sl lutheran high feasibility study (full report)

Salt Lake Lutheran High SchoolUnited Way of Jackson County 2007 Data Repository Feasibility Study

Information and planning that make the difference

Corporate Offi ceP.O. Box 496 Paw Paw, Michigan 49079

(269) 657-5400 | Fax: (269) 657-0500 | (800) [email protected]

Salt Lake Lutheran High School

2010 Market Feasibility Study


1Salt Lake Lutheran High School

Contents

Index of Charts .......................................................................3

Business Areas/Index by Business Area ......................................5

Executive Summary .................................................................9

Introduction .........................................................................15

Understanding High Schools Staffing .....................................................................17

Employment/Compensation ...........................................20Type of Education ........................................................22Usage ......................................................................25Certification and Accreditation .......................................27Attendance/Enrollment .................................................29Financial Support ........................................................31Competitive Assessment ................................................33

Essential Research for Planning 2010 Community Survey Survey Instrument .........................................................43

Survey Execution .........................................................43Respondent Profile .......................................................45Public School Satisfaction .............................................50High School Selection ..................................................53Consider Proposed New High School .............................58Ideas for Proposed New High School ..............................59Proposed Location .......................................................67Tuition .......................................................................69Lutheran High School Association ...................................71Salt Lake Lutheran High School .......................................73

2010 Parent Survey Survey Instrument .........................................................77

Survey Execution .........................................................77Students Attending Salt Lake Lutheran High School ..............79Experience with Salt Lake Lutheran High School .................80Size of Salt Lake Lutheran High School ............................87Features of Salt Lake Lutheran High School .......................89High School Selection ..................................................97Financial Assistance .....................................................99Proposed Location .....................................................101Parent Comments ......................................................104Student Opinion ........................................................105

2010 Market Feasibility Study Salt Lake Lutheran High School

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2010 Church Member Survey Survey Instrument .......................................................107

Survey Execution .......................................................107High School Selection ................................................109Salt Lake Lutheran High School .....................................115Features of Salt Lake Lutheran High School .....................117Experience with Salt Lake Lutheran High School ...............121Proposed Location .....................................................133Tuition .....................................................................136Additional Comments .................................................137

Market Demand and FeasibilityCommunity Survey Market Demand ...............................139Parent Survey Market Demand .....................................144Church Member Survey Market Demand ........................145Market Demand Summary ...........................................147

Conclusions/Recommendations .............................................149

Appendices Salt Lake Lutheran High School 2010 Community Survey .. .155 Salt Lake Lutheran High School 2010 Parent Survey .........157 Salt Lake Lutheran High School 2010 Church Member Survey .....................................159 Perspectives Consulting Group, Inc. ..............................161

Contents



Index of Charts

Understanding High Schools1. Student-to-Teacher Ratio .....................................................172. School Classification ........................................................173. Reasons for Leaving ..........................................................184. Average Teaching Salaries .................................................205. Public Schools .................................................................226. Private Schools ................................................................237. Charter Schools ...............................................................248. Private School Enrollment ...................................................299. Ethnic Background of Students ............................................2910. Private School Tuition ........................................................3111. General High School Information .........................................3412. High School Enrollment .....................................................3513. High School Tuition ..........................................................3614. High School Academics ....................................................3715. High School Sports ...........................................................3816. High School Extracurricular Activities ....................................3917. High School Environment ...................................................3918. High School Web Site ......................................................40

2010 Community Survey19. Survey Sample Area .........................................................4420. Gender of Respondents .....................................................4521. Age of Respondents ..........................................................4522. Household Income of Respondents .......................................4623. ZIP Code of Respondents ...................................................4724. Attended/Belonged to Religious Organization .......................4825. Grades of Children ..........................................................4926. School District .................................................................5027. Overall Satisfaction with Local High School ...........................5128. Attend Public, Charter, or Private School ...............................5329. Most Important Factors ......................................................5430. Decision Maker for Choice of School ...................................5531. Private Schools in Area ......................................................5632. Consider Proposed New High School ..................................5833. Importance of Ideas - 1 .....................................................5934. Importance of Ideas - 2 .....................................................6035. Importance of Ideas - 3 .....................................................6036. Importance of Ideas - 4 .....................................................6137. Composite Scores of Ideas .................................................6238. Time Spent Driving ...........................................................6739. West 12600 South and Redwood Road Location ...................6840. Expected Tuition for Private School .......................................6941. Willing to Pay for Private School .........................................7042. Operated by Lutheran High School Association ......................7143. Preferred Name of Proposed High School .............................7244. Preferred Method to Receive Information ...............................7245. Heard of Salt Lake Lutheran High School ...............................73


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Index of Charts

2010 Parent Survey46. Grades of Children ..........................................................7947. Satisfaction with Salt Lake Lutheran High School .....................8048. Meeting Children’s Needs .................................................8149. Meeting Parent’s Needs.....................................................8250. Number of Students at Salt Lake Lutheran High School .............8751. Composite Scores of Features .............................................8952. Academics .....................................................................9053. Principal/Administration ....................................................9154. Teachers ........................................................................9255. Guidance .......................................................................9356. Athletics .........................................................................9457. Extracurricular Activities .....................................................9558. School Uniforms ...............................................................9659. Decision Maker ...............................................................9760. Most Important When Selecting High School .........................9861. Salt Lake Lutheran High School is a Good Value .....................9962. Financial Assistance ........................................................10063. Continue Child’s Enrollment at New Location .......................10164. Use Shuttle Service .........................................................10265. High School Remained in Current Location ..........................10366. Salt Lake Lutheran High School Meeting Needs ....................10567. Move to New Location ....................................................106

2010 Church Member Survey68. Currently Looking for High School ......................................10969. High School Considering .................................................11070. Decision Maker .............................................................11171. Currently Attending a Lutheran School .................................11572. Consider Salt Lake Lutheran High School .............................11573. Uniforms ......................................................................12074. Small Number of Students ................................................12975. West 12600 South and Redwood Road Location .................13376. Shuttle Service ...............................................................13577. Tuition of $9,000 ..........................................................13678. Tuition Between $10,000 and $11,000 ............................136

Market Demand and Feasibility79. Survey Sample Area .......................................................13980. Degree of Interest - Community ..........................................141



This feasibility study report includes a wealth of information about high schools, and the potential for a new high school in Riverton, Utah. To make the report easier to use, all of the information in the report has been grouped into fi ve business areas:

Facility: Information that could impact the size, design, or location of the facility.

Financial: Information relevant to preparing the business plan, setting prices, projecting income, or estimating expenses.

Marketing: Information to plan appropriate marketing and promotional efforts, develop a target market, and understand important decision-making factors.

Programs: Information about what programs and services could or should be offered at the high school.

Staff: Information for determining staffi ng ratios and compensation.

At the top of each page of the report will be one or more of these icons to indicate which business area the information on that page applies to. For example, if your specifi c interest or responsibility is marketing or promotion of the high school, you will want to pay particular attention to the pages with the marketing icon at the top.

Business Areas/Index by Business Area


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The following index lists all of the sections of the report by business area:

Sections related to facility issues Competitive Assessment ................................................33 Public School Satisfaction .............................................50

High School Selection ..................................................53 Consider Proposed New High School .............................58 Proposed Location .......................................................67 Salt Lake Lutheran High School .......................................73 Experience with Salt Lake Lutheran High School .................80 Size of Salt Lake Lutheran High School ............................87 High School Selection ..................................................97 Proposed Location .....................................................101 Parent Comments ......................................................104 Student Opinion ........................................................105 High School Selection ................................................109 Salt Lake Lutheran High School .....................................115 Experience with Salt Lake Lutheran High School ...............121 Proposed Location .....................................................133 Additional Comments .................................................137 Community Survey Market Demand ...............................139 Parent Survey Market Demand .....................................144 Church Member Survey Market Demand ........................145 Market Demand Summary ...........................................147

Sections related to financial issues Employment/Compensation ...........................................20 Usage ......................................................................25

Financial Support ........................................................31 Competitive Assessment ................................................33 Public School Satisfaction .............................................50 High School Selection ..................................................53 Tuition .......................................................................69 Salt Lake Lutheran High School .......................................73 Experience with Salt Lake Lutheran High School .................80 High School Selection ..................................................97 Financial Assistance .....................................................99 Parent Comments ......................................................104 High School Selection ................................................109 Salt Lake Lutheran High School .....................................115 Experience with Salt Lake Lutheran High School ...............121 Tuition .....................................................................136 Community Survey Market Demand ...............................139 Parent Survey Market Demand .....................................144 Church Member Survey Market Demand ........................145 Market Demand Summary ...........................................147





Sections related to marketing issues Respondent Profile .......................................................45 Public School Satisfaction .............................................50

Ideas for Proposed New High School ..............................59 Proposed Location .......................................................67 Lutheran High School Association ...................................71 Salt Lake Lutheran High School .......................................73 Students Attending Salt Lake Lutheran High School ..............79 Features of Salt Lake Lutheran High School .......................89 Proposed Location .....................................................101 Parent Comments ......................................................104 Student Opinion ........................................................105 Salt Lake Lutheran High School .....................................115 Features of Salt Lake Lutheran High School .....................117 Proposed Location .....................................................133 Additional Comments .................................................137 Community Survey Market Demand ...............................139 Parent Survey Market Demand .....................................144 Church Member Survey Market Demand ........................145 Market Demand Summary ...........................................147

Sections related to program issues Public School Satisfaction .............................................50 Ideas for Proposed New High School ..............................59

Salt Lake Lutheran High School .......................................73 Features of Salt Lake Lutheran High School .......................89 Parent Comments ......................................................104 Student Opinion ........................................................105 Salt Lake Lutheran High School .....................................115 Features of Salt Lake Lutheran High School .....................117 Additional Comments .................................................137 Community Survey Market Demand ...............................139 Parent Survey Market Demand .....................................144 Church Member Survey Market Demand ........................145 Market Demand Summary ...........................................147


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Sections related to staff issues Staffing .....................................................................17 Employment/Compensation ...........................................20

Type of Education ........................................................22 Certification and Accreditation .......................................27 Attendance/Enrollment .................................................29 Competitive Assessment ................................................33 Public School Satisfaction .............................................50 High School Selection ..................................................53 Consider Proposed New High School .............................58 Salt Lake Lutheran High School .......................................73 Experience with Salt Lake Lutheran High School .................80 Size of Salt Lake Lutheran High School ............................87 High School Selection ..................................................97 Parent Comments ......................................................104 Student Opinion ........................................................105 High School Selection ................................................109 Salt Lake Lutheran High School .....................................115 Experience with Salt Lake Lutheran High School ...............121 Additional Comments .................................................137 Community Survey Market Demand ...............................139 Parent Survey Market Demand .....................................144 Church Member Survey Market Demand ........................145 Market Demand Summary ...........................................147




Executive Summary

In order to determine the feasibility for a new high school in Riverton, Utah, an industry review, competitive assessment, community survey, parent survey, and church member survey were completed. The industry review considered a variety of secondary data sources to determine factors that would impact a new high school. The competitive assessment was based on research of competing high schools in the area. A community survey of 260 households with children in 5th through 11th grade along the Wasatch Front area was conducted during September and October 2010. A parent survey of 26 parents with children currently attending Salt Lake Lutheran High School was conducted during September and October 2010. A church member survey of 91 members of Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church with children currently in 6th through 8th grade was conducted during September and October 2010. The surveys asked respondents about their interest in the proposed new high school.

Overview: We fi nd it feasible for Salt Lake Lutheran High School to relocate their high school to a location in the Riverton area. There is an estimated market demand of 53 students per grade currently at the prevailing market tuition rates. Private schools average about 13 students per classroom, so 53 students per grade is more than suffi cient to create at least two classrooms for each grade, which would be the minimum number of students required to provide adequate fi nancial resources necessary to operate a quality high school. Looking at the market assessment data, some highlights include:

There are three primary types of schools, which include: public schools, private schools, and charter • schools. In the 2007–08 school year, there was an estimated 119,150 kindergarten through 12th grade schools in the United States, which included: 87,190 public schools, 3,560 charter schools, 180 Bureau of Indian Education-funded (BIE), and 28,220 private schools.

An average class size for public schools and charter schools in the United States is 16:1, • compared to 13:1 for private schools in the United States. In the state of Utah, the student-to-teacher ratios are similar to the United States. Public schools (24:1) and charter schools (20:1) have a higher student-to-teacher ratio than private school teachers (12:1).

According to the Schools and Staffi ng Survey: 2003-2004, public secondary school teachers • earn an average salary of $50,900, while private secondary school teachers earn an average of $36,300. In 2009, high school teachers in charter schools earned an average salary of $55,150.

In the State of Utah, teacher certifi cation can be obtained through several channels, depending • on educational background. Graduates of out-of-state teacher programs, graduates of teacher preparation programs in Utah, and those without teacher certifi cation who hold degrees may be eligible to teach. Graduates of a teacher preparation program in Utah may get their teaching licenses online or directly from the State Offi ce of Education.

According to the National Center for Education Statistics, in the fall of 2007 there were • 15,087,000 students enrolled in public high schools, compared to 1,364,000 students who were enrolled in private high schools, and 229,000 students enrolled in charter high schools.


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Executive Summary

A large number of private school students in Utah currently receive fi nancial aid. Many schools • offer fi nancial aid in the form of merit awards and need-based scholarships. The awards and scholarships are based on eligibility, but can defi nitely help to make private school education more affordable. Financial aid grants may also cover a signifi cant portion of a child’s tuition, depending on the school and eligibility.

The Salt Lake Lutheran High School 2010 Community Survey was completed by 260 households with children in 5th through 11th along the Wasatch Front area during September and October 2010. Highlights of the survey included:

The majority of the 260 survey respondents were female and all were at least 18 years old. The area surveyed was an average income area, with the majority of the respondents indicating a household income range between $50,000 and $149,999. The most common ZIP codes respondents lived in included: 84020, 84095, 84065, and 84096. The majority of the respondents regularly attended or belonged to a church, synagogue, mosque, or religious organization and had children in 5th through 12th grade.

Most of the respondents in Canyons School District, Granite School District, Jordan School District, and Salt Lake City School District were satisfi ed with their local school district. The most common reason respondents were not satisfi ed with their school district included: overcrowding and dissatisfaction with curriculum.

The majority of the 260 respondents said their children were attending, or would be attending, a neighborhood public school. Of the respondents with children currently attending private school, or planning on attending, private school, the most important factors when selecting a private high school included: college-prep/curriculum, services offered, and religious affi liation. The decision about which high school children would attend would be made by both the child and the parents/guardian. Juan Diego Catholic High School was the most commonly known private high school in the area.

Overall, close to one-quarter of the survey respondents would either consider a private high school for their child in the Riverton area or were unsure.

The most important ideas for the proposed new high school included: instructors and students having close relationships that foster learning and a college-preparatory curriculum. When asked if there were any other ideas respondents would require in a new private high school, the most common responses surrounded the quality of education for their children.

The majority of the survey respondents would be willing to drive 11 or more minutes to the high school and indicated they would be more likely to use the proposed new high school if it was located near the intersection of West 12600 South and Redwood Road in Riverton.



Executive Summary

Over one-third of the respondents would expect to pay $7,999 or less for one year of private high school, while only one out of ten respondents would be willing to pay the average private high school tuition for a high school in the Salt Lake City area of $11,000.

Close to three-quarters of the respondents who would consider using the proposed new high school, or were unsure, would either be more likely to select the proposed new high school, or their decision to select the proposed new high school would not be impacted, if it was operated by Lutheran High School Association of the Greater Salt Lake City Area. When asked which name they preferred for the proposed new high school, Concordia Preparatory High School was the top choice. The majority of the respondents preferred to receive information about the high school, through the mail or during an open house at the school.

Over one-quarter of the 260 respondents had heard of Salt Lake Lutheran High School. When asked what words came to mind when thinking of Salt Lake Lutheran High School, the most common responses included: private school, small, and religious.


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Executive Summary

The Salt Lake Lutheran High School 2010 Parent Survey was completed by 26 parents with children currently attending Salt Lake Lutheran High School during September and October 2010. Highlights of the survey included:

When asked if parents had children in 9th through 12th grade, the percentage of students was relatively even across all four grade levels, with the most students in 10th grade and 12th grade.

All of the parents were either very satisfi ed or somewhat satisfi ed with their Salt Lake Lutheran High School experience. The majority of the parents felt Salt Lake Lutheran High School was currently meeting all of their child’s/children’s needs, as well as their own needs. When parents were asked what words they would use to describe Salt Lake Lutheran High School, the most commonly used words included: caring and Christian. The greatest strengths of Salt Lake Lutheran High School, indicated by parents, pertained to teachers and staff, while the greatest weaknesses pertained to limited academic selections and extracurricular activities.

Close to half of the respondents felt the small number of students at Salt Lake Lutheran High School was an advantage, rather than a disadvantage. The majority of the parents felt that 300 or fewer students was an ideal number of students at Salt Lake Lutheran High School.

When asked who made the decision about attending Salt Lake Lutheran High School, the majority of the parents indicated both their children along with themselves had made the decision. When selecting a high school for their children, parents felt academics and a Christian environment were most important.

Of the 26 parents who completed the survey, the majority felt that Salt Lake Lutheran High School was a good value. Over half of the parents were not receiving any form of fi nancial assistance to pay for high school.

The majority of the parents would either continue their child’s enrollment or were unsure what they would do if Salt Lake Lutheran High School moved to a new location. If a shuttle was offered to this new location, one-third of the parents indicated they would use the shuttle service. However, if the high school were to remain in the current location, the majority of the parents would continue to send their children there.

The parents of children attending Salt Lake Lutheran High School were most happy with academics and the principal/administration and gave them the highest ratings of excellent or very good. If Salt Lake Lutheran High School were to incorporate uniforms, the majority of the parents would either be more likely to send their child to the high school, or it would have no impact on their decision to send their children there.

The majority of the students felt that Salt Lake Lutheran High School was currently meeting their needs and would continue attending Salt Lake Lutheran High School if it changed locations.



Executive Summary

The Salt Lake Lutheran High School 2010 Church Member Survey was completed by 91 members of Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church with children currently in 6th through 8th grade during September and October 2010. Highlights of the survey included:

The majority of the church members had already starting looking for a high school for their child or children. The most common high schools the church members were considering included: Salt Lake Lutheran High School, Juan Diego Catholic High School, and Judge Memorial Catholic High School. When asked who made, or will make, the decision about which high school their child would attend, over two-thirds of the church members indicated the child as well as the parent or guardian would make the decision.

The majority of the church members were currently sending their child/children to a Lutheran school and would consider sending their child/children to Salt Lake Lutheran High School.

The most common programs or activities church members would require in order to send their children to Salt Lake Lutheran High School included: strong academics and sports The majority of the church members would be more likely or their decision would not be impacted if Salt Lake Lutheran High School were to institute uniforms for students.

The most common words church members used to describe Salt Lake Lutheran High School included: small and old facility. When asked what the three greatest strengths of Salt Lake Lutheran High School were, the most common responses were great teachers and staff, while the most common weaknesses were lack of programs/activities, location, and small size. Close to half of the church members felt the small number of students at Salt Lake Lutheran High School was a disadvantage.

Over three-quarters of the church members would either be more likely to send their child to Salt Lake Lutheran High School or it would have no impact on their decision mostly because the high school was closer to home and was a greater facility. Only one-quarter of the church members would need a shuttle service for their children and would pay an around $10.00 to $20.00 per week.

Two-thirds of the church members were either more likely to send their children to Salt Lake Lutheran High School or their decision would not be impacted if the tuition was about $9,000 per year. However, only one-quarter of the church members were either more likely to send their children to Salt Lake Lutheran High School or their decision would not be impacted if the tuition was between $10,000 and $11,000 per year.


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Introduction

Salt Lake Lutheran High School serves Salt Lake City area students from 9th through 12th grade. Lutheran High School Association of the Greater Salt Lake City Area has requested that Perspectives Consulting Group, Inc. work with them in assessing the market demand for moving Salt Lake Lutheran High School from their current location to a new site in Riverton, Utah. To assist in the decision-making process, a feasibility study was conducted that analyzed high school trends and issues, current high school needs, and market demand for a high school in Riverton, Utah.

The information objectives for this market feasibility study included:

1) Understand the awareness and perceptions of Salt Lake Lutheran High School among Salt Lake City area residents

2) Determine what factors are important to parents when they are making the decision about what high school their children will attend

3) Identify parents’ opinions about the strengths and weaknesses of Salt Lake Lutheran High School, including words parents would use to describe the school

4) Measure the satisfaction parents have with the education received from Salt Lake Lutheran High School

5) Identify area church member parents’ opinions about the strengths and weaknesses of the school their children attend

6) Measure the satisfaction area church member parents have with the education their children receive from the school their children attend

7) Evaluate why parents chose not to send their children to Salt Lake Lutheran High School

8) Gauge how important price, academic success, environment, and location are to parents

9) Determine how enrollment at Salt Lake Lutheran High School will change if the high school moves from their current location to a new site in Riverton, Utah

10) Obtain general demographic information, such as age, gender, household income, etc., which allows for critical analysis of the data


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The research conducted for the feasibility study includes an examination of the high school industry issues using existing data and information such as demographic data, trade association information, calls to area high schools, and past research studies. A competitive assessment was completed of high schools in Riverton, Utah. A community survey of 260 households with children in 5th through 11th grade along the Wasatch Front area was completed in October 2010, along with a parent survey of 26 parents with children currently attending Salt Lake Lutheran High School, and a church member survey of 91 members of Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church with children currently in 6th through 8th grade.

There are four sections to the report: Understanding High Schools, Essential Research for Planning, Market Demand and Feasibility, and Conclusions/Recommendations. The Understanding High Schools section provides an overview of the key high school issues, such as staffi ng, compensation, and quality of education. This section also includes the competitive assessment of private high schools serving the Riverton, Utah area. The Essential Research for Planning section presents the results of the 2010 Community Survey, the 2010 Parent Survey, and the 2010 Church Member Survey. Market Demand and Feasibility proceeds through the development of the market demand projection including location, enrollment, and pricing. The Conclusions/Recommendations section summarizes the fi ndings of the feasibility study report and outlines next steps.

Introduction



Staffing

Understanding High Schools

Industry: Public schools and charter schools are very similar in many ways, including their student-to-teacher ratios. An average class size for public schools and charter schools in the United States is 16:1, compared to private schools in the United States, which generally have smaller classes with an average of 13 students per teacher.1,2,3

Public school teachers belong to a union, either the National Education Association or the American Federation of Teachers; however, private school teachers and teachers in charters schools do not belong to any type of union.2

The National Center for Education Statistics (NCES) conducted studies of principals and teachers for the 2008-09 school year. Of the 117,140 school principals surveyed (all public and private) who were principals during the 2008-09 school year, 79.5% remained at the same school during the following school year.4 Of the 3,867,600 public school teachers surveyed who were teaching during the 2008-09 school year, 84.6% remained at the same school during the following school year, while 79.2% of private school teachers, and 76.2% of charter school teachers had stayed at the same school.5 The chart below shows the breakdown of principals and teachers who remained at the same school after the 2008-09 school year, by classifi cation of school.

