SMa Counci l 2002-2004

SMa Secretariat

Page

Editorial Board

EDITORIAL ADVISORDr Roger Low

EDITORDr Tan Kee Wee

DEPUTY EDITOROng Shi Yee

EDITORIAL COMMITTEEAng Soh YeeEmmeline LamNovia LimOlivia GiamRosyati Mohd SaidSharon OngVivian Goh

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PUBLISHERSingapore Manufacturers'FederationThe Enterprise #02-021 Science Centre RoadSingapore 609077

Tel : 6826 3000 Fax : 6822 8323

Email: hq@smafederation.org.sgWebsite: www.smafederation.org.sg

SMa Connect is a bi-monthlynewsletter by the SingaporeManufacturers’ Federation.

No portion of this publicationmay be reproduced withoutthe permission of thepublisher.

Distributed to more than3,000 organisations

Members who wish to advertisein SMa Connect, please contactMs Ong Shi Yee at 6826 3053or emailshiyee@smafederation.org.sg

Dr Roger Low MSC, DBASecretary-General

Mr Tan Jin Soon BAExecutive DirectorSingapore Article Number Council

Ms Emmeline Lam BASenior DirectorInternational Business Division

Ms Janice Kwok BBASenior DirectorIndustry Groups Division

Dr Aloysius Tay Ph.D., MLitt (Econ), BEcDirectorTraining Services Division

Dr Tan Kee Wee Ph. D.DirectorResearch & Corporate Communications Division

Mr Anthony Sum MSc, MBADirectoreSupply Chain Management Council / IT & TradeServices Division

Mr Chris Yeo BADirectorFinance & Administration Division

Mr Patrick Ho MBADirectorCorporate & Business Development Division

Ms Rosalind Tan BBusDirectorMembership Services Division

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PresidentMr Lew Syn PauFood Empire Ltd

Deputy PresidentChairman, Environment CommitteeMr Edwin T F KhewVivendi Universal Asia Pacific Pte Ltd

Honorary PresidentDr Robin Lau

Honorary SecretaryChairman, Secretariat Services, Office Facilities &Constitution CommitteeMrs Catherine LamFabristeel Pte Ltd

Honorary TreasurerChairman, Finance & Training CommitteeDr Moh Chong TauMakino Asia Pte Ltd

Vice PresidentChairman, Business Development CommitteeMr George HuangAmoy Canning Corporation (S) Ltd

Vice PresidentChairman, Communications CommitteeChairman, Membership CommitteeMr John Kong Wai MengDecking AsiaBlueScope Lysaght (S) Pte Ltd

Vice PresidentChairman, IT & Technology Development CommitteeMr Peter Ho Shau HuiPrecision Valve Singapore (Pte) Ltd

Vice PresidentChairman, Local Enterprises, Manpower & Productivity CommitteeMr Por Khay TiHTL Int'l Holdings Pte Ltd

Vice PresidentChairman, Trade & External Investment CommitteeMr Renny YeoSingapore Cables Manufacturers Pte Ltd

Vice PresidentChairman, Occupational Health, Safety & Standards CommitteeDr William GohWilterm Engineering Pte Ltd

Chairman, Government & International Relations CommitteeMs Low Sin LengSembCorp Industries Ltd

Chairman, International Enterprise CommitteeMr Thomas FrischmuthSiemens Pte Ltd

Mrs Fang Ai LianErnst & Young

Dr Hong HaiHaw Par Corporation Ltd

Mr Jeffrey GohGN Packaging Industries Pte Ltd

Mr Jimmy TeoKrislite Pte Ltd

Dr K K TanEverbloom Mushroom Pte Ltd

Mr Ooi Chwee KimStore+Deliver+Logistics Pte Ltd

Mr Poh Choon AnnPoh Tiong Choon Logistics Ltd

Mr Tsang Kwan LungGP Batteries International Ltd

Mr Willy KwanAce Pressureweld Int'l (Pte) Ltd

Mr Yeo Wee KiongEzyhealth Asia Pacific Ltd

Ms Annabelle TanBrite Koncept

Mr Benny YeoInter-Global Group Pte Ltd

Mr Chan Meng ChuanTata Precision Industries Pte Ltd

Dr Chan Poh Hoi, PaulChan Ho Engineering Pte Ltd

Mr Chris ChanUltra Industrial Automation Pte Ltd

Mr Christopher ChewMinnesota Rubber Asia Pacific Pte Ltd

By Vivian Goh

Living with the Dragonand the Elephant

The Chinese economy (dragon) and the Indian economy (elephant) have evolved differently,according to distinguished speaker Professor Tarun Khanna from the Harvard Business School.

There are pros and cons of the two approaches taken by China and India, he said. Andbecause of these differences, Professor Khanna went on to show that there are implicationsfor local entrepreneurs and multinationals operating in these two countries.

Because of the different paths taken by these two countries, Prof Khanna said thatno one business strategy applies to both countries. Rather, a company’s businessstrategy should be tailored to suit the Chinese or Indian economy’s context.

The above forum by Prof Khanna is part of SMa’s continuing efforts to sharethe latest knowledge with its members. The forum, entitled “The Dragon andthe Elephant” was organised on 9 September 2003 at the Ritz Carlton MilleniaHotel.

Professor Khanna has published numerous periodicals, including the HarvardBusiness Review, the Sloan Management Review, and the European EconomicReview. He has also been profiled in The Wall Street Journal, The Economist,the Far Eastern Economic Review, and various worldwide print, radio and TVnews programs.

The event attracted some 200 participants who were keen to learn about thebusiness strategies adopted by SMEs and MNCs in China compared to thosein India. The High Commissioner of the Republic of India, HE P P Shuklagraced the occasion.

Dr Roger Low, Secretary-General of SMa (Left) socialises with theparticipants...

Mr Lew Syn Pau, SMa President, presents a token ofappreciation to Professor Khanna for sharing his insightswith SMa members

Feature

Global Entrepolis is an international showcase of the latest technologiesand innovations. It was a gathering of the world’s best and most enterprisingminds where 10,000 participants converged, including entrepreneurs,innovators, venture capitalists, leading visionaries and Chief Executivesfrom United States, Europe, Japan, China, India and the Asia-Pacific.

The Singapore Manufacturers’ Federation (SMa) together with USTech Centreand the Singapore International Chamber of Commerce (SICC) co-hostedthe Business Networking Evening (cEntreNights) on 30 October 2003 atTime Square, Millenia Walk.

The cEntreNights was attended by special invites from EDB, members ofSMa, USTech Centre and SICC. The cEntreNights provided the platform andopportunities for delegates, business managers, investors and entrepreneursto meet, interact and socialise with one another from all over the world.

Business networking has never been so relaxed and fun. The cEntreNightswas well attended by more than 500 participants and everyone enjoyed thecomplimentary free flow of food, beer and wine.

@

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Global Entrepolis SingaporeBusiness Networking Evening

By Vivian Goh

Feature

By Grace Foo

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ATIG’s WineAppreciation Nite

Together with nine companies, SMa participated in the ChinaInternational Equipment Manufacturing Exposition 2003 (CIEME2003). This was held from 5 to 10 September 2003 at the ShenyangInternational Exhibition Center.

Held for the second year in Shenyang, China, CIEME 2003 wasorganised by Shenyang Municipal People’s Government, ChinaCouncil for the Promotion of International Trade Liaoning Sub-Council, China Council for the Promotion of International TradeMachinery Sub-Council, and Liaoning Economy and TradeCommission.

“Equipment Manufacturing, High and New Technology” was thecentral theme of the exposition and it highlighted the characteristicsof Specialisation, Information, Commercialisation andInternationalisation.

CIEME 2003 had 9 exhibition halls, exhibiting from about 1,800booths in total, including 224 foreign enterprises from 21 countriesand regions.

SMa and the 9 participating Singapore companies had theopportunity to exhibit their products and promote their services.SMa members also had the chance to network and exchangebusiness deals with the local government agencies and companies.

To Shenyang toshowcase our equipmentmanufacturing products

As part of SMa’s Strategic Action Plan to hold regular industryconferences to showcase current, new and future trends anddevelopments within each industry, the Food & Beverage IndustryGroup, Plastics & Packaging Industry Group and Lifestyle IndustryGroup kicked off the first in a series of conferences on 16September 2003.

The aptly titled conference “Strategic Partnering, The Way Forward”was held at the Meritus Mandarin Hotel and was well-attendedby some 180 participants.

Besides entrepreneurs sharing their business experiences, variousgovernment agencies, such as the A*Star, AVA, EDB, IE Singapore,IDA, and NEA were also present to share their initiatives.

In addition, workshops were held concurrently to facilitatebrainstorming of ideas and to obtain feedback on current industryissues.

The event presented a suitable platform for members to updatethemselves on new developments both within and betweenindustry groups.

With the success of the first conference, SMa will continue toorganise conferences on business topics that will keep membersabreast of current developments in the market.

SMa Deputy President, Mr Edwin Khew having a greattime with members from SMa’s Automation Technology IG

By Michelle Hiu, Edward Whistler International

Activities at SMa are not always work and more work.

On 5 September 2003, Edward Whistler International organised a WineAppreciation Nite for SMa’s Automation Technology IG (ATIG) at the AndorraEl Tesoro. This is a beautiful Spanish restaurant and wine bar.

With ATIG Chairman Mr Chris Chan’s tremendous support, the evening turnedout to be a great success.

Mr Edwin Khew, Deputy President of SMa, and Dr Roger Low, Secretary-Generalof SMa, took time out to grace this event in support of ATIG.

In his opening speech, Mr Khew commended Mr Chris Chan and his team foractively organising interactive events such as this Wine Appreciation Dinner.

Mr Christopher Chew, Chairman of Metal Machinery & Engineering IndustryGroup, and Mr Peter Toh, Vice-Chairman of Electrical, Electronics & AlliedIndustries Industry Group, also actively participated in this event.

The stage was set for a night of pure enjoyment and fabulous businessnetworking opportunities. The ambience was cozy, laidback yet fun-filled.

Shiraz, a robust and flavorsome wine took center stage that evening. Thegracious host and owner of Andorra and his staff ensured that all guestswere well taken cared of. All guests were pampered with wonderful winesand a scrumptious dinner.

By Winnie Seow

StrategicPartneringIs The WayForward

Feature

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An informative seminar on “BusinessContinuity and Crisis Management” wasconducted on the 29 October 2003 by SMa,SPRING Singapore and DriAsia for SMamembers.

Business Continuity and Crisis Managementis a holistic management process to identifypotential incidents and develop responseplans. The objective is to increase anorganisation’s resilience to businessdisruption and to minimise their impact.

SPRING Singapore has published a standardon “Requirements for Business ContinuityManagement” on the 15 July 2003 to meetthe needs of organisations that wish toincorporate the BCM programme into theiroperations. The standard provides a generalframework and process for all organisations,regardless of size or industry sectors. It isnot prescriptive and can be applied todifferent organisations working in differentenvironments.

Benefits shared by speakers Mr Low ChooTuck, Director of SPRING Singapore and DrGoh Moh Heng, Executive Director of DriAsiacovered the importance of prepared formajor business disruptions, how to enhancecompetitiveness, reduce potential economicloss, improve asset protection and corporategovernance as well as to learn the skill ofprojecting a favourable corporate imageas a “well-prepared” organizations.

