Small Biz Triage Electronic Press Kit (EPK)

CONTENTS ● About Small Biz Triage ● Our Team

○ Nate Wright Bios ○ Seth Rasmussen Bios ○ Billy Gold Bios

● Testimonials ● Images

○ Logos ○ Nate Bio Pics ○ Seth Bio Pics

● Workshops ○ Email Marketing Unplugged ○ MailChimp = Make Money ○ Mini Bootcamp for Small Business Owners ○ Getting Sh$t Done ○ Unearthing Your Why ○ Crowdfunding Crash Course ○ Convert a Cold Intro into a Warm Relationship with LinkedIn

SMALL BIZ TRIAGE Small Biz Triage helps owners grow their businesses via one-on-one training, workshops and direct sales & marketing support. They obsess about the better ways to inject humanity back into small business, while being relentlessly useful to entrepreneurs.

OUR TEAM Nate Wright - Co-Owner / “Bad Cop” Short Bio: Nate Wright teaches smaller businesses how to make bigger money. Since bootstrapping Small Biz Triage five years ago in Seattle, WA, he has supported hundreds of owners complete thousands of successful sales, marketing and productivity projects worldwide. Nate's client list includes the current Chair of the National Women’s Business Council, a mobile-app developer with over 3.5 million downloads, and an Emmy-winning documentary filmmaker. Verbal Intro: Our speaker today has been described as “The most helpful scary guy I know”. Since 2009, Nate and his company Small Biz Triage have helped hundreds of business owners around the world stop hurting and start growing through their unique “human based” approach to sales and marketing. Ladies and gentlemen, Nate Wright. Uncensored Verbal Intro: Nate has been described by many as “scary” ... but his clients trust him to ask the scary questions and tell the fucking scary truths. You’re about to find out why. Want to know why he’s made it his life mission to help small business owners make more money via public humiliation? Ask him yourself. Future victims … Nate Wright. Seth Rasmussen - Co-Owner / “Good Cop” Long Bio: Born in Texas, raised in the Northwest, and hecho en Mexico, Seth Rasmussen claims Seattle as home, though he is still asked with alarming frequency: "what accent is that?" In truth, he doesn't know. Seth is an unabashed fan of Doctor Who, shredding the ukulele, karaoke, and awful jokes. He has written, produced, acted in, and composed music for a handful of oddball films. He loves to read, and considers Kurt Vonnegut an excellent palate cleanser between binge reading David Foster Wallace and Thomas Pynchon. Obsessed with the written word, Seth will write in just about any genre if asked, which is probably how he came to find himself in the field of marketing. Seth is the co-owner of Small Biz Triage, a company dedicated to unapologetically human training and support for fellow small business owners, whose client list includes the current Chair of the National Women’s Business Council, a mobile-app developer with over 3.5 million downloads, and an Emmy-winning documentary filmmaker. Short Bio: Seth Rasmussen is a bootstrappin’, face slapping, make-it-happen marketing nerd. As co-owner of Small Biz Triage he hooks up small business owners and entrepreneurs with training and direct marketing support. His list of clients ranges from the Obama-appointed chair of the National Women’s Business Council to a gang of local small business superheroes and everything in between.

Billy Gold - Media Demon / “The Other Guy” Short Bio: Master of all things unclassifiable. On any given day may be found retrofitting appliances to diabolical purposes or deconstructing the rhetoric of nutrition panels. Rollerblader, air-guitarist and amateur lion tamer. He’s convinced this internet thing is a fad. Verbal Intro: Billy manages a community of consumers for a boutique eastside consumer insights organization. He’s spent the better part of the last 5 years learning to leverage social media for research and marketing. A classically trained designer, Billy has a love hate relationship with technology, preferring to spend his time up to his elbows in something far less predictable. On any given day he may be found retrofitting appliances to diabolical purposes or deconstructing the rhetoric of nutrition panels. Rollerblader, air-guitarist and amateur lion tamer. He’s convinced this internet thing is a fad. Uncensored Verbal Intro: A master of cognitive dissonance, able to smell insincerity at twenty paces. He’s got a mortgage, a mission, and a map of every coffee shop in Seattle committed to memory. Passionate (and perhaps a bit cynical) about technology, he got’s that east coast rhythm and that west coast style. Give it up for the Maestro of Mayhem, the funky instigator, the leader of the Laicos revolution Billy “Media Demon” Gold.