Chart 1Student-to-Teacher Ratio

Chart 2School Classification

United States Utah

Public school 16:1 24:1

Private school 13:1 12:1

Charter school 16:1 20:1

Source: Private School Review, www.privateschoolreview.com/state_statistics/stateid/UT; Public School Review, www.publicschoolreview.com/state_statistics/stateid/UT; the State of Charter Schools 2000, www2.ed.gov/pubs/charter4thyear/b3.html

% Principals % Teachers

Public school 79.5% 84.6%

Private school 79.8% 79.2%

Charter school 72.0% 76.2%

Source: 2008-09 Principal Follow-up Survey & 2008-09 Teacher Follow-up Survey, http://nces.ed.gov


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Staffing

In general, private school principals have more experience than public school principals. Forty-two percent of principals in private schools (42.0%) have 10 or more years of experience compared to only 29.8% of public school principals. It is important to note that, of those principals who have 10 or more years of experience, 25.5% of private school principals have remained at the same school, compared to only 11.9% of public school principals.4

Interestingly, it is not the same case for teachers. In general, public school teachers have more experience than private school teachers. Over fi fty-three percent of teachers in public schools (53.2%) have 10 or more years of experience, compared to only 45.4% of private school teachers.5

About 5.3% of public school teachers who left teaching in 2008–09, had left because their contract was not renewed, compared to 13.0% of private school teachers.5 The following chart indicates other reasons teachers had left the teaching profession after the 2008-09 school year.

Utah: In the state of Utah, the student-to-teacher ratios are similar to the United States. Public schools (24:1) and charter schools (20:1) have a higher student-to-teacher ratio than private schools at 12:1.1,

2, 3

Currently, among high school teachers in the state of Utah, 52.2% are female and 47.8% are male. This is interesting to note because teachers in all other grade levels (pre-kindergarten, elementary, middle school, and kindergarten through 12th grade schools) are predominately female.6

Chart 3Reasons for Leaving

% Public % Private

Personal life factors 42.9% 27.8%

Other factors 17.1% 10.3%

Other career factors 14.8% 22.8%

School factors 9.8% 12.1%

Contract was not renewed 5.3% 13.0%

Salary and other job benefits 4.0% 10.7%

Student performance factors 3.5% 0.0%

Assignment and credential factors 1.2% 1.6%

Source: 2008-09 Principal Follow-up Survey & 2008-09 Teacher Follow-up Survey, http://nces.ed.gov

*Due to rounding, the chart does not equal exactly 100%



Staffing

Sources:1. The State of Charter Schools 2000, http://www2.ed.gov/pubs/charter4thyear/b3.html

2. Private School Review, http://www.privateschoolreview.com/articles/208

3. Public School Review, www.publicschoolreview.com/state_statistics/stateid/UT

4. 2008-09 Principal Follow-up Survey, http://nces.ed.gov/pubs2010/2010337.pdf

5. 2008-09 Teacher Follow-up Survey, http://nces.ed.gov/pubs2010/2010353.pdf

6. Utah State Offi ce of Education, www.schools.utah.gov/cert/data/0809_populationanalysis.pdf


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Employment/Compensation

Industry: While public schools require a bachelor’s degree and a teaching license in order to become a teacher, private schools, which also require a bachelor’s degree, do not require a license. In addition, private schools are generally exempt from meeting state licensing standards. Teaching candidates are selected from recent college graduates, those who have established careers in teaching, or those who will meet the state certifi cation eligibility requirements within a reasonable length of time.1

Charter schools are independent public schools, each governed by a public board of trustees that has the authority to hire teachers according to their own established standards. In some states, charter schools can hire teachers regardless of state certifi cation and licensure requirements. In other states, charter schools are like district schools held to the same state requirements to hire only certifi ed teachers.2

Teachers in private schools earn less than teachers in public schools. According to the Schools and Staffi ng Survey: 2003-2004, public secondary school teachers earn an average salary of $50,900, while private secondary school teachers earn an average of $36,300. In 2009, high school teachers in charter schools earned an average annual salary of $55,150 and reported a salary range of $34,600 to $82,000 per year. The most profi table charter high school teacher salaries

are earned by those who specialize in high-demand subjects, such as science, math, and bilingual education.2

In private high schools, teachers are required to work an average of 38.3 hours during a typical full week to receive the regular base pay, of which 29.4 hours are spent instructing students in class. However, when adding the number of hours spent doing other school-related activities (assisting students outside of class, developing lesson plans, grading papers), the number of hours spent working rises to an average of 53.7 hours per week.3

Private school teachers generally have smaller classes and more control over the curriculum. In addition, their students are often more motivated, since private schools are selective in their admissions process. While private school teachers typically express greater job satisfaction than their public school counterparts, teacher turnover rates are higher in private schools than in public schools. The reasons for public school teachers intending to transfer to private education institutions include: offered a higher salary amount, student quality, ability utilization, opportunity for self-improvement, and promotion due to performance.4

Chart 4Average Teaching Salaries

2008-09 Average Annual Secondary Teaching Salary

United States Utah

Public schools $50,900* $61,062

Private schools $36,300* $40,007

Charter schools $55,150 $45,071

Source: National Center for Education Statistics, www.nces.ed.gov, Utah Education Facts, www.utaheducationfacts.com; Teacher Portal, http://teacherportal.com

*2003-04 totals



Employment/Compensation

Utah: Overall, at an average of $40,007 for private schools, Utah is currently ranked 45th in the nation for average teacher salaries, meaning Utah’s teaching salaries are lower than 44 other states. Compared to many other professions in Utah, this salary has proven to be quite respectable. Up 1.4% from the previous year and 30.8% over the past 10 years, Utah has kept the pace with the average increase in salary across the United States.5

Similar to many states in the United States, charter school teachers in Utah are under the same licensing requirements as the teachers at every other public school. Utah's public charter schools must teach the Utah State Core Curriculum, just like every other public school in Utah.6

Sources:1. Bureau of Labor Statistics, http://www.bls.gov/oco/ocos318.htm#training

2. National Center for Education Statistics, http://nces.ed.gov/surveys/sass/tables_list.asp#2008

3. All Education Schools, http://www.alleducationschools.com/education-careers/secondary-education/high-school-teacher- salaries

4. National Center for Education Statistics, http://nces.ed.gov/pubs2009/2009324/tables/sass0708_2009324_t12n_06. asp

5. Teacher Portal, http://teacherportal.com/salary/Utah-teacher-salary

6. Utah Association of Public Charter Schools, http://www.utahcharters.org/facts.php


22

Type of Education

Industry: There are three primary types of schools that provide education for children, which include: public schools, private schools, and charter schools. In the 2007–08 school year, there was an estimated 119,150 kindergarten through 12th grade schools in the United States, which included: 87,190 public schools, 3,560 charter schools, 180 Bureau of Indian Education-funded (BIE), and 28,220 private schools.1

Public Schools: Public schools are fi nanced by tax revenues and other government-collected revenues, and are administered exclusively by state and local offi cials. In most states, the county and regional school districts and their boards implement the state education policy, and provide the channels through which a local district communicates with a state-level board of education, superintendent, and department of education.2

Local school districts are administered by local school boards, which operate public high schools within their boundaries. Since public schools are funded by taxpayers, members of school boards are elected to represent the public's interest. The authority of school boards is limited to taxpayer-funded schools. Therefore, schools that do not receive taxpayer funding, including privately-funded, parochial (religiously-affi liated), and home schools, are not required to abide by school-board policies.2

Public schools are provided mainly by local governments. Curricula, funding, teaching, and other policies are set through locally-elected school boards by jurisdiction over school districts. The school districts are special-purpose districts authorized by provisions of state law. Generally, state governments set minimum standards related to almost all activities of primary and secondary schools, as well as funding and authorization to enact local school taxes to support the schools—primarily through real property taxes. The federal government funds aid to states and school districts that meet minimum federal standards. School accreditation decisions are made by voluntary regional associations.2

Chart 5Public Schools

United States Utah Utah %

Number of public schools 94,280 896 1.0%

Number of students attending public schools 48,722,450 568,026 1.2%

Number of teachers in public schools 3,054,280 23,455 0.8%

Source: Public School Review, www.publicschoolreview.com/state_statistics/stateid/UT



Type of Education

Private Schools: Private schools are not run by local, state, or national governments; therefore, they maintain the right to select their students. Private schools are funded by their students’ tuition, rather than relying on public funding. Students can get a scholarship into a private school, which makes the cost cheaper depending on a talent the student may have. Tuition at private secondary schools varies from school to school and depends on many factors, including the location of the school, the willingness of parents to pay, peer tuitions, and the school’s fi nancial endowment. Higher tuition is used to pay higher salaries for the best teachers and also used to provide enriched-learning environments, including a low student-to-teacher ratio, small class sizes, and services, such as: libraries, science laboratories, and computers. Some private schools are boarding schools and many military academies are privately-owned or operated as well.2

Religiously-affi liated schools form a subcategory of private schools. Some schools teach religious education together with the usual academic subjects to impress their particular faith’s beliefs and traditions in the students who attend. They include parochial schools, which are used to denote schools that teach a religious faith.2

Private schools often avoid some state regulations, although in the name of educational quality, most comply with regulations relating to the educational content of classes. Religious private schools often simply add religious instruction to the courses provided by local public schools.2

According to the Private School Review, there are 35,756 private schools nationwide, with 5.8 million students, and 443,200 full-time equivalent (FTE) teachers.

Chart 6Private Schools


Number of private schools 35,756 149 0.4%

Number of students attending private schools 5,863,334 18,762 0.3%

Number of teachers in private schools 443,200 1,603 0.4%

Source: Private School Review, www.privateschoolreview.com/state_statistics/stateid/UT


24

Type of Education

Charter Schools: Charter schools are nonsectarian public schools of choice that operate with freedom from many of the regulations that apply to traditional public schools. The “charter” establishing each school is a performance contract detailing the school’s mission, programs, goals, students served, methods of assessment, and ways to measure success. The length of time charters are granted varies, but most are granted for three to fi ve years. At the end of the term, the entity granting the charter may renew the school’s contract if they wish. Charter schools are accountable to their sponsor, usually a state or local school board, to produce positive academic results and follow the charter contract. Charter schools are accountable for both academic results and fi scal practices to several groups: the sponsor that grants them, the parents who choose them, and the public that funds them.3

Sources:1. National Center for Education Statistics, http://nces.ed.gov/fastfacts/display.asp?id=55

2. Wikipedia, http://en.wikipedia.org/wiki/Public_school_(government_funded)

3. US Charter Schools, http://www.uscharterschools.org/pub/uscs_docs/o/faq.html#2

Chart 7Charter Schools


Number of charter schools 3,500 67 1.9%

Number of students attending charter schools 700,000 27,369 3.9%

Number of teachers in charter schools N/A N/A N/A

Source: US Charter Schools, www.uscharterschools.org/cs/sp/view/sp/33



Usage

Industry: There are three main factors that affect a child’s enrollment in a private school: ability to pay, location, and race. While private schools account for approximately one-quarter of the nation’s schools, they enroll about eleven percent of all students in the United States.

Household income is an important factor in choosing a private school. Families with a household income of $50,000 or more have more fi nancial fl exibility in selecting what type of school to send their children. For this reason, a higher percentage of families with a household income of $50,000 or more send their children to a private school. This trend applies to both elementary school students and secondary school students.

The necessity for a higher household income can be seen in the cost of tuition for private schools. According to the U.S. Census Bureau, 43.0% of households in Utah had a household income less than $50,000, with a median household income of $56,484.1

Utah's unique demographics play a major role in Utah's class sizes being the highest in the nation. As of 2006, Utah had an average household size of 3.08, compared to the national average of 2.61.2

Furthermore, students who attend private schools typically come from families with a higher socioeconomic status than students who attend public schools. This fact can be seen through the use of the National School Lunch Program, which provides kindergarten through 12th grade students with free or reduced-price lunches. While only 20.8% of private school students are approved for the National School Lunch Program, twice as many (41.0%) public school students are approved for participation in the program.

Private schools also tend to have a higher percentage of Caucasian/white students than public schools. According to School Enrollment – Social and Economic Characteristics of Students: October 2003, 80.9% of students in private secondary schools are Caucasian/white, while 61.4% of students in public secondary schools are Caucasian/white. Private secondary schools also have lower percentages of African American/black and Hispanic students than public secondary schools, while the percentage of Asian students is the same in private and public secondary schools.

According to a study by the National Center for Education Statistics, private school students generally perform higher than their public school counterparts on standardized tests, and are twice as likely to earn a bachelor’s degree or advanced degree by their mid-20s. While income does play a large role in the choice of sending children to a private school, private school students in the lowest socioeconomic quartile are more than three times more likely to earn a bachelor’s degree by their mid-20s than their public school counterparts.

According to the Private School Universe Survey: 2003-2004, there are 28,384 private schools in the United States; of those, 2,694 are secondary schools, of which 1,096 are Catholic schools, 758 are other religious schools, and 840 are nonsectarian schools. Private secondary schools in the United States employ 68,343 full-time equivalent (FTE) teachers, of which 42,728 are employed by Catholic schools, 11,314 are employed by other religious schools, and 14,301 are employed by nonsectarian schools.3


26

Usage

The National Association of Independent Schools (NAIS) Annual Stats Online Statistics Survey, 2006-2007, reports that the average income from tuition and fees is $16,169 per student, while income from gifts and grants averages $1,596 per student. Teacher salary expense per student averages $5,696, and total expenses per student average $17,960.4

According to the National Center for Education Statistics, in 2004-2005, the average total expenditures for public elementary and secondary education in the United States were approximately $8.3 billion, while expenditures for private elementary and secondary education were nearly $1.2 billion. Revenues from elementary and secondary education totaled $9.5 billion.3

Sources:1. Utah Education Facts.com, http://www.utaheducationfacts.com/index.php?option=com_content&view=category&layout=blo g&id=66&Itemid=91

2. U.S. Census Bureau, http://factfi nder.census.gov/servlet/STTable?_bm=y&-geo_id=04000US49&-qr_ name=ACS_2008_3YR_G00_S1901&-ds_name=ACS_2008_3YR_G00_&-redoLog=false

3. National Center for Education Statistics, http://nces.ed.gov/

4. National Association of Independent Schools, www.nais.org/



Certification and Accreditation

Utah: Teacher certifi cation can be obtained through several channels in Utah, depending on educational background, according to www.schools.utah.gov. Graduates of out-of-state teacher programs, graduates of teacher preparation programs in Utah, and those without teacher certifi cation who hold degrees may be eligible to teach. Graduates of a teacher preparation program in Utah may get their teaching licenses online or directly from the State Offi ce of Education. Teachers who have earned a bachelor’s degree with an appropriate major can follow alternative routes to teacher certifi cation in Utah.1

There are three levels of teacher certifi cation in Utah, which include:

• Level I Certifi cation: requires completion of a teacher education program, a passing score on the Praxis II test, and recommendation from an accredited school

• Level II Certifi cation: requires completion of all requirements under Level I certifi cation, recommendation from the employing district or charter school, and passing of background checks

• Level III Certifi cation: can be obtained after a teacher has a Ph.D. and National Board Certifi cation

Individuals with a teaching license in a different state can apply for licensure online in Utah. A completed application and an evaluation fi ling fee of $80 must be turned in to the Utah Offi ce of Education. Applicants must also send offi cial transcripts to the Offi ce of Education, and the transcripts should be collected by the applicant, not sent from schools attended. Praxis test scores or a copy of a test admission ticket, a background check, and a copy of a teaching license from the state where the applicant previously taught are also required.1

Utah has an alternative route to licensure that allows people who have a bachelor’s degree or higher to teach while they get their teaching license. Teacher certifi cation is open to those who hold degrees in major subjects taught in Utah secondary schools, according to www.schools.utah.gov. A transcript review must be done before eligibility can be determined. Temporary licenses can be obtained and held for three years, while applicants are completing teacher certifi cation.1

National Board Certifi cation is a demonstration of a candidate's teaching practice as measured against high and rigorous standards. This professional certifi cation is used in the Utah State Licensing System to certify distinguished teaching in schools.2

Individuals pursuing National Board Certifi cation have all of the following:3

• Hold a baccalaureate degree from an accredited institution • Hold a valid Utah State Teaching License• Have completed three years of successful teaching • Have been acknowledged as an excellent teacher


28

Certification and Accreditation

Comprehensive Administration of Credentials for Teachers in Utah Schools, otherwise known as CACTUS, is a database that contains teachers’ credentials, information for schools hiring, and recruitment easy reference. Recruiting and attracting qualifi ed professionals into the classroom is one obvious need Utah is trying to fi ll as its aging work force is seen to retire years from now and the student population continues to grow.4

Utah requires all public secondary schools to earn accreditation from the Northwest Association of Accredited Schools, and may soon require all public charter schools serving all ages to face accreditation.3

Every public secondary school and all Northwest accredited private and special purpose schools in Utah receive a site visit at least once every six years from the Utah State Offi ce of Education – School Accreditation. Electronic versions of the reports became available beginning with the 2002-2003 school year.5

Sources:1. Requirements for Teacher Certifi cation in Utah, eHow.com, http://www.ehow.com/list_7227524_requirements-teacher- certifi cation-utah.html#ixzz143Cra8Fv

2. Utah State Offi ce of Education, http://www.schools.utah.gov/cert/NationalBoard/

3. US Charter Schools, http://www.uscharterschools.org/cs/n/view/uscs_news/1962

4. Comprehensive Administration of Credentials for Teachers in Utah Schools, https://www.uen.org/cactus/logon.do

5. Northwest Accreditation, http://www.northwestaccreditation.org/accreditation%20standards.html



Attendance/Enrollment

Industry: According to the National Center for Education Statistics, in the fall of 2007 there were 15,087,000 students enrolled in public high schools, compared to 1,364,000 students who were enrolled in private high schools, and 229,000 students enrolled in charter high schools.1 The private schools can be further broken down into three categories of private schools: Catholic schools, nonsectarian schools, and other religious schools. As demonstrated in the chart below, Catholic schools do not make up the greatest number of private schools in the United States; however, they do make up the greatest number of students in the United States.

There were differences in the ethnic background composition of students enrolled in private schools compared to public schools in 2007-08. Caucasian/white students made up a greater share of private school enrollment (75.0%) than public school enrollment (56.0%), while the opposite was true for African American/black students, where 10.0% enrolled in a private school and 17.0% enrolled in a public school.1

Chart 8Private School Enrollment

Chart 9Ethnic Background of Students

Private High School Type (grades 9 - 12)

Number of Schools

Percentage of Schools

Number of Students

Percentage of Students

Percentage of FTE Teachers

Catholic 7,400 26.2% 2,224,000 43.1% 33.7%

Other religious 13,950 49.5% 1,976,000 38.3% 39.9%

Nonsectarian 6,860 24.3% 965,000 18.7% 26.4%

Source: National Center for Education Statistics, http://nces.ed.gov/programs/digest/d09/tables/dt09_060.asp

Ethnic Background % Public % Private % Charter

Caucasian/white 56.0% 75.0% 43.5%

African American/black 17.0% 10.0% 20.0%

Hispanic 21.0% 10.0% 31.5%

Asian/Pacific American Islander 5.0% 5.0% 3.5%

Indian/Alaskan Native 1.0% 1.0% 1.5%

Source: National Center for Education Statistics, http://nces.ed.gov/programs/coe/2010/section1/indicator03.asp

*Due to rounding, the chart totals more than 100%


30

Attendance/Enrollment

Utah: Enrollment in Utah public schools is expected to greatly increase over the next 10 years. In the 2007-08 school year, there were 166,000 students enrolled in Utah public schools. By the 2019-20 school year, the National Center for Education Statistics projected there will be 269,000 students enrolled in public schools, which is an increase of 62.1%.1

Private schools have a much smaller enrollment, with only 5,275 students who were enrolled in private high schools in Utah.2 Charter school enrollment continues to grow rapidly. In 2004, charter school enrollment was 3,253. By 2005, charter school enrollment was 6,237, a 92.0% increase. Utah state offi cials expected charter school enrollment to exceed 10,000 students in 2006, which would be at least a 60.0% increase.3 In Salt Lake City alone, there are currently 115 total public schools, 33 private schools, and 11 charter schools.4

Sources:1. National Center for Education Statistics, http://nces.ed.gov

2. Utah Private School Statistics, http://www.privateschoolreview.com/state_statistics/stateid/UT

3. Utah Tax Payers Association, http://www.utahtaxpayers.org/?p=472

4. Local School Directory, http://www.localschooldirectory.com/state-schools/UT?gclid=CKHupZrsraUCFdLLKgodRBAkXA



Financial Support

Utah: A large number of private school students currently receive fi nancial aid. Many schools offer fi nancial aid in the form of merit awards and need-based scholarships. The awards and scholarships are based on eligibility, but can defi nitely help to make private school education more affordable. Financial aid grants may also cover a signifi cant portion of a child’s tuition, depending on the school and eligibility.1

In addition to scholarships and grants, there is another valuable resource to help families pay for their child’s education, particularly when grants and scholarships do not cover all the costs. In the past 15 years, the emergence of private kindergarten through 12th grade education loans have made all types of private school education more accessible. Private student loans help families avoid using their savings or high-interest credit cards to pay for their children’s education. These loan products, many of which are credit-based, can help families spread out tuition payments and make fi nancing tuition more manageable.1

In 2005, a program was signed into law in Utah, which offers scholarships to students with disabilities. The Carson Smith Special Needs Scholarship Program provides scholarships at approved private schools to students with qualifying disabilities. To be eligible, a student must have been enrolled in Utah public schools and have a current Individual Education Program (IEP), or have been admitted to an approved private school specializing in serving students with disabilities, and receive an assessment determining that the student qualifi es for special education. The scholarship is awarded for a term of three years and may be renewed. The amount of the scholarship depends upon the extent to which a student’s disability results in a need for special education services. The special needs scholarship program is funded by annual appropriations by the Utah legislature. For the 2007-2008 school year, the program assisted 545 students with an average of $4,449 per student.2

Utah spends approximately $5,000 per student per school year, not including federal No Child Left Behind funding. This ranks Utah as the state that spends the least on student education, in terms of cost per student.3

Chart 10Private School Tuition

Private Secondary Tuition

Catholic $7,826

Other religious $10,493

Nonsectarian $27,302

Source: Digest of Education Statistics, http://nces.ed.gov


32

Financial Support

Charter schools are not allowed to charge tuition, and they are funded according to enrollment. There is also fi nancial support that the U.S. Department of Education offers grants to states to fund charter schools. In most states, charters do not receive capital funds for facilities. They are entitled to federal categorical funding for which their students are eligible, such as Title I and Special Education monies. Federal legislation provides grants to help charters with start-up costs. Through the Public Charter Schools Program, the state then awards subgrants to individual schools to assist them in planning, design, and initial implementation of new charter schools. Dissemination grants are also available to successful charter schools, with three or more years of experience, to support activities through which they help other groups open new, or improve existing, public schools. Charter schools are also eligible for funding under other federal programs.4

Sources:1. Private School Aid Service, https://www.psas.org

2. U.S. Department of Education, http://www2.ed.gov/parents/schools/choice/educationoptions/educationoptions.pdf

3. Local School Directory, http://www.localschooldirectory.com/state-schools/UT?gclid=CKHupZrsraUCFdLLKgodRBAkXA 4. US Charter Schools, http://www.uscharterschools.org/pub/uscs_docs/o/faq.html#2



Competitive Assessment

Overview: Understanding the direct competitive market to Salt Lake Lutheran High School is essential for success. Research into competitive schools can give an indication of tuition, enrollment, academics, marketing, and athletics that are being offered at other high schools. To be successful, Salt Lake Lutheran High School must match, and in some cases exceed, what other high schools are currently providing for students.