The seminar was rounded off by aninteractive session of question and answer,moderated by Mr Eddie Goh, DeputyChairman of the SMa’s AutomationTechnology Industry Group. For moreinformation on this seminar, pleasec o n t a c t M s V i v i a n G o h a tv iv iangoh@smafederat ion.o rg . sg

Business Continuity andCrisis Management– Perception or Reality?

Participants from more than 200 SMEs gained a better understanding of the variousgovernment assistance schemes

By Gay Peng Kee

What types of government grants are available to SMEs? Andhow does one apply for them? These are the usual questionsasked by SMEs.

More than 200 SMEs found the answers to these questions andgained a better understanding of various government assistanceschemes at the Conference, organized by SMa, on “FinancialAssistance Schemes – What the Public Sector Can Do For YourBusiness” on 12 September 2003.

An earlier survey by SMa revealed that the lack of awareness ofthe various government grants available was the key obstacleto businesses gaining access to these funds. The conference wastherefore organized to help SMEs better understand and tap onthe myriad of funds.

It was sponsored by the Hongkong and Shanghai Bank (HSBC)and supported by the EDB, IE Singapore, SPRING Singapore,A*Star and the National Environment Agency.

Ms Low Sin Leng, SMa Council Member and Group Chief OperatingOfficer of Sembcorp Industries Ltd, chaired the session. Speakersfrom the five government agencies mentioned above covered awide range of assistance schemes.

The schemes include start-up enterprise development, innovationand development, research incentives, international marketing

assistance, double tax deductions, local enterprise and technicalassistance finance and loan insurance, growing enterprisesthrough technology upgrading, innovation for environmentalsustainability, among others.

Participants were pleased that the conference presented a goodopportunity for them to clarify issues on the appropriate assistanceschemes for their businesses, application criteria, eligibilityconcerns and other matters.

Financial Assistance SchemesTo Help Your Businesses

By Vivian Goh

Feature

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By Winnie Seow

With consumers today getting more sophisticated,a company that wants to succeed in theinternational marketplace has to place greateremphasis on designing its products and servicesto meet global standards and expectations.

With these trends in mind, the Packaging Councilof Singapore (PCS) and the SingaporeManufacturers’ Federation (SMa) presented theSingapore Star Award 2003 to manufacturers,designers and students.

This is part of the packaging industry’s effort topromote local designs and improve the standardof packaging. The award is endorsed by theInternational Enterprise Singapore (IE Singapore).

The Singapore Star Award (SSA) 2003 and theAsia Star Award (ASA) 2003 Presentation Ceremonywere one of the highlights of The InternationalDesign Forum (IDF) 2003’s D-Party on 2 October2003.

This Forum comprised of an exhibition, conferenceand fringe activities. IDF is a biennial event

organised by IE Singapore. It showcased andprofiled innovative and cutting-edge designs,ranging from electronic products to furniture toprint and digital graphics.

SMa led the Singapore pavilion, a team of morethan 20 companies, at the three-day forum. Theevent was well-attended by more than 200participants, including industrialists, brandmanagers, designers and government officials.

Mr Edmund Cheng, Chairman of the DesignSingapore Council and Guest-of-Honour said,“The importance of design, in particular packagingdesign, is an integral part of companies’ businessstrategies.”

Held annually, the SSA is a prestigious awardgiven to honour innovative and creative designswith quality-finished products and packaging.It also serves as a platform to showcaseoutstanding designs by students that can beadapted for industry use, and for the localdesigners to exchange ideas on new design trends.

In conjunction with the presentation ceremonyat the IDF 2003’s D-Party, the Packaging Councilshowcased all the SSA winning products at theexhibition.

All SSA winners are eligible to participate in theASA, the Asia-Pacific regional level award,organised by the Asian Packaging Federation(APF). ASA can provide an excellent platform forwinners to receive regional exposure.

This year, the award was held in conjunctionwith the 49th APF Board Meeting and 30th

General Assembly, and the Asian PackagingCongress in Sri Lanka, Colombo.

Good Design Means Business

Guest-of-Honour of the International Design Forum 2003, BG (NS)George Yeo visiting the SMa/Packaging Council of Singapore Booth

Mr Albert Lim presenting a token of appreciationto Mr Edmund Cheng for gracing the event

Booth of SMa/Packaging Council of Singapore(Singapore Star Award 2003)

By Ang Soh Yee

Initial concerns among SMa members on the manner in which the e-biddingexercises would be carried out for JTC’s projects have finally been addressed.

These concerns need to be addressed because JTC’s One North project, with anestimated construction budget value of several billion dollars, is likely to adoptan “e-bidding” or “reverse auction” tendering system.

To help members gain a better understanding of the factors involved (includingthe pre-qualification stage) and the evaluation criteria used, SMa’s Fire Protection,Safety and Security (FPSS) IG and Building Products, Construction Materials(BPCM) IG organised a special dialogue session with JTC officials on 28 October2003. This was held at the JTC Summit.

Abecha (a subsidiary of JTC) opened the session with a general briefing on theonline bidding system adopted by JTC. JTC officials then shared their experienceson online bidding with the participants.

Close to 30 SMa members attended the dialogue session and had theirqueries answered during the open discussion. This was led by AlanLee, Deputy Chairman of FPSS IG Programme and Activities Sub-Committee. In all, the FPSS and BPCM Industry Groups benefited fromthe timely and informative briefing.

e-TenderingConcerns Addressed

At a branding seminar on 28 November 2003, morethan 50 members of the Singapore Manufacturers’Federation (SMa) and the business communitygained a better understanding of the importanceof protecting their brand which, in today’scompetitive environment, could very well be theiredge in differentiating themselves or their productsfrom those of their competitors.

The content was delivered by Ms Mavis Tan, a partnerat the Intellectual Property and TechnologyDepartment of Lee & Lee. A recognised authorityin the area of intellectual property and exploitation,Ms Tan gave participants a good overview of whatconstitutes a brand, the different protection tools,their suitability for different situations and brandingas part of their business strategy.

The session also gave a good opportunity forparticipants to clarify issues on specific brand issuesthat they had encountered in their businesses.

By Gay Peng Kee

Protecting Your Brand –The Next CompetitiveAdvantage!

Feature

7

By Novia Lim

Growing Demand forResponsible Care Training

By Dennis Toh

Realising theFull Potentialof ElectronicBusinessSuccessful e-Business solutions,when deployed effectively, havea significant and positive impacton customer loyalty, brandmanagement, and profit margins.

Yet for many companies, their e-Business initiatives have been adisconnected and resource-intensive affair. This has resultedin fragmented brand images,frustrated customers, and highexpenses.

To help companies obtain a betterunderstanding on how toovercome these implementationobstacles and realise the fullpotential of e-Business, SMa andIntershop Asia Pacific jointlyorganised a 2-day workshopentitled “Singapore UnifiedContent Management Workshop”on 18 to 19 September 2003.

Mr Dave Uselton, Senior StrategicConsultant, and Mr KristainHanlanm, Senior BusinessAnalyst, highlighted some casestudies and shared the benefitsof embarking on a Multi-ChannelSales and eProcurement solutionwith the participants.

Mr Uselton subsequentlydemonstrated how these solutionscould help companies transformboth their sales and procurementchannels. The workshop endedwith an interactive Q&A session,leaving participants with a betterappreciation of how they couldharness this eBusiness solutionto help them transform theirbusiness and improve margins.

Experience sharing between workshop leadersand participants...

Dr Tommy Ch’ng of Celanese Singapore Pte Ltd, one of theworkshop leaders, shares his experiences with participants

In response to greater awareness andparticipation in the Responsible CareProgramme in Singapore, theSingapore Chemical Industry Council(SCIC) organised a Responsible CareTraining Workshop on 4 September2003. This attracted more than 60participants.

The focus of the workshop was onthe implementation guidelines of thethree Codes of Management Practices,namely Distribution, EmployeesHealth & Safety and CommunityAwareness & Emergency Response.

Members were given an overview ofthe Responsible Care Programme aswell as the obligations of aResponsible Care Signatory. Thediscussion of the three codes was led

by workshop leaders with vastexperiences in the implementationof the codes.

The session provided ampleopportunity for interaction betweenparticipants, workshop leaders andResponsible Care Coordinators. Allexchanged ideas and shared theirexperiences with one another.

The SCIC, one of the eleven IndustryGroups within SMa, will continue topromote the Responsible CareProgramme in Singapore. The aim isto address public concerns in themanufacturing, distribution, use anddisposal of chemicals. For moreinformation on Responsible Care,please logon to www.scic.org.sg

By Emmeline Lam

The Booming ServiceSector of ShanghaiLuwan District

A successful business symposium to promote the ShanghaiLuwan District was organised by the Singapore Manufacturers’Federation (SMa) on 22 October 2003. This booming servicesector of the Shanghai Luwan District offers first-classcommercial facilities, excellent transportation andtelecommunications network.

Approximately 200 participants, mostly from seniormanagement across different business sectors, attended thissymposium.

His Excellency, Zhang Zai Yang, District Chief of ShanghaiLuwan District and his delegation, impressed the audienceby highlighting excellent opportunities to companies invarious industries, including retail, franchise, trading, realestate, marketing office, logistics, finance, insurance, shoppingcomplexes, food and beverage, restaurants, etc.

With China’s entry into the World Trade Organization as aturning point, Shanghai’s trade volume totaled US$72 billionin 2002, up 19.3% over the previous year 2001. The LuwanDistrict is the ideal choice for companies to set uprepresentative offices, marketing outlets, retail chains,franchises, trading offices, financial services, training schoolsand other service outlets.

For more information, please contact Ms Emmeline Lam attelephone number 6826 3077 or at e-mail address:elam@smafederation.org.sg

Feature

8

The building and construction industryconference on ‘Strategising Businesses ina Maturing Market’ was held on 10 October2003 at Singapore Expo, in conjunctionwith Build.AsiaPac 2003, the InternationalExhibitions of Building Services andConstruction Technologies for Asia Pacific.

Mr John Lim, Chairman, Building andConstruction Authority, was the Guest-of-Honour.

Close to 100 delegates representing allsections of the industry, includingdevelopers, architects, contractors,engineers, quantity surveyors, lawyers,government officials, academics, andmanufacturers and distributors of buildingproducts, among others, attended theconference.

After the opening session in the morning,there were two parallel sessions in theafternoon, one, addressing ‘ProcurementSystems’ and the other, on ‘BusinessProspects’ (in China and India).

In his welcome speech, Dr Lock Kai Sang,President of IES, referred to the verydifficult period that the constructionindustry in Singapore is going through,and how engineers and other construction-related professionals have to increasinglyventure overseas to grow, or just sustain

or survive. He hoped that the delegates wouldbenefit from the papers on business prospectsin China and India, the two economic powersin Asia.

Also welcoming the delegates, Mr EdwinKhew, Deputy President, SMa, said that theenthusiastic turnout demonstrated thekeenness to explore and learn about theconstruction and building opportunities inChina and India.

Organised jointly by the Institution ofEngineers Singapore (IES) and SingaporeManufacturers’ Federation (SMa), the

conference was supported by the Buildingand Construction Authority, and also by theReal Estate Developers’ Association ofSingapore, Association of Consulting Engineers,Singapore Contractors Association Limited,Singapore Institute of Architects, SingaporeInstitute of Surveyors And Valuers, andSingapore Institute of Building Limited.

This is the second such event, relating tobuilding and construction that has beenjointly organised by IES and SMa. Thiscooperation brings closer, the workingrelationship between engineers andmanufacturers.

