About Texas Motor Speedway

Built in 1997, it’s the 2nd largest sporting venue in the United States

Both NASCAR race events at TMS are televised in more

than 150 countries around the world in over 30 languages Each NASCAR Sprint Cup Series race at Texas Motor

Speedway has drawn to Fort Worth almost twice the largest crowd ever to attend a Super Bowl

Added 2nd Sprint Cup Series Race in 2005

“Crown Jewel” of SMI Facilities

Estimated annual economic impact is $300,000,000!

Industry leader and innovator (“No Limits” Campaign,

Garage Party, Schedule Announcement Parties, Burnout Alley, etc.)

“We work for the fans” mentality

Samsung at TMS Since 2002 Event Recaps and Analysis

Race “Assets” 2011 2010 2009 2008 2007

Driver/Crew Chief Meeting Adib, Khan, Santana, Golden, Ji Park, Titus

N/A Due to Rain STA VP Bobby Billman; STA VP Paul Golden

STA Pres. Dale Sohn; STA CMO Bill Ogle

STA Pres. Dale Sohn: STA VP Randy Smith

PRN Pre-Race Radio Interview Paul Golden Paul Golden Paul Golden Bill Ogle STA VP, Randy Smith

Executive Speech (Address Crowd)

Paul Golden Paul Golden STA CMO Bill Ogle Bill Ogle Randy Smith

Driver Introductions (Reception Line)

Park; Kahn; Santana; Golden

Paul Golden, Lou Granberry, Tammy

King, Pace Car Riders

Billman; Golden; Khan; Adib; Packingham

Dale Sohn; Bill Ogle

Dale Sohn: Randy Smith

Grand Marshal (Start Your Engines)

Gary Linfoot “GYSE” Winner, Tammy King

“GYSE” Winner, Mark Fredde

“GYSE” Winner, Kerrie Rogers

WWE “Stone Cold” Steve Austin

Pace Car Rides: STA (3); “GYSE” (2)

STA: Ji Park; Sprint VIPs: McGinnis,

Sullivan, Finnerty, Mody, Kiesling

Jong Park, Philips, Korean Media

Member, McKnight, Diaz, Daley

Sprint VP Fared Adib; STA SVP Omar Khan

Dale Sohn Party (3); K. Rogers/Guest (2)

STA PR, Kim Titus

Honorary Starter (Green Flag Wave)

Fared Adib Sprint VP, Lou Granberry

Sprint SVP, Kevin Packingham

Bill Ogle Dale Sohn

Trophy Presentation Kim Titus Paul Golden Bobby Billman Bill Ogle Randy Smith

Champagne Toast Kim Titus N/A Due to Rain Bobby Billman Bill Ogle Randy Smith

Sponsorship “Assets” Utilization

Attendance (TMS)

TV Ratings (FOX)

Households (000)

Viewership (000)

#1 Weekend Sports Event

2011 168,400 4.0 4,634 7,036 The Masters*

PGA

2010** 92,000 2.1 2,397 2,907 NBA Playoffs

2009 176,300 4.7 5,413 7,432 Final Four*

NCAA

2008 190,000 5.4 6,121 8,612 Final Four*

NCAA

2007 200,000 5.6 6,192 9,284 Samsung 500

NASCAR

2006 190,000 5.4 5,974 8,677 The Masters*

PGA

2005 200,000 5.7 6,300 8,700 N/A

2004 200,000 6.0 6,500 9,700 N/A

2003 200,000 6.3 6,800 10,200 N/A

2002** 180,000 3.3 N/A N/A N/A

* The Samsung Race (NASCAR on FOX) was the #2 Weekend Sports Event ** The 2002 and 2010 events were postponed until Monday due to weather.