Competitive Research Results: Competition to Salt Lake Lutheran High School in the broadest sense is any high school in the area. However, parents who are looking for an alternative to public school education have a limited number of choices, including charter schools and private schools.

Charter schools in Utah are public schools that are open to all students without discrimination. Charter schools cannot be religious or private schools. Charter schools are funded like public schools with state taxpayer dollars. Charter schools are prohibited from charging tuition or requiring parents to make contributions or donations. There are at least a dozen charter schools in the greater Salt Lake City area serving 9th through 12th grade. While these charter schools are an alternative to public education, they are not truly competition to private schools, as they are free to Utah residents.1

Therefore, this competitive assessment of high schools in the Salt Lake City area will focus on private schools that charge tuition. Six private schools have been identifi ed for assessment in the Salt Lake City/Riverton area, which include:

• Salt Lake Lutheran High School• Intermountain Christian School• Juan Diego Catholic High School• Judge Memorial Catholic High School• Rowland Hall• The Waterford School

Each of these six high schools was reviewed for this competitive assessment. Four of the high schools were personally visited and toured by Perspectives Consulting Group, Inc. staff. Information was requested and collected from all six high schools, and the Web sites for the six high schools were extensively reviewed.


34


Four of the high schools are located in Salt Lake City, while two of the high schools, Juan Diego Catholic High School and The Waterford School, are located south of Salt Lake City and would be closest to the proposed location in Riverton. Rowland Hall and Judge Memorial Catholic High School were both founded over 80 years ago, while the remaining four high schools were all founded between 1981 and 1999.

Five of the high schools have a religious affi liation, although the amount of emphasis on the religious aspects of the school varies. Three of the high schools are part of schools that serve students from kindergarten through 12th grade, while the other three schools only serve students in 9th through 12th grade.

Grades Founded Location Religious Affiliation Slogan/Motto

Salt Lake Lutheran High School 9-12 1984 Salt Lake City Lutheran - Missouri Synod Faith-Excellence-Success

Intermountain Christian School K-12 1982 Salt Lake City Evangelical Free Church of America Shaping Hearts to Serve

Juan Diego Catholic High School 9-12 1999 Draper Roman Catholic The Spirit of Giving

Judge Memorial Catholic High School 9-12 1921 Salt Lake City Roman Catholic A College Preparatory School

Rowland Hall PS-12 1867 Salt Lake City Episcopal Extraordinary Learning

The Waterford School PS-12 1981 Sandy Nonsectarian Honor-Beauty-Wisdom

Chart 11General High School Information




Salt Lake Lutheran High School has the lowest enrollment and smallest staff size, which allows Salt Lake Lutheran High School to have the lowest average class size of any of the high schools. The enrollment at the six high schools ranges from 56 students at Salt Lake Lutheran High School to 820 students at Judge Memorial Catholic High School. A total of 2,267 students attend the six high schools, for an average of 378 students. The number of faculty and staff at the high schools increases with enrollment, and the average class size varies from 12 to 22 students. The two Catholic high schools have an average class size of 20 to 22, while the other schools have average class sizes under 20. The average class size for public secondary schools in Utah is approximately 29 students. The average class size for private secondary schools nationwide is approximately 19 students.2

High School High School Average Minority Recruiting

Enrollment Faculty/Staff Class Size Students International Students

Salt Lake Lutheran High School 56 13 12 20% No

Intermountain Christian School 88 17 ** 6% No

Juan Diego Catholic High School 790 60 22 23% Yes

Judge Memorial Catholic High School 820 68 20 26% Yes

Rowland Hall 281 70 14 21% No

The Waterford School 232 67 16 16% No

**Information unavailable

Chart 12High School Enrollment


36


Salt Lake Lutheran High School has the second lowest general tuition of the six high schools, and is the only high school not to add-on to their tuition with required fees. Tuition ranges from $5,880 at Intermountain Christian School to $17,975 at The Waterford School. The average tuition is $11,193, which is slightly higher than the national average for private high schools of $10,549.3 Three of the high schools, Salt Lake Lutheran High School, Juan Diego Catholic High School, and Judge Memorial Catholic High School, offer a discount on tuition to members, with specifi cations for qualifi cation as a member. In addition to the tuition, fi ve of the six schools have required fees for things such as: books, materials, supplies, testing, and computer equipment, and these fees are collected from all students.

All six high schools charge an application fee at the time the initial application is submitted. These initial application fees range from $20 at Judge Memorial Catholic High School to $90 at Intermountain Christian School. Some schools will also charge additional testing, registration, new student, or other fees in addition to the application fee, prior to a student enrolling.

Chart 13High School Tuition

General Member Additional Application Required

Tuition Tuition Student Discount Fee Fees

Salt Lake Lutheran High School $8,300 $7,300 $800 $50 $0

Intermountain Christian School $5,880 N/A $750/$1,250 $90 $875

Juan Diego Catholic High School $9,231 $7,536 No $25 $650

Judge Memorial Catholic High School $9,400 $7,860 No $20 $500

Rowland Hall $16,370 N/A No $50 Yes

The Waterford School $17,975 N/A No $35 $700




Four of the six high schools express their academic philosophy as college preparatory, including Salt Lake Lutheran High School. Two of the high schools, Judge Memorial Catholic High School and Rowland Hall, present their academic focus as college preparatory. The Waterford School provides a liberal arts/college preparatory education, while Salt Lake Lutheran High School offers a Christian college preparatory curriculum. Intermountain Christian School and Juan Diego Catholic High School emphasize general academic preparedness in a religious environment.

All of the high schools except for Intermountain Christian School offer advanced placement courses, although the number of advanced placement courses, and the advanced placement courses offered, vary widely among schools. Average SAT test scores were publicized by two of the high schools, Rowland Hall and The Waterford School. The 2009 State of Utah average SAT score was 1016.4 Three high schools publicized average ACT test scores for their students. The 2009 State of Utah average ACT score was 21.8.5

Chart 14High School Academics

Academic Advanced Service Average Average

Focus Placement Learning SAT ACT

Salt Lake Lutheran High School Christian college preparatory Yes N/A ** 23

Intermountain Christian School Academics and Christian No N/A ** **

Juan Diego Catholic High School Academics and Catholic values Yes Required ** **

Judge Memorial Catholic High School College preparatory Yes Required ** **

Rowland Hall College preparatory Yes Club 1190 27

The Waterford School Liberal arts/college preparatory Yes Club 1791 27

**Information unavailable


38


Salt Lake Lutheran High School offers a comparable number of sports to most of the other high schools. All six high schools offer sports, ranging from Intermountain Christian School offering fi ve sports to Judge Memorial Catholic High School offering 15 sports. Five of the six schools charge fees for sports participation, with Intermountain Christian School being the only school that does not charge sports participation fees.

Chart 15High School Sports

Sports

Sports Fees

Salt Lake Lutheran High SchoolBaseball, basketball, cross country, golf, soccer, swimming, track and field, volleyball

$100

Intermountain Christian School Baseball, basketball, cross country, soccer, volleyball No

Juan Diego Catholic High SchoolBaseball, basketball, football, golf, lacrosse, soccer, softball, tennis, volleyball, wrestling

Yes

Judge Memorial Catholic High SchoolBaseball, basketball, crew, cross country, diving, football, golf, lacrosse, soccer, softball, swimming, tennis, track, volleyball, water polo

Yes

Rowland HallSkiing, baseball, basketball, cross country, dance, golf, soccer, softball, swimming, tennis, volleyball

Yes

The Waterford SchoolBasketball, crew, cross country, golf, lacrosse, racquetball, soccer, tennis, volleyball

$60-$250




Extracurricular activities offered at Salt Lake Lutheran High School are similar to those offered at other high schools. All six high schools offer a variety of extracurricular activities. All of the high schools also offer a variety of clubs, which are not included in the chart below. As with sports, fi ve of the six schools charge fees for extracurricular participation, with Intermountain Christian School being the only school that does not charge extracurricular participation fees; however, not every extracurricular activity has a participation fee.

Salt Lake Lutheran High School has buildings and a campus that are non-traditional and signifi cantly less appealing than the other fi ve high schools. Two of the high schools have modern buildings and campuses, while two of the high schools have buildings and campuses that are more traditional like other public high schools. The Waterford School has a campus with separate buildings for each academic area like a college or university. Three of the high schools have a uniform dress code, while the other three schools have a casual, but regulated, dress code.

Electives

Extracurricular Activities Fees

Salt Lake Lutheran High School Chorus, drama, instrumental music Yes

Intermountain Christian School Debate, music No

Juan Diego Catholic High School Band, choir, dance, debate, drama, newspaper, television Yes

Judge Memorial Catholic High School Cheerleading, dance, debate, drama, drum line, music, radio, television Yes

Rowland Hall Chess, choir, dance, debate, jazz band, newspaper Yes

The Waterford School Band, choir, dance, debate, literary magazine Yes

Chart 16High School Extracurricular Activities

Campus Dress Code Lunch

Salt Lake Lutheran High School Eclectic Casual Closed

Intermountain Christian School Modern Casual Open

Juan Diego Catholic High School Modern Uniform Closed

Judge Memorial Catholic High School Traditional Uniform Closed

Rowland Hall Traditional Casual Open

The Waterford School College Uniform Closed

Chart 17High School Environment


40


The Salt Lake Lutheran High School Web site is fair in appearance compared to the other high schools, but has signifi cantly less content than most of the other high schools. Rowland Hall and The Waterford School both have Web sites that are highly polished and professional in appearance, and include a signifi cant amount of content. Both of the Catholic high schools have Web sites that are good in appearance. Most of the schools offer some information aimed toward students and parents who are considering the school for their children. Compared to the other high schools, the Web site for Salt Lake Lutheran High School lags behind several other Web sites in marketing the school.

Printed materials were also obtained from the six high schools. Each school was requested to provide a “parent information packet” with materials that would be provided to any parent considering the school for their child. These printed materials vary in quality dramatically, with materials from Salt Lake Lutheran High School and Intermountain Christian School appearing amateurish compared to materials from other schools, especially The Waterford School.

Chart 18High School Web Site

Web Site Web Site Web Site

Web site Appearance Content Enrollment Focus

Salt Lake Lutheran High School www.lhs-slc.org Fair Minimal Fair

Intermountain Christian School www.slcics.org Fair Minimal Fair

Juan Diego Catholic High School www.jdchs.org Good Comprehensive Good

Judge Memorial Catholic High School www.judgememorial.com Good Good Fair

Rowland Hall www.rowlandhall.org Professional Comprehensive Excellent

The Waterford School www.waterfordschool.org Professional Comprehensive Good




Conclusions: Overall, Salt Lake Lutheran High School falls in the middle of the pack compared to the other high schools. Salt Lake Lutheran High School is not the leader, or exceptionally better, in any of the categories; however, Salt Lake Lutheran High School facilities are signifi cantly less appealing than any of the other high schools.

Salt Lake Lutheran High School’s greatest strength may be the low enrollment and small class size. However, low enrollment and small class size is not necessarily desired by all parents, and may be considered a disadvantage by some parents. There is little else that clearly distinguishes Salt Lake Lutheran High School from any of the other schools; however, there are many aspects of the other schools that distinguish themselves from Salt Lake Lutheran High School.

Competitively, the other high schools have set a high standard in academic opportunities, facilities, and communication that Salt Lake Lutheran High School is challenged to match. It is essential for Salt Lake Lutheran High School to carefully examine and consider how prospective students and parents see the school, to identify the primary advantages and benefi ts of Salt Lake Lutheran High School, and to clearly communicate those advantages and benefi ts to prospective students and parents.

Sources:1. http://www.schools.utah.gov/charterschools

2. http://nces.ed.gov/surveys/sass/tables/sass0708_2009324_t1s_08.asp

3. http://www.capenet.org/facts.html

4. http://professionals.collegeboard.com/profdownload/UT_09_03_03_01.pdf

5. http://www.schools.utah.gov/main/INFORMATION/Online-Newsroom/DOCS/081810.aspx


42



Survey Instrument

Essential Research for Planning - 2010 Community Survey

The Salt Lake Lutheran High School Survey included 37 questions about public school satisfaction, high school selection, interest in new high school, ideas for the new high school, impact of the proposed location, tuition, association with Lutheran High School Association of the Greater Salt Lake City Area, and Salt Lake Lutheran High School, and demographics of the survey respondents. The question formats included: yes/no, open-ended, fi ll-in-the-blanks, and pre-defi ned questions. The survey was developed based on input from Lutheran High School Association of the Greater Salt Lake City Area. Perspectives Consulting Group, Inc. assembled and ordered the survey questions. The survey instrument is included for reference in the Appendices.

The population surveyed was specifi cally limited to residents in the survey sample area. The sampling method used for this survey was random-digit dialing of telephone numbers serving households in the survey sample area.

The number of telephone surveys completed in each prefi x varied, depending on the number of households in each prefi x. A list of random telephone numbers was prepared for each prefi x and the numbers were dialed until 260 completions were made. A total of 7,998 telephone calls were made to obtain the 260 completions; these included telephone numbers that were disconnected, fax numbers, business lines, households where English was not spoken, etc.

The survey interviewing took place in October 2010 during the evening hours of 6:00 p.m. to 9:00 p.m. local time. A survey pretest was completed with no diffi culties or problems noted.

In order to obtain the most relevant data for the survey, only households that had one or more children in 5th through 11th grade participated in the survey. Approximately 10.6% of the households contacted had one or more children in 5th through 11th grade.

Based on the number of households in the target area and the number of survey completions, a confi dence level and confi dence interval can be calculated. In statistical terms, the confi dence level is the likelihood that, if the survey were replicated, the results would be the same. The confi dence level for this survey is 95.0%, meaning that 95 times out of 100 this survey would produce substantially the same results as achieved this time.

The confi dence interval is the range that any answer could vary from the actual value. This is the “+/- xxx percent” margin of error value that pollsters reference. In this case, the Salt Lake Lutheran High School 2010 Community Survey has a confi dence interval of +/- 6.0%. Therefore, the answers provided by respondents are within plus or minus 6.0% of the actual value. When comparing the responses from any two questions, any difference of less than 12.0% needs to be examined carefully, since statistically the difference could be considered negligible.

Survey Execution


44

Chart 19Survey Sample Area

Survey Execution

For purposes of projecting demand for Salt Lake Lutheran High School, the survey sample area was defi ned as households located north of the southern border of Salt Lake County, east of Bacchus Highway, south of 4500 South, and west of the Wasatch Range. The survey sample area is indicated in green on the map.

The survey sample area is important because this is the area for families with children in 5th through 11th grade that would most likely attend Salt Lake Lutheran High School. The survey sample area consists of households who would be willing to drive near the location of the high school as it would be near their home, employment, or on their way to work. This feasibility study is based solely upon surveys of households within the survey sample area. While it is possible that people who live outside the survey sample area could attend the high school, if the proposed high school is not feasible within the survey sample area, it would be unrealistic to expect to attract a signifi cant number of students from outside the survey sample area.



Respondent Profile

Overview: The majority of the 260 survey respondents were female and all were at least 18 years old. The area surveyed was an average income area, with the majority of the respondents indicating a household income range between $50,000 and $149,999. The most common ZIP codes respondents lived in included: 84020, 84095, 84065, and 84096. The majority of the respondents regularly attended or belonged to a church, synagogue, mosque, or religious organization and had children in 5th through 12th grade.

Survey Results: Of the 260 survey respondents, the majority (65.4%) were female. When reviewing these results, the skewing toward female respondents should be considered, as the ratio of females to males in the general population is closer to 50/50.

All of the respondents were at least 18 years old. The largest age categories included: age 35 to 39 (22.7%), age 40 to 44 (23.8%), and age 45 to 49 (21.2%). This is consistent with the fact that adults between the ages of 35 and 49 are more likely than the other age groups to have children in 5th through 11th grade.

Chart 20Gender of Respondents

Female65.4%

Male34.6%

Source: Salt Lake Lutheran High School 2010 Community Survey, question 37

% Respondents

Under 35 10.8%

35 to 39 22.7%

40 to 44 23.8%

45 to 49 21.2%

50 to 54 14.2%

55 and over 7.3%

Refused 0.0%


Chart 21Age of Respondents


46

Respondent Profile

Respondents were also asked to identify an appropriate household income range. The area surveyed was an average income area with over two-thirds of the respondents (67.7%) indicating a household income between $50,000 and $149,999. Overall, the largest household income category was between $75,000 and $99,999 (26.9%).

Chart 22Household Income of Respondents

% Respondents

Under $50,000 10.0%

$50,000 to $74,999 20.0%

$75,000 to $99,999 26.9%

$100,000 to $149,999 20.8%

$150,000 to $199,999 9.6%

$200,000 or more 3.8%

Refused 8.8%




Respondent Profile

When asked what ZIP code the respondents lived in, the most common ZIP codes included: 84020 (11.5%), 84095 (10.8%), 84065 (10.0%), and 84096 (8.8%).

Other ZIP codes indicated by respondents included:

5 Respondents8408184088841058411684120

4 Respondents840048410284124

3 Respondents8411184117

2 Respondents84103841048411284128

% Respondents

84020 11.5%

84095 10.8%

84065 10.0%

84096 8.8%

84094 6.2%

84070 5.8%

84092 5.8%

84119 3.5%

84093 2.7%

84106 2.7%

84107 2.7%

84118 2.7%

84123 2.7%

84047 2.3%

84084 2.3%

Other 19.5%


Chart 23ZIP Code of Respondents


48

Respondent Profile

The majority (85.8%) of the 260 respondents surveyed regularly attended or belonged to a church, synagogue, mosque, or religious organization.

The 223 respondents whose family regularly attended or belonged to a church, synagogue, mosque, or religious organization were asked to indicate which religious organization they belonged to. Two respondents were unsure. Other responses included:

193 RespondentsThe Church of Jesus Christ of Latter-day Saints

8 RespondentsCatholic

6 RespondentsChristian

5 RespondentsLutheran

4 RespondentsNon-denominational

1 RespondentBaptistEvangelicalJehovah’s WitnessJewishMethodist

Chart 24Attended/Belonged to Religious Organization

Yes85.8%

No12.7%

Refused/NA 1.5%




Respondent Profile

The respondents were then asked to indicate which grades their children were in. Over three-quarters of the respondents (81.1%) had children in 9th through 12th grade. The chart totals more than 100%, as some respondents had more than one child.

Chart 25Grades of Children

% Respondents

5th grade 21.2%

6th grade 23.5%

7th grade 23.1%

8th grade 19.2%

9th grade 21.5%

10th grade 26.9%

11th grade 21.2%

12th grade 11.5%

Refused 3.1%


*Chart totals more than 100%, as some respondents had more than one child


50

Public School Satisfaction

Overview: Most of the respondents in Canyons School District, Granite School District, Jordan School District, and Salt Lake City School District were satisfi ed with their local school district. The most common reason respondents were not satisfi ed with their school district included: overcrowding and dissatisfaction with curriculum.

Survey Results: The 260 respondents were asked to indicate which school district they lived in. The largest percentage of respondents (39.6%) lived in Jordan School District, while 25.4% of the respondents lived in Canyons School District, and 17.7% of respondents lived in Granite School District. Interestingly, only 24 of the 260 respondents (9.2%) lived in Salt Lake City School District.

Fifteen respondents lived in other school districts, which included:

12 RespondentsMurray School District

1 RespondentAlpine School DistrictTaylorsville School DistrictWest Valley School District

Canyons School District: Demographic categories with a signifi cantly higher percentage of respondents who lived in Canyons School District included: ZIP code 84020 (83.3%). Demographic categories with a signifi cantly lower percentage of respondents who lived in Canyons School District included: household income $50,000 to $74,999 (7.7%).

Granite School District: Demographic categories with a signifi cantly higher percentage of respondents who lived in Granite School District included: household income less than $50,000 (30.8%), and household income $50,000 to $74,999 (30.8%).

Chart 26School District

% Respondents

Jordan School District 39.6%

Canyons School District 25.4%

Granite School District 17.7%

Salt Lake City School District 9.2%

Other 5.8%

Unsure 2.3%





Jordan School District: Demographic categories with a signifi cantly higher percentage of respondents who lived in Jordan School District included: age 40 to 44 (51.6%), ZIP code 84065 (84.6%), and ZIP code 84095 (92.9%). Demographic categories with a signifi cantly lower percentage of respondents who lived in Jordan School District included: age 50 to 54 (24.3%), and household income less than $50,000 (23.1%).

The 260 survey respondents were asked to grade their overall satisfaction with their local public school using the grades A, B, C, D, or F, where A is excellent and F is failing. There were 21 respondents who were either unsure of their school district or indicated a school district not included in the following chart.

A composite score was calculated on a scale from 1 to 5, where 1 indicated “A”, the school district was excellent, and 5 indicated “F”, the school district was failing. Therefore, if all of the respondents felt the school district was excellent, the composite score would be 1.0.

Overall satisfaction with your local high school (256 respondents – 1.79 composite score)

Over three-quarters of the respondents in all four school districts were satisfi ed with their local school district and gave them a grade of either A or B.

Demographic categories with a signifi cantly better composite score included: ZIP code 84118 (1.29) and household income under $50,000 (1.54).

There were no demographic categories with a signifi cantly worse composite score.

Chart 27Overall Satisfaction with Local High School

Canyons Granite Jordan Salt Lake CitySchool District School District School District School District

(n=66) (n=46) (n=103) (n=24)

A - Excellent 45.5% 30.4% 36.9% 37.5%

B 39.4% 50.0% 43.7% 45.8%

C 13.6% 13.0% 12.6% 12.5%

D 0.0% 0.0% 2.9% 4.2%

F - Failing 1.5% 4.3% 1.0% 0.0%

Unsure 0.0% 2.2% 2.9% 0.0%



52

The respondents who gave their school district a C, D, or F grade were asked to indicate why. The most common response among all four school districts was overcrowding, followed by dissatisfaction with curriculum. The responses have been grouped by school district, which included:

Canyons School DistrictOvercrowded (7 respondents)Dissatisfaction with curriculum (3 respondents)Lack of college-prep/curriculum (3 respondents)Poor quality instruction (3 respondents)Lack of safety for studentsPoor communicationPoor facilities/maintenanceUnder-funded

Granite School DistrictOvercrowded (5 respondents)Dissatisfaction with curriculum (3 respondents)Inaccessibility of administration (2 respondents)AverageLack of college-prep/curriculum Lack of safety for studentsNo programs for gifted studentsPoor quality instruction

Jordan School DistrictOvercrowded (8 respondents)Dissatisfaction with curriculum (4 respondents)Poor quality instruction (3 respondents) Inaccessibility of administration (2 respondents)Lack of computers/technology (2 respondents)Lack of safety for students (2 respondents)Don’t like public schoolFunding is not goodLack of college-prep/curriculum New high schoolProblems with coaches and administratorRoom for improvementTeachers are not qualified

Salt Lake City School DistrictOvercrowded (2 respondents)Poor quality instruction (2 respondents) Dissatisfaction with curriculum Inaccessibility of administration Lack of safety for students Poor public service

There were no demographic categories with a signifi cantly higher or lower percentage of respondents who indicated their children’s high school was overcrowded.




