Slide-n-RideReforming South Africa’s

Transportation System

Today’s Agenda A Highly Populated Continent

An overview of Africa’s population The Effects of Pollution Current forms of Transportation in Cape Town The Green Initiative towards reforming South Africa’s Transportation

System Slide-n-Ride How it works Target Markets Integrating into South African Culture Locations Creation of Jobs Giving back to the community Success Stories

A Highly Populated Continent

15%

85%

World Population South Africa is the 5th most populated country out of the 58 countries in all of Africa

1 billion people = 15% of the world population

The Effects of Pollution

Current forms of Transportation in Cape Town

Transportation in Cape Town Buses: Golden Arrow Bus Services

Operates scheduled bus services throughout the Cape town metropolitan area

Two Types of Taxis: Minibus Taxis Metered Taxis

Golden Arrow Bus Service April 2012: 4-week long

bus strike Left commuters across

the country stranded for weeks

Parties agreed to a 9.5% across the board wage increase

How long until the next bus strike?

Minibus Taxis Used by majority of population who cannot afford

private vehicles (over 60%) Often poorly maintained Not road-worthy Make frequent unscheduled stops causing

accidents Often filled over legal passenger allowance

causing high casualty rates when involved in accidents

Metered Taxis

About 1,000 in Cape Town Not allowed to drive

around city to solicit fares Must be called to a specific

location Mostly used by tourists Safer than minibus taxis Rates vary from R8 to

about R15 per kilometer

The Green Initiative towards reforming South Africa's Transportation System

Slide-n-Ride Provides South African commuters a healthier,

cheaper alternative to reach all of the destinations they need to quickly and efficiently.

An environmentally friendly transportation system that positively impacts the community and its infrastructure

How it works

Target Markets Tourists: specifically European tourists

SA is an extremely popular tourist destination therefore a large amount of revenue is generated from tourism

Cycling tourism is developing rapidly throughout Europe and is become one of the fastest growing sectors in the tourism industry

College Students

Integrating Bicycles into SA Culture Sports Endorsers

Influential Football Players Influential Rugby Players

Ads in popular newspapers The Cape Argus The Cape Times

Announcements on radio stations & major talk radio stations 94.5 kfm Good Hope FM Cape Talk UCT Radio (104.5 MHz FM)

Demonstrations A frequent event held in various locations in Cape Town;

music, food, and bikes that can be test driven; free helmets given away. Free to public.

Ambassadors Young, energetic, college kids whose role is to promote

the brand. Facebook

Like page on Facebook for a chance to win a free month pass

Twitter Provides latest deals and newest locations

Instagram Picture competition

Locations Initial Location: Cape Town

University of Cape Town Stellenbosch University University of Western Cape Green Market Square Long Street Waterfront Area

University of Cape Town 15,800 Undergraduate students Jammie Shuttle: free to all UCT students UCT Green Campus Initiative:

Ridelink Annual Events Residence Energy

Challenge

Stellenbosch University 27,823 Undergrad Free shuttle being developed Matie Bike:

Students rent a bike for a semester/year SU and Sustainability

Eksom Energy Challenge EcoMaties

University of the Western Cape 15,226 Students (including Undergraduate &

graduate) Located in Bellville, suburb of Cape Town Urban Setting More research

Green Market Square Popular tourist attraction Flea Market Inn on the Square Very close to many bars, restaurants, clubs, etc. Well-lit at night Generally safer area

Long Street Popular street for tourists & college students Lined with restaurants, bars, clubs, book stores,

clothing shops, etc. Prime location for bike stations Multiple bike stations

V&A Waterfront 22 million tourists annually South Africa's most visited destination 5-star hotels on the Waterfront, resorts & inns,

boutique hotels, & larger guesthouses Many potential bike stations

Future Expansion Storefronts Townships Schools Johannesburg Durban Cities all over Africa

What does this mean for SA? A reduction in SA's carbon footprint Forward Linkages Backward Linkages Creation of jobs Giving back to the

community

Creation of Jobs Accounting/Finance Administration Ambassador Assembly Assembly Laborer Bicycle Service Tech Customer Service Management Marketing Non-profit Manager

Operations Project Management Public Relations Station Service Department Station Service Tech Bicycle Service Department Bicycle Redistribution Tech Bicycle Mechanic

Giving Back to the Community Donations made to

various organizations that focus on improving the standards of living through education, food, housing, recycling, etc.

Success Stories "In fact, the idea of sharing public bikes has become

so popular that they are becoming must-have amenities for cities."

-Alana Abramson, Newsgathering/Ops coordinator at ABC News

"The success of bike shares in cities like Washington DC, Boston, Montreal and Toronto makes it clear that for cities that want to be competitive and want to be providing better service for their citizens they will be offering bike share programs."-Andrew Stober, Chief of Staff for Philadelphia Mayor's Office of Transportation and Utilities

Citibike NYC Launched May 27th More than 40,000 annual members 6,000 bikes throughout NYC 300 stations Ultimately wants to grow to 600 stations and 10,000

bikes Prices:

$9.95 + tax: 24-hour access pass $25.00 + tax: 7-day pass $95.00 + tax: Annual member

Public Bike System Company Created the 1st large-scale solar-power bike share

system in the world in 2008 Located in Montreal 3,000 bike system Expanded to 5,000 bikes since 2008 Named the 19th Best Invention of 2008 by Time

Magazine

Thank you for your time!