slideshare ryan
DESCRIPTION
Get help building your digital business for ecommerce managers and digital agencies with ecommerce clients.TRANSCRIPT
building digital businessfor ecommerce managers & digital agencies
Saturday, 22 June 13
I build digital businessSaturday, 22 June 13
What I see with clients
Diverted too much time to engagement at
expense of businessfundamentals
Old media effectiveness has reduced as people spend more time on new media channels
Old media reliance
Socially distracted
Doing old SEOBusinesses doing harm using out of
date methods
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...and it costs them
wasting money
wasting time
wasting opportunities
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Shiny New Website Factories
When site leaves the factory, features are frozen in time.
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In 2013, a good website is only the beginning
Link Building
SocialMedia
InboundMarketing
Local Search
Fresh ContentQuality Links
Authoritative Trusted
RelevantAuthentic
PopularActive
AccessiblePeople Friendly
Local SearchBricks and Mortarstores that require foot traffic should start here
Link Building & Social MediaAttract attentionSpark a conversationBuild your street credPut yourself out thereBuild your tribe of true fansProduce Quality Content
Use your real voiceEngage in the conversationGet shared & retweeted by offering valueReciprocate
Be a real person
Unique, valuable, interesting, diverse content.
Well researched, targeted keywords.
Awareness of user experience.
Transparency & accountabilitythrough reporting.
Relationships
Quality Inbound Marketing
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Relationships bring success over time
An ongoing agency relationship is a must for ecommerce
Web development
Build a tribe of true fans
Develop uniqueDigitalPR
Increase content production values
Optimise presence off page
Define digital business outcomes
Enhance usability
Competitive Domain Analysis
Eye Tracking Analysis Search Profile Analysis
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Map your search profile
Analyse your Competitors
Complete a Digital Site Behaviour Study
What I do for clientsprovide independent, data driven insight into what you
should focus on - then I make it happen.
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Way of working
Client
Agency Integrated
Your digital agency clients see me as part of your team.
Agency
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Client Embedded
Client Your employees see me working as one of the team.
Way of working
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Agency Referral
Client
Way of working
You refer work once the branding or website project is complete.
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NZ +64 21 557 627US +1 415.871.0744 UK +44 207 193 5044
Saturday, 22 June 13