High School Selection

Overview: The majority of the 260 respondents said their children were attending, or would be attending, a neighborhood public school. Of the 16 respondents with children currently attending private school, or planning on attending private school, the most important factors when selecting a private high school included: college-prep/curriculum, services offered, and religious affi liation. The decision about which high school children would attend would be made by both the child and the parents/guardian. Juan Diego Catholic High School was the most commonly known private high school in the area.

Survey Results: The respondents were asked the question, “If your children are currently in high school, or when they will attend high school, will they be attending a neighborhood public, public charter, or private high school?” The majority of the 260 respondents (81.2%) were attending, or planning on attending, a neighborhood public school.

There were no demographic categories with a signifi cantly higher percentage of respondents who indicated their children were currently in a neighborhood public high school or would attend a neighborhood public high school.

Demographic categories with a signifi cantly lower percentage of respondents who indicated their children were currently in a neighborhood public high school, or would attend a neighborhood public high school, included: household income $150,000 to $199,999 (68.0%).

Chart 28Attend Public, Charter, or Private School

81.2%

9.2% 6.2%

3.5%

Neighborhood public

Public charter

Private Unsure/NA



54


There were 16 respondents with children currently attending private school, or planning on attending private school. The 16 respondents were asked to indicate the most important factors when selecting a private high school. The most common factors included: college-prep/curriculum (50.0%), services offered (50.0%), and religious affi liation (25.0%). This chart totals more than 100%, as respondents could select more than one factor that they felt was important when selecting a private high school.

Two respondents indicated other important factors when selecting a private high school. One respondent was unsure, while the other respondent felt that lunch programs were one of the most important factors when selecting a private high school.

There were no demographic categories with a signifi cantly higher or lower percentage of respondents who indicated that college-prep/curriculum and services offered were the most important factors to them when selecting a private high school.

Chart 29Most Important Factors

% Respondents

College-prep/Curriculum 50.0%

Services offered 50.0%

Religious affiliation 25.0%

Small class sizes 18.8%

Staff & personnel 18.8%

Cost/Price 6.3%

Fine arts 6.3%

Location 6.3%

Safety 6.3%

Sports programs 6.3%

Other 12.5%


*Chart totals more than 100%, as respondents could give more than one response




When asked who made, or would make, the decision about which high school their child would attend, over half of the respondents (54.6%) indicated that both the parents or guardian and the child would make the decision.

Demographic categories with a signifi cantly higher percentage of respondents who indicated that both parents/guardian and the child made, or would make, the decision about which high school the child would attend included: age 50 to 54 (70.3%).

Demographic categories with a signifi cantly lower percentage of respondents who indicated that both parents/guardian and the child made, or would make, the decision about which high school the child would attend included: age 35 to 39 (42.4%), household income under $50,000 (38.5%), and a child in 5th grade (41.8%).

2.7%

37.3%

54.6%

4.2%1.2%

Child Parents/ Guardian

Both Felt had no choice

Unsure/NA


Chart 30Decision Maker for Choice of School


56


The respondents were then asked which schools came to mind when they thought about private high schools in the area. The most common response was Juan Diego Catholic High School, which was indicated by 36.5% of respondents, followed by Judge Memorial Catholic High School (19.6%), and The Waterford School (14.2%). This chart totals more than 100%, as respondents could name more than one private high school in the area.

There were 12 respondents who indicated other private schools. Respondents could name as many private schools as they wanted, which included:

3 Respondents American Heritage of South Jordan

2 RespondentsAmerican Academy

1 RespondentCardenChallengerDeltaEast Hollywood HighGrangerHunterLone PeakProvidenceSummit

Chart 31Private Schools in Area

% Respondents

Juan Diego Catholic High School 36.5%

Judge Memorial Catholic High School 19.6%

The Waterford School 14.2%

Rowland Hall - St. Mark’s School 8.5%

Intermountain Christian School 7.3%

Mt. Vernon Academy 5.4%

Paradigm High School 3.6%

Salt Lake Lutheran High School 2.3%

Other 8.5%

Unsure 33.8%


*Chart totals more than 100%, as respondents could give more than one response




Demographic categories with a signifi cantly higher percentage of respondents who indicated that Juan Diego Catholic High School came to mind when they thought of private high schools included: ZIP code 84020 (60.0%) and a child in 12th grade (53.3%).

Demographic categories with a signifi cantly lower percentage of respondents who indicated that Juan Diego Catholic High School came to mind when they thought of private high schools included: age under 35 (21.4%) and family does not belong to a religious organization (21.2%).


58

Consider Proposed New High School

Overview: Overall, close to one-quarter of the survey respondents would either consider a private high school for their child in the Riverton area or were unsure.

Survey Results: A local organization is considering opening a private high school in the Riverton area that would feature a college-preparatory curriculum on a campus with 150 to 200 students. The respondents were asked if they would consider this proposed new high school for their children. Twenty percent of the respondents (20.0%) would consider the proposed new high school for their children. It is also important to note the 4.6% of respondents who were unsure if they would consider the proposed new high school for their children.

Demographic categories with a signifi cantly higher percentage of respondents who indicated they would not consider the proposed new high school for their children included: household income $150,000 to $199,999 (88.0%).

Demographic categories with a signifi cantly lower percentage of respondents who indicated they would not consider the proposed new high school for their children included: ZIP code 84065 (57.7%).

It is important to note that while 20.0% of respondents said they would consider the proposed new high school, this does not mean that they would change schools if given the opportunity.

This question shows that there is a group of respondents who would be willing to consider the high school. This information can be considered by school district as well. For example, 33.3% of respondents with children in the Jordan School District would consider the high school, compared to 15.2% of respondents with children in the Granite School District, and 12.1% of respondents with children in the Canyons School District. It is important to note that there were no respondents with children in the Salt Lake City School District, who would be willing to consider the high school.

Chart 32Consider Proposed New High School


Unsure/NA 4.6%Yes

20.0%

No75.4%



Ideas for Proposed New High School

Overview: The most important ideas for the proposed new high school included: instructors and students having close relationships that foster learning and a college-preparatory curriculum. When asked if there were any other ideas respondents would require in a new private high school, the most common responses surrounded the quality of education for their children.

Survey Results: The 64 survey respondents who would either consider using the proposed new high school, or were unsure, were asked to rate the importance of 13 ideas that could be incorporated into the proposed new high school as: required, very important, important, or not important. Instructors and students have close relationships that foster learning was rated the most important, while affi liation with a religious organization was rated the least important.

Chart 33Importance of Ideas - 1

14.1%10.9%

4.8% 6.3%

53.1%56.3% 58.7%

48.4%

32.8% 32.8% 31.7%

43.8%

0.0% 0.0%4.8%

1.6%

Instructors/students have close relationships

College-preparatory curriculum

Financial aid or scholarships

Class size of less than 25

Required Very Important Important Not Important

Source: Salt Lake Lutheran High School 2010 Community Survey, questions 9 through 21


60




0.0%4.9% 4.8%

27.0% 26.2%

14.3%

45.9%

57.1%

4.8%

23.0% 23.8%

Convenient location

Teachers/staff form Christian values/ethics

Minimum score on entrance exam


68.3%



37.5%

15.6%12.5%

9.4%

35.9%31.3%

34.4%

51.6%54.7%

10.9%

4.7%1.6%

Athletic facilities Foreign language instruction Fine arts





1.6%6.3%

0.0%

14.1%11.1% 12.5%

43.8%

28.6% 26.6%

40.6%

54.0%

60.9%

Transportation Uniforms Affiliation with religious organization





62

Composite scores were calculated for each of the 13 ideas that could be incorporated at the proposed new high school on a scale from one to four, where one indicated the idea was required at the proposed new high school and four indicated the idea was not important at the proposed new high school. Therefore, if all of the respondents felt an idea was required, the composite score for that idea would be 1.0.

Given the statistical accuracy of the study (+/- 6.0%), care needs to be taken when interpreting the data. Any two composite scores within 0.36 of each other are considered to be statistically equal. For example, instructors and students have close relationships that foster learning (2.19) and a college-preparatory curriculum (2.22) have composite scores within the 0.36 margin of error, and should be considered statistically equal. If the survey was executed again, it is possible that the order of these responses would be different.


Chart 37Composite Scores of Ideas

Composite Score

Instructors and students have close relationships that foster learning 2.19

College-preparatory curriculum 2.22

Financial aid or scholarships 2.37

Average class size of less than 25 2.41

Athletic facilities, such as a gymnasium and soccer fields 2.44

Fine arts, such as music and drama 2.48

Foreign language instruction 2.48

Convenient location 2.78

Teachers and staff that help form Christian values and ethics 2.87

Minimum score on entrance exam 3.00

Transportation 3.23

Uniforms 3.30

Affiliation with religious organization 3.48





Instructors and students have close relationships that foster learning (64 respondents – 2.19 composite score)

There were no demographic categories with a signifi cantly better or worse composite score.

There was a strong correlation between the areas “instructors and students have close relationships that foster learning” and “a college-preparatory curriculum.” The more respondents felt that instructors and students have close relationships that foster learning was required, the more likely they were to feel that a college-preparatory curriculum was also required.

A college-preparatory curriculum (64 respondents – 2.22 composite score)

There were no demographic categories with a signifi cantly better composite score.

Demographic categories with a signifi cantly worse composite score included: age 40 to 44 (2.53).

There was a strong correlation between the areas “college-preparatory curriculum” and “instructors and students have close relationships that foster learning.” The more respondents felt that a college- preparatory curriculum was required, the more likely they were to feel that instructors and students have close relationships that foster learning was also required.

Financial aid or scholarships (63 respondents – 2.37 composite score)


An average class size of less than 25 students (64 respondents – 2.41 composite score)


Demographic categories with a signifi cantly worse composite score included: male (2.63).

Athletic facilities, such as a gymnasium and soccer fi elds (64 respondents – 2.44 composite score)

Demographic categories with a signifi cantly better composite score included: age under 35 (1.63).

There were no demographic categories with a signifi cantly worse composite score.

There was a strong correlation between the areas “athletic facilities, such as a gymnasium and soccer fi elds” and “fi ne arts, such as music and drama.” The more respondents felt that athletic facilities, such as a gymnasium and soccer fi elds was required, the more likely they were to feel that fi ne arts, such as music and drama, was also required.


64


Fine arts, such as music and drama (64 respondents – 2.48 composite score)


There was a strong correlation between the area “fi ne arts, such as music and drama” and “athletic facilities, such as a gymnasium and soccer fi elds.” The more respondents felt that fi ne arts, such as music and drama was required, the more likely they were to feel that athletic facilities, such as a gymnasium and soccer fi elds was also required.

Foreign language instruction (64 respondents – 2.48 composite score)


Demographic categories with a signifi cantly worse composite score included: age 45 to 49 (2.92).

Convenient location (63 respondents – 2.78 composite score)


Teachers and staff that help form Christian values and ethics (61 respondents – 2.87 composite score)


Demographic categories with a signifi cantly worse composite score included: family does not belong to a religious organization (3.50).

A minimum score on an entrance exam (63 respondents – 3.00 composite score)


Demographic categories with a signifi cantly worse composite score included: ZIP code 84065 (3.36).

Transportation (63 respondents – 3.23 composite score)

There were no demographic categories with a signifi cantly better composite.

Demographic categories with a signifi cantly worse composite score included: age 45 to 49 (3.69) and ZIP code 84096 (3.58).



Uniforms (63 respondents – 3.30 composite score)


Demographic categories with a signifi cantly worse composite score included: age 40 to 44 (3.60) and male (3.56).

Affi liation with a religious organization (64 respondents – 3.48 composite score)


Demographic categories with a signifi cantly worse composite score included: ZIP code 84065 (3.91) and household income $50,000 to $74,999 (3.74).

The 64 survey respondents who would either consider using the proposed new high school, or were unsure, were then asked if there were any other ideas they would require in the proposed new high school. Forty-six respondents did not answer the question. Respondents could give more than one response. The remaining responses given by one respondent each included:

College Preparation/AP Classes College entrance forms

Financial Help AffordableFinancing college

Lunch ProgramBetter choice in foodLunch program

Parent InvolvementParental involvement

Quality of EducationBand with flag carrierBehavior codeDiversityFaith-based Christian schoolFinance and health classesGood check and balance systemGood curriculumSocial skillsTechnology



66

Quality of TeachersQualified teachersTeachers that care about students, grades, and improvement

Additional ResponsesCollege parkDriver’s educationNot totally RepublicanWell-managed




Proposed Location

Overview: The majority of the survey respondents would be willing to drive 11 or more minutes to the high school and indicated they would be more likely to use the proposed new high school if it was located near the intersection of West 12600 South and Redwood Road in Riverton.

The following two questions regarding location of the proposed new high school were asked only to the 64 respondents who would consider using the proposed new high school, or were unsure.

Survey Results: Of the respondents who indicated they would consider using the proposed new high school, or were unsure, 76.6% would be willing to drive their children 11 or more minutes to the high school.

There were no demographic categories with a signifi cantly higher or lower percentage of respondents who indicated they would be willing to drive their children 11 to 20 minutes to the proposed new high school.

Chart 38Time Spent Driving

% Respondents

10 minutes or less 20.3%

11 to 20 minutes 46.9%

21 to 30 minutes 28.1%

Over 30 minutes 1.6%

Would not drive to school 1.6%

Unsure 1.6%



68

Proposed Location

Respondents who indicated they would consider using the proposed new high school were asked, “If the high school was located near the intersection of 126th South and Redwood Road in Riverton, would this location make you more likely, less likely, or have no impact on your decision to select the high school?” The majority of the respondents (89.1%) would be more likely to use the proposed new high school at this location, or their decision would not be impacted.

There were no demographic categories with a signifi cantly higher or lower percentage of respondents whose decision to select the proposed new high school would not be impacted if it was located near the intersection of West 12600 South and Redwood Road in Riverton.

Chart 39West 12600 South and Redwood Road Location


43.8%

7.8%

45.3%

3.1%

More likely Less likely No impact Unsure/Don't know



Tuition

Overview: Over one-third of the respondents would expect to pay $7,999 or less for one year of private high school, while only one out of 10 respondents would be willing to pay the average private high school tuition for a high school in the Salt Lake City area of $11,000.

Survey Results: The 64 respondents who would consider using the proposed new high school, or were unsure, were then asked to indicate the maximum tuition they would expect to pay for one year of private school in the Salt Lake City area. One-third of the respondents (34.4%) would expect to pay $7,999 or less for one year of private school. It is important to note that another 45.3% of respondents were unsure.

Demographic categories with a signifi cantly higher percentage of respondents who indicated that the maximum tuition they would expect to pay for one year was under $6,000 included: male (33.3%).

There were no demographic categories with a signifi cantly lower percentage of respondents who indicated that the maximum tuition they would expect to pay for one year was under $6,000.

Chart 40Expected Tuition for Private School

% Respondents

Under $6,000 20.3%

$6,000 to $6,999 4.7%

$7,000 to $7,999 9.4%

$8,000 to $8,999 4.7%

$9,000 to $9,999 3.1%

$10,000 to $10,999 9.4%

$11,000 to $11,999 0.0%

$12,000 or more 3.1%

None/Cannot afford 0.0%

Unsure 45.3%



70

Tuition

The average tuition and fees for a private high school in the Salt Lake City area is approximately $11,000. The respondents were asked what yearly amount they would pay for a private high school that offered a class size of less than 25 students. Only 9.4% of respondents would be willing to pay $11,000 or more, while 10.9% of respondents would not pay anything or could not afford private school. It is important to note that another 20.3% of respondents were unsure.

There were no demographic categories with a signifi cantly higher or lower percentage of respondents who indicated they would pay under $6,000 for a private high school offering a class size of less than 25 students.

Chart 41Willing to Pay for Private School

% Respondents

Under $6,000 26.6%

$6,000 to $6,999 4.7%

$7,000 to $7,999 10.9%

$8,000 to $8,999 4.7%

$9,000 to $9,999 4.7%

$10,000 to $10,999 7.8%

$11,000 to $11,999 6.3%

$12,000 or more 3.1%

None/Cannot afford 10.9%

Unsure 20.3%




Lutheran High School Association

Overview: Close to three-quarters of the respondents who would consider using the proposed new high school, or were unsure, would either be more likely to select the proposed new high school, or their decision to select the proposed new high school would not be impacted, if it was operated by Lutheran High School Association of the Greater Salt Lake City Area. When asked which name they preferred for the proposed new high school, Concordia Preparatory High School was the top choice. The majority of the respondents preferred to receive information about the high school through the mail or during an open house at the school.

Survey Results: The respondents were asked if they would be more likely or less likely to select the proposed new high school if it was operated by Lutheran High School Association of the Greater Salt Lake City Area. Close to three-quarters of the respondents (70.3%) would either be more likely to select the proposed new high school or their decision to select the proposed new high school would not be impacted.

There were no demographic categories with a signifi cantly higher or lower percentage of respondents whose decision to use the proposed new high school would not be impacted if the high school was operated by Lutheran High School Association of the Greater Salt Lake City Area.

Chart 42Operated by Lutheran High School Association

3.1%

25.0%

67.2%

4.7%

More likely Less likely No impact Unsure/Don't know



72

Lutheran High School Association

When asked which name the respondents preferred for the proposed new high school, Concordia Preparatory High School (34.4%) and Concordia Academy (26.6%) were the top two choices.

There were no demographic categories with a signifi cantly higher or lower percentage of respondents who preferred the name Concordia Preparatory High School for the proposed new high school.

If Lutheran High School Association of the Greater Salt Lake City Area wanted to provide respondents with information about the high school, the most common preferred methods of the respondents included: mailing (29.7%) and an open house at the school (26.6%).

There were no demographic categories with a signifi cantly higher or lower percentage of respondents who preferred to receive information through the mail from Lutheran High School Association of the Greater Salt Lake City Area.

Chart 43Preferred Name of Proposed High School

% Respondents

Concordia Preparatory High School 34.4%

Concordia Academy 26.6%

Lutheran Preparatory Academy 12.5%

Unsure 26.6%


Chart 44Preferred Method to Receive Information

% Respondents

Mailing 29.7%

Open house at the school 26.6%

Web site 17.2%

Ads on television 10.9%

Ads on radio 4.7%

Unsure 10.9%





Overview: Only one-quarter of the 260 respondents had heard of Salt Lake Lutheran High School. When asked what words came to mind when thinking of Salt Lake Lutheran High School, the most common responses included: private school, small, and religious.

Survey Results: Only one-quarter of the 260 respondents (27.3%) had heard of Salt Lake Lutheran High School.

Demographic categories with a signifi cantly higher percentage of respondents who had not heard of Salt Lake Lutheran High School included: age 35 to 39 (84.7%).

Demographic categories with a signifi cantly lower percentage of respondents who had not heard of Salt Lake Lutheran High School included: age 50 to 54 (54.1%) and have a child in 12th grade (56.7%).

Chart 45Heard of Salt Lake Lutheran High School

Yes27.3%

No70.8%

Refused/NA 1.9%



74


The 71 respondents who had heard of Salt Lake Lutheran High School were asked what words came to mind when they thought of Salt Lake Lutheran High School. Twenty-two respondents did not give a response. Respondents could give as many responses as they preferred, which included:

Cost/FinancesMore affordable Under-funded

CurriculumPro-education with morals Quality program

Extracurricular ActivitiesMascot called Lynx Features of Private SchoolPrivate school (11 respondents)Parochial (2 respondents) ConservativeOverly conservative

Good SchoolGood school (4 respondents) Professional (3 respondents)GoodAverageNationally recognizedVery qualified Well-run

LocationClose Close to old house Distance Knows where it isLocated downtown Location Too far away

New SchoolNew (3 respondents) New private school

Personal AcquaintanceFamily

Religious AffiliationReligious (5 respondents) Christian (2 respondents) LutheranMore religiously-oriented Too religious




Size of School/ClassSmall (7 respondents)Smaller classesToo small

Additional ResponsesClean (3 respondents)Nice (3 respondents)Gradual improvements No different than public school Only the name of the school Pretty


76



2010 Parent Survey

The Salt Lake Lutheran High School 2010 Parent Survey included 27 questions about students attending Salt Lake Lutheran High School, their experience with Salt Lake Lutheran High School, size and features of the high school, high school selection, fi nancial assistance, proposed location, student’s opinions, and demographics of the parents. The question formats included: yes/no, open-ended, fi ll-in-the-blanks, and pre-defi ned questions. The survey was developed based on input from Lutheran High School Association of the Greater Salt Lake City Area. Perspectives Consulting Group, Inc. assembled and ordered the survey questions. The survey instrument is included for reference in the Appendices.

Perspectives Consulting Group, Inc. prepared the surveys. Lutheran High School Association of the Greater Salt Lake City Area then supplied the surveys to current students of Salt Lake Lutheran High School, along with a business reply envelope to return the survey. The students were asked to give the surveys to their parents to complete and return to Perspectives Consulting Group, Inc.

Approximately 48 surveys were handed out to parents of current Salt Lake Lutheran High School students during the week of September 27, 2010. A total of 26 completed surveys were received by October 22, 2010 for a response rate of 54.2%.

Based on the number of households in the target area and the number of survey completions, a confi dence level and confi dence interval can be calculated. In statistical terms, the confi dence level is the likelihood that, if the survey were replicated, the results would be the same. The confi dence level for this survey is 95.0%, meaning that 95 times out of 100 this survey would produce substantially the same results as achieved this time.

The confi dence interval is the range that any answer could vary from the actual value. This is the “+/- xxx percent” margin of error value that pollsters reference. In this case, the Salt Lake Lutheran High School 2010 Parent Survey has a confi dence interval of +/- 13.0%. Therefore, the answers provided by respondents are within plus or minus 13.0% of the actual value. When comparing the responses from any two questions, any difference of less than 26.0% needs to be examined carefully, since statistically the difference could be considered negligible.

Survey Instrument

Survey Execution


78



Students Attending Salt Lake Lutheran High School

Overview: When asked if parents had children in 9th through 12th grade, the percentage of students were relatively even across all four grade levels, with the most students in 10th grade and 12th grade.

Survey Results: The 26 parents were asked what grades their child or children were attending at Salt Lake Lutheran High School. The percentages were relatively even across all four grade levels, with the most students in 10th grade and 12th grade. The chart totals more than 100%, as parents could have more than one child attending Salt Lake Lutheran High School.

Chart 46Grades of Children

Source: Salt Lake Lutheran High School 2010 Parent Survey, question 24

*Chart totals more than 100%, as parents could have more than one child attending Salt Lake Lutheran High School

23.1%30.8%

26.9%30.8%

3.8%

9th grade 10th grade 11th grade 12th grade Unsure/ Don't know


80

Experience with Salt Lake Lutheran High School

Overview: All of the parents were either very satisfi ed or somewhat satisfi ed with their Salt Lake Lutheran High School experience. The majority of the parents felt Salt Lake Lutheran High School was currently meeting all of their child’s/children’s needs, as well as their own needs. When parents were asked what words they would use to describe Salt Lake Lutheran High School, the most commonly used words included: caring and Christian. The greatest strengths of Salt Lake Lutheran High School, indicated by parents, pertained to teachers and staff, while the greatest weaknesses pertained to limited academic selections and extracurricular activities.