Testimonials

“The ability of Seth and Nate to bring us together, people from all different walks of life with the same goals, in this setting that both physically and mentally challenges us, and lets us work on our ideas in a

very direct manner, has been absolutely incredible. In two days I've done more than I have in sessions that were weeks long. So, their ability to coalesce this into a very finite amount of time is better than anything

I've ever seen or been a part of.” - Dan Kenney, Engineer

“For the first time in a long time, I’m not experiencing anxiety when researching/understanding marketing. Small Biz Triage is better than aspirin!” - Leanne Lauder, CEO of YummyShapes

"If you want to get your business off the ground, Nate is your man. When my company debuted at the NW Tea Festival, we had 3 weeks to do everything. Packaging, networking, building the booth, business cards. With Nate’s help, we got it all done and had a great debut with a lasting impression on the customers in

the area." -Tamara Mays, Owner, Otaku Tea

"Seth is an incredibly responsive marketing expert, whose replies to my questions, worries, and concerns are unfailingly clear, helpful, thorough, and patient." - Bill Abelson, Writer, Dr. Canard

“Dear Seth & Nate, My recent experience with your team over the past few months have been an incredible one. Our progressive rebuilding of confidence- while being taught to understand the value of the multifaceted social media network- insures our place in part of industry we have chosen. Sometimes technology has driven the way so quickly, I had a difficult time understanding the process. I treated it as though it was a conspiracy rather than a helpful tool as Small Biz Triage has shown. Once the homework was issued and completed, a discovery was made. I now understand that these tools are ever evolving and that the mentorship is there for the businesses that have fallen to hard times. The reinvention and the worthiness of what one does is constantly an uplifting tool the guys at Small Biz Triage use and never makes one feel that the decisions of the past have to keep you business from moving forward. I can not believe where my resources are taking me! It is up to me to translate these ideas into revenues, but I do see the work was already done, I just simply needed a tune up! Forever grateful and truly at your service, Chuck Hernandez. Owner, Arugula Catering Co. Author of Pesto Power

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Nate Wright - Speaking at Fundraiser

Seth Rasmussen Bio Shots

Workshop Copy Small Biz Triage Presents Email Marketing Unplugged with Nate Wright Most small business owners consider email a ‘necessary evil’ however, a small batch of well-crafted emails sent to the right people can catapult your product, service or cause into a whole new level of growth. So how can your business get the most out of email? In this hands-on workshop, we’ll spend the first hour identifying more receptive targets (clients/customers/users/donors) while unearthing the true influencers in your industry. In the second hour, we’ll help you create your own easily personalized, reusable sales and outreach templates, and debunk some ‘so-called’ best practices. In this workshop you’ll:

● Identify more receptive niches within your target market ● Uncover the true influencers in your business ● Outline the anatomy of a sales email ● Outline a re-usable (and easily personalized) email templates for their targets ● Outline a re-usable (and easily personalized) email templates for their influencers

Small Biz Triage Presents MailChimp = MakeMoney with Nate Wright Get a crash-course in one of the top three email marketing platforms. During this highly interactive, hands-on workshop, you’ll get acquainted with the inner workings of this robust platform and prepare your first, or next, newsletter, with content sure to grab the attention of your audience. After a rapid-fire do’s and don’ts session looking reviewing actual recent campaigns, you will write your next monthly newsletter for your business, including:

● less spammy from name ● a truly effective subject line ● pre-header format known to drive open rates ● a list of strong calls to action designed for your business’ ideal clients / customers / users ● humanizing your content with merge tags ● segmenting your list via replicant campaigns

You will leave with a list of truly engaging topics for their subscribers, your next newsletter plotted out top to bottom, and a plan for segmentation of future campaigns. Finally, Nate will be available to answer follow up questions via email for 4-weeks after the workshop, to help you implement what you learned to engage your customers and prospects with MailChimp and start making some money through this often misused marketing channel.

