A FEW SAMPLES OF OUR WORKWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEE

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GET

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEE

INSIDE OUTSIDE

FORMULA

S PY

COMPANIES don‘t believe that the most outspoken fans of their brands are good representatives of their overall source of business

COMPANIES find it hard to entitle rank and file staff to become spokespersons for their brands. And what will the SEC say ...

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GET

DATABASEWhich are easy and

legal to use

TOOLS to create closed loop

CONTENTOngoing content

delivery

DIAL OGUE

BRAND ACTIVATION

Customer data profiles

Single customer views

Targeted communication campaigns

Closed Loop marketing programs

DataSource

1

DataSource

2

DataSource

3

De-Duplication

De-Duplication

CentralMarketingDatabase

(User Profiles)

E-Mail

Mail

Call Ctr

SMS

HandlingHouse

ResponseMechanics:coupons,

barcodes ...

Mobilebilling

platform

Questionnaires PurchasersRegistered users

Web visitors

Views, Click-throughs,UnsubscribesWWW.SITE.COM

SocialMedia

Web

Tra

ckin

g

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTYES, AND DATA, TOOWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEE

80

90

100

110

120

130

140

-60 -30 0 30 60 90 120 150

Pri

ce

Le

vel

Growth

Brand A

Brand A

Brand B

Brand C

Brand D

Brand E

Brand F

Brand G

Brand H

...

Brand Y

Brand Z 0

0

1

2

2

3

4

5

15

38

58%

Top 3Brands

35ct

Advertising Expenses per 1€ Retail Sales

2008

27ct

2007

Day

s 1 2 3 4 5 6 7 8 9

183

184

185

186

187

188

2 purchases/year

THE BETWEEN PURCHASE AND RE-PURCHASE

GAP

IN SEARCH OF THE PRAGMATIC

OPPORTUNIST

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTYES, AND DATA, TOOTO MATCH WITH YOUR MESSAGEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GET

18

LOKOMOTIVE HAMBURG PRESENTS

19

PLUGPLAY

Modern Man and His Technology(A Gameshow Concept)

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTYES, AND DATA, TOOTO MATCH WITH YOUR MESSAGEAS PURE AS POSSIBLEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEE

I Want I Can I Do

1. 2. 3.

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTYES, AND DATA, TOOTO MATCH WITH YOUR MESSAGEAS PURE AS POSSIBLEALIVE AND VIBRANTWHAT YOU SEE IS WHAT YOU GETWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GET

www. .net

Brand Culture

BrandNet

EMOTIONAL

DIGITAL LIFESTYLE LEADERS THEY‘RE DIFFERENT ...

... BECAUSE THEY‘RE AHEAD

FIND OUT ...

EMOTIONAL

... INSPIRING IDEAS

BUY INTO ...

THE INTANGIBLE ...

... NEEDS PHYSICAL PRESENCE

... HOW IT FEELS

BRAND CULTURE AGENDA

Identify Digital Lifestyle Leaders> Push customer collaboration program > Establish Digital Lifestyle Network

Bring brand to life as live, 3D experience> Lounges in strategic shops> Connected Life & Work Simulator> Develop movable Expo show> Commission Expo exhibition center at central location in Berlin

(+ take ownership of corporate art pool)

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTYES, AND DATA, TOOTO MATCH WITH YOUR MESSAGEAS PURE AS POSSIBLEALIVE AND VIBRANTPULSING WITH A UNIQUE SPIRITWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GET

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTYES, AND DATA, TOOTO MATCH WITH YOUR MESSAGEAS PURE AS POSSIBLEALIVE AND VIBRANTPULSING WITH A UNIQUE SPIRITWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GET

A FEW SAMPLES OF OUR WORK(ALMOST) RANDOMSIMPLE, DIFFERENT LAYOUTSGRAPHICS THAT STAND OUTYES, AND DATA, TOOTO MATCH WITH YOUR MESSAGEAS PURE AS POSSIBLEALIVE AND VIBRANTPULSING WITH A UNIQUE SPIRITWHAT WE DO IS WHAT YOU SEEWHAT YOU SEE IS WHAT YOU GET