13th October- 1st January

Case Study On

Skyfest

BriefClient: Skyfest Agency: Social DNA Target: Hyderabad

Media: Facebook PageObjective: Create Awareness Engage Fans, Event Marketing Build Footfall, Driving sales

About Skyfest• A First Of It's Kind World Class

Unique Festival, Celebrating the Spirit Of Hyderabad.

• A Festival with Multiple activities which have diverse Interest Covered - Interactions, Activities, Shows, Experiences, Indulgence as well as Food Courts & MANY FIRSTS that Hyderabad would see.

EVENT DATES

• A PREMIUM CELEBRATION SPANNING THE FESTIVAL SEASON OF 2015

• DEC 23RD – 27TH 2015

Event Venue• GACHIBOWLI STADIUM Location – Heart of the Business

District and Residential areas of Hyderabad IT Hub

Cause of Skyfest

• • Initiative of Rotary Club of Banjara Hills Charitable Trust

• •Telangana’s 1st & Only Palliative Care Centre • •End of Life Care for Terminally Ill Patients • •Free Medicines, Food, Bed & Nursing • •Full time Doctors, Nurses & Admin Team • •Operations by Volunteers & Trust members • •Expansion planned for Owned Facility (Hospital)

Challenges

• Driving sales through Facebook page

• To increase Skyfest Facebook page engagement.

• Use Facebook as a platform to make the event successful.

Target Audience

• Location Hyderabad, Secunderabad, Hitech City, Madhapur, Jubilee Hills, Banjara Hills

• Age Group 16 – 50 years

• Profile Middle Class, Upper Middle Class, HNIs, Families, IT employees, Corporate

employees, Housewives, Interested in adventure, exhibition visitors, exhibition shoppers, mall visitors, avid visitors of movie theatres

Content Strategy

• Content Marketing• Video Content• Real time photos• Engage Fans• Trivia questions• Group Promotions• Offers

Activity on the event page

• Invite Fans & Friends to Event Page• Paid Promote Subscription of Event• Promote USPs & Activities of the Event

Skyfest Offers

• HOT AIR BALLOON Long RIDES • HOT AIR BALLOON JOY RIDES• SUFI | POP | TOLLYWOOD | BOLLYWOOD• KITE FESTIVAL • CARNIVAL | FOOD COURT | SHOPPING • MID NIGHT MOVIES – BLOCKBUSTERS &

PREMIERS

Our Approach

• With a primary focus on selling tickets for various events.

• Another major agenda was increasing engagement on the Skyfest facebook page

• We tried to keep updating about the event details time to time

• As part of this process, our content team asked some beautiful questions where people can engage themselves and our creative team designed attractive post which can visually attract audeiences.

Skyfest2015

• The event began with few awareness post and why it’s the biggest fest of 2015

• The followers on the Skyfest page were asked to comment, share and like the post

• We were focusing more on selling tickets and engaging people. • We were posting different kind of content like image, video,

carousel posts, album• After uploading few major programme of the event like Hot Air

Balloon and singers’ list who will be performing on the contest, it saw tremendous user engagement in terms of comments and shares, and post likes.

• The reach and the response of the event was enormous.

How did event Skyfest 2015 became successful? • The question asked on the page was kept easy and funny.

• The post was reposted on the event page over a period of time.

• Asking cross question on comment area and replying every question made people aware about the event.

• carousel post played a major role on selling tickets.• Daily community updates also played a huge role in

making the event successful.

Group Promotion• 1. Spread the word hyderabad• 2. The Hyderabad Entrepreneur Club • 3. Hyderabad Weekend Shoots • 4. Hyderabad Shopping • 5. Events in Hyderabad • 6. Hyderabad Food Diary • 7. College Bunkers• 8. Party's in Hyderabad

Advertisement

• Facebook Page Likes – to increase fan base• Facebook- Clicks to Website – to drive traffic for registrations/ buying

tickets• Facebook Post Boosts- to increase reach• Facebook Carousel Ads• Video Ads• local-awareness-ads• Event responses

• Total Amount Spend: Rs: 37,763.76• Total reach : 287,803

As a result• We successfully achieved to sale tickets

through our facebook page and got tremendous response with statistics as below:

Total Reach:

As a result• Total Engagement on the post:

Post Performance

Demographics