SMa successfully held another cross-industrynetworking event on 16 October 2003 atthe Amara Hotel. This is the second in aseries of networking events sponsored byStarhub.

The event was well attended by some 200companies in the fields of AutomationTechnology, Food & Beverage, Lifestyle andPlastics & Packaging.

In his welcome address, Mr Edwin Khew,Deputy President of SMa said “Let’s findavenues to cooperate, build relationshipsand be united to surmount the challengesthat all companies in Singapore are facing.”

Mr Khew further urged members to leverageon the many platforms that SMa andgovernment agencies had to offer, and topenetrate overseas markets.

The networking event provided a suitableplatform for members to network and explorepossible business collaborations withcompanies in other industry groups.

As part of SMa’s initiatives to create synergiesand facilitate business developmentopportunities across various industries bothlocally and regionally, SMa will continue toorganise various networking events to meetmembers’ needs.

Networking For Success

A group photo of the conference’s organizing committee

By Gay Peng Kee

By T. Bhaskaran, Technology Communications Pte Ltd

Topical issues for construction industry

covered at a one-day conference

Feature By Samantha FridaBy Linnette Lim

9

If a company is locked in a dispute with its customers orclients, what recourse is available to the company? What arethe key differences among litigation, arbitration and mediation?And when do you use them?

More than 50 participants managed to unravel the differencesbetween litigation, arbitration and mediation. These are the3 common methods of resolving disputes. Participants alsolearnt to resolve disputes efficiently at the “Dispute Resolution”seminar organised by SMa on 17 September 2003.

Mr Arjinder Singh, from Rajah and Tann, opened the sessionwith a lively presentation on court proceedings, more commonlyknown as litigation.

Participants were taught to leverage on tactical steps such asStriking Out and provisional remedies such as the MarevaInjunction to their benefit. Mr Singh further highlightedarbitration as an alternative form of settlement and itsadvantages over litigation.

Mr Dennis Loh from CASE presented “Mediation” as an alternativerecourse to litigation and arbitration. Participants learned

that mediation does not involve legal action and it is thecheapest and most amicable way of resolving a dispute in theearly stages.

Judging by the positive feedback, participants benefited fromthe informative talk and advice provided by Rajah and Tannand CASE during the interactive Q&A session.

Resolve Your Disputes Efficiently

While SARS and the Iraq war mightseem a distant memory, the currenteconomic sluggishness is still a visualreminder of rough times. Keeping anoptimistic mindset has never beenmore important than in times likethese.With that in mind, SMa invited MrKurek Ashley to speak at a moraleand mind stimulating seminar, “PowerUp Your Performance” on 25September 2003.Participants learned that everyone

has unlimited potential. We can do what we set out to achieve if wefocus on achieving the result and take the appropriate action.

Channeling one’s energy and refocusing one’s mindset on achieving thegoal are some key ingredients to achieving the goal itself.

The speaker, Kurek Ashley, conducts powerful motivational and empowermentseminars, that maximizes your teams’ energy levels and gets them focusedtowards achieving the company’s goals. He is an International PeakPerformance & Success Coach. For the past 20 years, Kurek has shownpeople from all walks of life, the strategies to take their lives to a higherlevel, mentally, financially, physically and spiritually. Kurek is hired bycompanies around the world for his expertise on such subjects as TeamSynergy, Peak Performance, Creating Super Sales Force, Corporate Training& Health and Fitness.

The speaker, Kurek Ashley

Power UpYour Performance

By Winnie Seow

Participants who attended a recent seminar on "FocusIndonesia - A 2003 Legal Update" gained valuable insightinto the opportunities & challenges for foreign investorsin Indonesia. Many foreign investors were attracted toIndonesian economy’s impressive growth after the Asianfinancial crisis.

Having 18 years of experience in Indonesian commercial,corporate and banking fields, seminar speaker Ms AngelineSuparto also examined the legal issues facing businessstart-ups.

She also touched on topics such as the different types ofinvestment business structures and the setting up of aPMA (Foreign Investment) Company. She then providedup-to-date information and valuable insights into theinvestment and security environment in Indonesia.

The forum attracted almost 60 participants from a widerange of industries.

For more information, please contact Ms Emmeline Lam at6826 3077 or email elam@smafederation.org.sg.

By Emmeline Lam

Opportunities &Challenges for ForeignInvestors in Indonesia

By Ang Soh Yee

Feature

Another Singapore Success Story

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CordLife Pte Ltd, one of SMa’s newest members, is a stem cell biotechnology company.It collects and stores stem cells from umbilical cord blood and from adults under limitedconditions. In addition, it conducts research & development (R&D) work on stem cells.Tapping on its expertise in R&D, Cordlife produces a wide range of R&D products.

On 28 August 2003, members of SMa’s Metal Machinery and Engineering (MME) IndustryGroup had a chance to tour CordLife’s facilities. During the tour, members gained abetter understanding of stem cells, including how they are processed and stored.

One of the highlights was the discovery of the importance of stem cells in the fightagainst certain diseases. Research shows that stem cells can now treat 72 diseases, a60% increase over last year’s figure of 45.

Certainly, the cutting-edge technology and equipment also left an indelible impressionon participants. In all, the tour presented a unique learning experience for SMa members,who ordinarily would not have the chance to visit a high-tech laboratory. Such facilitiesare also rarely found in Singapore.

A New C rd of Life

Laboratory testingfor the baby cord

Storage procedure of baby cord sample Exaction of blood cell from the baby cord

Stem cells are special cells that can befound in different parts of the human body.When an injury occurs, these cells springinto action, dividing to become new cellsto replace damaged cells. Adult sourcescome from the bone marrow andincreasingly, from the umbilical cord. Unlikestem cells from embryos, these areconsidered non-controversial sources ofstem cells.

Stem cells from the bone marrow andumbilical cord blood generate all the cellsof the blood and critical immune system– the white blood cells (fight infection),the red blood cells (carry oxygen), andthe platelets (clot wounds).

A stem cell transplant may be necessarywhen a patient’s bone marrow has beendamaged by disease. Most of the diseasesthat can be treated using stem cells areserious ones, such as leukemia, some formsof anaemia, myeloma, and Hodgkin'sDisease.

In future, stem cells may even be used tohelp treat heart disease, diabetes,Alzheimer’s Disease and Parkinson’s Disease.

What Are Stem Cells?

Despite the current downturn, Clipsal Industries (anSMa member), has been very successful in expandingits business globally. This is mainly because it ensuresthat its products in three out of the four Clipsal divisions(including those in Singapore) comply with IEC standards.

Complying with IEC standards has indeed helped thecompany to establish a firm foothold in the internationalscene.

Mr Tan Boon Chong, Engineering Manager for ClipsalIndustries Singapore, and General Manager of SingaporeElectrical Testing Services said, “IEC standards very muchdetermine the technical requirements for our products.By participating in IEC Technical Committee meetings,we learn first-hand how standards that are still underdevelopment can affect new or existing products.”

Mr Tan is clear about Clipsal’s policy. “We develop andmanufacture the vast majority of our products to IECstandards. We then test their conformity to IEC standards.

If we had not done that a few years ago, we would notbe in half the markets we have now expanded into.Continuing to do so is the key to further success.”

Clipsal Industries Singapore is a company within theHong Kong-based Gold Peak Group. It specializes inelectrical installation products, particularly wiringdevices. This is a field in which it considers itself aninternational leader.

On a group basis, Clipsal employs some 2,000 peoplein various countries around the globe and has an annualturnover of about S$190 million.

Members’

In the month of October 2003, the Singapore Manufacturers’Federation (SMa) had the honour of receiving several VIPs fromoverseas. Our distinguished visitors include:

* Delegation from Beijing Zhong Guan Cun, led by Mr ZhangGuilin, Deputy Director, Administration Committee of ZhongGuan Cun Science Park. This park is China’s biggest science parkwith a high concentration of scientific and technologicalinstitutions and intellectual resources. There are 39 institutionsof higher learning and 213 research institutions in this region.

* Delegation from the British Midlands, led by Mr Martin Briggs,CEO of British Midlands. The British Midlands is an importantmanufacturing region of United Kingdom, and is also one ofthe most successful business communities in Europe.

* Delegation from China Council for the Promotion of InternationalTrade (CCPIT) led by Mr Yu Xiao Peng, Director General. MrJeffery Goh, Council Member and Deputy Chairman of SMa Tradeand External Investment Function Committee, chaired themeeting. CCPIT provides trade information and assists infacilitating trade between China and foreign companies.

For more details please contact Ms Emmeline Lam, Senior Directorof International Business Division at Tel: 6826 3077, Fax: 68228828 or Email: elam@smafederation.org.sg.

Feature

By Dennis Toh

11

Distinguished Visitors to SMa

Disruption need not lead to destruction. In fact, disruptive change and innovationcan help companies build internal competencies in innovation through executiveeducation and consulting services.

That’s what Harvard Professor Clayton Christensen, who is the Robert and Jane CizikProfessor of Business Administration at the Harvard Business School, is advocating.

The author of three books, including the bestseller “The Innovator’s Dilemma”,Professor Christensen recently gave a talk to SMa members on 11 September 2003.

The talk by Mark Johnson was jointly organised by SMa and Innosight, LLC. It wasentitled “Disruptive Innovation – Identifying high-growth markets”.

Innosight, LLC, is founded by Harvard Professor Clayton Christensen and its PresidentMark Johnson.

In “The Innovator’s Dilemma”, Prof Christensen examines the threat of disruptivechange and how big and well-run companies fail when faced with disruptive newtechnologies, innovations and business models.

A wide range of industries were researched on, including hard disks, departmentalstore retailing, steel-making, personal computers and excavators. Touted as the bestbusiness book published in 1997, it won the Global Business Book Award.

Professor Christensen and Mark Johnson have been consultants for many Fortune500 companies such as Hewlett Packard, EDB, Johnson & Johnson, Lockheed Martin,Intel, Motorola, AIG, Bosch, Merri l l Lynch and Eastman Kodak.

SMa will be organising more innovative workshops with Innosight, LLC, in the comingmonths. For more information, please contact Mr Patrick Ho at 6826 3012 or emailpatrickho@smafederation.org.sg

Using Disruptive Innovationto Identify High-Growth Markets

The Globally Harmonised System (GHS) on Classification and Labellingof Chemicals and Safety Data Sheets has been identified as one ofthe top priorities for implementation in the APEC (Asia Pacific EconomicCo-operation) countries.

It was first endorsed by APEC at the 1st APEC Chemical Dialogue inMay 2002. The intention is to have, on a voluntary basis, as manyAPEC countries as possible to implement GHS by the end of 2006.

To create greater awareness and understanding of the GHS and itsrole in the international trade in chemicals, the Singapore ChemicalIndustry Council (SCIC) organised a workshop entitled “The GloballyHarmonised System (GHS) on Classification and Labelling of Chemicalsand Safety Data Sheets: A Benefit to Government and Industry?” Thesession was held on 14 August 2003 at SMa and it attracted over 80participants.

The speakers were Ms Karon Armstrong, Manager of InternationalRegulatory Affairs of 3M, and Ms Edlin Maskor, Product Safety Analystfor ExxonMobil Chemical Asia Pacific. Both enlightened the audiencewith an overview of the GHS and addressed existing requirements inSingapore.

The workshop also served as an excellent opportunity for the variousstakeholders (industry, regulatory bodies) to exchange views on theimplementation of the GHS.

