Wife, Fur-Mom, Aunt, Business OwnerMarketing Degree,

Virginia Tech

From Virginia

Anything

Creative

The internet is not a friendly

place.

.

.

Be part of the solution.

Quantity of Time Planning and Strategy

Finance and Accounting

Legal

Marketing and Sales

Customer Service

Human Resources

article marketing — writing articles (online and offline) to promote one’s business)brand marketing — developing your brandcause marketing — businesses marketing cooperatively with nonprofit(s) to mutual benefit community marketing — marketing by building an online community content marketing — producing useful or entertaining content for your audience direct response marketing — direct marketing expressly designed to solicit a response drip marketing — sending pre-planned messages to prospects/customers on a schedule)

experiential marketing — enabling sensory interactions with brands green marketing — explicit promotion of products that are environmentally friendly horizontal marketing — similar message across different groups/industries, in contrast to vertical marketinginfluence(r) marketing — focus on convincing a few influential people in a market interactive marketing — interactions between marketers and prospects, mostly online

Internet marketing — synonymous with online marketing and web marketing keyword marketing — researching and optimizing keywords in search marketingloyalty marketing — focus on growing and retaining existing customers, e.g., rewards programs newsletter marketing — delivering regular newsletters to target audience via email or print niche marketing — targeting very specific audience segments one-to-one marketing — marketing to individual consumers: identify, differentiate, interact, customize referral marketing — encouraging/incentivizing existing customers to refer new customers

relationship marketing — emphasis on building long-term relationships with customerssearch (engine) marketing (SEO)— organic and paid promotion via Google, Bing, etc. self marketing — marketing yourself, also known as personal brandinguser-generated marketing — marketing created by consumers, communal marketing vertical marketing — packaging a solution differently for different industries viral marketing — tapping into existing social networks to spread a marketing idea word-of-mouth marketing — when happy customers spread your marketing message

Source: chiefmartec.com/2010/12/131-different-kinds-of-marketing/

.

Age, Location, Interests,

Internet Accessibility

Target Audience Bests Practices &

Systems

Industry

Your Business

Product &

Services

Resources

Financial

Technology

Source: http://www.actionbusinesssuccess.com/marketing/

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Source: http://www.actioncoach.com/Create-a-Marketing-Plan-in-10-minutes?pressid=1180

Step 1 – Confirm the business plan and that the plans are present as budget line items.

Step 2 – Assess the revenue targets. Plan should act as the bridge that crosses the difference.

Step 3 – Build a list of the target markets you want to market to sell more products to. Each list of targets should be of a number that enables you to run a marketing campaign. (20 – 50)

Step 4 – For each target list you now need to consider the offer. The offer should be based on what it is that you want to sell to that target market .

Step 5 – Build the calendar or plan of which campaign is to be run when.

Step 6 – Create the test and measure system. There are two key numbers that you need to know. Average acquisition cost per client and average lifetime client value.

Source: www.actioncoach.com/blog/2016/02/10/6-steps-building-successful-marketing-plan/

Source: www.entrepreneur.com/encyclopedia/target-market

Source: static1.squarespace.com/static/506ecd35e4b0400133c9194d/t/5296d382e4b0a6ba0e33eeca/1385616260271/social-media-content-calendar-excel-template.PNG

Source: www.actioncoach.com/Test-and-Measure-Constantly?pressid=243

Source: ://www.actioncoach.com/5-Steps-to-Successfully-Implementing-Your-10x10-Marketing-Plan?pressid=1139

Source: www.actioncoach.com/freebusinesstools-quizzes-tests/marketing-test/