slides from nanomarkets webinar on smart coatings feb 2015

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Smart Coatings Market Opportunities –

A NanoMarkets Webinar

NanoMarketsFebruary 11, 2015

© 2015 NanoMarkets, LCwww.nanomarkets.net

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ABOUT NANOMARKETS

• NanoMarkets provides industry analysis of advanced materials markets in

the energy and electronics sectors. We have been covering these

activities for a decade

• Our work includes market, company and technology analysis, market

forecasting and due diligence. NanoMarkets provides forecasts of

major nanomaterials, smart materials and related markets

• Offerings include reports, custom consulting, seminars/webinars and in-

house training. NanoMarkets is based in U.S., with extensive

contacts all over the world

• NanoMarkets has issued many reports on the business opportunities for

“smart coatings and glass” technologies. This Webinar is based on

“Smart Coatings Markets 2015 – 2022.”


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Current and Future Related Research

Released

• Electrochromic Glass & Film Markets

2014-2022

• Smart Windows Markets 2014-2022

• Smart Windows Materials Markets

2014-2022

• Smart Coatings Markets 2013-2021

• Smart Coatings In Photovoltaics

• Smart Coatings Markets


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Planned Releases

• Smart Surfaces

• Self-healing coatings

• Self-cleaning coatings

• Multi-layer and Multi-Functional

Coatings

• Smart Antimicrobial Coatings and

Antifungals

• Smart Anticorrosion and Ant-Fouling

Coatings

• Privacy Glass

2About “Smart Coatings Markets 2015-2022”

This report assesses the latest technical developments in the smart coatings space. As in previous

NanoMarkets reports, this report analyzes both the relatively mature sectors of the smart coatings

market (e.g., self-cleaning coatings), but in or 2015 report we have also added coverage of newer

areas such as smart multi-layer coatings and smart coatings for air purification.

The report also includes our latest take on manufacturing; coating technology as it applies to smart

coatings specifically.

The report also includes highly granular eight-year forecasts for all of the main market sectors

where smart coatings are being – or will soon be – used.

The forecasts are in both volume (square meters) and value ($ millions) terms and for each end

user sector we include separate forecasts for all the main classes of smart coatings.

The report also contains a comprehensive analysis of product/market strategies and supply chain

issues in the smart coating space.

More Information: http://nanomarkets.net/market_reports/report/smart-coatings-markets-2015-

2022


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http://nanomarkets.net/market_reports/report/smart-coatings-markets-2015-2022

OBJECTIVES AND SCOPE OF THIS WEBINAR

• Analyze how demand for smart coatings will shape up over the next five years in large

end-user sectors, especially building and construction, electronics, transportation and

the military. The webinar will discuss how megatrends such as the decline in energy

prices and the war on terrorism will generate new opportunities for smart coatings

makers

• Provide insight into how a new generation of self-healing, self-cleaning and self-

assembling coatings will bring more potential for higher margins and value-added

products to the coatings sector. We will examine the key R&D trends that will lead to the

next wave of smart coatings products

• Show how the coatings business will be able to use its smart coatings products tap into

the current wave of enthusiasm for the Internet-of-Things and wearable electronics. We

will show how this reboot of the coatings industry will result in new start-ups and M&A

activity in this space

• Share some of NanoMarkets' granular eight-year forecasts of crucial segments of the

smart coatings market indicating what these say about the direction of the market and

where the most profitable opportunities will be found

www.nanomarkets.net © 2015 NanoMarkets, LC

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Definitions: What makes a coating smart?

• The most functional of functional coatings at any given time. A coating that

might have been thought of as smart in the past is not considered as such

now. Over time, one generation of “smart coatings” becomes merely

“functional,” and a new generation of coatings takes over in the “smart

coatings” category

• Coatings made from smart materials

• Part of a broader class of smart/value-added materials and devices

including sensors, smart surfaces


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Market Projections

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2,000

4,000

6,000

8,000

10,000

12,000

2015 2016 2017 2018 2019 2020 2021 2022 © NanoMarkets 2015

Eight-Year Revenue Forecast for Smart Coatings by Industry ($millions)

Military

Smart Textiles and Clothing

Consumer Electronics

Medical and Healthcare

Transportation

Energy Generation

Construction

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EMERGING MATERIALS IN THE SMART COATINGS MARKET

Self-healing coatings

Self-assembling coatings

Self-cleaning coatings

Multilayer multifunctional

coatings

Improvement in terms of the type/size of damage than can self-heal. Competition in this space will not be just on what size of hole, but also on (1) how long the repair takes—some

self-healing coatings today can take many hours and (2) the longevity of the coatings

Potentially can play a role in advanced manufacturing. Today the best example is self-layering paint, which can reduce the cost in automotive sector. The beginning of the nanotechnologist’s

dream?

