slide share imis 14
TRANSCRIPT
2014
Authored by Partners In association with
2014
In a world where reputation
is everything who do you
turn to?
………………………..
2014
2014
Clients
Media
2014
Who?
• I-MIS is a unique survey evaluating the reputations of agencies, media and technology brands
• The survey evaluates the reputations of
– Network media agencies
– Cross over media
– Networks \ Digital service providers
– Digital portals \ social networks
2014
What, where and when?
• I-MIS measures the impressions of 795 senior executives all working for international/multi-national companies:
• In– Client companies– Media agencies– Media / technology providers
• Across– UK– Continental Europe– Asia– North America
• Between May and June 2014
2014
Report in 3 sections
• State of the industry
• Agency report
• Media report
2014
State of the industry
Recession over 64%
Face to face 74%
RTB 4%
2014
State of the industry
31%
12%
34%
22%
24%
13%
50%
14%
TV
Digital
Other
What % of your advertising/communications budget do you expect to spend on the following in 2014?
Advertiser Agency
2014
State of the industry
TV
Digital display
Social media
Paid Search
Video
Mobile
Cinema
Radio
Out of home / poster
Public Relations
Event sponsorship / promotions
Direct response / mail
Anticipated budget change over the next 18 months
I expect growth I expect a decline I expect neither growth nor decline
-2%
2%
2%
0%
-2%
2%
0%
0%
1%
-1%
-1%
-2%
1%
2013 vs2014
2014
State of the industry
31%
48%
Advertiser
Agency
Transparency
Improved Stayed the same Declined
2014
Agency Report
Familiarity
1 Mindshare2 OMD3 UM4 MediaCom5 ZenithOptimedia6 Starcom Mediavest7 Carat8 Havas Media International9 Initiative10 MEC11 PHD12 Vizeum13 Maxus
Excluding incumbent agency
Dream Pitch List
1 Carat2 Mindshare3 OMD4 Starcom Mediavest5 Mediacom6 ZenithOptimedia7 MEC8 PHD9 Havas Media International10 Initiative11 Maxus12 UM13 Vizeum
2014
Agency Report
Selection criteria
Strategic planning
Strong management
Buying Strength
Creativity
Consumer insight
Return on investment
Strong technological solutions
Winner
Mindshare
OMD
OMD
PHD
Mindshare
ZenithOptimedia
Mediacom
Excluding incumbent agency
2014
Agency Report
34% want to stop working in agencies up 10% vs 2013
Base : Agencies
34%
2014
Media Report
• Cross over media
• Networks / Digital service providers
• Digital portals / Social networks
2014
Media Report
78%
73%
63%
54%
52%
51%
49%
45%
45%
42%
42%
42%
You Tube
Linked In
Financial Times
BBC World News
The Economist
CNN
Wall Street Journal
Spotify
Yahoo
Done business with..
Base: Advertisers & Agencies
2014
Media Report
Top brand per category
Professional sales/customer
service
Offer a creative and flexible approach
Offer hot new media and
technological platforms/products
Have good consumer insights
Transparent and accountable
Cross over media
AllBBC World News 49%
CNN International 19%
Financial Times 15%
The Economist 28%
The Financial Times31%
Have done business withBBC World News 81%
VIMN - Viacom International Media Networks 47%
VIMN - Viacom International Media Networks27%
The Economist 46%
The New York Times 41%
Networks / Digital service providers
AllSpotify 24%
Spotify24%
Spotify 26%
Spotify 13%
Spotify 11%
Have done business with
Odyssey Mobile Interaction 66%
Odyssey Mobile Interaction 58%
Ebuzzing59%
The Exchange Lab 43%
The Exchange Lab37%
Digital portals / Social networks
AllGoogle48%
Google 27%
Google 49%
Google 45%
Google 32%
Have done business withAOL 59%
Yahoo 37%
Google 51%
Google 46%
Google 26%
Base: Advertisers & Agencies
2014
Media Report
Most
Least
Google Facebook LinkedIn You Tube BBC World News
Odyssey Mobile
Interactio
0% -4% 0% -1% +1% +1% Net Score
Base: Advertisers & Agencies
Marmite brands
2014
In a world where reputation
is everything who do you
turn to?
………………………..