Survey Results: The 26 parents who completed the survey were asked to rate their satisfaction with their experience with Salt Lake Lutheran High School.

All of the parents (100.0%) were either very satisfi ed or somewhat satisfi ed with their Salt Lake Lutheran High School experience.

Chart 47Satisfaction with Salt Lake Lutheran High School

73.1%

26.9%

0.0% 0.0%

Very satisfied

Somewhat satisfied

Somewhat dissatisfied

Very dissatisfied





When asked if Salt Lake Lutheran High School was currently meeting all of their child’s/children’s needs, 84.6% of parents felt the high school was meeting their needs.

There were four parents who indicated Salt Lake Lutheran High School was not meeting all of their child’s/children’s needs. Those four parents were asked to explain why. Responses included:

Education is good, but smallness of school limits choices of class varietyLack of advanced classesLimited course offeringsNo AP classes, no advanced art, science

Chart 48Meeting Children’s Needs

Yes84.6%

No15.4%



82

The 26 parents were then asked if Salt Lake Lutheran High School was meeting their needs, as a parent. The majority of the parents (76.9%) felt that Salt Lake Lutheran High School was meeting all of their needs.

There were six parents who indicated Salt Lake Lutheran High School was not meeting all of their needs. Those six parents were asked to explain why. Responses included:

Almost, hoping for more contact from teachersLimited guidance counseling for college and requirements; teachers not held accountable with complaintsNeed help attaining scholarship, how to start tryingSize limits academic offeringsSome teachers very slow to update Fast DirectWould like to see a more active parental community

The 26 parents were asked what words they would use to describe Salt Lake Lutheran High School. Parents could indicate as many words as they liked. Two parents did not respond. Responses included:

Academics/ProgramsAcademics Excellent academics Excellent opportunities for students to participateExcelling academics

Chart 49Meeting Parent’s Needs

Yes76.9%

No23.1%





Family-OrientedFamily (3 parents) Loving (3 parents) A second family to the students A small family-like settingCommunityFamily-orientedLike a big family

Good SchoolAccommodating Excellent ExemplaryFantasticGodsendGreat for my sonGreat schoolIt is a GodsendIt is a good school Pleasant learning environment SafeSupportive Well-organized

ReligionChristian (4 parents)God createdSpiritual

Size of SchoolSmall (2 parents)IntimateQuaintSmall class sizesShrinkingTiny

Teachers/StaffCaring (5 parents)A school where teachers care about their students Caring teachersStrong leadershipProfessionalPassionate teachers

MiscellaneousDecliningEarnestInterestedInvolvedNarrow teachings Possibly desperate We are so very thankful



84

When the parents were asked what they felt were the three greatest strengths of Salt Lake Lutheran High School, the most common responses pertained to teachers and staff. Parents could indicate as many strengths as they liked. Responses included:

Academics/ProgramsAcademics (2 parents)Education (2 parents)Ability for students to participate in all extracurricular activities desiredCollege-prepGood drama program Good math programGood sports programs for the size High school academic standardsOpportunity to participate in athleticsRigorous academics

Family-OrientedExtra affectionFamily atmosphereClose-knit school Community Love for my son

Good SchoolAn atmosphere where my son wants to go to school Focus on growth of overall well-being of students Good moral values High moral standardsIndividual child goals focused on

ReligionAn environment that emphasizes and teaches about GodChrist-centeredChristian-basedChristian education Christian environment Christian guidance for college, life and faith Faith-basedFaith of staffImportance of faith ReligionWarm and natural religious education

Size of SchoolSmall class size (6 parents)Class size (3 parents)Class ratioGood teacher-to-student ratioIntimate setting SizeSmall class sizes to provide excellent attentionSmall school





Teachers/StaffCharles Gebhardt (2 parents)Staff (3 parents)Student-to-teacher ratio (2 parents) Teachers (2 parents)Administration Caring environment Caring faculty and staffCaring, knowledgeable teachersExcellent personal service to parents and child educationExcellent teachersGodly teachers that care about studentsGreat staff Quality teachersTeachers really know the students and want them to succeedTeachers seem to careTeachers who really careTrue interest in the success of studentsShelly Davis Individualized attentionAvailability of staff and teachers

MiscellaneousLocation

When the parents were asked what they felt were the three greatest weaknesses of Salt Lake Lutheran High School, the most common responses pertained to limited academic selections and extracurricular activities. Parents could indicate as many weaknesses as they liked. Two parents did not indicate weaknesses of Salt Lake Lutheran High School. Other responses included:

Academics/ProgramsElective optionsFine arts limitationsLack of sports fields on-site or nearby Limited AP classes Limited class offerings/times Limited class selectionsMusic departmentNo area for outdoor PE or sports Not enough AP classes Not enough class offerings for seniors to take Science curriculum and labToo few classes offeredToo few for sports


86

EnrollmentSmall student body (2 parents) Enrollment can lead to socialization issues due to low numbersNeed more studentsNo concurrent enrollmentNot enough studentsNumber of studentsStudent total enrollment too lowToo small student body-limits social groups

FacilityFacility (2 parents) Location (2 parents)Aging facilities Building needs repairFacility is lackingNot up-to-date as other schools Poor facilities for sports The facilities are old and unattractiveThe school’s facilities

FinancialAlways asking for more moneyIt is tough for us to afford The high cost Tuition amounts Under-funded

Lunch ProgramCafeteriaLunch program only points to fast food or home lunch Not a healthy lunch menu

Size of SchoolSize (3 parents)Too small (2 parents)SmallSchool size causes limited budget dollars for new supplies and equipment

Teachers/StaffSmall number of teachers

MiscellaneousAddresses purpose expectationsDiversity of classesExplaining things to newcomersHas not had a focused direction to take us into the future It would be great if we owned our own bus to go to sports and athletic games No transportation until they are 16Not promoting adversity Perception Those not involvedToo far away Too specific to Missouri Synod, narrow-minded




Size of Salt Lake Lutheran High School

Overview: Close to half of the respondents felt the small number of students at Salt Lake Lutheran High School was an advantage, rather than a disadvantage. The majority of the parents felt that between 150 and 300 students was an ideal number of students at Salt Lake Lutheran High School.

Survey Results: The 26 parents who completed the survey were asked if they felt the small number of students at Salt Lake Lutheran High School was an advantage or disadvantage. Close to half of the respondents (46.2%) felt the small number of students was an advantage, compared to only 15.4% of parents who felt it was a disadvantage.

The 12 parents who felt the small number of students at Salt Lake Lutheran High School was an advantage were asked why they felt that way. Responses included:

Provided more one-on-one interactions between teachers and students (4 parents) Academically there are more opportunities to talk with teachers, fewer kids does not allow for the full high school experience Classroom-to-student ratio is small I have been in both situations and frankly they cannot get away with anything Individual education and attention My child feels more part of the school and not just a number who could pass or fail making no difference My student receives individual attention and her teachers are aware of her weaknesses and strengths No one left behind and they cannot sneak under radar Teachers and administration staff get to know all the students

The four parents who felt the small number of students at Salt Lake Lutheran High School was a disadvantage were asked why they felt that way. Responses included:

130-150 would be much better, too limited with sports, friend choices, cliques, subjects offered Less funding Limits everything that can be offered, number of teachers, courses offered, extracurricular and athletics Not enough opportunity for students to engage in large group activities. Small number of students can make friendships difficult, not enough diversity.

Chart 50Number of Students at Salt Lake Lutheran High School

46.2%

15.4%

38.5%

Advantage Disadvantage Both



88

Size of Salt Lake Lutheran High School

The 10 parents who felt the small number of students at Salt Lake Lutheran High School was both an advantage and a disadvantage were asked why they felt that way. Responses included:

A smaller number is great for individual attention, but too small, students cannot experience enough interaction and growth Allows for small classes and individual attention, but not enough students to allow for more advances and variety of classes Good student-to-teacher ratio, but diversity of classes, lack of extracurricular activities and money Individual affection, but too small for sports More attention, but less diversityProvided more one-on-one interactions between teachers and students Small class sizes, close family environment, but financial stress on school Student/teacher ratio, limited high school experience The smaller classes offer more individualized instruction, however, we need more students to grow and offer additional or a wider variety of classes To a degree, the number of students is not too small. I think a smallish student body is very advantageous, but we definitely need more than what we do now.

When parents were asked how many students they thought would be an ideal number at Salt Lake Lutheran High School, the majority (76.9%) felt that 300 or fewer students was ideal. One parent was unsure how many students was an ideal number. Other responses included:

100 Students or Less100100 or lessClassroom size less than 20

100 – 199 Students100+120 (2 parents)150 (2 parents)150 – 200 (3 parents)

200 – 299 Students200 (3 parents)200 – 250200 – 300250250 – 300

300 – 399 Students300 (2 parents)

400 or More Students500

Other ResponsesEnough to fund more class optionsEnough to keep it solventHigh end of 1A enrollment rangeI do not feel there is a set number



Features of Salt Lake Lutheran High School

Overview: The parents of children attending Salt Lake Lutheran High School were most happy with academics and the principal/administration, and gave them the highest ratings of excellent or very good. Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. If Salt Lake Lutheran High School were to incorporate uniforms, the majority of the parents would either be more likely to send their child to the high school, or it would have no impact on their decision to send their children there.

Survey Results: The 26 parents were asked to rate six features of Salt Lake Lutheran High School as excellent, very good, fair, or poor.

Composite scores were calculated for each of the six features at Salt Lake Lutheran High School on a scale from one to four, where one indicates excellent, and four indicates poor. Therefore, if all of the parents felt a feature was excellent, the composite score for that feature would be 1.0. Academics and principal/administration were rated the best, while extracurricular activities were rated the worst.

Given the statistical accuracy of the study (+/- 6.0%), care needs to be taken when interpreting the data. Any two composite scores within 0.36 of each other are considered to be statistically equal. For example, academics (1.46), principal/administration (1.46), and teachers (1.48) have composite scores within the 0.36 margin of error, and should be considered statistically equal. If the survey was executed again, it is possible that the order of these responses would be different.

Chart 51Composite Scores of Features

Composite Score

Academics 1.46

Principal/Administration 1.46

Teachers 1.48

Guidance 1.52

Athletics 2.17

Extracurricular activities 2.54

Source: Salt Lake Lutheran High School 2010 Parent Survey, questions 9 through 14


90

Academics (24 parents – 1.46 composite score)

The majority of the 24 parents (92.3%) who answered this question rated academics as excellent or very good.

The parents were asked why they rated academics this way. Responses included:

ExcellentNo response (12 parents)Well above public school

Very GoodNo response (11 parents)

Unsure/Don’t KnowBut need more class offeringsDepends on class size, not consistent


Chart 52Academics


50.0%42.3%

0.0% 0.0%7.7%

Excellent Very good

Fair Poor Unsure/ Don't know



Principal/Administration (26 parents – 1.46 composite score)

The majority of the 26 parents (92.3%) who answered this question rated the principal and administration as excellent or very good.

The parents were asked why they rated the principal/administration this way. Responses included:

ExcellentNo response (14 parents)Very focusedVery in touch with everyone

Very GoodNo response (8 parents)

FairDoes not communicate vision, does not hold staff to excellenceNo response


Chart 53Principal/Administration


61.5%

30.8%

7.7%0.0% 0.0%

Excellent Very good



92


Teachers (25 parents – 1.48 composite score)

The majority of the 25 parents (96.2%) who answered this question rated teachers as excellent or very good.

The parents were asked why they rated teachers this way. Responses included:

ExcellentNo response (11 parents)Most are great, a couple need helpThey love and care about each child

Very GoodNo response (11 parents)Too many without accreditations

Unsure/Don’t KnowDo not seem to require excellence in students

Chart 54Teachers


50.0%46.2%

0.0% 0.0%3.8%

Excellent Very good




Guidance (25 parents – 1.52 composite score)

The majority of the 25 parents (88.4%) who answered this question rated guidance as excellent or very good.

The parents were asked why they rated guidance this way. Responses included:

ExcellentNo response (13 parents)More personal involvement

Very GoodNo response (8 parents)Needs to push kids harder

FairNo responseVery little direction given for college

Unsure/Don’t KnowWould like someone full-time


Chart 55Guidance


53.8%

34.6%

7.7%0.0%

3.8%

Excellent Very good



94

Athletics (23 parents – 2.17 composite score)

Over half of the 23 parents (57.7%) who answered this question rated athletics as excellent or very good.

The parents were asked why they rated athletics this way. Responses included:

ExcellentNo response (3 parents)Strong, considering size

Very GoodNo response (8 parents)Everybody can participateMr. Morrison, Schrader, YorkToo few students

FairNo response (5 parents)Small student body (2 parents)Need more students

Unsure/Don’t KnowBasketball excellent, soccer fairInsufficient number of students to field full strength teamsNo response

Chart 56Athletics



15.4%

42.3%

30.8%

0.0%

11.5%

Excellent Very good





Extracurricular activities (26 parents – 2.54 composite score)

Exactly half of the 26 parents (50.0%) who answered this question rated extracurricular activities as excellent or very good.

The parents were asked why they rated extracurricular activities this way. Responses included:

ExcellentNo response (2 parents)

Very GoodNo response (9 parents)Could use more clubsToo few students

FairNo response (7 parents)Too few students (3 parents)

PoorJust not enough optionsNone I can think of are offeredNot enough money


Chart 57Extracurricular Activities

7.7%

42.3%38.5%

11.5% 0.0%

Excellent Very good



96

Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. The parents were asked if having uniforms would make them more likely, less likely, or have no impact on their decision to send their child to Salt Lake Lutheran High School. The majority of the parents (80.7%) would either be more likely to send their child to Salt Lake Lutheran High School, or it would have no impact on their decision.

Chart 58School Uniforms



3.8% 15.4%

76.9%

3.8%

More likely Less likely No impact Unsure/ Don't know




Overview: When asked who made the decision about attending Salt Lake Lutheran High School, the majority of the parents indicated both their children along with themselves had made the decision. When selecting a high school for their children, parents felt academics and a Christian environment were most important.

Survey Results: When asked who made the decision about attending Salt Lake Lutheran High School, 76.9% of the parents indicated both their children along with themselves had made the decision.

Chart 59Decision Maker

3.8%19.2%

76.9%

Child Parents/Guardian Both



98

When selecting a high school for their children, parents felt academics and a Christian environment were most important. The chart totals more than 100%, as parents could give more than one response.

Other responses given by one parent each included:

Ability to be an individual Acceptance of an unusual student An environment where he had as many opportunities for success as possible Education Educational opportunitiesEducation-preparation for later life ExcellenceInvested interest in a child as a whole Learning the gospelLocation Meeting their individual needs Opportunity to participate in extracurricular activities Private of Christian nature Quality of educationRespect ResponsibilitySizeTeaching good morals That it has good kids Variety of activities for students Variety of academic coursesWell-rounded program


Chart 60Most Important When Selecting High School

% Parents

Academics 30.8%

Christian school 26.9%

College-prep 15.4%

Small class size 15.4%

Safety 11.5%

Teachers 11.5%

Other 84.6%

Unsure/Don’t know 7.7%


*Chart totals more than 100%, as parents could give more than one response



Overview: Of the 26 parents who completed the survey, the majority felt that Salt Lake Lutheran High School was a good value. Over half of the parents were not receiving any form of fi nancial assistance to pay for high school.

Survey Results: Of the 26 parents who completed the survey, 84.6% felt that Salt Lake Lutheran High School was a good value.

The four parents who did not feel Salt Lake Lutheran High School was a good value were asked to indicate why. Responses given by one parent each included:

Comparable costs to other private schools, but a more limited offering of classes and activitiesCompetition offers comparable academics and cost for superior facilities and athletic/extracurricular activitiesI believe the price has exceeded its valueToo expensive for what is offered

Financial Assistance

Chart 61Salt Lake Lutheran High School is a Good Value

Yes84.6%

No15.4%



100

Over half of the parents (57.7%) were not receiving any form of fi nancial assistance to pay for high school.

Financial Assistance

Chart 62Financial Assistance

Yes42.3%No

57.7%




Overview: The majority of the parents would either continue their child’s enrollment or were unsure what they would do if Salt Lake Lutheran High School moved to a new location. If a shuttle was offered to this new location, one-third of the parents indicated they would use the shuttle service. However, if the high school were to remain in the current location, the majority of the parents would continue to send their children there.

Survey Results: The 26 parents were asked if they would continue their child’s enrollment or seek another high school, if Salt Lake Lutheran High School were to move to a new location near the intersection of West 12600 South and Redwood Road in Riverton. The majority of the parents (96.1%) would either continue their child’s enrollment or were unsure what they would do. It is important to note that only one parent (3.8%) would seek another high school for their child because the school would be too far.

Proposed Location

Chart 63Continue Child’s Enrollment at New Location


69.2%

3.8%

26.9%

Continue child's enrollment

Seek another high school

Unsure/ Don't know


102

If Salt Lake Lutheran High School were to move to a new location, they may potentially run a shuttle service from the new high school location to Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church. Of the 26 parents who completed this survey, one-third (34.6%) indicated they would use the shuttle service.

The nine parents who would defi nitely use the shuttle service were asked what they would pay per week to use the shuttle service. Three parents did not respond. Other responses included:

2 Parents$20.00

1 Parent$10.00 - $15.00$15.00$25.00As a working single parent, it would be a necessity

Proposed Location

Chart 64Use Shuttle Service


Yes 34.6%

Unsure/ Don’t know

30.8%

No 34.6%

30.8%



It is possible that Salt Lake Lutheran High School will remain at the same location. If this happens, 84.6% of parents would continue to send their children there. It is important to note that there were no parents who indicated they would not send their children to Salt Lake Lutheran High School if it remained in the same location, but 15.4% were unsure.

Chart 65High School Remained in Current Location


Proposed Location


Yes 84.6%


104

Parent Comments

The 26 parents were asked if they had any additional comments or suggestions about Salt Lake Lutheran High School. Fifteen parents did not give any additional comments. Other comments included:

Advertise beyond Lutherans, include whole SLC Valley Continue doing great teachings, thank you everybody Continue to do what you are doing I agree the school needs a better facility and maybe a little further south, but not sure of 12600, might be too far. We attend a non-Missouri-Synod church; they do not support the school because of the narrow teaching; to compete in this Valley I believe the school needs to teach all forms of Lutheran teachings.I like that they trust the students enough with a strict dress code instead of uniforms I was hoping for a little more contact from the teachers, since enrollment is down Pick-up point for shuttle does not necessarily have to be at churches, maybe shuttle from TRAX to school This move is too late, has declined and lost reputation. Should have moved when at capacity with 100 students 5-6 years ago We are very happy with Lutheran High and it has had a great effect on our child's life We have a great concern of the financial impact to the entire Lutheran community with the purchase of this facility We would like to be able to use UTA bus if we move; I hope that is still an option, or have after school program for parents who cannot make it right after school, especially until they are 16. This is in relation to our next child to start Lutheran High.



Student Opinion

Overview: The 26 parents were then asked to have their child or children answer the next few questions. These questions were designed to measure the opinions of current Salt Lake Lutheran High School students. The majority of the students felt that Salt Lake Lutheran High School was currently meeting their needs and would continue attending Salt Lake Lutheran High School if it changed locations.

Survey Results: The majority of the students (73.1%) felt that Salt Lake Lutheran High School was currently meeting their needs.

The four students who felt that Salt Lake Lutheran High School was not meeting their needs were asked to explain why. Responses were given by one student each, which included:

I would really like more studentsNot enough class optionsToo small and not enough class choicesWould like cooking and photography classes

Chart 66Salt Lake Lutheran High School Meeting Needs



No 15.4%

Yes 73.1%


106

Student Opinion

The students were then asked if they would still continue attending Salt Lake Lutheran High School if it moved to a new location near the intersection of West 12600 South and Redwood Road in Riverton. Close to seventy percent of the students (69.2%) would continue attending Salt Lake Lutheran High School. It is important to note that there were no students who indicated they would go to another school if Salt Lake Lutheran High School were to change locations.

The students were then asked if they had any additional comments or suggestions about Salt Lake Lutheran High School. Seventeen students did not give any additional comments. Other comments included:

2 StudentsSLLHS would do better if they broadened their school to include all Lutheran sects, not just Missouri Synod

1 StudentAdvertise, more billboards or something. Lutheran High is amazing and I do not want to see it close because there are not enough students, and do not change the name of SLLHS. Moving would be ideal; I would like more variety in class selection I do not want to move to Riverton If moving to a new location causes tuition to raise a lot, that would be a real negative for us. Will this affect tuition costs? Lutheran High School is a great place to learn about academics and God. Without Lutheran High School I would not know God and I don’t want anyone to miss out on the experience I have had because a building is not big enough. Lutheran High is awesome This is a caring school that teaches good morals and understanding; I hope to see it grow and flourish

Chart 67Move to New Location


69.2%

0.0%

30.8%

Continue attending

Go to another high school

Unsure/ Don't know



2010 Church Member Survey

The Salt Lake Lutheran High School 2010 Church Member Survey included 17 questions about high school selection, Salt Lake Lutheran High School, church members’ experience with Salt Lake Lutheran High School, features of the high school, proposed location, and tuition. The question formats included: yes/no, open-ended, fi ll-in-the-blanks, and pre-defi ned questions. The survey was developed based on input from Lutheran High School Association of the Greater Salt Lake City Area. Perspectives Consulting Group, Inc. assembled and ordered the survey questions. The survey instrument is included for reference in the Appendices.

Lutheran High School Association of the Greater Salt Lake City Area supplied the surveys to Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church, along with a business reply envelope to return the survey. The church members were asked to return their completed surveys to Perspectives Consulting Group, Inc.

Approximately 250 surveys were handed out to church members who were also parents of students currently attending any public or private school in 6th through 8th grade during the week of September 27, 2010. A total of 91 completed surveys were received by October 22, 2010 for a response rate of 36.4%.

Based on the number of surveys distributed in the target area and the number of survey completions, a confi dence level and confi dence interval can be calculated. In statistical terms, the confi dence level is the likelihood that, if the survey were replicated, the results would be the same. The confi dence level for this survey is 95.0%, meaning that 95 times out of 100 this survey would produce substantially the same results as achieved this time.

The confi dence interval is the range that any answer could vary from the actual value. This is the “+/- xxx percent” margin of error value that pollsters reference. In this case, the Salt Lake Lutheran High School 2010 Church Member Survey has a confi dence interval of +/- 8.0%. Therefore, the answers provided by respondents are within plus or minus 8.0% of the actual value. When comparing the responses from any two questions, any difference of less than 16.0% needs to be examined carefully, since statistically the difference could be considered negligible.

Survey Instrument

Survey Execution


108




Overview: The majority of the church members had already starting looking for a high school for their child or children. The most common high schools the church members were considering included: Salt Lake Lutheran High School, Juan Diego Catholic High School, and Judge Memorial Catholic High School. When asked who made, or will make, the decision about which high school their child would attend, over two-thirds of the church members indicated that the child as well as the parent or guardian would make the decision.

