sm - 7p's service mmarketingof ngo final

8/13/2019 SM - 7P's Service mMarketingof NGO Final

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SERVICE MARKETING

7Ps of an NGO


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NGOEnvironment


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Introduction

Non-Government Organizations (NGO) are legally constitute corporations created by na

or legal people that operate independently from any form of government.

It refers to organizations that are not a part of a government and are not conventiona

profit businesses.

Functionsof an NGO

To promote the interest of the poor

To protect the environment

To provide the basic social services

To relieve suffering

To undertake community development


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Participants

There are Threemain participants of NGOs are

1) NGO people (Members, Management, Volunteers, Employees)

2)Donor (Individual, Corporate, Big NGOs, Government, Groups)

3) Beneficiaries (Community, Target people)


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Akshaya Trust


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Founder

Mr. Narayanan Krishnan


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Krishnan founded his outfit Akshaya Trust in 2003, which helps t

feed the homeless and mentally-disabled people.

He also provides haircuts and shaves to give extra dignity to those h

serves.

He was selected as one of the Top 10 in "CNN heroes 2010" list.


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PRICE

NGOs need 'funds' for implementing their programs, projects;

the allocation of amount generated through donation is planned for

execution of projects and vice verse.

Ps of NGO sector PRODUCT

Non-profit Organization can sell products made by their beneficiaries to m

self-sufficient and improve their confidence. So here Product is equivale

'benefits' provided to the target group by NGO.


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PROMOTION

Promotion is very important and significant term in Marketing of NGOs.

Direct Marketing,

Publicity,

Sponsorship,

Public relations etc. play vital role in NGO Marketing.

PLACE

NGOs operate through their Offices and Centers. They can set-up their

shops/canopy of the products which are made by their beneficiaries like

handicrafts, arts, greetings, drawings etc.


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PHYSICAL EVIDENCE

Donors pay generously. So they expect their money to be used for the

correct purpose and hence 'physical evidence' of the 'use' of this

money helps gain more donations.


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PROCESS

There is a process of generating funds from donors and allocating it

which imparts benefits to the community. Hence the process through w

generate funds from Donor Agencies is crucial in NGOs sector

PEOPLE

NGOs are completely people-oriented Organizations.

Non-paid Volunteers who help on various projects are

the most important people involved in NGOs. Apart

from that , founders and members of NGO and the

employees etc. are the people who work of the

community through NGOs.


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Thank You!

sm - 7p's service mmarketingof ngo final

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