Media Department Brief

Skills Development Portfolio

PURPOSE As the first step on your journey to becoming an expert in your field of the media industry you must acquire, develop and test the new skills that will allow you to create outstanding media products. The skills development portfolio is your opportunity to learn new skills and enhance existing skills in a portfolio of diverse work which demonstrates your ability to grasp new concepts, apply them in a range of forms, adapt to challenges presented and apply your learning in new contexts.

Level 3Diploma and Extended Diploma in Creative Media Production & Technology

Media Department

Skills Development Portfolio

Unit 1: Introduction to Media Processes & Technical Skills

Unit 2: Introduction to Design & Research Skills in Creative Media Production

Unit 3: Introduction to Professional Practice in Creative Media Production

Unit 4: Critical & Contextual Awareness

Date Issued: 21st September 2015

Task Name Task Description

Learning Outcomes (LO)

Deadline

Task 1 Media Production Skills

Unit 1: LO 1 & 2

Task 2 Design & Research Skills

Unit 2: LO 1, 2 & 3

Task 3 Industry Practice

Unit 3: LO 1, 2 & 3

Task 4 Critical & Contextual Thinking

Unit 4: LO 1 & 2

Media Department

Task 1: Media Production Skills

Unit Aim: To provide the student with an introduction to a range of processes and skills used in creative media production and technology and to the particular characteristics and methods of communication within the media sector.

Task Description:This task requires you to engage in practical production processes to build new skills and experiment with a range of different styles and techniques. These experiments with new production processes will be logged in your development portfolio to demonstrate what you have learnt from the ongoing practical workshops. The aim at this stage is to build a broad portfolio which demonstrates your adaptability and creativity.In addition to the practical application you will need to demonstrate an ability to work according to safe working practices that are required in a professional workplace. This will be evidenced through your professional conduct and assessment of risks that can be present throughout production.Whilst you experiment with different production processes you must record and critically compare the effectiveness of different processes to show an understanding of how these might be best used to communicate with specific target audiences.

Media Department

UNIT 1: Introduction to Media Processes & Technical Skills

Learning Outcomes

Assessment Criteria

Week Work to be Produced

Evidence to be produced

Completed

(LO)

1

Understand processes and technical skills used in creative media production

1.1 Apply understanding of a range of processes to support media activities

1.2 Apply media processes and skills safely and appropriately

2

Understand the characteristics and methods of communication with a media context

2.2 Critically compare a range of communication methods used to Coney meaning in creative media production.

Media Department

Task 2: Design & Research Skills

Unit Aim: To provide the student with an introduction to a range of design and research activities and related skills appropriate to the support of creative media production. The unit will also develop an understanding of the vital role that design and research play in informing and developing ideas.

Task Description:

Every idea for your next project has to start somewhere. For this task you need to demonstrate an understanding of how research is used to originate, select and design ideas for media products. You will learn about a range of research methodologies and when best to use different techniques. This should be informed by comparing a range of methods and tools used for research and then creating your own concepts based on your research.Evidence of this process will be included in your skills development portfolio and you should clearly evaluate the effectiveness of different forms of research for different

Media Department purposes. You should also be able to identify validity of sources and understand how to correctly reference information used in your research.

UNIT 2: Introduction to Design and Research Skills In Creative Media Production

Learning Outcomes

Assessment Criteria Week Work to be Produced

Evidence to be produced

Completed

(LO)

1

Understand design and research tools, methods and skills used in creative media production

1.1 Critically compare a range of research tools, methods and skills

2

Understand primary and secondary research sources

2.1 Critically compare a range of primary and secondary research sources

3 Be able to use design and research tools, methods and skills to inform ideas for

3.1 Apply design and research tools, methods and skills to record and interpret information and develop ideas for

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creative media production

creative production.

3.2 Evaluate the effectiveness of design and research tools methods and skills to develop ideas for creative production

Task 3: Industry Practice

Unit Aim: To provide the student with an introduction to the diversity of roles, responsibilities, employment and progression opportunities available within the sector. It will introduce the student to professional working practices and give an understanding of the skills needed for a career in creative media technology and production.

Task Description:This task is centred around gaining an understanding of how the media industry works, the job opportunities that are available and how you progress on your journey to your ideal position within the industry. You will need to demonstrate an understanding of the various sectors within the media industry, the specific job roles within that sector and identify how you access those jobs.

Media Department Alongside this you will be expected to evaluate the skills required for the jobs that you are interested in pursuing and start to organise a professional development plan. Integral to this is the ability to demonstrate professional practice in your conduct and organisation of work.

UNIT 3: Introduction to Professional Practice in Creative Media Production

Learning Outcomes

Assessment Criteria

Week Work to be Produced

Evidence to be produced

Completed

(LO)

1Understand progression opportunities with the creative media sector

1.1 Locate, access and use information to support own development

2 Understand the skills needed to pursue a career in the creative media sector

2.1 Critically evaluate a range of working practices and methods

2.2 Apply knowledge of working practices to support own development

Media Department

3

Be able to carry out roles and responsibilities consistent with professional practice

3.1 Organise self and work to meet deadlines and targets

3.2 Demonstrate consideration and professionalism in working with others

Task 4: Critical & ContextualThinking

Unit Aim: To provide the student with an introduction to historical and contemporary contexts and perspectives influencing the development of ideas and technology within creative media production.

Task Description:This task requires you to demonstrate your understanding of key media concepts and how they can be applied to your work. It also requires you to investigate the historical development of your industry to understand what informs contemporary

Media Department practice and look critically at specific time periods or productions that have influenced the modern industry.This could include looking at different ideas that have been popular at certain times and analysing what led to the development of that idea. You could also look at how society, culture and technology have evolved and what impact that has had.Once you have compared different perspectives that have influenced the media you will need to demonstrate your understanding by developing your own view of a specific historical or contemporary practice and applying it through records in your skills development portfolio.

UNIT 4: Critical and Contextual Awareness in Creative Media Production

Learning Outcomes

Assessment Criteria Week Work to be Produced

Evidence to be produced

Completed

(LO)

1 Understand critical perspectives that influence the analysis of creative media

1.1 Compare a range of critical perspectives that influence the analysis of creative media production activities

1.2 Apply knowledge of critical perspectives to

Media Department

activities

the analysis of a range of creative media production activities

1.3 Apply knowledge and understanding of critical perspectives to support own practice

2

Understand the contexts within which creative media technology and production are positioned

2.1 Critically compare a range of contexts within which creative media technology and production are situated.

2.2 Apply an understanding of a range of contextual parameters to support own creative development