Sciences. Prior to Small Change, she worked for a few months with Prerana’s Aarambh Initiative in Mumbai on a project helping get justice for victims of child sexual abuse. On days when she is not hassled by emails that don’t get a reply, she is quite content to settle with a good book and warm mug of tea - somewhere far away from the city. Lydia departed from Small Change in August 2017.

HETVI TRIVEDI, NGO CAMPAIGNSA graduate from Gujarat National Law university and an LL.M from king’s College, London, Hetvi practiced at a couple of law firms before moving to Small Change - and a “step closer to serving the society” as she says. Otherwise a keen photographer, avid reader and nature lover, she plans to use her interest and knowledge in various aspects of law to author a book one day. Hetvi left Small Change in April 2017.

our team Jan Sahas would like to thank the entire team of Small Change for providing constant support to

us as and when needed. Through this platform, excellent work is happening in helping civil society organizations address and fight issues for creating and promoting a just society.Ashif Shaikh, Founder, Jan Sahas Social Development Society

Photo courtesy Jan Sahas

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Apne Aap Women’s Collective: A CHILD is shaped by her surroundings. So it is natural for one born in a brothel to follow a similar path - and it is this intergenerational cycle that AAWC are trying to break.

Baale Mane Trust: GIRLS orphaned, abandoned or from poor, single-parent families are often victims of violence, homelessness, or child labour. Baale Mane rescue them from this fate and give them a loving home.

Bhumi: IT’S a win-win situation at Bhumi – for tutor and pupil. While volunteers imparting knowledge to disadvantaged kids experience the joy of giving, young learners get an education otherwise out of their reach.

Calcutta Rescue: HEALTHCARE saves lives and education transforms them – and Calcutta Rescue provide both.

Centre for Youth and Social Development: ENDING extreme poverty and hunger in the remotest tribal pockets of Odisha may sound like a singular mission, but CYSD learnt early on it was a ‘mission impossible’ if they didn’t use every trick in the book.

Chikitsa: IF health is wealth, the opposite is true for the 100million urban poor in India with little access to medical facilities – a malaise that Chikitsa’s free primary healthcare centres have been set up to cure.

Deepalaya: POVERTY of health, wealth, education and rights is a trap for social exclusion. It also kills self-worth and aspiration – qualities Deepalaya restore in their beneficiaries by enabling them to be self-reliant.

Dream a Dream: TEENAGE trouble is universal – but more so for the 140million in India whose families can’t provide the emotional support or role models every adolescent needs. This is the gap Dream a Dream are trying to fill.

Freedom for You: ROOTING for the underdog is what this foundation does best – whether for daily wage earners, malnourished newborns or jobless young women, helping them secure ‘freedom’ from their disadvantage.

IDEA Foundation: PROVIDING the means to education is one thing. But getting children from low-income families to attend school for 12 years, without dropping out, is quite another – and the idea behind this foundation.

iPartner India: INDIA has the largest population of street children in the world – a fact and one of many unjust statistics that iPartner India hope to combat while they back organisations that work towards changing them.

Jamghat: THIS is ‘The Prince And The Pauper’ story with a twist. Instead of swapping clothes, 14 children exchanged their heart-breaking stories of homelessness with Prince Charles – and their lives changed forever.

Jan Sahas: IMAGINE a young bride who begins her married life inheriting the job of cleaning the village toilets from her mother-in-law – a practice in 21st century India, among others, that Jan Sahas are trying to break.

Pardada Pardadi Educational Society: WHEN mothers in a tiny north Indian village were asked how many children they had, daughters were never included in the count – till PPES stepped in to change that mindset.

Project KHEL: THE term ‘child’s play’ does a disservice to the serious role of fun and games in educating young people – especially underprivileged children deprived of play in their daily lives. And Project KHEL know this.

SATHI: BEFORE traffickers, drug lords and paedophiles get to runaway children on railway platforms, SATHI attempt to rescue and reunite them with their families.

Sona Sarovar Trust: SONA Sarovar Trust seem to have taken inspiration from poet W.H. Auden who wrote: “Thousands have lived without love, not one without water” – and they strive to provide both to those deprived of them.

The Akanksha Foundation: AKANKSHA have added an extra E to RTE – Right to Excellent Education. And poverty is no bar to get access to it. Another E in their rulebook is Empathy, a value both sought in teachers and taught to students.

Tiljala SHED: WASTE-PICKERS’ lives should not be rubbished - say Tiljala SHED, who for the last 30 years have been striving to bring dignity and hope to these squatter communities living in various parts of Kolkata.

Udayan Care: ORPHANS and abandoned children need a home and loving family – and Udayan Care provide both. Plus, the kids they foster are placed in the best schools possible, giving them a real leg-up for the future.

Our Partners

Special thanks to:Radha Ray, Kaushik Ramanathan and Cyrus Madan for their contribution to our ‘Supercharge Your Donations by 20%’ pot. And to: GuideStar India, Lucid Design, Clare Arni, Selvaprakash Lakshmanan, Maya McManus, Chirag Malkani, Virala Antiques & Collectibles and Nariyal Paani Festival By The Sea - for their unstinting support.

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Some causes we support

GETTING RAILWAY CHILDREN BACK HOMEOver one lakh children across India run away from home and end up in railway stations, where they are vulnerable to substance abuse, trafficking and other dangers. The sooner they are rescued and reunited with their families, the higher the chance of their rehabilitation, with follow-up visits and education support from SATHI so they return to school. A child with a family has better chances of being cared for than on a platform with strangers.

WHY CONTROLLING ANAEMIA IN GIRLS MATTERSStudies suggest that India has the world’s highest prevalence of iron-deficient anaemia among women. Add to that the fact that 30% of girls are married off early and at least 22% of them become mothers before even reaching adulthood, giving birth to underweight, at-risk babies. These statistics get more grim for girls from tribal and slum communities, where IDEA Foundation are trying to battle this dangerous health issue.

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Bengaluru, Karnataka 560102Regd office

Fort Lake 4th floor, 39A Lake Avenue, Kolkata 700 026

contact@smallchange.ngo; +91 98301 16950https://www.smallchange.ngo/