New hydrophilic, hydrophobic, oleophobic, amphiphobic and multifunctional coatings are being

developed. Notable trends (1) nanotechnological approaches to textured hydrophobic surfaces and (2) “super-hydrophobic coatings”

Multilayer coatings are the simplest way to develop coatings that are multifunctional. Imagine a smart coating that provides PV energy generation with inherent self-repair and self-cleaning capabilities. However, cost is a retarding factor


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Smart Coatings in Electronics


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TRENDS IN SMART MATERIALS FOR THE ELECTRONICS INDUSTRY

Using embedded sensors and processors buildings, appliances, machines and other objects will become more responsive to human needs. Smart coatings and the IoT would be a perfect fit. For example, self-cleaning and self-repairing coatings couldn’t be better suited to the IoT philosophy; what could be more convenient and save more time than surfaces that clean and repair themselves?

Smart coatings may do more than just complement sensors in the IoT. They can compete with IoT sensors since some stimuli-responsive coatings can act directly as a sensor. A smart coating that is also a sensor would likely be a more cost effective way to create a wide-area sensing panel than a large array of sensing devices.

Protective smart coatings for smartphones can protect devices from yellowing, and chemical effects, as well as the buildup of dirt, microbes and smudges. The smartphone/tablet market is so huge—about two billion units shipped annually—that it seems inevitable that smart coatings makers will be incentivized to design coatings especially for this market segment.

The recent unsuccessful attempt by Apple to coat phones with sapphire demonstrates how important this kind of coating might be eventually and the markets that are opening up for protective coatings in this space.Waterborne polyurethane dispersions have already been shown to conveniently realign themselves to fill in scratches. We also expect that there is niche market here for smart antimicrobials.

Smart Materials in the IoT

From anti-scratch to self-healing

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Smart Coatings in Construction and Energy


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Need to reposition products for energy price declines and end of green subsidies

Developing new product for new energy sources

Possibly (and literally) disruptive technologies

# Smart windows becomes about aesthetics and mood not energy conservation# Japan and LEED live seem like to counter the slowing of the green trend

# Electric cars seem like good bet –because batteries have extended the range of such cars. # Use of smart coatings in fuel cells is also (a remote?) possibility

# Self-repairing concrete – currently being developed. Could radically change building technology and lifetime#Practical self-cleaning surfaces

SMART COATINGS TRENDS IN THE CONSTRUCTION AND ENERGY INDUSTRIES

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Other Interesting Opportunities for Smart Coatings



# The U.S. military is the leading supporter of research on smart coatings and the largest military end user of smart coatings. Military markets require smart coatings to extend the service life, reduce operational costs, and improve the chemical resistance of metal structures. Also developing smart coatings with a self-signaling feature that can camouflage personnel and equipment. The use of natural materials such as reflectin—a protein used by squid to change color -- can provide infrared invisibility.

# The majority of smart coatings meant to trigger automatic drug release based on an external stimuli are still in the research phase. New coatings of this type can plug into the demand from aging populations in the developed countries. Among the developments we see in this area that appear to meet a real need are bio-adhesive coatings that offer controlled drug release for the prevention of drug overdoses.

# Novel coatings for vehicles. Coatings that improve the effectiveness of braking and suspension systems are important. Also, smart lubricant coatings that can either enhance the performance and effectiveness of automotive oils or eliminate the use of automotive oils entirely.

OTHER OPPORTUNITIES FOR SMART LIGHTING: MILITARY, LIGHTING AND TRANSPORTATION

Three revenue sources that matter

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Challenges


Premium pricing

Regulatory factors

Customer disinclination to use

Technology gaps

The most interesting smart coatings are restricted to luxury or military markets for this reason. It will take investment by large companies to break through such Catch 22s

Environmental regulations impact copper, nanosilver, chrome us. May open up new opportunities – Chrome VI replaced by smart nanocomposite, for example

Coating manufacturers must convince OEMs of the potential benefits of their products. For instance, oil-slick removal coating manufacturers have found it difficult to convince the large energy firms to try their coatings

BARRIERS TO GROWTH IN THE SMART COATINGS MARKET


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Many of the most commercially exciting smart coatings are not out of the lab yet

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Parting thoughts . ..

• Newer, smarter materials –self-healing, self-cleaning, multifunctional. But

just emerging from the lab

• Electronics market offers new opportunities – self-healing coatings and

IoT. But will take a few more years for large revenues to appear

• Construction and energy – rethink and new products needed. Some

smart coatings in this space may be genuinely disruptive

• Challenges are lower cost and getting potential customers to actually use


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LAWRENCE GASMAN

Mr. Gasman's consulting clients have included multinationals,

start-ups and investors and he has advised them on new product

introduction, market positioning and strategy, and sales potential.

He has also provided due diligence on mergers and acquisitions

for his financial clients and serves on the technology advisory

board of a major specialty chemicals firm.

Mr. Gasman has also spoken and written widely on the subject of

new materials markets. He has written extensively on functional

and conductive materials markets and related application spaces

including smart coatings, smart windows, transparent conductors

and conductive inks.

Mr. Gasman was educated at Manchester University, The London

School of Economics and London Business School.


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CONTACT US


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Address:

NanoMarkets, LC

PO Box 3840

Glen Allen, VA 23058

Telephone / Fax

804-270-1718

804-360-7259

Email / Web

[email protected]

www.nanomarkets.net

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