slide number1 best practices for group growth 20/11/2015

Slide Number 1

Best Practices for Group growth

20/11/2015

1-888-SCOUTS-NOW | scouts.ca | 1-888-SCOUTS-OUI

Introduction

• Heather Lee• Area Support Manager• [email protected]• Cell: 613-868-7229

• ASM Alex Aronec• Area Support Manager• [email protected]• Cell: 613-552-0367

mailto:[email protected]

mailto:[email protected]


Agenda

• Growth Activities

Brainstorm, Define, Adapt

• How to recruit adults• Available resources • Successful Bring-a-Friend events

Slide Number 4

Growth Activities


Successful Growth Activities:

PLAN

Identify desired outcomes

• Ie, recruit 1 Colony Scouter and 1 Secretary• Community visibility to potential families• Obtain contact info for 3 families (call back)



PLAN

Consider past activities.

• How can you make them better?• How will we track and record our efforts?



• PLAN• What resources are needed?

• Laptop to show pics• Area PR kit• Flyers/handouts• Fresh faces good at PR



DO

• Make sure everyone knows the expectations• They have the tools they need• Everyone is thanked at the end



REVIEW

Record details

• Members participating• Scheduling• List resources used, cost• Did you achieve your goals?


Adapt Activities

• How can we change a regular activity into a successful growth activity?

• Info booth at Canada Day• Spaghetti dinner at Church/Sponsor• Float in Santa Parade• Scoutrees• popcorn


Best Practices:

• Contact info on flyer vs sign-up list• Elevator Speech• Have a goal• Be positive (sinking ship)• Be efficient, delegate

Plan the Work! Work the Plan!

Slide Number 12

Recruiting Adults


Best Practices

• Friend-Storming• Having/knowing job descriptions• Start with small tasks• Oreo Test• Be visible where like minded adults are• Ask the kids who they think would make

good scouters• Always follow-up


Recruiting Adults

• Always be on the look out for potential• Strong infrastructure to support program• Have FUN!

There is no magic wand!

Slide Number 15

Resources


http://voy.scouts.ca/ca/growth-resources


Area PR Kit


http://www.scouts.ca/js2g/


Give-aways


Growth Tools

• School Flyers• Scouting Promotional Pamphlets, Give-Away materials• Area PR Kits• Professional Pop-Up Display• Scouting Life Magazines (past issues)• Awards and Honours (National, Council, Area and Group level)• School Talks & School Talk Manual• Parent Talks/Fun Nights & Parent Talk Manual• Adult Recruitment Manual• Volunteer Inventory Sheet• New Leader Welcome Kits• Media Resources – Customizable Press Release, PSA’s, Print Ads, Video• Working Smart to Grow: 5 goals• Strategic Directions for Scouts Canada 2006-2016, Nov. 2005• Creating a Growth Strategy, Fall 2009• Process for Joining Scouts Canada• Membership Reports • Retention and Growth Incentive Programs• Group Locator• Voyageur Council Web Page – (i.e., Growth Page) • Area Support Managers• Group Support Scouters


Resources

• Create a Growth Strategy• Bring a Friend Meetings• Flag raising ceremony in the Community during BP week• Participate in Scoutree’s and Sears promotions• Sell Scout Popcorn!• Publish a Group Newsletter• Booths at community events (Canada Day, Community Association events, Winterlude, Festivals, Santa Parade)

• Build Relationships with Parent/Teacher Councils and Schools• Do a Community Service Project and Recruit!• Meetings in high traffic areas (Kub Kars at a car dealer or mall, public parks)• Early Advancement Programs• Participate in Spring Registration (Retention)• Coordinate Section Nights• Wear Your Uniform to School Day! (Remembrance Day)• Door to Door Food Drive (leave flyers)• Call-Back Blitz for returning members• Open a new Section• Welcome Back postcard• Follow-up on School Flyers


On-line ResourcesScouts.ca>media centre > request PSA time, press releases, Public Relations 101: A volunteers Guide and more media assistance.

>foundation > info on donating, No One Left Behind, Scholarships, Scoutrees

>For Scouters > Program Resources, Packaged Resources, New Leader Resources, Program Standards, Engaging Youth

Voyageur.scouts.ca>Council Directory > Listing of council and area level volunteers and staff including their roles

>PR/Communications > print, video, audio, flyers and photos are available for your promotions.

Grizzly Creek SolutionAdult Recruiting

Slide Number 23

Bring-a-Friend


Average Bring-a-Friend Meeting

• Put it on the calendar in at planning meeting

• The week before, announce to youth and parents “Next week is BaF”

• Had out one postcard to each youth• At meeting provide a special snack• Hope someone joins


BaF Best Practices

• Get the youth to make their own invitations• Provide extra postcards so that everyone has

several to take home.• Announce it widely 2 weeks in advance• Have a dedicated Scouter to network• Parents must stay• Get contact info• Plan open ended activities for any number of

youth (flexibility) ie, Olympics


What does a Group need to grow?

• Strong Infrastructure to support members and program (group committee)

• Quality program for Retention. Know the Program Standards

• Safe Program• Make sure it is Sustainable

The program will sell itself

slide number1 best practices for group growth 20/11/2015

Documents

scoutsouiadapt activitieshow

scoutsouiarea pr kit

successful growth activity

info booth

planwhat resources

leadsyoung members

regular activity

good scoutersalways