In all, members benefited greatly from the workshop. Many managedto clear their doubts during the informative Q&A Session. The workshopis part of SMa’s continuous effort to update members on the regionaland global issues that will affect their businesses and operations.

A Globally HarmonisedSystem for APEC

Dr Roger Low, Secretary-General of SMa, presents a token ofappreciation to the speaker, Mark Johnson.

By Vivian Goh

By Emmeline Lam

Officials of BritishMidlands with SMaofficials after theirfruitful meeting.

Training

12

One of the many reasons why companiesjoin SMa is to market themselves andnetwork with other members. Every eventorganised by SMa is an opportunity formembers to gain exposure or to make aworthwhile business connection. Whetheryou are a morning or evening person,you can participate in our wide varietyof events where you get to meet othermembers of the manufacturingcommunity.

On 28 November 2003, SMa, togetherwith Trans Eurokars, organised anexclusive wine and cheese networkingevening for SMa members. All memberspresent were also invited to test-drive

the new “Saab 9-3 Convertible”, “Saab9-5 Aero” and other range of Saab cars.A special price package was offered tomembers who attended the event.

It was a memorable evening for enjoyingthe company of car lovers and indulgingin a fine selection of wine and deliciousfood. Members gave a thumbs-up for thisnetworking session.

If you are keen to partner with SMato sponsor our networking events in 2004,please contact Ms Vivian Goh fromthe Membership Services Divisiona t 6826 3061 o r ema i l t oviviangoh@smafederation.org.sg

Wine and Cheese NetworkingEvening for Members

By Vivian Goh

Superbrands!By Ang Soh Yee

Business opportunities are alsoavailable in New Zealand. To helpmembers tap such businessopportunities in New Zealand, SMa’sFire Protection, Safety and Security(FPSS) Industry Group recentlyorganised a seminar entitled “FreeTrade Agreement between NewZealand and Singapore on a CloserEconomic Partnership (ANZSCEP)” on24 September 2003.

The highlight of the talk was thepresentation by Mr Greg Baker, fromBRANZ, the leading testing andcertification body in Australasia. MrBaker’s talk was entitled “TheGateway to the New Zealand BuildingProducts Market.”

In his talk, Mr Baker gave an overviewof the New Zealand building industry,its relevant building controls, anddiscussed the role of BRANZ in theNZ building industry. He furtherexplained the extensive range ofservices available to Singapore

companies wishing to export buildingand fire safety products to NZ.

Officials from Singapore’s Ministryof Trade and Industry were alsopresent to share how Singaporecompanies could take advantage ofthe business opportunities createdby the Free Trade Agreement.

Industry feedback was also soughton the ANZSCEP for the purpose ofreviewing the FTA.

Mr Robert Skinner from the NewZealand Trade Development Boardended the session by briefingmembers on the NZ economy andinvestment opportunities betweenboth countries.

It was a very informative session.SMa members walked away with abetter understanding of the NZeconomy, its investment climate,and in particular, the NZ buildingproducts market.

Gateway to the New Zealand

Building Products Market

By Gay Peng Kee

Mr Rowan Tan , Chairman of FPSS IG,presents a token of appreciation to thespeaker from New Zealand Trade DevelopmentBoard

Gateway to the New Zealand

Building Products MarketGateway to the New Zealand

Building Products Market

Congratulations to our SMa members listed below.

The Superbrands Council, a body of establishedpersonalities, has come out with “SuperbrandsVolume I”. This is a book listing all thesuperbrands in Singapore.

This is in recognition of the leaders whohave thrived in a market where consumersare increasingly fickle, and where therange of products and brands areproliferating. Through the forging ofemotional bonds with their consumers, thesesuperbrand leaders have managed to stand head and shouldersabove the pack.

The following are the superbrands that belong to SMa members,listed in “Superbrands Volume I”:

Brand SMa MemberAMOCAN AMOY CANNING CORPORATION (S) LTDAXE BRAND LEUNG KAI FOOK MEDICAL CO PTE LTDBONCAFÉ INTERNATIONAL BONCAFÉ INTERNATIONAL PTE LTDBP BP ASIA PACIFIC PTE LTDCOCA-COLA F&N COCA-COLA (SINGAPORE) PTE LTDCROCODILE SINGAPORE CROCODILE (1968) PTE LTDDUTCH LADY FRIESLAND (SINGAPORE) PTE LTDENERGIZER ENERGIZER SINGAPORE PTE LTDEU YAN SANG EU YAN SANG INTERNATIONAL LTDGARDENIA GARDENIA FOODS (S) PTE LTDIBM IBM SINGAPORE PTE LTDKHONG GUAN KHONG GUAN BISCUIT FACTORY (S) PTE LTDKING KOIL MATSUSHITA GREATWALL CORPORATION PTD LTDLAM SOON LAM SOON SINGAPORE PTE LTDMAGGI NESTLÉ SINGAPORE (PTE) LTDMILO NESTLÉ SINGAPORE (PTE) LTDPRIMADÈLI PRIMA LIMITEDROYAL UMBRELLA PSC CORPORATION LTDSOBE PSC CORPORATION LTDSPH MEDIAWORKS SINGAPORE PRESS HOLDINGS LTDSPRING HOME TEE YIH JIA FOOD MANUFACTURING PTE LTDSTARHUB STARHUB PTE LTDTIGER BALM HAW PAR CORPORATION LIMITED

Singapore’s electricity industry is undergoing liberalisationin phases. From 1 June 2003, industrial and commercialconsumers with annual electricity consumption of morethan 240,000 kWh (monthly electricity bill of more thanS$3,000) were classified by the Energy Market Authority(EMA) as contestable electricity consumers. Furtherliberalisation will take place in December 2003; industrialand commercial consumers with annual electricityconsumption of more than 120,000 kWh (monthly electricity

bill of more than $1,500) will be contestable.

Singapore Manufacturers’ Federation (SMa), in collaborationwith Tuas Power Supply (TPS), organised a seminar formembers on the 28 November 2003 at the Jurong CountryClub. The speakers from TPS shared valuable informationon the liberalisation of the Singapore electricity market,the implications of electricity pool price on consumers,essentials of an electricity supply contract that works forcompanies and understanding how fuel prices will affectthe electricity cost. TPS has customised an exclusiveelectricity supply package and incentive scheme for members.The objective of this seminar is to facilitate members withknowledge to purchase electricity at competitive rates witha special incentive scheme in Singapore’s newly liberalisedelectricity market. The proposed incentive scheme is providedto encourage members to purchase electricity from TPS inbulk so that economies of scale with cost savings will beachieved.

For more information on the above, please contact MrPatrick Ho at 6826 3012 or at e-mail address:patrickho@smafederation.org.sg

Electricity Supply Package

and Incentive Scheme for Members

Training

13

By Vivian Goh

The Singapore Manufacturers’ Federation,SMa, is constantly looking for value-adding services to help members toovercome new business challenges inthe ever-changing economy. Withglobalisation, the need for reliable andcost-effective communication has neverbeen greater.

On 14 November 2003, SMa, togetherwith one of its members, HowdyCorporation, organised a seminar on“Effective Communication Solutions forYour Business at Reduced Costs”.

Seminar participants learnt how they

could start taking advantage of high-speed internet connection in the officeand enjoy unlimited international callsat lower rates and receive free digitalquality international voice calls. WithHowdy communication technologies,these important calls will not be missedwhen you are out of the office or evenout of the country.

Howdy Corporation has 23 years ofexperience in the electronics business,specialising in analog and digitalcommunication technologies. Some oftheir clients include Motorola,Panasonic, Sony and several other

companies in the electronicsindustries.Their strategic partnersinclude Ministry of Information Industry,China, China Rail Com, MCI, SprintTelecom (USA), SPARQ Telecom (Taiwan),Hanoi Telecom (Vietnam). HowdyCorporation is in the midst ofnegotiation with potential partners inmore countries. Seminar participantswere very impressed with HowdyBusiness and Home Solutions.

For more information on this seminar,please contact Ms Lyn Soon atlynsoon@smafederat ion.org.sg

Effective CommunicationSolutions for Your Businessat REDUCED COSTS

By Vivian Goh

Training

14

By Emmeline Lam

On 10 November 2003, the Singapore Manufacturers’Federation (SMa) organised a business symposium on tradeand investment opportunities with the Xinjiang Productionand Construction Corps of China for approximately 125participants who had a keen interest in the businessopportunities of this mystical western region of China.

The Xinjiang Production and Construction Corps (XPCC)has played a major role in accelerating the local economicdevelopment, promoting unity among ethnic groups,maintaining social stability and consolidating borderdefence. The audience was honoured to have Mr Lu Ji Jian,Deputy Director of Foreign Trade and Economic CooperationBureau, XPCC, leading the mission. He shared withparticipants the business potential in some industries,

including, infrastructure and construction, agriculture,chemical industry and building material, tourism, foodstuff,textile and garment, etc.

Xinjiang, with an area of 1,600,000 sq km, has witnesseda significant increase in foreign trade. Its total sum ofimport and export volume has gone up from US $23 millionin 1978 to US $1700 million in the year 2001, which isan increase of 74 times. Singapore’s business investmentin Xinjiang amounts to more than US$3 million today.

For further information, please contact Ms Emmeline Lamat telephone number 6826 3077 or at e-mail address:elam@smafederation.org.sg

Trade and InvestmentOpportunities in Xinjiang, China

No Policy Changes

for SingaporeInvestors in Malaysia

Malaysia has just got a new Prime Minister. But as far asinvestment and business policies are concerned, especiallyto Singapore businesses and investors, there are no changes.

Singapore investors and businesses continue to be welcomedwith open arms into Malaysia.

Dato’ Seri Rafidah Aziz, the Malaysian Minister ofInternational Trade and Industry (MITI), gave Mr Lew SynPau, President of SMa, this assurance in early Decemberwhen they met up for an official discussion.

Mr Lew was then leading a 40-member SMa trade mission,consisting largely of SMa members, to Malaysia between1 and 3 December 2003.

Besides meeting up with senior officials of MITI, the SMatrade mission also met up with senior officials from theMalaysia External Trade Development Corporation, andMalaysia Industrial Development Authority while they werein Kuala Lumpur.

Prior to that, the mission also met up with the HE, TheRight Honourable DatukWira Mohd Ali bin MohdRustam, the Chief Ministerof Malacca, while they werein Malacca.

At the end of the tightly-packed three-day trip toMalacca and Kuala Lumpur,trade mission memberscame away impressed withthe Malaysian authoritieswillingness to do business,and feeling confident thatm a n y b u s i n e s sopportunities could beexploited in Malaysia.

By Dr Tan Kee Wee

HE, Dato’ Seri Rafidah Aziz, MalaysianMinister of International Trade and Industry,and Mr Lew Syn Pau, President of SMa, takingquestions from the floor

Members of the trade mission and guests in the skybridge of the KualaLumpur City Centre

Mr Lew Syn Pau exchanging gifts with HE, The Right Honourable Datuk WiraMohd Ali bin Mohd Rustam, Chief Minister of Malacca

Trade mission members standing in front of the Malaysian PrimeMinister’s Office in Putrajaya

People withDisabilities:In need ofemployment, trainingand businessopportunities

For several decades, many people have proclaimed the imminentarrival of the paperless office. Adding to this, the advent ofdigital technology seemed to herald the early death of oldtechnology or the use of paper.

