slide share 10 keys to building your retail presence
DESCRIPTION
10 Keys To Building Your Retail Presence covers the whole spectrum of a successful retail presence from beginning retailer negotiation to designing packaging. It offers examples of proven customer growth strategies and product placement tactics. Use our Best Practices Guide as a reference when building your retail strategy, and avoid common missteps that business owners and product managers can make. 10 Keys to Building Your Retail Presence Offers Insight on: Negotiating and Working With Retailers Shelf Location and In-Store Placement Strategies How to Attract Consumers Quickly Strategies for Adapting and Evolving Your Retail StrategyTRANSCRIPT
![Page 1: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/1.jpg)
WWW.REPSLY.COM
10 Keys to Building Retail Presence
![Page 2: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/2.jpg)
WWW.REPSLY.COM
Maintaining a Brand
![Page 3: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/3.jpg)
WWW.REPSLY.COM
Strategize
To many entrepreneurs and businesses, having a great product is a fantastic reality. What can be easily overlook however, is that building and maintaining a great brand around that product is a completely different animal. Bringing a product to market through the retail channel can be challenging, but by following the practices within this guide, it becomes much easier to both enter the market, and to achieve the expected results and revenue that the product deserves.
![Page 4: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/4.jpg)
WWW.REPSLY.COM
1. Understanding Retailer Relationships
![Page 5: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/5.jpg)
WWW.REPSLY.COM
Shelf Space.
Retailers Have Their Own Product
Make sure that when negotiating with retailers you have evidence such as product history to back-up your case. Showing retailers that you have a clear strategy and can bring in high returns will help you secure the in-store location you want.
![Page 6: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/6.jpg)
WWW.REPSLY.COM
Seek Out a Patent Attorney
Protect Your Product
If your product design is unique and not yet trademarked, is can be very easy for large retailers to take your product idea and sell it as their own. Protect your idea so that organizations with more resources can’t take it.
![Page 7: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/7.jpg)
WWW.REPSLY.COM
Get a Barcode.
Join the GS1 US
Pay a one-time fee and join the organizations which most retailers
will require you to be a part of before they consider stocking your
item.
![Page 8: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/8.jpg)
WWW.REPSLY.COM
2. Building a Support Plan
![Page 9: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/9.jpg)
WWW.REPSLY.COM
Put Retailer Minds at Ease
Have Backup Plans
Having clear plans for retailers gives them more confidence in stocking your product. Know what you will do to handle product returns, or stocking problems like shortages.
![Page 10: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/10.jpg)
WWW.REPSLY.COM
Look to Local Retailers
Start Out Small
Bring the product to trade shows, and sell in local boutiques or retailers to give your product exposure. Make sure you personalize as many interactions as possible, even sending thank-you notes if applicable.
![Page 11: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/11.jpg)
WWW.REPSLY.COM
3. Packaging That Stands Out
![Page 12: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/12.jpg)
WWW.REPSLY.COM
Be Exciting!
Only 11% of consumers worldwide are satisfied with packaging.
Retailers don’t want to stock products with boring packaging, and 64% of consumers who purchase new products do so because the packaging catches their eye.
![Page 13: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/13.jpg)
WWW.REPSLY.COM
4. Fight for a Position
![Page 14: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/14.jpg)
WWW.REPSLY.COM
Location is Everything.
Shelf Location is important! Studies show that placement closer to the center of an aisle generally brings in more sales than products on the edge of an aisle.
Additionally, products at eye-level usually sell much better than products on the bottom or top shelves.
![Page 15: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/15.jpg)
WWW.REPSLY.COM
5. In-Store Promotion
![Page 16: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/16.jpg)
WWW.REPSLY.COM
Make Consumers Choose You!
Window Posters
Drink Cooler Stickers
Floor Stickers
Hanging Signs
In-Store Radio ads
![Page 17: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/17.jpg)
WWW.REPSLY.COM
6. Give Samples of the Product
![Page 18: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/18.jpg)
WWW.REPSLY.COM
Give Consumers a TasteFor food and beverage products, there is even more options for promoting directly to potential customers. Having field representatives in-store to give out bites of a new candy bar or small cups of a new soda can help unknowing customers familiarize with the product.
![Page 19: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/19.jpg)
WWW.REPSLY.COM
7. Formalize the Retailer Relationship
![Page 20: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/20.jpg)
WWW.REPSLY.COM
Set Responsibilities Early
For new brands without as much footing in different retail channels, it will beneficial to set up specific guidelines for retailers which outlines the responsibilities and benefits of each party.
Some things to set in stone:
Advertising costs
Educating retail employees about the product
Who will handle returns
Promotional Materials and brand image
![Page 21: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/21.jpg)
WWW.REPSLY.COM
8. Spend time in the Market
![Page 22: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/22.jpg)
WWW.REPSLY.COM
Gather Data in the Field
Data could include compliance with agreements made regarding in-store placement, product sales, product consideration, or even looking at those metrics for competing brands. It may be that customers pay more attention to competing brands when they are displayed in locations that weren’t previously considered.
![Page 23: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/23.jpg)
WWW.REPSLY.COM
9. Leverage Feet on the Street
![Page 24: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/24.jpg)
WWW.REPSLY.COM
The More the Merrier
It can be very difficult for new brands to break into the retail market, and it will be even harder if that brand is only being promoted by one person. Teams of field representatives are a necessity for brands which want to create buzz and grow quickly. If it is not financially possible to hire a team of representatives, then brands should consider 3rd party brand ambassador services which offer street promotion.
![Page 25: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/25.jpg)
WWW.REPSLY.COM
10. Measure, Analyze and Adjust
![Page 26: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/26.jpg)
WWW.REPSLY.COM
Use the Right Tools
As the brand grows, and the product becomes more successful, data collected from field representatives will begin to show trends across different retail outlets. Using this data in conjunction with some form of field management software helps managers to create a “big picture” of what patterns are occurring within different types of retail outlets, different locations, and different consumer demographics.
![Page 27: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/27.jpg)
WWW.REPSLY.COM
The Whole Package
![Page 28: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/28.jpg)
WWW.REPSLY.COM
Execute Your Strategy
While each of the keys mentioned in this guide is useful in individual application, when businesses use all of them in unison, they should find it much easier to build retail presence. Although it is an uphill battle, learning from the experiences of entrepreneurs and small businesses that made their way into the Target’s and Wal-Mart’s of the world gives new business owners shoulders to stand upon when advancing their product.
![Page 29: Slide share 10 keys to Building your Retail Presence](https://reader036.vdocuments.mx/reader036/viewer/2022070304/54d20bb44a7959a75c8b45e1/html5/thumbnails/29.jpg)
WWW.REPSLY.COM
Thank you!