skullcandy all-star game proposal
TRANSCRIPT
P r o p o s a l f o r
Brand Exposure at the 2012 Major League Baseball All-Star Game
Kansas City, Missouri
Objective:
O f f e r
An opportunity for
B r a n d E x p o s u r e at the 2012 Major League All Star Game
using Walking
Billboards.
P r o p o s a l Team Mack (10 individuals in total) will be
walking billboards, for
SKULLCANDY in Kansas City,
Missouri at the Major League Baseball
All-Star Game and related events which
take place July 6 - 10. These events
include MLB FanFest, All-Star Game
Charity 5K and Fun run Presented by Nike, Taco Bell All-Star Sunday, State Farm Home Run
Derby, and 2012 Major League Baseball All-Star Game.
Brand E x p o s u r e in Two Ways
1. The Team will wear SKULLCANDY branded shirts, hats and
headphones to give SKULLCANDY a
presence at these various venues and
a c c e s s to the extremely competit ive
space .
Marketing Campaign Ideas
Brand Exposure with Call to Action
New Product Launch
Free Phones. Enter to Win.
@Skullcandy.com
Front
Back
*2009 All-Star Game Statistics xprojected
+Max Capacity with Standing Room Only
40,230+
36,000x
40,230+
150,804*
9,000*
Potential Exposure
By Venue
2. The Team will also take photos and video of the various events and post these to individual
social media outlets to expand brand exposure online.
764 Unique followers 4,200 Unique friends
Daily Posts directly to
Skullcandy’s Pages
The Team is open and willing to explore other marketing and advertising medium proposed by
SKULLCANDY to facilitate the objective of gaining access to this competitive space
and e x p a n s i o n of brand recognition and awareness.
L i n e U p o f E v e n t s
Taco Bell All-Star Sunday
July 8, 2012
Major League Baseball brings a fun All-Star doubleheader to
Kauffman Stadium as part of All-Star Summer, with Taco Bell
All-Star Sunday, featuring the SiriusXM All-Star Futures Game
and the Taco Bell All-Star Legends & Celebrity Softball Game.
The day begins with the SiriusXM All-Star Futures Game, showcasing some of the game's best
young prospects from the U.S. and around the world. The Taco Bell All-Star Legends & Celebrity
Softball game is a fun-filled game that features MLB legends taking the field with top celebrities.
Taco Bell All-Star Sunday will be capped off with a spectacular fireworks show to end the evening.
More information here.
Fan Fest
July 6-10, 2012
Major League Baseball FanFest is an interactive baseball theme
park and the largest baseball fan event in the world. MLB
FanFest features exhibits and activities for families and fans of
all ages.
Now in its 22nd year, MLB FanFest will transform Kansas City into a celebration that captures the
thrills and excitement of Major League Baseball. MLB FanFest will feature interactive exhibits and
seminars, free autograph sessions with Royals legends and Hall of Famers, memorabilia and much
more.
Charity 5K & Fun Run presented by Nike
July 8, 2012
The All-Star Game Charity 5K and Fun Run -- which returns this
year during All-Star weekend in Kansas City -- has become a
wonderful tradition in which fans can compete while helping to support a number of causes.
AllStarGame.com/5k
Gatorade All-Star Workout Day featuring the State Farm Home Run Derby July 9, 2012
Gatorade All-Star Workout Day featuring the State Farm Home Run Derby
will be held Monday, July 9 at Kauffman Stadium.
MLB All-Star Game July 10, 2012
The 83rd Major League Baseball All-Star Game will be
held Tuesday, July 10 at Kauffman Stadium in Kansas
City, Missouri.
Of f er
10
W a l k i n g B i l l b o a r d s at
A major sports venues on a national stage is
M i l l i o n D o l l a r E x p o s u r e
for any brand.
We will do it for the
Cost of
Admission
MLB Home Plate Rotational
$61,728 per game
Home Plate Rotational
$61,728 per game
Home Plate Seats
$2,000 per game
Cost Analysis Team Mack will travel to the venue site, and stay in the venue city, and are willing
and able to act as Walking Billboards for SKULLCANDY for the cost of
admission to the venues.
10 Tickets of Admission to ALL Venues @ $650 – $5,000/ticket*
$6,500 – $50,000 for M i l l i o n D o l l a r E x p o s u r e
*Stub Hub listings
Field Plaza
$1,500
Diamond Club
$5,000
Outfield
$650