In reality, while many organizations have initiated projects topursue the paperless office, the world has yet to fully embracethis concept.

On the contrary, paper consumption has increased despite theuse of the internet, email and digital documents. Why are peoplestill using paper when new technology has become so readilyavailable? How important is paper and what role does it anddigital technology play in the modern workplace?

To help organisations devise practical strategies that wouldbetter manage the huge volume of both paper and electronicdocuments circulating daily, SMa jointly organised a seminarwith Fuji Xerox Singapore on 25 August 2003.

Mr Willie Lim, Manager for Solutions & Software Marketing ofFuji Xerox Singapore, highlighted that companies should strikea balance between the use of paper and electronic documents,instead of pursuing the much vaunted ideal of the paperlessoffice.

Besides finding the seminar beneficial, every attendee receiveda free booklet on “Smart Tips to a More Efficient and ProductiveOffice”, with compliments of Fuji Xerox Singapore.

The EAN International has just appointed the Singapore Article Number Council(SANC), a division of SMa, as the mentor EAN organisation for EAN Vietnam, EANThailand, EAN Indonesia, EAN DPR Korea, and most recently GS1 Cambodia.

A technical training programme was held for staff of GS1 Cambodia from 28 July2003 to 1 August 2003. During their visit to SANC, the Technical Manager, Mr MaraTan, General Manager, Ms. Keo Chenda, Administration Staff, Ms. Keo Sean andDeputy Chief of the Agriculture Sector of the Cambodia Chamber of Commerce, Mr.Han Vuth, were briefed on the development of SANC, its promotional activities andthe various services it provides.

Besides conducting the technical training, SANC also arranged for the delegatesto meet up with some SANC members who are bar code equipment suppliers. Thedelegates had a chance to visit their premises to view solutions for automatedretail using the point-of-sales system.

Through this technical training programme, a closer working partnership has beenfostered between EAN International, GS1 Cambodia and SANC.

By Rosyati Mohd Said

What happenedto the PaperlessOffice? By Vivian Goh

By Peter Soh

15

Feature

GS1 Cambodia staff, together with SANC staff (1st from right:Mr Tan Jin Soon, Executive Director, SANC)

In these challenging economic and business times, SMaremembers people with disabilities who are also in needof employment, training and business opportunities.

Through Bizlink Centre Singapore Ltd, a voluntary welfareorganisation set up in 1988 to provide centralised jobservice for disabled people. SMa members could possiblytie up with the Vocational School for the Handicapped(VSH), whereby employers provide on-the-job trainingfor students on attachment that they could tap at theend of the training period.

The traits of VSH students include skills in basic computerapplication, skills in office practice and basic serviceskills. According to Bizlink, the benefits for employersinclude job counselling, mobility training and careercounselling. Office cleaning services could also beprovided under the BizClean project launched in 2001.

For more information, please contact Mrs Lua-LiengSheau Yea, Manager of the Employment Placement Divisionwith Bizlink Centre Singapore Ltd at telephone number6249 8120.

SANC Provides Technical Training for GS1 Cambodia

Training

16

By Sharon Ong

SMa is Training Our

Workforce with the

Skills of the Future

Business is ever changing. Competition in the economyis inevitable and only the fittest survive. Singapore is aunique place where our finest and only natural resourceis manpower.

Hence, effective and efficient human resource managementis increasingly becoming very important.To address these issues, the Singapore Manufacturers’Federation (SMa) is organizing an annual forum on “HRPolicies and Practices in Singapore” on 15 January 2004.Human Resource practitioners and Senior Managementshould attend this forthcoming forum and updatethemselves to capitalise on current government policiesand best thinking.

The forum will provide attendees with the latest in HRpolicies and best thinking. It will expose them to acarefully selected pool of current knowledge. Attendeeswill leave the forum armed with new knowledge to assistthem in their HR planning for the coming year.For more information, please contact Sharon Ong at 68263049 or email sharonong@smafederation.org.sg

SMa Annual Forumon HR Issues

For more information,please contact Alice Cheong at 6826 3040or e-mail alicecheong@smafederation.org.sg

(Training Institute Programmes) and Colleen Chin at6826 3041 or e-mail colleenchin@smafederation.org.sg

(EXCEED Centre Programmes)

January 2004

Training Institute5 Jan Skills Certificate in Import/Export Documentation/Procedures (Mandarin)6 Jan Supply Chain Execution Technology & Systems8 Jan Top Performance for Admin & Support Staff12 Jan Professional Telephone Skills for Receptionist, Admin & Support Staff12 Jan Manufacturing Logistics13-14 Jan Professional Telemarketing Skills20 Jan Logistics & Supply Chain Strategy13-14 Jan Effective Communication Skills for Secretaries, Admin & Support Staff26 Jan Proactive Time Management for Secretaries, Admin & Support Staff27 Jan High Performance Communication Skills27-28 Jan Writing Effective Business Letters, Memos & Emails29 Jan Reducing Wastes through 5S Programme29-30 Jan The New Economy Professional Salesperson

Executive & Enterprise Development (EXCEED) Centre7-8 Jan Strategic Thinking 15 Jan Control and Collect your Debts 15-16 Jan Supply Chain & Logistics Performance Management 26-27 Jan SKA 6: Power of Project Management 28-29 Jan Project Management

TRAINING CALENDARDECEMBER 2003 & JANUARY 2004

The Singapore Manufacturers’ Federation, SMa, is proud to announcethat the SMa Diploma in Business Administration can now beused as an entry requirement for the second year of the Bachelorof Commerce programme at Murdoch University in Perth, WesternAustralia.

On top of this, SMa’s Training Institute is now an approved centrefor the Cambridge International Examination (CIE) Programme.The CIE Programme offers Skills Awards in both BusinessAdministration and Office Administration.

Both SMa Diploma in Business Administration and CIE Programmewill commence from November 2003.

The Executive and Enterprise Development (EXCEED) Centre, whichis another arm of the SMa’s Training Services Division, is alsopleased to announce that it has begun running courses on Financialand Legal topics since November 2003. With the increasing numberof insolvency and bankruptcy cases, these financial and legalcourses would equip SMa members with the knowledge on rightsand limits, and enable our members to make good businesschoices.

Feature

17

A Great Leap Forward for SMa Academy

There is no doubt that technology plays an indispensable role inthe field of manufacturing. For without technology, manufacturingwould not grow as fast.

To update members on thelatest developments on thetechnology scene, three of SMa’sIndustry Groups (IG) -Automat ion TechnologyIndustry Group (ATIG),Electrical, Electronics and AlliedIndustries Industry Group(EEAI), and Metal, Machineryand Engineering Industry Group(MME) – came together and co-organised the Tri-Industry GroupTechnology Conference.

This was held on 21 October 2003at the Meritus MandarinSingapore.

Over 80 participantsattended the full-dayconference. The participantsbenefited greatly from gemsof wisdom imparted byspeakers from InternationalEnterprise Singapore,SIMTech, Data StorageInstitute, Nortel Networks,Inteplan Inc, OmronCorporation Japan, SAP AsiaPte Ltd, Apogee ConsultingPte Ltd and Essential QualitySystems, Inc. There were also5 exhibition booths during theConference for membercompanies to exhibit andintroduce their products andservices.

Manufacturing RidingOn Technology for Growth

The Singapore Manufacturers’ Federation (SMa)took a great leap forward when the SMaAcademy signed a Memorandum of Agreementwith the University of Strathclyde in Glasgow,Scotland, UK, on 12 November 2003.

The Vice Chancellor of the University ofStrathclyde, Professor Andrew Hamnett, andSMa’s Secretary-General, Dr Roger Low, bothendorsed their commitment to this partnership.

Under the Agreement, SMa will collaboratewith the University of Strathclyde to offer theMaster of Science (Manufacturing Operations)programme in Singapore.

The Master programme will be officiallylaunched in March 2004. It will include 10course modules and a dissertation. All moduleswill be taught by professors and lecturers fromthe University of Strathclyde.

The University of Strathclyde was founded in1796. It became a University in 1964. Bythen, the University had evolved and expanded,while remaining true to the vision of itsfounder, and that is to be a place of usefullearning for all.

New experiences, expanding horizons, andfresh opportunities. The University ofStrathclyde intends to impart knowledge andskills that are vital in this fast-changing world,to all its students and staff. The university’s

student enrollment currently stands at 14,980.They are supported by a staff strength of3,394.

The university’s Department of Design,Manufacture and Engineering Management(DMEM) will be working closely with the SMaAcademy to offer this MSc. Programme, startingin March 2004.

SMa Academy, which wasofficially registered in Aug 2003,will soon move to its new homeat Hotel Le Meridien. The 5,000square feet of teaching spacewill provide students of SMaAcademy a modern and scholarlyenvironment to study andinteract.

The facilities offered by theAcademy include 4 lecture /executive training rooms, eachof which can accommodate upto 60 students. The fully wirelessLAN system will enable allstudents with internet accessanywhere in the Academy.

There will be a well-stockedlibrary and online journals. Inthe near future, classroom replaysystems will be installed toenable all lectures to beconnected to the world-wideweb. A medical clinic, andgymnasium facilities are only adoor away.

The Academy will deliver thefollowing programmes in early2004. They are:

1) Bachelor of Commerce(Management & Marketing),from Murdoch University,Perth, Australia

2) Bache lo r of Bus iness(International Supply ChainManagement), from LaTrobeUniversity, Victoria, Australia

3) M a s t e r o f S c i e n c e(Manufacturing Operations)from U n i v e r s i t y o fStrathclyde, Glasgow, UnitedKingdom

Apart from these programme,SMa Academy will come up witha number of other undergraduateand graduate programmes.

In January 2004, SMa will beannouncing the SMa AcademyScholarships and AwardsExercise. Up to 6 undergraduatescholarships and 9 study awardswill be offered for the Year 2004enrollments.

SMa Federation has beenproviding training to itsmembers and the communitysince 1966. The SMa TrainingServices Division is sub-dividedinto 4 sub-divisions. They are:

1) SMa Training Institution –Catering to the blue-collarworkers to provide core skillstraining.

2)SMa Executive & EnterpriseDevelopment Centre (Exceed)– Catering to the upgradingof skills for executives, up toSenior Management andEnterprise-wide developmentprogrammes.

3)SMa Academy – Catering toindividuals who aspire tofurther their education.

4)SMa Surrogate TrainingDepartment – Catering toSME’s training needs.

A Home forSMa Academy

By Dr Aloysius Tay

By Grace Foo

The signing of the MOA between SMa andUniversity of Strathclyde.