Survey Results: There were 91 church members who completed the survey. The majority of the 91 church members (75.8%) had already started looking for a high school for their child or children.

Chart 68Currently Looking for High School

Yes75.8%

No24.2%

Source: Salt Lake Lutheran High School 2010 Church Member Survey, question 1


110


The 69 church members who had already started looking for a high school, were asked to indicate which high school they were considering. Church members could name as many high schools as they wished. The chart totals more than 100%, as parents could give more than one response.

Other responses included:

4 Church MembersJordan High School Skyline High School

3 Church MembersCharter schoolHillcrest

2 Church MembersBingham AMES Charter SchoolParadigm High SchoolPrivateWest High School

Chart 69High School Considering

% Church Members

Salt Lake Lutheran High School 52.2%

Juan Diego Catholic High School 30.4%

Judge Memorial Catholic High School 21.7%

Public High School 13.0%

Brighton High 10.1%

Alta High School 7.2%

Murray High School 7.2%

Other 50.7%



*Chart totals more than 100%, as parents could give more than one response




1 Church MemberAcademy for EngineeringCharter (Summit) Cottonwood High AIMs program East Hillside Intermountain Christian School Math and SciencePerforming Arts Charter School in HighlandRowland HallSouth Jordan Wasatch Academy

When the church members were asked who made, or will make, the decision about which high school their child would attend, over two-thirds (69.2%) indicated both the child as well as the parent or guardian would make the decision.

Chart 70Decision Maker

0.0%

30.8%

69.2%

Child Parents/Guardian Both



112


The 91 church members were then asked what was most important to them when selecting a high school for their children. Two church members did not respond. Church members could give more than one response. Other responses included:

AcademicsAcademics (20 church members)Education (13 church members)Quality education (5 church members)Curriculum (4 church members)Academic excellence (2 church members)Curriculum including AP science, math, chemistry, and physics (2 church members)Good education (2 church members)Solid academics (2 church members)Strong academic foundation (2 church members)A well-balanced program of opportunities and competitiveness Academic standard Challenging coursesCourse offerings Excellent academics that will prepare my child for post-secondary education Good quality educationHigh academic grades Many class activities options/choices Options including fine arts Overall curriculumOverall educationProgramsQuality education with many class activities options/choices Scholastic performanceStrong academics and social structure reputationStrong curriculum Strong SAT scores The education provided

College PreparationCollege-prep curriculum (5 church members) College placement (3 church members) College courses offeredCollege creditGood college graduation rateOpportunities for college scholarshipsPotential for associate’s degree at high school graduation Pre-college classes or prep classesStrong college-prep program for college

Extracurricular ActivitiesActivities (5 church members)Extracurricular activities (5 church members)ElectivesExtra opportunities Opportunities for a variety of extracurricular activities




FinancialAffordability (2 church members)Cost Money

Good SchoolReputation (2 church members)Good people Good values Healthy social atmosphere Positive relationship between school and homeSupportive environmentValues

LocationLocation (15 church members)Proximity (4 church members)

ReligionChristian education (5 church members)Christian environment (4 church members)Lutheran (3 church members) Religion (3 church members)Christ-centered valuesChristian school with high academic excellence Faith GodI would love to have that be in a Christian environment Place where they can learn that they cannot be the best at everything (sports) and grow socially and spiritually Positive staff engagement with students and Christian experience Preferably a Christian influence Religious freedomSpiritual development Size of Classes/SchoolSmall class size (6 church members)Size (4 church members)Small (2 church members)Big enough student body to expose my child to many different personalities and social situations

Sports ProgramsSports program (4 church members)Sports and club opportunities (2 church members)Athletics Good sports programStudent sports/activities


114


Teachers/StaffStaff (5 church members)Individualize attention for students (2 church members)Teachers (2 church members) Access to teachers Care and concern for students individually Individual attentionInteraction from teachers with students Knowing the staff is well-prepared Low student-to-teacher ratioTeacher quality That they get good education and that they feel comfortable with staff Understanding attitude and modifications for kids with learning disabilities

MiscellaneousSafety of children (7 church members)Environment (2 church members) No bullying (2 church members) Opportunities (2 church members)Socioeconomic and cultural diversity (2 church members) Uniforms (2 church members) Concurrent enrollment programCultural diversity DemographicsDiversityDress code Four-year high school HappyHow well the high school fits my child's needs Is the student body a good fit for my child (i.e.: will my child make friends)?Large enough schoolLoving kids No gangsNot a public high school Opportunities to develop specific interests Overall product-sizeResourcesResults-orientedReviews Social climate Student bodyVast opportunities



Overview: The majority of the 91 church members were currently sending their child/children to a Lutheran school and would consider sending their child/children to Salt Lake Lutheran High School.

Survey Results: The majority of the 91 church members (89.0%) were currently sending their child/children to a Lutheran school.

The majority of the 91 church members (69.2%) indicated they might consider sending their child/children to Salt Lake Lutheran High School, or they defi nitely would send their children there.


Chart 71Currently Attending a Lutheran School


Chart 72Consider Salt Lake Lutheran High School

Maybe 8.8%

Yes60.4%

No 30.8%


Refused 1.1%

Yes89.0%

No9.9%


116

The 28 church members who would not consider sending their child/children to Salt Lake Lutheran High School were asked to indicate why. Two church members did not indicate why they would not consider Salt Lake Lutheran High School for their children. Other responses included:

Already decided on Judge (2 church members) Too small (2 church members) Too small to offer same level of class and activity choices as other high schools (2 church members) Too small, lack of science, old building, limited number and quality of teachers (2 church members) Already have one child at Juan Diego Cannot afford it, newly-proposed location makes it impossible for our family I would, but have a disabled child, and with my family conditions, it is too far If you have read this, then you get the idea My older child already attends Judge Not a good fit for our family Not at this time Not at this time, biggest factors are student body size, and distance from home Not enough diversity Not in this current situationNot until they expand their course offerings and have a larger student body Size, neither location, current or prospective, is convenient The school is out of our way Too expensive, we want our kids to experience a more heterogeneous environment Too small, children need to be exposed to "real world", AP classes, and two-year college courses We aren't Lutheran anyway, too small of a school and student body, future in question We currently have a 10th grader and 11th grader, would not change schools for SLLHS We have considered it, but we feel for our child that a larger school is better

The eight church members who might consider sending their child/children to Salt Lake Lutheran High School were also asked to indicate why. Six church members did not indicate why they might consider Salt Lake Lutheran High School for their children. Other responses included:

Cost is an issue Lutheran High would have to have a big change, especially in the number of students within the next three years




Overview: The most common programs or activities church members would require in order to send their children to Salt Lake Lutheran High School included: strong academics and sports. The majority of the church members would be more likely, or their decision would not be impacted, if Salt Lake Lutheran High School were to institute uniforms for students.

Survey Results: When the 91 church members were asked what programs or activities they would require in order to consider sending their children to Salt Lake Lutheran High School, the most common responses included: strong academics and sports.

AcademicsAP classes (12 church members) Arts (6 church members)Music (6 church members)Drama (5 church members)Band (4 church members)Debate (3 church members)Academics (2 church members)Curriculum to include the hard sciences (2 church members)Choir (2 church members)Foreign language (2 church members)IB program (2 church members)Many more programs and classes and activities overall (2 church members) Technology (2 church members)Theater (2 church members)A variety of classes Accommodations for learning disabilityAdvanced-learning curriculum in a variety of classes Advanced math Agreement to modify some learning activities (i.e. math disability)Any academic programs to help them BellsComputers Continue with current programs and activitiesExcellent academics Flash animationHome economicsI would like to see strong music and acting programs again JournalismMore academic offeringsMore than one language offeredMusic (choral and instrumental)Options for musicPerforming arts Programs - SAT prep coursesShop class SpanishState-of-the-art classes available at public schools Strong advanced math and science program



118

Academics - continued Strong computer scienceStrong core classes Strong math programSupport for academic assistanceTheologyTutoring or after school help available Variety of art

College PreparationCollege-prep (7 church members) College courses offered that can transfer to college (3 church members) Ability to get two years of college courses in during high school Strong college-prep courses

Extracurricular ActivitiesClubs (5 church members)Dances (2 church members)Student Council (2 church members) After school clubs Extended activities Full range of extracurricular activitiesMore clubs (i.e. ski, environmental, writing, etc.) National Honor Society

FacilityNew building/facility (3 church members)Better facilities FinancialLower tuition

LocationCloser location Location

ReligionMission/service projectsSpiritual nurturing

Size of Classes/SchoolLarger student body (2 church members) At least 200 studentsAt least 200+ students to even consider, would prefer 500 or so students Number of incoming freshmen SizeSLCC concurrent enrollment for juniors and seniors





Sports ProgramsSports (9 church members)Basketball (3 church members)Dance (3 church members)Volleyball (3 church members)Cheerleading (2 church members)Soccer (2 church members) Tennis (2 church members)3A competitive sports programsAthletic programs Competitive sportsFootball Full range of sports programsGirls’ sports programIntramural sportsLacrosse (seems like a growing sport with a lot of interest) More competitive athletics More sportsPossibly football Sports-perhaps football Throwing events in track and field

MiscellaneousUniforms (2 church members)After school careI do not know what they offerIt really is not a specific program or activity, but a variety of people or students involved in those programs offer experiences that enhance high school education and experience; if all the students participate in the same things, it is not diverseLunch program would be nice, but not necessary More diversity and options as to both the student body and scholastics None beyond educational They are probably there Transportation We are fine with the way it is


120

Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. The church members were asked if having uniforms would make them more likely, less likely, or have no impact on their decision to send their child to Salt Lake Lutheran High School. The majority of the church members (82.4%) would be more likely, or their decision would not be impacted, if Salt Lake Lutheran High School were to institute uniforms for students.

Chart 73Uniforms



23.1%

11.0%

59.3%

6.6%





Overview: The most common words church members used to describe Salt Lake Lutheran High School included: small and old facility. When asked what the three greatest strengths of Salt Lake Lutheran High School were, the most common responses were great teachers and staff, while the most common weaknesses were lack of programs/activities, location, and small size. Close to half of the church members felt the small number of students at Salt Lake Lutheran High School was a disadvantage.

Survey Results: The most common words the 91 church members would use to describe Salt Lake Lutheran High School included: small and old facility.

AcademicsAcademics (3 church members) Good education (2 church members) Liberal-arts-based education (2 church members)Excellent academicsIt is an excellent academic program and does need to grow to offer more to the kids Strong curriculum, but location needs to be updated, as well as facilities

College PreparationCollege-prep high school Preparative

EnrollmentDeclining enrollment

FacilityOld facility building (6 church members) Run-down (3 church members)Limited facilities (2 church members) Awesome potentialChallengingDilapidated buildingFacility is run down and not very nice Limited in spaceOutdated building

Family-OrientedCaring staff (5 church members) Close family (3 church members)A very close-knit school where everyone (teachers and students) look out for each other Blessed to have so many faithful families to participate Care for studentsVery close community


122

Good SchoolCommittedDedicated Excellent standardsFair FriendlyGood reputation Good school Good school, but a little too small Good valuesGreatGreat kidsHappy childrenHonestInvolved LovingNice atmosphereNice effortPositive influence SupportiveVery nice from what we see

LocationFar away Location is not idealPoor location

ReligionChristian-based (5 church members)Christian-based school with strong academic values (3 church members) Christ-centered (2 church members) Christian - Lutheran (2 church members) Faith-based (2 church members)Lutheran (2 church members)Small Christian school (2 church members)Appear to market only to Lutherans; therefore, wanting to stay small Christ-likeGod-centeredPrivate high school with a focus on religious teachings ReligiousSLLHS is a small, Lutheran-based liberal arts school with an athletic program Small Lutheran school

Size of Classes/SchoolSmall (43 church members)Small class size (2 church members)Small high school (2 church members) IntimateSmall school with a more personal feel Smaller group (student-teacher ratio) Struggling small school Tight group of students




Teachers/StaffGood staff (4 church members) Excellent faculty (3 church members) Devoted teachersI really do not know much about Lutheran High except the student-teacher ratio Individual attentionKind peopleKind teachersTeaching values Too political and cliquey among staff at high school and another local church

MiscellaneousI am not familiar with the school (7 church members) Family (3 church members)Expensive (2 church members)Safe (2 church members)CloseGreat weight room InconvenientLimited “Little engine that could” Not a lot of variety Not enough resources Our other kids have gone there PersonalRelationships ResilientSecureTired

When asked what the three greatest strengths of Salt Lake Lutheran High School were, the most common responses included: great teachers and staff. Seven church members did not respond. Church members could name as many strengths as they wished.

AcademicsAcademics (6 church members)Curriculum (4 church members) Good education (2 church members)Activities Good extracurricular classes Scholastics

College PreparationCollege-prep school (2 church members)Offers college-prep courses (2 church members) High percentage of college acceptance

FacilityNice gym (2 church members) Facilities



124

Family-OrientedCaring family (9 church members)Close-knit group (2 church members)Family atmosphereGreat parents Involved parents Kids are like family Know the parents of most of the kids there Students all know each other The feeling that everyone is a part of one family going for the same goal Very family-oriented

Good SchoolGreat students (2 church members)Commitment to excellence Good environmentGood moralsStudent participationReputationPositive attitude

LocationLocation

ReligionChrist-centered (9 church members)Christian, loving environment (8 church members) Christian curriculum (7 church members)Christian values (4 church members) Christian (2 church members)Christian guidance (2 church members)Lutheran education (3 church members)Religion (2 church members)Religious education (2 church members) Christian teachersClose-knit Christian communityDoctrine/religious instruction Faith-buildingGod is the focal pointGood religious beliefs Jesus lives thereWe are Lutherans

Size of Classes/SchoolSmall (12 church members) Small class size (12 church members)Class size (3 church members)Size (3 church members)Small class size - might be too small (2 church members) No over-crowded classroomsSmall class services




Sports ProgramsAll students have opportunity to play high school sports (2 church members)Variety of sports programs (2 church members) No tryouts for sports

Teachers/StaffTeachers (9 church members)Staff (6 church members)Faculty (2 church members)Good staff (2 church members) Great principal (2 church members)Low student-to-teacher ratio (2 church members)Principal (2 church members)Student-to-teacher ratio (2 church members)Very dedicated (2 church members)Caring faculty and staffCaring for studentsCaring teachersCommitment of staff Darren Morrison Enduring principal Faculty that loves God and cares about studentsGood teacher-to-student ratioGuidance through this lifeHard-working teachersIndividual attention Interaction with studentsInterpersonal relationships of students and teachersInvolved staffLeadershipLoving staff and facultyMentoring Opportunity for individual attention People on staff who care about the students Personal attentionPersonal touch and all of the staff knowing each child Strong support of staff and coachesTeacher accessibilityTeacher-student relationsTeachers and staff really care about every student and they teach the students how important God and Jesus are in our everyday lives Teacher-student-parent involvement The commitment of teachers and staffTight bond with students Wonderful, caring teachersWorking with students regardless of their backgrounds to make them the best people they can be



126


MiscellaneousDo not really know enough about it yet (7 church members) Extra student help needed (2 church members) Good outreach to Lutheran elementary schoolsIt is a closed campusLow tuition My child knows other students thereOpportunities Provide opportunity for students to be involved on all levelsSome form of dress code The community it representsUniforms

When asked what the three greatest weaknesses of Salt Lake Lutheran High School were, the most common responses included: lack of programs/activities, location, and small size. Nine church members did not respond. Church members could name as many weaknesses as they wished.

AcademicsNot enough class and activity options (5 church members) Limited academics (4 church members)Lack of AP classes (2 church members) Lack of science curriculum (2 church members)Cannot offer different curriculum Choices in classes offered Diversity of classesLack of courses offered compared to other schools Lack of some programs due to size Limited access to AP courses Limited class offerings - AP, honors, poor selection - languages, fine arts, poor location, poor leadership Not enough elective optionsVariety of classes

College PreparationNot preparing student for larger-college experience

EnrollmentLow enrollment (13 church members) Student population (2 church members) Number of students

Extracurricular ActivitiesLimited extracurricular activities (5 church members) Limited extracurricular activities due to size




FacilityFacility (5 church members)Older building (3 church members)Run-down building (2 church members)Building and facilitiesBuilding is old and unattractiveBuilding-constant keep upCondition of buildingCurrent facilitiesLooks run-downSchool needs some updating

FinancialFinancial instability (5 church members) Tuition (2 church members)CostExpensiveFinancial stabilityFinancials Possible move to RivertonSame cost as Juan Diego The costToo expensive Too far to drive

LocationLocation (17 church members)Current location (2 church members)Distance from our home It is far away from the south end of the Valley Location is inconvenient

ReligionI view Lutheran merely as an extension of the Lutheran elementary schools without much value added Some lack of pastoral care/oversight specific to Lutheran High Silo approach to community congregations

Size of Classes/SchoolSmall (17 church members)Small number of students (7 church members)Small class size (5 church members)School size (4 church members)Overall student body is too small (2 church members) Too small or grade size overall (2 church members)Due to size, many things are limited I like small classes, but 50 for the whole school is small Low student ratio No room to expandNot enough students to have a true high school experience Size limits opportunitySmall buildingStudent population is too smallThe facility is too small and needs to be in the south part of Salt LakeToo small to grow


128

Sports ProgramsLacks sports (2 church members)Limited athletics (2 church members) AthleticsCheerleadingDanceFootballIncrease sports programs Lack of clubs and sports opportunities Lack of sports fieldsLacrosse Limited competitive sportsNo football No grassy space for athletes = this was sold off by school board No green spaceSport programs

Teachers/StaffLack of more teachersLack of direction and leadership from beginning to present Sometimes the staff is a bit too judgmental Teacher participation

MiscellaneousI am not familiar with the school (6 church members) Opportunities (4 church members)No uniforms (3 church members) "Cliques” in small number of kids Holy huddle Lack of diversityLack of dynamicsNot enough good kids On site or nearby Poor marketing/outreach to the public in generalStudents felt needs may have too much weightTends to be insular/enclaveThat I do not know anything about the high school Too conservativeToo new to us to answerToo shelteringUnsure of who/what it truly wants to be




The church members were then asked if they felt the small number of students (60 students total) at Salt Lake Lutheran High School was an advantage or disadvantage. Close to half of the church members (42.9%) felt the small number of students was a disadvantage.

The church members were then asked to indicate why they felt this way. Eight church members did not respond. Church members could give as many reasons as they wished. Responses were categorized by whether they felt the small number of students was an advantage or disadvantage, which included:

Advantage

AcademicsBetter quality education

LocationCloser Location

Size of Classes/SchoolMore one-on-one time with students and teachers (30 church members) Small class sizeTighter group

Social DiversityEveryone knows you

Sports ProgramsEveryone plays sports Sports Options for sports competition for less athletic


Chart 74Small Number of Students

28.6%

42.9%

28.6%

Advantage Disadvantage Both



130

Advantage - continued

Teachers/StaffPersonalized attention (8 church members) Staff knows each student well (2 church members) Better attention from teachers CamaraderieIndividual help for students if neededIndividual learningIntimateKids will learn the material because teachers have time to take care of them One-on-one with teachers

Disadvantage AcademicsLimits the variety of social opportunities and class offerings (3 church members) Diversity of classes (2 church members)Fewer programs (2 church members)Infrastructure cannot support a variety of programs Lack of academic and extracurricular programsLess money for enhancing programsLess peers and opportunity for academic choices Limits diverse curriculum and ability to adapt to individual needs Needs to be able to grow to give more students this educational experience Not cost effective to provide a bigger variety of classes Not enough choice for extracurricular activities, AP classesNot enough funds for academics Not large enough to be competitive and too small to offer opportunities (broad range of clubs and athletics as well as course work)

College PreparationKids that age need to be prepared for college class sizes (4 church members)

Extracurricular ActivitiesFewer choices in clubs Lack of extracurricular activitiesLimits some student extracurricular activitiesNot enough diversity, social interaction, extracurricular activitiesNot enough students to fund extra programs

FacilityCannot repair building




Disadvantage - continued

FinancialsDoes not provide enough funding or involvement to offer quality options or staff Economic stress on schoolFinancial instability Is not financially viable Lack of funding, more money means more advantages for the students Limited dollars for improvement Money No funds coming inNot enough funds coming in Raises tuition

ReligionLimited number to share Jesus with

Size of Classes/SchoolI feel that 60 is too small for a four-year high school I think 100-150 is a better size for high school, but I do like a IA size school I would like to see classes of 25 or more students (perhaps two classes per grade) at SLLHS for diversity in the student population; opportunity for building friendships; and a better reflection of our greater world; too few students makes it difficult too Perhaps too small Some kids prefer more classmates Too few students can cause problems within the classesToo small for social and athletics

Social DiversityWould like a wider level of diversity (4 church members) Social disadvantage (3 church members)Not enough social growth (2 church members) Socialization (2 church members)Could be difficult socially if one does not fit in Does not offer students exposure to different personalities FriendshipIf a child has a falling out with another he/she has little place to turn Kids need more socializing Lack of opportunity for diverse challenging exposures Less choice in friendshipsMeeting more kidsNot big enough for the kids to know a bigger circle of people Not enough social interaction for education Socially - no variety of friends, not enough programs Socially lacking to teach students responsibility and independence; will be shocking to attend even a small collegeSometimes it is nice to have a greater number of students from diverse backgrounds



132


Disadvantage - continued

Sports ProgramsCannot support athletic teams and extracurricular activities (3 church members)Competitive athletics (2 church members) Sports (2 church members)Lack of kids for sports Limits competitiveness in sports and options for all activities Not able to have some of the athletics Not enough funds for sports

Teachers/StaffLimits number and quality of teachers and class offerings (2 church members) One-on-one with teachers

MiscellaneousIt limits what is offered (2 church members) Limited opportunities (2 church members) Lack of resources



Proposed Location

Overview: If Salt Lake Lutheran High School moved to a new location, over three-quarters of the church members would either be more likely to send their child to Salt Lake Lutheran High School, or it would have no impact on their decision, mostly because the high school was closer to home and was a greater facility. Only one-quarter of the church members would need a shuttle service for their children and would pay around $10.00 to $20.00 per week for the shuttle service.

Survey Results: All 91 church members were asked the question, “If Salt Lake Lutheran High School were to move to a new location near the intersection of West 12600 South and Redwood Road in Riverton, would this location make you more likely, less likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?” Over two-thirds of the church members (67.1%) would either be more likely to send their child to Salt Lake Lutheran High School or the new location would have no impact on their decision.