Small Biz Triage Presents Mini Bootcamp for Small Business Owners with Nate Wright Starting a business? Or stuck in a rut with your current business? This 3-hour mini-bootcamp will whip it into shape. Your instructor, Nate Wright of Small Biz Triage, will help you uncover the weaknesses in your business and teach you how to strengthen it to weather any economy. Before the bootcamp, you’ll speak with Nate to assess the current health of your business so he can tailor the course accordingly. Topics covered will range from techniques for identifying (and connecting with) better customers, to a no-frills human approach to digital marketing. You’ll leave the Mini-Bootcamp for Small Business Owners with a scheduled list of tasks designed to toughen up those weak points, plus the knowledge, confidence and focus to grow a stronger business. Small Biz Triage Presents Getting Sh$t Done with Seth Rasmussen The hardest part of getting something done is getting started. In this workshop, Seth helps you break down that mammoth project into bite sized chunks you can handle one at a time. How will you turn your mountain into molehills? This course presents options for managing your workflow and helps you find the process that you can execute. In the final part of the course, we take a look at those elements of your project that you just don’t have time to handle alone, and search for the right recruiting strategy to get you the help you’ll need to finish strong. In this highly personalized workshop, you’ll:

● Build a basic Small Biz Roadmap ● Outline an editorial / outreach calendar ● Learn about online and offline organization and focus tools ● Deconstruct modern productivity philosophies into something digestible.

Small Biz Triage Presents Unearthing Your Why with Nate Wright In 2010 Simon Sinek exploded on the speaking circuit with his book Start with Why. His TED talk on the topic is the 2nd most viewed TED talk ever and for good reason - it defines the foundation for damn near everything we do and care about. So, we tweaked his golden circle concept specifically for small business owners, to help them hone the message of their business. Everyone should know what you’re doing, and how, but do they know why? Getting to the bottom of the vision behind your business will help you reach your target market on a more emotional, personal, and above all human level that simply telling them what you sell. In this high tempo, highly interactive workshop you’ll answer:

● Who do you want to help? ● Why do you want to help them? ● How are you going to do that? ● How else can you help them? ● I know my why. Now what?

Small Biz Triage Presents Crowdfunding Crash Course with Nate Wright & Kathleen Keagy of PrimeImpulse We have partnered with crowdfunding pro PrimeImpulse for a special joint workshop in modern fundraising methods. Want some timely and tailored advice on how to launch a successful crowdfunding campaign? In this workshop, we’ll talk about the steps to a viable campaign, and the pitfalls each campaign must avoid. In this high tempo, highly interactive workshop you’ll:

● Explore the non-monetary (yet highly valuable) uses for crowdfunding campaigns ● Uncover the influencers for your campaign AND your business ● Learn how to use your crowdfunding campaign to open doors for your business as a whole ● Match the right marketing channels to your crowdfunding outreach efforts ● Identify potential alternative crowdfunding platforms outside of Kickstarter and IndiGoGo.

Small Biz Triage Presents Convert a Cold Intro into a Warm Relationship with LinkedIn with Nate Wright A 90-minute workshop with small business trainer, Nate Wright, will help you unearth fruitful (and profitable) connections within your community and business eco-system. You’ll leave the workshop with the tools you need to establish a connection, provide value, and answer the all important questions: “Who are you?” and “Why the f*@#! should I care?”  Some topics we’ll cover:

■ Pimping out your LinkedIn Profile (even if you are brand-spanking new to business) ■ Building authority - Who do you want to help? How will you provide them with value? ■ Tracking down leads on LinkedIn - Who can help you? How do you find them? ■ Techniques for capturing a prospects email address (some geeky, some old-fashioned) ■ Content vs. Context or Why the f*@#! should I care? and Why should I care today? ■ Getting the meeting & follow-up best practices