(Left to right, sitting) Dr Roger Low, Secretary-General, SMa, Professor Andrew Hamnett, Principaland Vice-Chancellor, University of Strathclyde

(Left to right, standing) Dr Aloysius Tay, Directorof Training Institute, SMa, Mr William J Jon, Headof Design, Manufacture and EngineeringManagement Department, University of Strathclyde,Ms Janice Brownlee, Director of International andGraduate Office, University of Strathclyde, Mr RajBalendra, Professor of Manufacturing Engineering,University of Strathclyde

SMa Depuy President, Mr Edwin Khew presents atoken of appreciation to the Deputy Director of theTechnology Business Division of International EnterpriseSingapore, Mr Francise Tay

New Members

18

ACAXIA PTE LTDAddress : 41 JALAN PEMIMPIN

#01-04 SINGAPORE 577186CEO : MR SOH CHEAH CHOONTel : 6253 8328Fax : 6253 8423Contact Person : MR SOH CHEAH CHOONEmail : info@acaxia.comWebsite : www.acaxia.com

ADD-PLUS INTERNATIONAL PTE LTDAddress : 33 MARSILING INDUSTRIAL ESTATE

ROAD #06-05 SINGAPORE 739256CEO : MR RODNEY LAUTel : 6366 3848Fax : 6366 3839Contact Person : MR RODNEY LAUEmail : rodney@addplus.bizWebsite : www.addplus.biz

ALMONER CONSULTANCYAddress : 122 MIDDLE ROAD #05-01 MIDLINK

PLAZA SINGAPORE 188973CEO : MS DAPHNE FOOTel : 6336 3811Fax : 6336 3779Contact Person : MR JOHN SEARWebsite : www.almoner.com.sg

ALUMINIUM FRENCH DOORS WINDOWS PTE LTDAddress : 12 CHANGI SOUTH ST 1

SINGAPORE 486786CEO : MS SHERLA YEOTel : 6546 2468Fax : 6546 2467Contact Person : MS MAY LEEEmail : radakrishnan@abrl.com.sg

ANTZ LATEX PTE LTDAddress : 120 EUNOS AVE 7 #01-01D

RICHFIELD INDUSTRIAL CENTRESINGAPORE 409574

CEO/Contact Person : MS JANE FONGTel : 6547 2977Fax : 6547 1219Email : janefong@antzlatex.comWebsite : www.antzlatex.com

APEX DYNAMICSSY INC PTE LTDAddress : BLK 3025 UBI ROAD 3

#04-119 SINGAPORE 408653CEO : MR LOH WENG SOONTel : 6742 4342Fax : 6748 2459Contact Person : MR CHONG YOON THAI

APOTHECA MARKETING PTE LTDAddress : 63 HILLVIEW AVENUE

#09-12 LAM SOON INDUSTRIALBUILDING SINGAPORE 669569

CEO : MR YONG KAH TECKTel : 6760 3588Fax : 6760 3580Contact Person : MR SURYO KARTAWINATAWebsite : www.apotheca.com.sg

AROX SINGAPORE PTE LTDAddress : GHIM MOH ESTATE P.O. BOX 124

SINGAPORE 912735CEO : MR TAY KIM ANNTel : 6741 0600Fax : 6846 7177Contact Person : MS LIM YOK LEYEmail : arox@pacific.net.sgWebsite : www.arox.com.sg

ART & CRAFTS PRESSAddress : BLK 3025 UBI ROAD 3

#02-153 SINGAPORE 408653CEO : MS POH MEI LINGTel : 6748 1252Fax : 6741 5513Contact Person : MR RAYMOND TONGEmail : artcraftspress@pacific.net.sg

ASIA STRATEGIC INITIATIVES PTE LTDAddress : 491B RIVER VALLEY ROAD #08-01

VALLEY POINT SINGAPORE 248373CEO/Contact Person : MR BARRLE F WILLIAMTel : 6344 8060Email : b.williams@strategy.com.sgWebsite : www.strategy.com.sg

ASSA ABLOY HOSPITALITY PTE LTDAddress : 69 UBI CRESCENT #02-06

CES BUILDING SINGAPORE 408561CEO/Contact Person : MR STEPHEN LIMTel : 6748 7227Fax : 6748 7117Email : stevevcs@pacific.net.sgWebsite : www.vingcard.com

BEAVER CONTROMATICAddress : 30 SHAW ROAD #02-02

SINGAPORE 367957CEO : MR DICK CHOOTel : 6746 9677Fax : 6743 1194Contact Person : MS DAPHNE CHOOEmail : bcvalves@pacific.net.sg

BRIDON SINGAPORE (PTE) LTDAddress : LOYANG OFFSHORE SUPPLY BASE

(SOPS WAY) BOX NO 5064 LOYANGCRESCENT SINGAPORE 508988

CEO/Contact Person : MR PATRICK CHEETel : 6546 4611Fax : 6546 4622Email : certexsp@singnet.com.sgWebsite : www.bridon.com.sg

CENTER FOR COMMUNICATION AND SALES TRAININGAddress : 583 ORCHARD ROAD

#16-01 FORUMSINGAPORE 238884

CEO/Contact Person : MR STANISLAUS BENJAMINTel : 6832 5919Fax : 6474 5865Email : rap28@singnet.com.sg

CENTRAL-MIDORI (INT’L) PTE LTDAddress : BLK 67 AYER RAJAH CRESCENT

#05-18/26SINGAPORE 139950

CEO : MR LIM EE WEYTel : 6779 1113Fax : 6779 3331Contact Person : MS SERENE CHANEmail : cm88@magix.com.sg

CEREALTECH PTE LTDAddress : 3 WOODLANDS LINK

SINGAPORE 738720CEO/Contact Person : MR FOO KO KINTel : 6755 5580Fax : 6759 5074Contact Person : MS SERENE CHANEmail : fkkcta@magix.com.sgWebsite : www.cerealtech.comCONSTAB ASIA

PACIFIC PTE LTDAddress : NO 25 INTERNATIONAL BUSINESS PARK

#04-68A GERMAN CENTRESINGAPORE 609916

CEO/Contact Person : DR LUCAS SETIAWANTel : 6562 9983Fax : 6562 9988Email : isetiawan@constab.com.sgWebsite : www.siconworld.com

DRI ASIA PTE LTDAddress : 25 SERANGOON NORTH AVENUE 5

#05-05 KEPPEL DIGIHUBSINGAPORE 554914

CEO : DR GOH MOH HENGTel : 6483 0288Fax : 6483 3050Contact Person : MR LIM SEK SEONGEmail : sek_seong@driasia.orgWebsite : www.driasia.org

DW ASSOCIATES PTE LTDAddress : 2 SIN MING ROAD

#02-05 SIN MING PLAZA TOWER 1SINGAPORE 575583

CEO/Contact Person : MR DAVID WEETel : 6451 5188Email : david.wee@pacific.net.sgWebsite : www.asiash.com

EASTERN PEWTER INDUSTRIESAddress : NO 1 CLAYMORE DRIVE

#02-05 ORCHARD TOWERSINGAPORE 229594

CEO : MR LEE CHOON SENGTel : 6733 3611Fax : 6733 7115Contact Person : MS THEREA LINGEmail : epewter@singnet.com.sgWebsite : www.easternpewter.com

EASTERN TRADE MEDIA PTE LTDAddress : 8 LORONG BAKAR BATU

#07-12 SINGAPORE 348743CEO : MR KENNETH TANContact Person : MR RANDY TEOTel : 6743 6005Fax : 6744 8605

E-GINE ENTERPRISEAddress : BLK 18 HOUGANG AVE 3

#06-165 SINGAPORE 530018CEO/Contact Person : MR MARC GOHEmail : gohmarc@pacific.net.sg

ENG BEE PAPER MERCHANT PTE LTDAddress : 15 FOURTH CHIN BEE ROAD

SINGAPORE 619705CEO/Contact Person : MR YEO CHEONG GUANTel : 6266 1822Fax : 6261 1569Email : sales@engbee.com

EPOXY AND EQUIPMENT TECHNOLOGY PTE LTDAddress : 20 BUKIT BATOK CRESCENT

#03-16 ENTERPRISE CENTRESINGAPORE 658080

CEO : MS TAY SIEW LUANTel : 6899 3839Fax : 6899 3536Contact Person : MS JENNY TAYEmail : info@eet.com.sgWebsite : www.eet.com.sg

ESG SINGAPORE PTE LTDAddress : 7 TEMASEK BOULEVARD

#29-03B SUNTEC TOWER 1SINGAPORE 038987

CEO : MR ERIC FUNGTel : 6338 9606Fax : 6338 9821Contact Person : MS GILLIAN SAWEmail : susan.loy@esg-inc.comWebsite : www.esg-inc.com

EXECUTIVE DIRECTIONSAddress : 15 ENGGOR STREET

#11-01 REALTY CENTRESINGAPORE 079716

CEO/Contact Person : MR JEROME TANTel : 6221 0090Fax : 6225 0778Email : jerome@exec-directions.com

FAR EAST DRUG CO (PTE) LTDAddress : 1 SOPHIA ROAD

#08-01 PEACE CENTRESINGAPORE 228149

CEO : MR JOSEPH HWANGTel : 6337 8349Fax : 6337 8641Contact Person : MS PONG GIM YAN

FROST & SULLIVANAddress : 100 BEACH ROAD

#28-06/08 SHAW TOWERSINGAPORE 189702

CEO : MR MANOJ MENON SHREEDHARANTel : 6391 0960Fax : 6392 0351Contact Person : MS KRITHIKAEmail : ktyagarajan@frost.comWebsite : www.frost.com

FUJI XEROX SINGAPORE PTE LTDAddress : 6 TEMASEK BOULEVARD

SUNTEC TOWER 4 #18-01SINGAPORE 038986

CEO : MR KOH CHING HONGTel : 6776 8888Fax : 6761 6700Contact Person : MR WILLIE LIMEmail : Willie.Lim@fxs.sgp.xerox.comWebsite : www.fujixerox.com.sg

GARMCO (S) PTE LTDAddress : 2 TUAS BASIN LINK

SINGAPORE 638756CEO : MR ALVIN TANTel : 6862 1011Fax : 6862 5900Contact Person : MR CHIEW HUAN CHONGEmail : contat@garmco.com.sgWebsite : www.garmco.com.sg

GENERAL ELECTRIC (USA) CONTROLS PTE LTDAddress : 10 LOK YANG WAY

JURONG INDUSTRIAL ESTATESINGAPORE 628631

CEO/Contact Person : MR VICTOR POHTel : 6264 2590Email : victor.poh@geasn.ge.com

GIGAWAVETECH (PTE) LTDAddress : 1 JALAN KILANG TIMOR

#07-02 PACIFIC TECH CENTRESINGAPORE 159303

CEO : MR MICHAEL SOEDINGTel : 6377 4801Fax : 6375 0966Email : info@gigawavetech.comWebsite : www.gigawavetech.com

GOLDPLUS UNIVERSAL PTE LTDAddress : 8 KAKI BUKIT ROAD 2 #02-19/

20 RUBY WAREHOUSE COMPLEXSINGAPORE 417841

CEO : MR TOH KAI TATTel : 6749 3168Fax : 6748 1008Contact Person : MR CHUNG SUI FOHEmail : goldplus@cyberway.com.sgWebsite : www.goldplusuniversal.com

GRAND COPTHORNE WATERFRONT HOTELAddress : 392 HAVELOCK ROAD

SINGAPORE 169663CEO : MR NICK ISRAELTel : 6733 0880Fax : 6737 8880Contact Person : MR ANDREW TANEmail : grand.copthorne@copthorne.com.sgWebsite : www.grandcopthorne.com.sg

HANGZHOU DAKANG CHEMICALS SOUTH EAST ASIA DISTRIBUTORAddress : BLK 864 WOODLANDS ST 83

#10-208 SINGAPORE 730864CEO/Contact Person : MR MICHAEL LIMTel : 6362 1378Fax : 6362 1378Email : hockslow@hotmail.com

HEMSDALE ASSOCIATES PTE LTDAddress : 100 BEACH ROAD

#02-19 SHAW TOWERSINGAPORE 189702

CEO : DR TEO CHENG SWEETel : 6339 3889Fax : 6337 1183Contact Person : MS CHAN BOON KIMEmail : info@hemsdale.edu.sgWebsite : www.hemsdale.edu.sg