The 34 church members who would be more likely to send their children to Salt Lake Lutheran High School at this location were asked why. Church members could indicate as many reasons as they wished. One church member was unsure why they felt this way. Other responses included:

17 Church MembersCloser to home and a greater facility

4 Church MembersHopefully will attract more students 2 Church MembersBetter Better location Growth potentialLocation

Chart 75West 12600 South and Redwood Road Location

37.4%

25.3%29.7%

7.7%




134

Proposed Location

1 Church MemberCloser locationCloser to home and a greater facilityCloser to home and more accessible Depending on shuttle services for both school and sports Enhanced-learning environment Exciting opportunities I like a larger campus It is time for a new location with better accommodations for these students. In this valley, we have a lot of competition and we need to upgrade to survive. I also feel moving south will help with our enrollment; this is where these kids live Less travelMore sophisticated buildingNicer facilityPotential growth and closer to home Safer location Updated, state-of-the-art facility View as a program to improve the school Will not travel that far southWould be newer

The 23 church members who would be less likely to send their children to Salt Lake Lutheran High School at this location were asked why. Church members could indicate as many reasons as they wished. One church member was unsure why they felt this way. Other responses included:

13 Church MembersDistance from home

2 Church MembersLess convenient Location

1 Church MemberEqually good and still small schools closer to home I work and live too far away from Riverton Logistics Prefer the east side Travel time for childWe live in the northern end of the valley; it would be difficult for doctor appointments, getting to sporting events after work and the like; logistics would be an issue We would not get to see sports that start at 4:30 or 5:00Would not be able to volunteer early



Salt Lake Lutheran High School may run a shuttle from the new high school location to Redeemer Lutheran Church, Grace Lutheran Church, and Christ Lutheran Church. Just over one-quarter of the church members (27.5%) would need this service for their children. It is important to note that 31.9% of the church members were unsure if they would need the shuttle service and may possibly use it.

The 25 church members who indicated they would need the shuttle service were asked how much they would pay per week to use this service. Twelve church members were not sure how much they would pay to use the shuttle service. Other responses included:

3 Church Members$20.00

2 Church Members$10.00$15.00

1 Church Member$3.00 - $5.00$5.00$5.00 - $10.00$25.00$25.00/month$30.00

Proposed Location

Chart 76Shuttle Service

Yes 27.5%

Unsure/ Don’t know

31.9%

No 40.7%

31.9%



136

Overview: Two-thirds of the church members were either more likely to send their children to Salt Lake Lutheran High School or their decision would not be impacted if the tuition was about $9,000 per year. However, only one-quarter of the church members were either more likely to send their children to Salt Lake Lutheran High School or their decision would not be impacted if the tuition was between $10,000 and $11,000 per year.

Survey Results: The church members were asked if the tuition cost for the new Salt Lake Lutheran High School was similar to the current tuition of about $9,000 per year, would they be more likely, less likely, or it would have no impact on their decision to send their child to Salt Lake City Lutheran High School. Two-thirds of the church members (68.2%) were either more likely to send their children to Salt Lake Lutheran High School or their decision would not be impacted.

The church members were then asked if the tuition cost for the new Salt Lake Lutheran High School was between $10,000 and $11,000 per year, would they be more likely, less likely, or it would have no impact on their decision to send their child to Salt Lake City Lutheran High School. Only one-quarter of the church members (27.5%) were either more likely to send their children to Salt Lake Lutheran High School or their decision would not be impacted.

Tuition

Chart 77Tuition of $9,000


Chart 78Tuition Between $10,000 and $11,000


5.5%

56.0%

22.0%16.5%


22.0% 8.8%

46.2%

23.1%




The 91 church members were then asked if they had any additional comments or suggestions about Salt Lake Lutheran High School. Thirty-six church members did not have additional comments. Other responses included:

A change of location, especially the distance to West 12600 South would impact our decision, but also the cost would be the number one factor A great high school in a Salt Lake neighborhood is needed; I think that moving would be hard and the proximity to Juan Diego is going to be a tough place to be Advertise beyond Lutherans; billboards, newspapers, provide environment accepting of other creeds/religions so as to entice others to attend, yet still provide Lutheran education Do not know much about the school; we are new in townGood luck Good school Having a church, congregation associated with high school would be a benefit (2 church members)Having two graduates from Lutheran High and going to the school on 9th, we need an upgraded building and one that is in the south valley where it seems the majority of the kids are; paying that kind of money for high school, I believe the programming needs to be outstanding with a facility to do it inI do not see the wisdom of acquiring more land and going into debt unless you can guarantee a larger student body first I have concern about the possible closing of Christ Lutheran and low enrollment at Redeemer; will the burden (financial) on the association congregations lessen their financial support? I just really think there should be better cohesiveness between the middle schools and the high school; host social events for the middle school kids there, like the spelling bee or dances; my children have actually been inside the building at Judge more times than they had at Lutheran High due to social or community events I like the Lutheran school program; however, cost and location are important aspects of making final decisions I think our church already gives too much to the high school and this move will cost even more; it does not seem to be the best use of funds I think the move is a necessity, the current facility looks old and small; a newer school with room to grow would be a good start I was sending my kids to Lutheran school until this year. We switched because we did not see a future with the Lutheran school system. I really hope this school becomes a reality. It would be great to know that the Lutheran elementary schools had a good school to send kids for high school.I will be very honored for my son to go to SL Lutheran High next year; my daughter went there and loved it If changing locations causes tuition to rise to $11,000, that is a real negative for us; we will be less likely to send our child there because we cannot afford that amount It is important that the administration really listen and take into consideration concerns parents and students have My son went to the BB camp this summer and I was very impressed with the coaching staff; I think tuition should stay competitive with ICS and Juan Diego Please consider combining all Lutheran schools: preschool, grade, middle, and high school in one location to maximize student population and academic and extracurricular offerings Put both junior and senior high together 7-12 Seems like it is a good school, but too far SLLHS needs to define its strengths and build on them and define itself as such SLLHS tends to accept all applicants, some of which students are expelled from other districts, it somewhat has a reputation for sending troubled youth there as it is somewhere for them to go to school; I can send my kids to public school for free and to be around kids like that. I am not saying that larger Christian schools don’t have kids like that, but SLLHS is so small that it is magnified and affects their reputation.Strong leadership The Lutheran community needs to be more proactive in marketing themselves; treat the schools as a mission field

Additional Comments


138

The spiritual component is important but a congregation fills that first; a good education should be number one priority in a school; however, we feel it is very important to maintain a Lutheran identity if it is a Lutheran school They need to identify a specialty and market to the community. College-prep school not Lutheran Doctrine school. A private school not a Lutheran Doctrine school Uniforms are good We admire the effort from the fine principal, but to be a competitive school, you need to offer more sports and programs, more students We are hoping the high school moves which may increase enrollment We think the suggested move is great if the facility is better and can house more students/programs We will attend LHS because it is important to have our children in Lutheran schools but LHS needs to justify their tuition in regard to programs and education Whether it is the current location or somewhere else, find a new location, move the school and work on attracting more students

Additional Comments



Market Demand and Feasibility

No/U

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s

Using the data obtained from the Community Survey, the Parent Survey, and the Church Member Survey, estimates of enrollment for Salt Lake Lutheran High School at the proposed location can be developed.

Survey Sample Area. For purposes of projecting demand for Salt Lake Lutheran High School, the survey sample area was defi ned as households located north of the southern border of Salt Lake County, east of Bacchus Highway, south of 4500 South, and west of the Wasatch Range. The survey sample area is indicated in green on the map.

Community Survey Market Demand

Chart 79Survey Sample Area


140


The survey sample area was determined based on a tour of the area conducted in September 2010. The tour of the area examined housing developments and patterns, locations of high schools, locations of employers, and commuting routes. The survey sample area is not a radius around the proposed site, nor does it fall within ZIP code boundaries or other geopolitical borders. The determination of the survey sample area was based on the likelihood of people living in households in the survey sample area travelling to the proposed location for Salt Lake Lutheran High School. Factors, such as: traffi c, travel convenience, and travel time, are factored into the determination of the survey sample area.

Total Households. The survey sample area includes approximately 115,129 residential dwellings, such as: single homes, duplexes, apartments, and condominiums. The number of residential dwellings has been determined using the U.S. Postal Service carrier routes, which are used by the mail carriers for delivering the mail. Based on October 2010 information, there are a total of 197 carrier routes located within the survey sample area with approximately 115,129 residential dwellings.

Occupied Households. However, not all residential dwellings are currently occupied. Estimates of vacancy rates for residential dwellings in the Riverton area range from 2.8% to 4.8%. While vacancy rates can vary throughout the year, a conservative approach to determining the number of occupied residential dwellings would be to reduce the number of residential dwellings by the highest vacancy rate. Therefore, the number of occupied residential dwellings would be 95.2% of 115,129, or 109,602 occupied residential dwellings in the survey sample area.

Households with High School Age Children. There are an estimated 8,439 households with one or more children of high school age in the survey sample area. Based on the telephone survey calls, approximately 6.1% of the households in the survey sample area have one or more high school age children. By taking 6.1% of the total occupied residential dwellings, it results in 6,685 households with high school age children in the survey sample area.

Out of the 260 households that completed the Community Survey, 72.7% of the households surveyed had one high school age child, 26.7% had two children of high school age, and 0.6% of the households surveyed had three children of high school age. This is an average of 1.28 high school age children in each household with high school age children in the survey sample area. Taking the number of households with high school age children and multiplying it by the 1.28 high school age children per household average results in a total of 8,556 high school age children living in the survey sample area.

It is important to remember that just because there are 6,685 households with 8,556 high school age children in the survey sample area, does not mean that all of these households would have interest in Salt Lake Lutheran High School. Some households may not desire a Lutheran education, may fi nd the proposed location to be inconvenient, or may not be able to afford to attend Salt Lake Lutheran High School.




Strongest Interest. The next step is to look at the degree of interest in Salt Lake Lutheran High School. This degree of interest can be expressed in terms of strongest, moderate, weak, or none. This chart presents this matrix for community members.

The Community Degree of Interest matrix was created from the results of several questions: the willingness to consider sending their children to the high school (question 8 on the Community Survey), the acceptance of the school being operated by Lutheran High School Association of the Greater Salt Lake City Area (question 27 on the Community Survey), and the willingness to pay tuition of at least $8,000 (question 26 on the Community Survey).

The strongest interest comes from community members who said:

• They would consider sending their children to the high school (only community members who answered “Yes” to question 8 on the Community Survey)

• If the high school was operated by Lutheran High School Association of the Greater Salt Lake City Area this would not make them less likely to send their children (only community members who answered “More Likely” or “No Impact” to question 27 on the Community Survey)

• They were willing to pay tuition of at least $8,000 (only community members who answered $8,000 or higher to question 26 on the Community Survey)

There were 12 community members (4.6%) who would fall into the strongest interest category.


Would Would NotConsider Consider/Unsure

Yes 4.6% 4.6% Strongest Weak

No/Unsure 15.3% 75.4% Moderate None

Chart 80Degree of Interest - Community

Willin

g to P

ay M

arket

Rate

Tuitio

n


142

The moderate interest category would be those community members who said they would consider sending their children to Salt Lake Lutheran High School, but said operation of the high school by Lutheran High School Association of the Greater Salt Lake City Area would make them less likely to send their children, and/or the ability and willingness to pay tuition of at least $8,000. There were 40 community members (15.3%) who would fall into the moderate category.

There are 12 community members (4.6%) who would be considered to have weak interest, based on their uncertainty about considering sending their children to Salt Lake Lutheran High School.

The fi nal category consisted of 196 community members (75.4%) who had no interest in sending their children to Salt Lake Lutheran High School at the proposed location.

Strongest Interest Demographics. When looking at a demographic profi le of community members in the strongest interest category, compared to all of the Community Survey respondents, community members in the strongest interest category differ notably from all survey respondents. The strongest interest community members are slightly older, as 66.7% are age 40 to 49, while 45.0% of all Community Survey respondents were age 40 to 49. Over half of the strongest interest community members have a household income of $100,000 or higher (50.0%), while only 34.0% of all Community Survey respondents had a household income of $100,000 or higher. Just over half (58.3%) of the strongest interest community members are members of the Mormon church, while 74.2% of all Community Survey respondents were members of the Mormon church.

For purposes of market size projections, only the strongest degree of interest category will be considered. This does not mean that someone in the moderate or weak interest categories will not send their children to Salt Lake Lutheran High School, but the likelihood of this occurring is far less than for someone in the strongest interest category.

Households with Strongest Interest. The strongest interest category for community members was 4.6% of the 260 households surveyed. Taking 4.6% of the 6,685 households with 8,556 high school age children results in an estimated 308 households and 394 high school age children that would be in the strongest interest category. It is very important to remember that just because there are 308 households with 394 high school age children strongly interested in considering the proposed high school, this does not mean they will use the new high school.

Statistical Accuracy. The estimate must be refi ned by accounting for the statistical accuracy of the survey. The confi dence interval of the strongest interest category of the Community Survey is +/- 28%. Factoring this level of statistical accuracy into the estimates, the estimated number of strongly interested households is reduced from 308 households with 394 high school age children to 221 households with 283 high school age children.




Impact of Location. Question 24 on the Community Survey asked respondents to indicate if the high school was located near the intersection of West 12600 South and Redwood Road in Riverton, whether this location would make them more likely, less likely, or have no impact on their consideration of attending Salt Lake Lutheran High School. This was the only location tested on the Community Survey. Therefore, if a community member felt they would be less likely to consider Salt Lake Lutheran High School if it were located near the intersection of West 12600 South and Redwood Road in Riverton, they should be removed from the strongest interest category. It is estimated that 18 households with 23 high school age children in the strongest interest category would be less likely to consider Salt Lake Lutheran High School due to the proposed location.

Impact of Christian Values. Question 20 on the Community Survey asked respondents to indicate if teachers and staff that help form Christian values and ethics was required, very important, important, or not important to their decision about considering sending their children to Salt Lake Lutheran High School. If a community member felt that teachers and staff that help form Christian values and ethics was not important, they should be removed from the strongest interest category. It is estimated that 60 households with 77 high school age children in the strongest interest category would be less likely to consider Salt Lake Lutheran High School because they did not perceive value in teachers and staff that help form Christian values.

Estimated Market Demand. Taking the estimate of 221 households with 283 high school age children in the strongest interest category, and then subtracting 18 households with 23 high school age children who would not consider Salt Lake Lutheran High School due to the location, and subtracting 60 households with 77 high school age children results in 143 households with 183 high school age children in the strongest interest category. Divided by four grades, this would result in approximately 45 students per grade.



144

Parent Survey Market Demand

The Parent Survey was completed with 26 of the 48 parents of current Salt Lake Lutheran High School students.

Impact of Location. Question 19 on the Parent Survey asked parents to indicate if Salt Lake Lutheran High School were to move to a new location near the intersection of West 12600 South and Redwood Road in Riverton, if they would continue their child’s enrollment at the new location. This was the only location tested on the Parent Survey.

There was one parent (3.8%) who indicated they would seek another high school for their child and seven parents (26.9%) who were unsure if they would continue their child’s enrollment at Salt Lake Lutheran High School.

Although the potential of a shuttle service was offered to parents, most of the parents who were unsure about sending their child to Salt Lake Lutheran High School at the new location indicated that they would not be interested in the shuttle service. For purposes of developing an estimate of enrollment from current parents, only those parents who said they would continue their child’s enrollment at the new location will be considered. The enrollment estimate will not include parents who said they would seek another high school for their child, and parents who were unsure if they would continue sending their child to the new location.

The current enrollment of 56 students could be reduced by up to 17 students if Salt Lake Lutheran High School were to move to the proposed location, resulting in 39 students.

Statistical Accuracy. The enrollment estimate must be refi ned by accounting for the statistical accuracy of the survey. The confi dence interval of the Parent Survey is +/- 13%. Factoring this level of statistical accuracy into the estimates, the estimated enrollment is reduced from 39 students to 34 students.

Estimated Market Demand. The estimated enrollment for Salt Lake Lutheran High School at the proposed location from current parents would be 34 students. Divided by four grades, this would result in approximately 8.5 students per grade.

Impact of Remaining in Current Location. Question 21 on the Parent Survey asked parents to indicate if they would continue to send their children to Salt Lake Lutheran High School, if Salt Lake Lutheran High School did not move and remained at the current location.

There were two parents (7.7%) who indicated they were unsure if they would continue to send their children to Salt Lake Lutheran High School, and two parents (7.7%) who left the question blank. Parents who left the question blank were probably unsure, and will be combined with the parents who indicated they were unsure if they would continue to send their children to Salt Lake Lutheran High School. If 15.4% of parents chose not to continue sending their children to Salt Lake Lutheran High School, this would reduce the enrollment from 56 students currently to 48 students.



The Church Member Survey was completed by 91 parents of children in 6th through 8th grade who attend Christ Lutheran Church, Grace Lutheran Church, or Redeemer Lutheran Church.

Consider Salt Lake Lutheran High School. Question 10 on the Church Member Survey asked church member parents if they would consider sending their children to Salt Lake Lutheran High School. Overall, 60.4% of church member parents said they would consider sending their children to Salt Lake Lutheran High School, 30.8% would not, and 8.8% were unsure.

It is important to note that every one of the church member parents who would not consider sending their children to Salt Lake Lutheran High School felt that the small number of students was a disadvantage. Although relocating Salt Lake Lutheran High School to Riverton would result in a larger building and more students, it would be inappropriate to assume that these parents who felt the small number of students was a disadvantage would consider Salt Lake Lutheran High School solely because there were more students.

Therefore, estimates of enrollment from church member parents will not include those who said they would not consider Salt Lake Lutheran High School, or those who were unsure. There are approximately 30 eighth graders who are currently enrolled at the three church schools, and if only one in three Lutheran families send their children to Lutheran schools, then there are another 60 eighth graders of church member parents who are not attending one of the three church schools.

If 60.4% of parents will consider Salt Lake Lutheran High School, these parents are responsible for approximately 54 eighth graders.

Impact of Location. Question 11 on the Church Member Survey asked church member parents to indicate if they would continue their child’s enrollment at the new location, if Salt Lake Lutheran High School were to move to a new location near the intersection of West 12600 South and Redwood Road in Riverton. This was the only location tested on the Church Member Survey.

Of the church member parents who would consider sending their children to Salt Lake Lutheran High School, there were 12 parents (21.8%) who indicated they would be less likely if Salt Lake Lutheran High School were to move, and fi ve parents (9.1%) were unsure.

Although the potential of a shuttle service was offered to parents, most of the church member parents who were less likely or unsure about sending their child to Salt Lake Lutheran High School at the new location, indicated that they would not be interested in the shuttle service. For purposes of developing an estimate of enrollment from church member parents, only those church member parents who said they would be more likely to consider Salt Lake Lutheran High School at the proposed location, or those who said it would not impact their decision, will be included.

The potential enrollment of 54 eighth graders would be reduced by 17 students if Salt Lake Lutheran High School relocates, resulting in 37 eighth graders.

Church Member Survey Market Demand


146

Church Member Survey Market Demand

Impact of Tuition. Question 13 on the Church Member Survey asked church member parents if the tuition cost for the new Salt Lake Lutheran High School was similar to the current tuition of about $9,000 per year, if it would make them more likely, less likely, or have no impact on their decision to send their child to Salt Lake Lutheran High School.

Of the church member parents who would consider sending their children to Salt Lake Lutheran High School, 3.6% of church member parents said they would be less likely if the tuition was similar to the current tuition amount of $9,000 per year, and 30.9% of church member parents were unsure. The remaining church member parents were more likely (30.9%), or said tuition of $9,000 would have no impact on their decision. For purposes of developing an estimate of enrollment from church member parents, church member parents who said they would be less likely or unsure if they would send their children to Salt Lake Lutheran High School if tuition was $9,000, will not be included. After accounting for the impact of tuition, the potential enrollment of 37 eighth graders would be reduced by seven students if Salt Lake Lutheran High School charges tuition of $9,000, resulting in 30 eighth graders.

Statistical Accuracy. The enrollment estimate must be refi ned by accounting for the statistical accuracy of the survey. The confi dence interval of the Church Member Survey is +/- 8%. Factoring this level of statistical accuracy into the estimates, the estimated number of eighth graders is reduced from 30 eighth graders to 27 eighth graders.

Estimated Market Demand. The estimated enrollment for Salt Lake Lutheran High School from eighth graders at the proposed location from church member parents would be 27 students. This is nearly triple the total number of eighth graders that enrolled at Salt Lake Lutheran High School this year.



Market Demand Summary

There are an estimated 53 students per grade for the proposed high school (45 students per grade based on the Community Survey, and eight students per grade based on the Parent Survey.) Additionally, the Church Member Survey estimates that up to 27 eighth graders would enroll at Salt Lake Lutheran High School from the member churches.

This market demand estimate is based on the current situation in Salt Lake City, the responses of 26 current Salt Lake Lutheran High School parents, the responses of 91 parents of children in 6th through 8th grade at the three association churches, and 260 community members with high school age children. The estimate uses only those survey respondents who expressed the strongest interest in Salt Lake Lutheran High School, and factoring out:

• Respondents who would not consider sending their children to Salt Lake Lutheran High School if it was associated with Lutheran High School Association of the Greater Salt Lake City Area

• Respondents unable or unwilling to pay the average market rate tuition• Respondents unwilling to consider the proposed location• Any statistical error in the survey

It is clear that suffi cient market demand exists for Salt Lake Lutheran High School to relocate their high school in the Riverton area and serve at least 35 students per grade.

These estimates can be used for making decisions regarding the potential for Salt Lake Lutheran High School. The estimates are based on the strongest level of interest, and therefore, could be considered relatively conservative in nature. Since none of the moderate or weak interest respondents are considered in this estimate, more optimistic estimates could be developed, although the accuracy of those estimates would begin to decline.


148



Conclusions/Recommendations

Based on the industry data, competitive assessment, and survey results outlined in this report, the following conclusions have been developed:

Overall:

We fi nd it feasible for Salt Lake Lutheran High School to relocate their high school to a location in the Riverton area. There is an estimated market demand of 53 students per grade currently at the prevailing market tuition rates. Private schools average about 13 students per classroom, so 53 students per grade is more than suffi cient to create at least two classrooms for each grade, which would be the minimum number of students required to provide adequate fi nancial resources necessary to operate a quality high school. Recommendations:

If Salt Lake Lutheran High School decides to proceed with relocating the high school to Riverton, the following recommendations are made:

Number of Students. While there are some advantages to having a small number of students at Salt Lake Lutheran High School, both current parents and church member parents recognize and prefer that Salt Lake Lutheran High School have more students. When current parents were asked about the ideal number of students at Salt Lake Lutheran High School, only one parent said less than 100, and most parents said between 150 and 300 students. Current students also said the school was too small and needed more students.

There are many advantages to having more students at Salt Lake Lutheran High School, and parents felt that more students would provide additional opportunities, such as: more classes, advanced placement classes, more sports, more extracurricular activities, greater diversity, and greater socialization opportunities. Parents were also clearly aware of the fi nancial issues related to the small number of students and the need to have more students for fi nancial reasons.

Underlying all of these reasons to increase the number of students is confi dence in Salt Lake Lutheran High School. The small number of students at Salt Lake Lutheran High School does not inspire confi dence in the school or the future of the school. There are church member parents who are unwilling to consider the school because they are concerned about the viability of the school. Even some current parents are questioning whether they will continue to enroll their students at Salt Lake Lutheran High School.

Relocating Salt Lake Lutheran High School in its current size and format would not be enough to reverse this crisis of confi dence. If Salt Lake Lutheran High School relocates, the school must have more students to be successful.

Every aspect of relocating the school including the facilities, academics, programs, staff, marketing, and recruiting must all be planned and executed to serve a signifi cantly higher number of students than current efforts. Everyone involved with the future of Salt Lake Lutheran High School must be able to see a vision for the relocated school that is transformational. Making incremental improvements on the way things are done currently will not be successful at the new location.