Year-to-Year TV Facts and Figures

Race Analysis

2002-2006: Samsung/RadioShack 500 Era

2006 2005 2004 2003 2002

Overall Total: $11,376,546 $10,392,908 $7,552,795 $11,905,888 $16,186,379

National TV $3,554,470 $4,425,145 $2,238,505 $3,690,420 $7,576,325

TV News $508,135 $575,408 $205,801 $248,449 $930,462

Radio $1,403,745 $1,478,906 $231,145 $261,612 $235,533

On-Site $865,664 $910,224 $1,885,700 $1,775,096 $581,333

Promotions $2,726,316 $628,869 $721,262 $2,545,884 $1,259,896

Internet $508,741 $182,548 $0 $0 $0

Print $1,809,476 $2,191,809 $2,270,383 $3,384,427 $5,602,830

Repucom 2011 2010

Overall Total: $11,947,129 $7,738,540

TV Exposure (RBA+) $822,273 $388,214

Print Valuation $87,326 $107,413

Highway Billboards $1,546,497 $1,914,667

Internet Valuation $10,001 $48,413

Merchandise & Collateral $46,693 $98,924

Track Signage Valuation $5,139,597 $2,197,537

TV Ads $732,318 $268,577

Radio $70,496 N/A

TV News Monitoring $3,272,105 $2,711,085

Other $219,823 $3,710

Joyce Julius 2009 2008 2007

Overall Total: $17,313,900 $11,449,817 $7,840,632

National TV $2,914,610 $2,496,815 $1,523,415

TV News $394,541 $592,578 $451,208

Radio $586,607 $434,589 $517,495

On-Site $781,813 $685,698 $373,344

Promotions $10,606,245 $4,481,148 $2,536,659

Internet $275,546 $637,883 $404,375

Print $1,754,538 $2,121,107 $2,034,135

Race Analysis

Television and Demographics “NASCAR Today”

Interest in NASCAR is Rising

25%27%

30%

0%

10%

20%

30%

40%

2009 YTD 2010 YTD 2011 YTD

Read: In 2011 YTD (January – May), a monthly average of 30% of the U.S. adult population are NASCAR fans.

Source: Ipsos, telephone omnibus, fielded monthly to a nationally representative sample of the U.S. pop 18+ years old. n = approx. 1,000 per month. NASCAR fandom is determined by using the following question: “Using a scale of 1 to 7, where 1 is “not at all interested”, 4 is “moderately interested”, and 7 is extremely interested”, please rate how interested you are in NASCAR racing.” NASCAR fans are those respondents who indicate 4, 5, 6, or 7 on the 7-point scale, while non-fans indicate 1, 2, or 3. Avid NASCAR fans indicate 6 or 7, while casual NASCAR fans indicate 4 or 5.

2010 Television Viewership Comparison

AVERAGE HOUSEHOLDS (000): 2010 Network & Cable Combined

(Number of Total Events)

(36) (35) (17) (25) (23) (19) (12) (9)

Based on Live + Same Day data stream. Year end 2010. Source: The Nielsen Company

DUE TO NASCAR’S AGREEMENT WITH THE NIELSEN COMPANY, DISTRIBUTION OF THIS OR

ANY OTHER REPORT CONTAINING NIELSEN RESEARCH INFORMATION IS PROHIBITED.

Coincidence?

2 out of 3 agree: “I’m very familiar with companies that sponsor NASCAR and its drivers.”

1 out of 3 agree: “I always buy products or services from companies that sponsor NASCAR.”

3 our of 5 agree: “During tough economic times, I will continue to support NASCAR sponsors

more than other brands because of the commitment they show to the sport.”

NASCAR Fans: #1 in Sponsor Loyalty

More Fortune 500 companies rely on NASCAR than any other sport.

NASCAR fans embrace sponsors’ role in the sport and are loyal to them:

Samsung Mobile: #1 in Customer Loyalty

#1 US Provider of Mobile Phones

Samsung ranks #1 in customer loyalty for the last ten years.*

Samsung is one of only 8 brands in any category to retain the lead in customer loyalty for an entire decade, and the only handset provider to be awarded the honor for ten consecutive years.

Source: Brand Keys Customer Loyalty Index (2002-2011)*

63%

40%

48%

39% 43%

NASCAR Fans regularly consume sponsors’ products and services.

Are you more or less likely to regularly consume a product/service if that product/service is an official sponsor of [league]?

% More Likely / Avid Fans

NASCAR Fans Product Consumption

Data property of Turnkey Sports and SBJ / Published throughout 2010

64%

37%

47%

36%

42%

Are you more or less likely to recommend a product/service if that product/service is an official sponsors of [league]?

% More Likely / Avid Fans

Fans Data property of Turnkey Sports and SBJ / Published throughout 2010

NASCAR Fans Recommend Sponsors

NASCAR Fan Demographics

Gender Distribution*

62% Male

38% Female

Age Distribution*

48% of NASCAR fans are ages 18-44

21% are ages 45-54

Presence of Children*

40% of NASCAR fan families have children under the age of 18

Income Distribution*

55% of NASCAR fans have income of $50,000+

16% have income of $75,000-$100,000

20% have an income of $100,000+

Mobile Phone Category**

95% of TMS Attendees have wireless/cell phone service

Half of TMS Attendees have a smartphone

Sources: Scarborough USA+ 2010 Release 1*

Scarborough Dallas/Fort Worth 2011 Release 1**

Brand Building “A 360° Approach”