IBRIDGE PTE LTDAddress : 3C STANLEY STREET

SINGAPORE 068722CEO : MR DAVID YEUNGTel : 6366 4405Fax : 6366 5664Contact Person : MR RAMA NAIREmail : info@ibridge.com.sgWebsite : www.ibridge.com.sg

IMMORTAL THE DESIGN STATION PTE LTDAddress : 10 JIAK CHUAN ROAD

SINGAPORE 089264CEO : MR SAXONE WOONTel : 6227 9406Fax : 6227 7026Contact Person : MR STANLEY TANEmail : stanley@immortal.com.sgWebsite : www.immortal.com.sg

INHASYS CONSULTANCY PTE LTDAddress : 12 ALJUNIED ROAD

#04-01 SCN CENTRESINGAPORE 389801

CEO : MR ABDUL MAJEED MOHDTel : 6741 3877Fax : 6741 1637Contact Person : DR JALIA BINTI MOHAMMEDEmail : majeed@inhasys.comWebsite : www.inhasys.com

“INSTITUTE OF ADVERTISING, SINGAPORE”Address : 51 ANSON ROAD

#03-53 ANSON CENTRESINGAPORE 079904

CEO : DR DONALD EETel : 6220 8383Fax : 6220 7187Contact Person : MS HARINI RAMEmail : iasedu@singnet.com.sg

INTERNATIONAL CONFERENCE & EXHIBITION PTE LTDAddress : 151 CHIN SWEE ROAD

#10-12 MANHATTAN HOUSESINGAPORE 169876

CEO : MR LIM PANG SEEKTel : 6747 1998Fax : 6841 2900Contact Person : MS LIN LI ZHIEmail : enquiry@iceexpo.netWesite : www.iceexpo.net

KEWAUNEE LABWAY ASIA PTE LTDAddress : 194 PANDAN LOOP

#06-22 PANTECH INDUSTRIALCOMPLEX SINGAPORE 128383

CEO/Contact Person : MR STEVE VADEHRATel : 6773 0288Fax : 6733 2322Email : labway@pacific.net.sgWebsite : www.kewaunee.com

LCP BUILDING PRODUCTS PTE LTDAddress : 11 BENOI PLACE

SINGAPORE 629931CEO : MR PAUL ARTHUR DESSENTTel : 6865 1550Fax : 6861 4218Contact Person : MR DAVID KIEWEmail : stramit@stramit.com.sg

LUEH WAH MEDICAL CO (S) PTE LTDAddress : 40 NORTH CANAL ROAD

SINGAPORE 059296CEO : MS ANGELA CHEONGTel : 6533 9144Fax : 6533 2238Contact Person : MS SUCHARITA DASEmail : luenwahm@singnet.com.sg

MAYNE PHARMA (SEA) PTE LTDAddress : 70 BENDEMEER ROAD

#04-02 HIAP HUAT HOUSESINGAPORE 339940

CEO : MR ALAN REIDTel : 6299 6880Fax : 6293 1401Contact Person : MS RUFINA LINEmail : rufina.lin@sg.maynepharma.com

MERITUS MANDARIN SINGAPOREAddress : 333 ORCHARD ROAD

SINGAPORE 238867CEO : MR ALFRED LIENTel : 6737 4411Fax : 6732 2361Contact Person : MR THOMAS NGEmail : mandarin.tms@meritus-hotels.comWebsite : www.mandarin-singapore.com

MOMENTUM PACIFIC PTE LTDAddress : 24 RAFFLES PLACE

#19-00 CLIFFORD CENTRESINGAPORE 048621

CEO/Contact Person : MR NG KIAN SENGTel : 6546 2420Email : ksnge@singnet.com.sg

MORRISON EXPRESS LOGISTICS PTE LTDAddress : 7 AIRLINES ROAD

#04-09 CARGO AGENTS BUILDING ESINGAPORE 819834

CEO : MR THOMAS ONGTel : 6545 6233Fax : 6542 1131Contact Person : MR GEORGE TANEmail : george_tan@morrisonexpress.comWebsite : morrisionexpress.com

MOTOROLA ELECTRONICS PTE LTDAddress : 12 ANG MO KIO ST 64

ANG MO KIO INDUSTRIAL PARK 3SINGAPORE 569087

CEO : MR JEFFREY TANTel : 6486 3569Fax : 6481 4929Contact Person : MR SOH GUAT HIONGEmail : GuatHiong.soh@Motorola.comWebsite : www.motorola.com

NAINA MOHAMED & SONS PTE LTDAddress : NO 1 UBI CRESCENT

#05-04 NUMBER 1 BUILDINGSINGAPORE 408563

CEO/Contact Person : MR ADAM A SYED AHAMEDTel : 6741 6455Fax : 6741 3904Email : naina786@pacific.net.sg

NAKAMICHI CORPORATION LIMITEDAddress : 146 ROBINSON ROAD

#01-01 SINGAPORE 068909CEO : MR CHRISTOPHER HOTel : 6221 0010Fax : 6221 5738Contact Person : MS RUBY LEEEmail : ryk@graude.com.sgWebsite : www.nakamichi.com

NTUC FOODFARE CO-OPERATIVE LTDAddress : 10 SENOKO SOUTH ROAD

SINGAPORE 758097CEO : MR SIM CHAI NGUANTel : 6757 0330Fax : 6753 7832Contact Person : MR FRANCIS LOOIEmail : julita_ali@itd.foodfare.com.sg

O.E. MANUFACTURING PTE LTDAddress : 30 TUAS AVE 4

SINGAPORE 639380CEO : MR JAMES WONGTel : 6863 2155Fax : 6863 2055Contact Person : MR RICKY CHUAEmail : oem@oemspore.comWebsite : www.oemspore.com

ONG LAI HENG ENTERPRISE PTE LTDAddress : NO 3 DEFU LANE 9

DEFU INDUSTRIAL PARK BSINGAPORE 539245

CEO/Contact Person MR LIM KOK KAHTel : 6284 8028Fax : 6284 8248Email : olhmanufacturing@yahoo.com.sgWebsite : www.bubble-teas.com

ORIGIN ASSOCIATES PTE LTDAddress : 71 UBI CRESCENT

#06-05 EXCALIBUR CENTRESINGAPORE 408571

CEO/Contact Person : MR TONY LIMTel : 6743 6516Fax : 6743 6532Email : corpgift@singnet.com.sgWebsite : www.origingifts.com.sg

PACIFIC BIOSCIENCES PTE LTDAddress : 3 KAKI BUKIT CRESCENT

#05-03 SINGAPORE 416237CEO/Contact Person : MR LLOYD SOONGTel : 6846 0313Fax : 6744 9212Email : sales@pacbios.com

PACIFIC HEALTHCARE HOLDINGS PTE LTDAddress : 435 ORCHARD ROAD

#11-03 WISMA ATRIASINGAPORE 238877

CEO : DR WILLIAM CHONGTel : 6733 3909Fax : 6235 3227Contact Person : DR SANDRA CHUEmail : saachu@pachealthholdings.comWebsite : pachealthholdings.com

PAN PACIFIC SINGAPOREAddress : 7 RAFFLES BOULEVARD

MARINA SQUARESINGAPORE 039595

CEO : MR SCOTT SWANKTel : 6826 8248Fax : 6334 4952Contact Person : MS DELIA TANGEmail : dtang@panpacific.comWebsite : www.singapore.panpacific.com

PAN-MALAYAN PHARMACEUTICALSAddress : 807/809 NORTH BRIDGE ROAD

SINGAPORE 198777CEO : MR LIM SEE WAHTel : 6296 5751Fax : 6296 5415Contact Person : MR DAVID LIMEmail : pm@pom.com.sgWebsite : www.panmalayan.com.sg

PAUL HARTMANN PTE LTDAddress : 51 PENJURU ROAD

#03-00 FREIGHT LINKS EXPRESSLOGISTICENTRE SINGAPORE 609143

CEO/Contact Person : MR SICHAI WONG BAILEYTel : 6262 3037Fax : 6896 5038Email : SiChai.Wong-Bailey@hartmann.info

PEOPLEQUOTIENT PTE LTDAddress : 10 ANSON ROAD

#22-03 INTERNATIONAL PLAZASINGAPORE 079903

CEO : MR PHILIP SOHTel : 6423 1006Fax : 6423 4752Contact Person : MS CAROLINE LIMEmail : ps@peoplequotient.comWebsite : www.peoplequotient.com

PHARMAFORTE SINGAPORE PTE LTDAddress : 6 TAGORE DRIVE

#03-11 TAGORE INDUSTRIALBUILDING SINGAPORE 787623

CEO/Contact Person : MR KWAN YEW HUATTel : 6452 8488Fax : 6452 7787Website : www.pharmaforte.com.sg

PREMAS INTERNATIONAL LIMITEDAddress : BLK 750 OASIS, CHAI CHEE ROAD

#01-01 TECHNOPARK@CHAI CHEESINGAPORE 469000

CEO : MR ANTHONY SEAHTel : 6876 0088Fax : 6876 8146Contact Person : MR DEAN NGWebsite : www.premas.com

PREMIERE PLASTICS ENGINEERNG PTE LTDAddress : 10 KAKI BUKIT ROAD 1

#01-32 KB INDUSTRIAL BUILDINGSINGAPORE 416175

CEO : MR VINCENT NGTel : 6743 4639Fax : 6743 4659Contact Person : MR ALEX LAIEmail : premplas@starhub.net.sg

15

RAJAH & TANNAddress : 4 BATTERY ROAD

#26-01 BANK OF CHINA BUILDINGSINGAPORE 049908

CEO : MR V. K. RAJAHTel : 6535 3600Fax : 6538 8598Contact Person : MR QUENTIN LOHEmail : info@rajahtann.comWebsite : www.rajahtann.com

RC HOTELS (PTE) LTD - SWISSOTELAddress : 2 STAMFORD ROAD

SINGAPORE 178882CEO : MR MARKLAND BLAIKLOCKTel : 6338 8585Fax : 6336 8783Contact Person : MS SHARYN FOOWebsite : www.rafflestheplazahotel.com

REACHAddress : 44 LENTOR WALK

SINGAPORE 788809CEO/Contact Person : MR RAJEEV BHASIEmail : rajeev@bhasi.net

REN CONSULTING INTERNATIONAL PTE LTDAddress : 78 SHENTON WAY

#05-02 SINGAPORE 079120CEO/Contact Person : MR RONNIE TANTel : 6423 1178Fax : 6223 7338Email : Ronnie.ta@ren.com.sgWebsite : www.ren.com.sg

RODYK & DAVISIONAddress : 80 RAFFLES PLACE #33-00

UOB PLAZA 1 SINGAPORE 048624CEO/Contact Person : MRS HELEN YEOTel : 6225 2626Fax : 6225 1838Email : mail@rodyk.comWebsite : www.rodyk.com

SAP ASIA PTE LTDAddress : 83 CLEMENCEAU AVE

#17-01 UE SQUARESINGAPORE 239920

CEO : MR CHAN WAI LEONGTel : 6890 1088Fax : 6890 1038Contact Person : MR BRYAN TANWebsite : www.sap.com