150


Marketing. Whether Salt Lake Lutheran High School remains in the current location, or relocates, there are three signifi cant marketing challenges that must be addressed: increasing awareness, establishing an image, and higher-quality marketing and communication.

Salt Lake Lutheran High School has very low awareness in the community. All of the other high schools included in the study have signifi cantly higher unaided awareness. Even when specifi cally asked if they had heard of Salt Lake Lutheran High School, only one in four community members said they heard of the school. It is essential to increase the awareness of Salt Lake Lutheran High School because parents who have not heard of Salt Lake Lutheran High School cannot consider Salt Lake Lutheran High School for their children. To be successful, Salt Lake Lutheran High School must increase their awareness to levels similar to that noted for other high schools.

Not only does Salt Lake Lutheran High School have low awareness, but for those who have heard of Salt Lake Lutheran High School, only two out of three people can name any words to describe Salt Lake Lutheran High School. The most common words used to describe Salt Lake Lutheran High School were private school, religious, and small. However, several people also described Salt Lake Lutheran High School as new, under-funded, overly conservative, too small, and no different than public school, which are not necessarily desirable or accurate words.

Salt Lake Lutheran High School must determine what image they want to communicate to the community, and actively work to establish that image in the community. Generally, most high schools will have an image related to academics, athletics, or the environment of the school (such as religious). Defi ning an image for Salt Lake Lutheran High School should be based on the internal strengths and values of the school; it comes from within and should not be based on what competing high schools are doing. The image must be focused and specifi c, so that when the community is asked what words they would use to describe Salt Lake Lutheran High School, everyone names the same two or three words. This does not mean that Salt Lake Lutheran High School only does these two or three things, but that everyone knows Salt Lake Lutheran High School does those two or three things.

While the image of Salt Lake Lutheran High School will not be determined by competing high schools, the marketing and communication of Salt Lake Lutheran High School must be competitive with the other high schools. The current materials and Web site for Salt Lake Lutheran High School contain the essential information parents and students need, but the presentation is amateurish compared to the other high schools. All marketing and communication materials for Salt Lake Lutheran High School must be comparable in appearance and quality to the other high schools.




Business Plan. If Salt Lake Lutheran High School decides to proceed with relocating the high school, the next step is to develop a business plan.

The business plan for the new Salt Lake Lutheran High School must start from scratch to develop a fi nancial model that refl ects the realities of the new location/building costs, staffi ng and delivery costs to serve more students, and a diversity of income sources. This market feasibility study can serve as the basis for the business plan, and many of the estimates in terms of number of students and tuition can be drawn directly from this report.

When asked about tuition levels, most community parents and church member parents interested in Salt Lake Lutheran High School were comfortable with tuition levels up to $10,000. Market demand when tuition levels go over $10,000 drops signifi cantly and would reduce enrollment to a level that would not be feasible. However, this does not mean that Salt Lake Lutheran High School cannot increase tuition from current levels. Currently, tuition at Salt Lake Lutheran High School is the second lowest among the six high schools examined in this study, and there is room to increase tuition, remain price competitive with the other high schools, and not exceed $10,000.

The business plan should also include a break-even analysis to determine the exact number of students needed for the high school to operate at without a loss. The break-even analysis will consider income and expenses for the high school to pinpoint the number of students the high school will need to enroll for fi nancial sustainability.


152


Data Longevity

The estimates provided in this market feasibility study should be valid and reliable for approximately one year, provided that there are no substantive changes in the following areas:

Employment/Economy: A major change in employment, such as a major layoff, merger, or large employer moving into or out of the area. These changes, especially at the management level, would impact the number of households able to afford tuition for a private high school.

Location/Area: A major change in the Riverton area, such as: increased development, crime, or other factors that could impact perception of the area.

Competition: Changes in competition could include new private high schools opening in the area, or a change in the performance of the public schools.

As long as none of these factors have changed substantially, the data obtained from the survey should be good for approximately one year. If there is reason to believe any of the above factors have changed, Perspectives Consulting Group, Inc. should be consulted to determine the possible effects of these changes.



Salt Lake Lutheran High School 2010 Community Survey ............. .155

Salt Lake Lutheran High School 2010 Parent Survey ....................157

Salt Lake Lutheran High School 2010 Church Member Survey .......159

Perspectives Consulting Group, Inc. .........................................161

Appendices


154



Salt Lake Lutheran High School 2010 Community Survey

1. Using the grades A-B-C-D- or F, where A is excellent and F is failing, how would you grade your overall satisfaction with your local public high school?

2. Ask ONLY if grade C, D, or F: Why did you give your local high school that grade? (Do not prompt/Check ALL that apply)

3. What school district do you live in?

4. If your children are currently in high school, or when they will attend high school, will they be attending a neighborhood public, public charter, or private high school?

5. For respondents stating private high school ONLY: What were the most important factors to you in selecting a private high school? (Do not prompt/Check ALL that apply)

6. Who made, or will make, the decision about which high school your child would attend: your child, the parents/guardian, or both?

7. When you think of private high schools in this area, what schools come to mind? (Do not read choices/Check ALL that apply)

8. A local organization is considering opening a private high school in the Riverton area that would feature a college-preparatory curriculum on a campus with 150 to 200 students. Would you consider this high school for your children?

There are a number of ideas that can be incorporated into the proposed high school. Please rate each of the following ideas as required (R), very important (VI), important (I), or not important (NI) for the high school to incorporate the following into its programs:

9. An average class size of less than 25 students 10. Athletic facilities, such as gymnasium and soccer fi elds11. Affi liation with a religious organization 12. A college-preparatory curriculum 13. Instructors & students have close relationships that foster learning14. Financial aid or scholarships 15. Uniforms 16. Convenient location 17. Fine arts, such as music and drama18. A minimum score on an entrance exam 19. Foreign language instruction 20. Teachers and staff that help form Christian values and ethics21. Transportation

Good evening, my name is ______________ and I am calling from Perspectives. We are conducting a brief survey on public and private high schools along the Wasatch Front.

Are you an adult over the age of 18?[ 1 ] Yes – Continue survey [ 2 ] No – Ask if an adult is available; if not, thank them for their time

Are there any children in grades 5 through 11 in your household? [ 1 ] Yes – Continue survey [ 2 ] No – Thank them for their time

[ 1 ] A – SKIP TO QUESTION 3 [ 2 ] B – SKIP TO QUESTION 3[ 3 ] C [ 4 ] D [ 5 ] F[ 1 ] Overcrowded [ 2 ] Lack of safety for students [ 3 ] Poor facilities/maintenance [ 4 ] Poor quality instruction [ 5 ] Lack of college-prep/curriculum [ 6 ] Lack of computers/technology [ 7 ] Inaccessibility of administration [ 8 ] Dissatisfaction with curriculum [ 9 ] Other _________________________________[ 1 ] Canyons School District [ 2 ] Granite School District [ 3 ] Jordan School District [ 4 ] Salt Lake City School District [ 5 ] Other ________________________________ [ 6 ] Unsure/NA[ 1 ] Neighborhood public – SKIP TO QUESTION 6 [ 2 ] Public charter – SKIP TO QUESTION 6 [ 3 ] Private [ 4 ] Unsure/NA – SKIP TO QUESTION 6[ 1 ] Staff & personnel [ 2 ] Safety [ 3 ] Cost/Price [ 4 ] College-prep/Curriculum [ 5 ] Services offered [ 6 ] Location [ 7 ] Religious affi liation [ 8 ] Facilities [ 9 ] Sports programs [ 10 ] Fine arts [ 11 ] Small class size [ 12 ] Foreign language(s) [ 13 ] Other ____________________________________________ [ 1 ] Child [ 2 ] Parents/Guardian [ 3 ] Both [ 4 ] Unsure/NA [ 5 ] Felt had no choice[ 1 ] Intermountain Christian School [ 2 ] Juan Diego Catholic High School [ 3 ] Judge Memorial Catholic High School [ 4 ] Mt. Vernon Academy [ 5 ] Rowland Hall-St. Mark’s School [ 6 ] Salt Lake Lutheran High School [ 7 ] The Waterford School [ 8 ] Others _______________________________ [ 9 ] Unsure/NA[ 1 ] Yes [ 2 ] Unsure/NA [ 3 ] No – SKIP TO QUESTION 30

R VI I NI Unsure/NA R VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NAR VI I NI Unsure/NA

Salt Lake Lutheran High School - Community Survey Tel. Number: ___________________________Interviewer: ___________________________Date/Time: ____________________________

9-28-10


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Salt Lake Lutheran High School 2010 Community Survey

____________________________________________________________________________________________________________[ 1 ] 10 minutes or less [ 2 ] 11-20 minutes [ 3 ] 21-30 minutes [ 4 ] Over 30 minutes [ 5 ] Unsure/NA [ 6 ] Would not drive to school[ 1 ] More likely [ 2 ] Less likely [ 3 ] No impact [ 4 ] Unsure/Don’t know[ 1 ] Under $6,000 [ 2 ] $6,000-$6,999 [ 3 ] $7,000-$7,999 [ 4 ] $8,000-$8,999 [ 5 ] $9,000-$9,999 [ 6 ] $10,000-$10,999 [ 7 ] $11,000-$11,999 [ 8 ] $12,000 or more [ 9 ] Unsure/NA [ 10 ] None/Cannot afford[ 1 ] Under $6,000 [ 2 ] $6,000-$6,999 [ 3 ] $7,000-$7,999 [ 4 ] $8,000-$8,999 [ 5 ] $9,000-$9,999 [ 6 ] $10,000-$10,999 [ 7 ] $11,000-$11,999 [ 8 ] $12,000 or more [ 9 ] Unsure/NA [ 10 ] None/Cannot afford [ 1 ] More likely [ 2 ] Less likely [ 3 ] No impact [ 4 ] Unsure/Don't know

[ 1 ] Lutheran Preparatory Academy [ 2 ] Concordia Academy [ 3 ] Concordia Preparatory High School [ 4 ] Unsure/NA[ 1 ] Web site [ 2 ] Mailing [ 3 ] Open house at the school [ 4 ] Ads on radio [ 5 ] Ads on television [ 6 ] Other _______________ [ 7 ] Unsure/Don't know[ 1 ] Yes [ 2 ] No – SKIP TO QUESTION 32 [ 3 ] Unsure/Don't know – SKIP TO QUESTION 32__________________________________________________________________________________________________________________________________________________________________[ 1 ] Under 35 [ 2 ] 35-39 [ 3 ] 40-44 [ 4 ] 45-49 [ 5 ] 50-54 [ 6 ] 55 and over [ 7 ] Refused/NA[ 1 ] 84020 [ 2 ] 84044 [ 3 ] 84047 [ 4 ] 84065 [ 5 ] 84070 [ 6 ] 84081 [ 7 ] 84084 [ 8 ] 84088 [ 9 ] 84092 [ 10 ] 84093 [ 11 ] 84094 [ 12 ] 84095 [ 13 ] 84096 [ 14 ] 84101 [ 15 ] 84102 [ 16 ] 84103 [ 17 ] 84104 [ 18 ] 84105 [ 19 ] 84106 [ 20 ] 84107 [ 21 ] 84111 [ 22 ] 84112 [ 23 ] 84116 [ 24 ] 84117 [ 25 ] 84118 [ 26 ] 84119 [ 27 ] 84120 [ 28 ] 84123 [ 29 ] 84124 [ 30 ] 84128 [ 31 ] Other _______________ [ 32 ] Refused/NA [ 1 ] 5th [ 2 ] 6th [ 3 ] 7th [ 4 ] 8th [ 5 ] 9th [ 6 ] 10th [ 7 ] 11th [ 8 ] 12th [ 9 ] Refused/NA[ 1 ] Yes, what religion? __________________________________ [ 2 ] No [ 3 ] Refused/NA[ 1 ] Under $50,000 [ 2 ] $50,000-$74,999 [ 3 ] $75,000-$99,999 [ 4 ] $100,000-$149,999 [ 5 ] $150,000- $199,999 [ 6 ] $200,000 or more [ 7 ] Refused/NA

[ 1 ] Male [ 2 ] Female

22. Are there any other attributes that you would REQUIRE in a new private high school?

23. How much time would you be willing to drive if you drove your child to the high school - 10 minutes or less, 11-20 minutes, 21-30 minutes, or over 30 minutes?

24. If the high school was located near the intersection of “126th” South and Redwood Road in Riverton, would this location make you more likely, less likely, or have no impact on your decision to select the high school?

25. For private high schools in the Salt Lake City area, what is the maximum tuition you would expect to pay for one year? (DO NOT read choices, unless they hesitate/Check only ONE)

26. The average tuition and fees for a private high school in the Salt Lake City area is approximately $11,000. What yearly tuition would you pay for a private high school offering a class size of less than 25 students? (DO NOT read choices, unless they hesitate/Check only ONE)

27. If the high school was operated by the Lutheran High School Association, would this make you more likely, less likely, or have no impact on your decision to select the high school?

28. Which of the following names for the high school would you prefer: (Read choices/Check only ONE)

29. If the Lutheran High School Association wanted to provide you with information about the high school, which of the following would you pay the most attention to? (Readchoices)

30. Have you heard of Salt Lake Lutheran High School?

31. If they have heard of Salt Lake Lutheran High School: Whatwords come to mind when you think of Salt Lake Lutheran High School?

32. For statistical purposes only - Is your age... (Read ranges and check appropriate range)

33. What is your ZIP code?

34. What grades are your child/children in? (Check ALL that apply)

35. Does your family regularly attend, or belong to, a church, synagogue, mosque, or religious organization?

36. Is your total household income under $50,000, $50,000 to $74,999, $75,000 to $99,999, $100,000 to $149,999, $150,000 to $199,999, or $200,000 or more?

This concludes our survey. Thank you very much for your time and we appreciate your comments. Have a nice evening.

37. Determine by voice, Gender of respondent



Salt Lake Lutheran High School 2010 Parent Survey

Parent SurveySalt Lake Lutheran High School is asking parents of current students for their input in determining the feasibility of moving the high school to a new location in Riverton. Your assistance is very important to Salt Lake Lutheran High School. This survey is anonymous,and your confi dentiality will be maintained as the results will be tabulated by Perspectives Consulting Group, Inc., an independent research fi rm. The individual surveys will not be seen by anyone outside of Perspectives Consulting Group, Inc.

1. Overall, how would you rate your satisfaction with your experience with Salt Lake Lutheran High School?1 Very satisfi ed 2 Somewhat satisfi ed 3 Somewhat dissatisfi ed, why? _________________________________________________________________________________________4 Very dissatisfi ed, why? ______________________________________________________________________________________________

2. Is Salt Lake Lutheran High School currently meeting all of your child’s or children’s needs?

1 Yes, meeting all needs2 No, not meeting all needs – please explain: ______________________________________________________________________________

3. Is Salt Lake Lutheran High School currently meeting all of your needs as a parent?1 Yes, meeting all needs2 No, not meeting all needs – please explain: ______________________________________________________________________________

4. What words would you use to describe Salt Lake Lutheran High School?______________________________________________________________________________________________________________________

5. What do you feel are the three greatest strengths of Salt Lake Lutheran High School?______________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________

6. What do you feel are the three greatest weaknesses of Salt Lake Lutheran High School?______________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________

7. Do you feel the small number of students at Salt Lake Lutheran High School is an advantage or disadvantage?1 Advantage, why? __________________________________________________________________________________________________2 Disadvantage, why? ________________________________________________________________________________________________

8. How many students do you think would be an ideal number at Salt Lake Lutheran High School? ___________________

Please rate the following at Salt Lake Lutheran High School:

Very Excellent good Fair Poor

9. Principal/Administration Why? ___________________________________________

10. Teachers Why? ___________________________________________

11. Guidance Why? ___________________________________________

12. Academics Why? ___________________________________________ 13. Athletics Why? ___________________________________________ 14. Extracurricular activities Why? ___________________________________________

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Salt Lake Lutheran High School 2010 Parent Survey

15. Who made the decision about attending Salt Lake Lutheran High School: your child, parents/guardian, or both?1 Child 2 Parents/Guardian 3 Both

16. When selecting a high school for your child/children, what is most important to you? ______________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________

17. Do you feel Salt Lake Lutheran High School is a good value? 1 Yes 2 No, why not? _____________________________________________________________________________________________________

18. Do you receive any form of fi nancial assistance?

1 Yes 2 No

19. If Salt Lake Lutheran High School were to move to a new location near the intersection of 12600 South and Redwood Road in Riverton, would you continue your child’s enrollment at this location, or would you seek another high school?

1 Continue child’s enrollment 2 Seek another high school, why? ______________________________________________________________________________________3 Unsure/Don’t know

20. If Salt Lake Lutheran High School were to run a shuttle service from the new high school location to Redeemer Lutheran Church,Grace Lutheran Church, and Christ Lutheran Church, would you need this service for your child?

1 Yes, what would you pay per week for this service? ___________ 2 No 3 Unsure/Don’t know

21. If Salt Lake Lutheran High School does not move and remains at the current location, will you continue to send your children to Salt Lake Lutheran High School?

1 Yes 2 No, why not? _____________________________________________________________________________________________________

22. Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. Would having uniforms make you more likely, less

likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?1 More likely 2 Less likely 3 No impact 4 Unsure/Don’t know

23. Do you have any other comments or suggestions about Salt Lake Lutheran High School? ______________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________

24. What grade(s) do your child/children attend at Salt Lake Lutheran High School? (If you have more than one child at Salt Lake Lutheran High School, please check all that apply)

1 9th grade 2 10th grade 3 11th grade 4 12th grade

PLEASE HAVE YOUR CHILD ANSWER QUESTIONS 25-27:

25. Is Salt Lake Lutheran High School currently meeting all of your needs?1 Yes, meeting all needs 2 No, not meeting all needs – please explain: ______________________________________________________________________________

26. If Salt Lake Lutheran High School were to move to a new location near the intersection of 12600 South and Redwood Road in Riverton, would you continue attending Salt Lake Lutheran High School or go to another high school?

1 Continue attending 2 Go to another high school 3 Unsure/Don’t know


THANK YOU for your help! Please return this survey by October 22, 2010 in the enclosed postage-paid envelopeor mail to: Perspectives Consulting Group, P.O. Box 496, Paw Paw, MI 49079



Salt Lake Lutheran Church 2010 Church Member Survey

Salt Lake Lutheran High School SurveySalt Lake Lutheran High School is asking parents of middle and high school students at area Lutheran churches and schools for theirinput in determining the feasibility of moving the high school to a new location in Riverton. Your assistance is very important to Salt Lake Lutheran High School. This survey is anonymous, and your confi dentiality will be maintained as the results will be tabulated by Perspectives Consulting Group, Inc., an independent research fi rm. The individual surveys will not be seen by anyone outside of Perspectives Consulting Group, Inc.

1. Have you started looking for a high school for your child/children?1 Yes 2 No

2. If you have started looking for a high school, what high schools are you considering? ______________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________

3. Who made, or will make, the decision about which high school your child will attend: your child, parents/guardian, or both?1 Child 2 Parents/Guardian 3 Both

4. When selecting a high school for your child/children, what is most important to you?______________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________

5. What words would you use to describe Salt Lake Lutheran High School?______________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________

6. What do you feel are the three greatest strengths of Salt Lake Lutheran High School?______________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________

7. What do you feel are the three greatest weaknesses of Salt Lake Lutheran High School? ______________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________

8. Do you feel the small number of students (60 students total) at Salt Lake Lutheran High School is an advantage or disadvantage?1 Advantage, why? __________________________________________________________________________________________________2 Disadvantage, why? ________________________________________________________________________________________________

9. What programs or activities would you require to consider sending your child/children to Salt Lake Lutheran High School? ______________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________

10. Will you consider sending your child/children to Salt Lake Lutheran High School?1 Yes2 No, why not? _____________________________________________________________________________________________________

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Salt Lake Lutheran High School 2010 Church Member Survey

11. If Salt Lake Lutheran High School were to move to a new location near the intersection of 12600 South and Redwood Road in Riverton, would this location make you more likely, less likely, or have no impact on your decision to send your child to Salt LakeLutheran High School?

1 More likely, why? __________________________________________________________________________________________________2 Less likely, why? __________________________________________________________________________________________________3 No impact4 Unsure/Don’t know

12. If Salt Lake Lutheran High School were to run a shuttle service from the new high school location to Redeemer Lutheran Church,Grace Lutheran Church, and Christ Lutheran Church, would you need this service for your child?

1 Yes, what would you pay per week for this service? ___________ 2 No 3 Unsure/Don’t know

13. If the tuition cost for the new Salt Lake Lutheran High School was similar to the current tuition of about $9,000 per year, would this

make you more likely, less likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?1 More likely 2 Less likely 3 No impact 4 Unsure/Don’t know

14. If the tuition cost for the new Salt Lake Lutheran High School was between $10,000 and $11,000 per year, would this make you more likely, less likely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?

1 More likely 2 Less likely 3 No impact 4 Unsure/Don’t know

15. Currently, Salt Lake Lutheran High School has a dress code, but not uniforms. Would having uniforms make you more likely, lesslikely, or have no impact on your decision to send your child to Salt Lake Lutheran High School?

1 More likely 2 Less likely 3 No impact 4 Unsure/Don’t know

16. Are you currently sending your child/children to a Lutheran school? 1 Yes 2 No


THANK YOU for your help! Please return this survey by October 22, 2010 in the enclosed postage-paid envelopeor mail to: Perspectives Consulting Group, P.O. Box 496, Paw Paw, MI 49079



Perspectives Consulting Group, Inc.

2010 Market Feasibility StudySalt Lake Lutheran High School

Project Dates: August 26, 2010 - November 23, 2010Project Number: CL249-P01

Project Manager: Gary M. GoscenskiAnalysis and Reporting Management: Heather M. JonesInterviewing Management: Jackie Luedtke

Project Team Members: Hannah Brown, Kathryn Buchinger, Christoper Handley, Katlin Itterman, Kirsten Koefoed, Jaclynn Kutzura, Alexandria McFee, Joy Mutimura, Kasey Sylvester, Abby Winget, and Rebecca Zimmerman.

Founded in 1987, Perspectives Consulting Group, Inc. provides market research and strategic planning services to businesses and organizations throughout the United States. Using state-of-the-art market research techniques including focus groups, telephone/mail surveys, interviews, and customer response systems, Perspectives Consulting Group, Inc. obtains the information necessary to make effi cient and effective decisions and plan for the future. Perspectives Consulting Group, Inc. offers a full range of planning services, including strategic planning and feasibility studies, that are essential to succeed in today’s marketplace. Our primary focus is on meeting the needs of community foundations, educational organizations, faith-based organizations, nonprofi t organizations, and United Ways.

We fi rmly believe and practice the following guiding philosophies:

• To provide the client with what they need, when they need it. • To follow the simple process of listening, planning, researching,

analyzing, evaluating, and reporting for each client and project. • To treat each client’s situation as unique and individual, providing the

best combination of services to meet the client’s needs. • To maintain a state of involvement that allows clear, unbiased objectivity

that ensures and protects the confi dentiality of the client’s situation.

For more information, contact us at:

Perspectives Consulting Group, Inc.P.O. Box 496Paw Paw, MI 49079Phone: (269) 657-5400/(800) 724-9994Fax: (269) [email protected]

sl lutheran high feasibility study (full report)

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