Year-Round Brand Presence

Race Est. Attendance

Daytona 500 182,000

Samsung Mobile 500 168,400

Irwin Tools Night Race (Bristol) 156,000

Kobalt Tools 400 (Las Vegas) 152,000

Coca-Cola 600 (Charlotte) 145,000

2011 Top 5 Race Attendances (To-Date)

Brand Building

Ballfield Logo

Four (4) Crash Wall Logos

Flagstand Wrap

Victory Lane Exposure

April Weekend Assets – NASCAR Sprint Cup Race Entitlement

Souvenir Program Full-Page Editiorial (Welcome Letter)

Brand Building April Weekend Assets – NASCAR Sprint Cup Race Entitlement

Branding on Driver Introduction Stage

Forty (40) Banner Locations and Thirty (30) Flag Locations

Additional Items: One (1) Inflatable Location

Thirty (30) News Releases Promoting Race

Brand Building June Weekend Assets – Qualifying Entitlement

Ballfield Logo

Flagstand

Additional Items: Ten (10) Flag Locations

Twenty (20) Banner Locations Victory Lane Exposure

Brand Building Annual Assets

Broadcast Center Entitlement

Brand Building

Two (2) Permanent Video Screen Signs (Front and Back)

Annual Assets

Brand Building Annual Assets

One (1) Backlit Pit Road Entrance Sign (Front and Back)

One (1) Asphalt Logo

One (1) Locked Turn 3 TriView

Brand Building Annual Assets

One (1) Infield Scoretower Face

One (1) Interior Backstretch Billboard

One (1) Exterior South Static Billboard

Brand Building Annual Assets

Two (2) Suite Level Murals (Towers 3 & 4)

Samsung Mobile Media Center Entitlement

Brand Building Annual Assets

Five (5) Sets of Grandstand Directionals (Both Sides)

Two (2) Interior Elevator Tower Signs (Towers 3 & 7)

One (1) Exterior Elevator Tower (Gate 3) Twelve (12) Gate Entrance Signs

Brand Building Annual Assets

One (1) Trackside Tri-View (South End)

One (1) Trackside Tri-View (North End)

I-35 Tri-View

Additional Items: One (1) Annual Pace Car Logo

One (1) SprintVision Spot per day Two (2) Full-Page 4-Color Souvenir Program Ads Two (2) Campground Information Packet Inserts

One (1) Full-Page 4-Color Fan Guide Ad Four (4) PA Announcements Per Day

Relationship Management “The Building Blocks of Customer Loyalty”

April Weekend Assets – NASCAR Sprint Cup Race Entitlement

Relationship Management

Samsung Mobile 500 Pre-Race Executive Introduction Right to Choose Honorary Starter for the Samsung Mobile 500

Six (6) Pace Car Rides prior to the Samsung Mobile 500 Trophy Presentation following the Samsung Mobile 500

April Weekend Assets – NASCAR Sprint Cup Race Entitlement

Relationship Management

Luxury Suite #1213 (April Event Weekend)

Luxury Suite #1206 (Spring Cup Only)

Assist in Selecting Grand Marshal (Spring Cup)

Additional Items: Twelve (12) Pre-Race Credentials for Sweepstakes Winners (Spring Cup)

Six Hundred (600) Grandstand Tickets for the Weekend Sixty (60) Grandstand Pit Infield Credentials (Weekend)

Forty (40) VIP Parking Passes (Weekend) One (1) Table during the Champagne Toast

Relationship Management

June/Fall Weekend Assets: Luxury Suite #1206 (June Weekend)

Three Hundred (300) Grandstand Tickets (June/Fall Weekend) Twenty (20) VIP Parking Passes (June/Fall Weekend)

Forty (40) Grandstand Pit Infield Credentials (June/Fall Weekend)

Additional Annual Assets: Luxury Suite #1202 (Additional (18) Pit Passes and (10) Parking)

Luxury Suite #1207 (Cash plus (48) Premium Devices) Six (6) Official Parking Passes Two (2) Infield RV Spots

One (1) Corporate Speedway Club Membership with (10) Designees

Experiential Marketing &

Product Integration “A Hands on Strategy”

Experiential Marketing

One (1) 40’ x 70’ Display during the April and Fall Event Weekends

Product Integration

“No Limits” Social Team – Use (25) Samsung Galaxy Tabs Miss Sprint Cup activation at NASCAR Sprint Cup events

Consumer Promotions “Where the Rubber Meets the Road”

Promotions T-Shirt/Lapel Pin Promotion with RadioShack Locations

Commemorative Hood Promotion “Gentlemen, Start Your Engines” Promotion

“March to a Million” Promotion “10 Years Rolling” Promotion