SCHNEIDER ELECTRIC LOGISTICS ASIA PTE LTDAddress : 5 TAI SENG DRIVE

#01-00 STEEL INDUSTRIES BUILDINGSINGAPORE 535217

CEO : MR STEVEN LEETel : 6286 8679Fax : 6281 0347Contact Person : MR CHIN JIT ENGEmail : katlee@sg.schneider-electric.comWebsite : www.schneider-electric.com

SCIMED (ASIA) PTE LTDAddress : 196 PANDAN LOOP

#07-11 PANTECH INDUSTRIALCOMPLEX SINGAPORE 128384

CEO : MR KEITH LOWTel : 6779 3388Fax : 6266 3086Contact Person : MS LINDA PHANGEmail : linda@scimed.com.sgWebsite : www.scimed.com.sg

SEAH’S SPICES FOOD INDUSTRIESAddress : BLK 15 WOODLANDS LOOP

#03-60 WOODLANDS EASTINDUSTRIAL ESTATESINGAPORE 738322

CEO/Contact Person : MR SEAH SEOW KHIANGTel : 6759 9551Fax : 6759 9552Email : spices@singnet.com.sgWebsite : www.singfood.com

SIN CHOON CHUAN FOOD INDUSTRIES PTE LTDAddress : BLK 3020 UBI AVE 2

#03-105 SINGAPORE 408896CEO/Contact Person : MS JILL CHIANGTel : 6842 4631Fax : 6842 4631Email : sinchoonchuan_food@asia.com

SIN LEE STATIONERY PLASTIC COMPANY PTE LTDAddress : 2 WOODLANDS SECTOR 1

#05-01 SINGAPORE 738068CEO/Contact Person : MR FONG CHOR WENGTel : 6755 8887Fax : 6758 5558Email : sinleesp@singnet.com.sg

SINGAPORE MARRIOTT HOTELAddress : 320 ORCHARD ROAD

SINGAPORE 238865CEO : MR ROBERT STARKTel : 6735 5800Fax : 6831 4774Contact Person : MR SUNIL SHAMDASANIEmail : sunil.shamdasani@marriotthotels.comWebsite : www.marriott.com/sindt

SINGAPORE PHARMACEUTICAL PTE LTDAddress : 61 KAKI BUKIT AVE 1

#05-31 SHUNLI INDUSTRIAL PARKSINGAPORE 417943

CEO/Contact Person : MR ADAM A M MAAROOFTel : 6848 4229Fax : 6848 4192Email : udh.sppl@pacific.net.sg

SMART VENUE INTERNATIONAL PTE LTDAddress : 151 CHIN SWEE ROAD

#10-12 MANHATTAN HOUSESINGAPORE 169876

CEO : MR LIM PANG SEEKTel : 6747 1998Fax : 6841 2900Contact Person : MR ZHANG ZHI MINEmail : enquiry@smart-venue.netWebsite : www.smart-venue.net

SOLIDHEAT INDUSTRIES PTE LTDAddress : BLK 9005 TAMPINES ST 93

#01-266 TAMPINES INDUSTRIAL PARK ASINGAPORE 528839

CEO : MR SOH LAI SENGTel : 6748 7591Fax : 6784 7590Contact Person : MS LYNDREY GOHEmail : sakes@solidheat.com.sg

SOON LIAN HARDWARE (PTE) LTDAddress : 8 JOO KOON ROAD

SINGAPORE 628972CEO : MR TAN YEE CHINTel : 6261 8888Fax : 6863 6888Contact Person : MR CHOW TUCK FAIEmail : slgroups@singnet.com.sgWebsite : www.soonlian.com

STARTECH SINGAPORE PTE LTDAddress : 61 BUKIT BATOK CRESCENT

#05-02 HENG LOONG BUILDINGSINGAPORE 658078

CEO : MR CHOW YEE TURKTel : 6267 8922Fax : 6316 7909Email : ytchow@startech.com.sg-

SWISS REINSURANCE COMPANYAddress : 1 RAFFLES PLACE

#47-00 OUB CENTERSINGAPORE 048616

CEO : MR JOHN LOCKYERTel : 6532 2161Fax : 6532 2675Contact Person : MS GRACE LIMEmail : Grace_Lim@swissre.comWebsite : www.swissre.com

T.I.A. PRINTING SERVICES PTE LTDAddress : BLK 115A COMMONWEALTH DRIVE

#03-24/25 SINGAPORE 149596CEO : MR TONY TAYTel : 6476 3293Fax : 6476 3292Contact Person : MDM HO SIEW CHINEmail : tonyint@magix.com.sg

TACT CHEMIE S.E.A. PTE LTDAddress : 30 JOO KOON CIRCLE

SINGAPORE 629059CEO/Contact Person : MR ALAN TANTel : 6897 9788Fax : 6897 9722Email : tactchemie@pacific.net.sg

TAIPEI INDUSTRIES PTE LTDAddress : 27 LORONG 25A GEYLANG

SINGAPORE 388232CEO/Contact Person : MRS YANG HWANG MEEI INGTel : 6742 0778Fax : 6741 2607Email : troop@singnet.com.sg

TRIADIC COMPANY PTE LTDAddress : 263 UPPER PAYA LEBAR

#05-09 DA JIN FACTORY BUILDINGSINGAPORE 534963

CEO/Contact Person : MR FOO KOK SINTel : 6858 2322Fax : 6858 2344Email : ksfoo@triadic.com.sgWebsite : www.triadic.com.sg

TUCK LEE ICE WORKS (1957) PTE LTDAddress : 10 KUNG CHONG ROAD

SINGAPORE 159146CEO : MR HAUW WEETel : 6471 1957Fax : 6472 1900Contact Person : MR ALEX CHAIEmail : admin@tucklee.comWebsite : www.tucklee.com

UNIMAX COPY CENTRE PTE LTDAddress : 133 CECIL STREET

#01-01 KECK SENG TOWERSINGAPORE 069535

CEO : MR SEET MENG HUATel : 6563 3966Fax : 6563 3911Contact Person : MR ANDY TANEmail : andy@unimax-center.com

VIASYSTEMS (SINGAPORE) PTE LTDAddress : 371 BEACH ROAD

#13-02 KEYPOINTSINGAPORE 199597

CEO/Contact Person : MR WILLIAM WONGTel : 6291 4819Fax : 6291 3316Email : christopherlee@sing.com.sgWebsite : www.viasystems.com

VOXMEDIA PTE LTDAddress : 60 KAKI BUKIT PLACE

#03-01 EUNOS TECHPARKSINGAPORE 415979

CEO : MR KHO YEOW HUATel : 6282 7655Fax : 6283 5231Contact Person : MR JOE CHUAEmail : joe@voxmedia.com.sgWebsite : www.voxmexdia.com

WORLD SPA INDUSTRIES PTE LTDAddress : 32 SUNGEI KADUT WAY

SINGAPORE 728787CEO : MR ZUBEIR SHEFUDDINTel : 6367 0990Fax : 6367 0660Contact Person : MR JERRY GANEmail : jerry.gan@monarchgroup.com.au

WP DA SILVA & COMPANYAddress : 10 ANSON ROAD

#17-05 INTERNATIONAL PLAZASINGAPORE 079903

CEO/Contact Person : MR WILLIAM DA SILVATel : 6227 6338Fax : 6227 6768Email : wpdsco@pacific.net.sg

YUNG SHIN PHARMACEUTICAL (S) PTE LTDAddress : 8 KAKI BUKIT ROAD 2

#02-26 RUBY WAREHOUSE COMPLEXSINGAPORE 417841

CEO : MR LEE FANG HSINTel : 6741 2466Fax : 6747 6009Contact Person : MS GAN SWEE POHEmail : yspsin@singnet.com.sgWebsite : www.ysp.com.my

ZIMMER PTE LTDAddress : 315 ALEXANDRA ROAD

#03-03 PERFORMANCE CENTRESINGAPORE 159944

CEO : MR STEPHEN OOI HONG LIANGTel : 6479 3955Fax : 6472 6657Contact Person : MR LIM SOON KUAN

ZIWELL MEDICAL (S) PTE LTDAddress : 1 UBI CRESCENT

#05-03 NUMBER 1 BUILDINGSINGAPORE 408563

CEO/Contact Person : MR YEO SIEW MENGTel : 6749 1693Fax : 6749 2371Email : ziwell@singnet.com.sg

ZYFAS MEDICAL COAddress : 102E PASIR PANJANG ROAD

#02-10/11 CITILINK WAREHOUSECOMPLEX SINGAPORE 118529

CEO : MR MOHAMED TAHIRTel : 6275 7757Fax : 6275 2287Contact Person : MRS JULIA MOHAMEDEmail : zyfas@singnet.com.sg

Feature

20

Global small and medium enterprises (SME)went home satisfied that they hadparticipated in a congress that would trulyboost their businesses.

“I believe that the participants benefiteda lot from the congress. I am optimisticabout the future of Asia”, Dr Eiji OGAWA,President, Chukyo University (Japan).

“Most of the Korean SMEs were interestedin events such as ISBC 2003 and benefitedfrom it. They better understood the globaltrends affecting SMEs. The organisation ofthe congress was OK”, Mr YOUM Han Soon,President, Korea Expanded PolystyreneIndustry Co-operative (South Korea).

“The Congress is interesting, inspiring andenjoyable. Singaporean hosts are exciting”,Mr Hanns Eberhard Schleyer, Chairman ofthe ISBC International Steering Committee(Germany).

The three individuals above were attendeesat the 30th International Small BusinessCongress (ISBC) from 21 to 24 September2003. This was held at the SingaporeInternational Convention and ExhibitionCentre.

An annual conference, ISBC champions theimportance of small businesses andrecognises their contributions to a country’seconomic development. The event providesa platform for business associations,entrepreneurs, small businesses andgovernment officials to learn about businesssolutions, forge new contacts and engagein new businesses.

The congress was jointly organised by theSingapore Manufacturers’ Federation (SMa),SPRING Singapore, IE Singapore and theAssociation of Small and Medium Enterprises(ASME).

BG (NS) George Yeo, Minister for Trade andIndustry, graced the occasion was theGuest-of-Honour.

In his welcome address, Mr Lew Syn Pau,President of SMa said that increasingglobalization have created new marketsand drastically changed existing ones. Tostay relevant, Mr Lew said that SMEs mustseek new niches and opportunities.

The theme of the congress was “EnterpriseUnlimited: Opportunities and Challengesin Global Markets”. It is a reminder of thevast opportunities available to businessenterprises and the challenges they facein the global economy. Some 1000 delegatescongregated over the course of 4 days tolisten to various speakers from successfulbusiness backgrounds across the globe.

For the first time, the Congress featuredan SME Entrepreneurs Forum and a FinanceFair. At the forum, participants had thechance to listen to enterprising local SMEssuch as Hyflux. At the Finance Fair,companies were exposed to a wide arrayof financing instruments, including newmeans of raising capital.

Throughout the 4-day congress, delegateshad the chance to sample some ofSingapore’s attractions such as the JurongBird Park and Sentosa Island. The Congressculminated in a Gala Dinner which wasnothing short of fun and laughter.

A Successful Platform

for Global SMEs

By Sharon Ong

Guest-of-Honour, BG (NS)George Yeo mingles withthe delegates at ISBC

Delegates listen attentively during one of the plenarysession

SMa President, MrLew Syn Pau addressingthe delegates...

Delegates mingle during the tea-breaksession…

Delegates enjoying the sumptuous food atthe ISBC Gala Dinner

Promoting Singapore culture to foreign delegates during ISBC